Journal of Macromarketing

Papers
(The median citation count of Journal of Macromarketing is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being36
Robert F. Lusch: Mentor, Collaborator, and Colleague35
Exploring Consumer Sentiment toward Affordable Housing31
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202423
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide22
Seeing the Forest for the Holixec Learning Trees17
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems17
Refocusing and Futuring Perspectives on AI in Marketing16
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”15
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer15
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward14
The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective13
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards13
Socially Responsible (Macro-Social) Marketing13
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation12
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton12
Macromarketing Pedagogy at the 2023 Conference11
A Note on Marketing Systems and Social Media11
Ad Hoc ReviewersJournal of MacromarketingVolume 45, Number 1, March 202511
Advertising Frames and the Legitimation of the Armed American Woman11
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change11
Ad Hoc Reviewers Journal of Macromarketing Volume 41, Number 2, June 202110
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications10
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses10
Towards a Sharper “Golden Anniversary” Focus for Macromarketing?10
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine9
How Can Marketing Address the Big Issues of Our Time9
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access9
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?9
Building a Better World: The Role of AI Ethics and Social Responsibility8
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry8
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton8
Book Review: From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing by Ross D. Petty PettyRoss D., From Marking Products to Mar8
Positive Liberty, Negative Liberty, and Marketing Regulations: A Holistic Analysis8
The Role of For-Profit Firms in Disaster Management: A Typology8
I am not Sure if I’ll try- Barriers & Drivers of Consumption of Plant-Based Meat Alternative among Indian Consumers8
Product-Form Strategy and the Macro Structures of Service Ecosystems8
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)7
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review7
Introducing Holixec Education: A Human-Centric Approach to Learner Workplace Readiness via the MECCDAL Method7
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage7
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension6
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy6
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects6
Provisioning Firearms in Latin America: Historical Development and Societal Consequences6
Life Journeys and Influential Contributions of Six Marketing Visionaries6
Adapting to an Economic Crisis: The Market System vs Hierarchical Governance5
Aircrew Healthy Aging and Its Influence on Aging Aircrew’s Consumption Behavior5
Critical Review of Children Consumer Protection National Policies5
Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 20235
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities5
Politicized Tourism Consumption5
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm4
Macromarketing Our Way to a Zero-carbon Future4
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage4
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 1, March 20244
Book Review: Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic by Clifford J. Shultz, II, Don R. Rahtz, M. Joseph Sirgy, Eds4
A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces4
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria4
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement4
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum4
Bob Lusch: Mentor and Friend3
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices3
Strategic Orientation: Market Changer or Market Defender?3
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 4, December 20243
Holixec Education: The Right Direction but Too Far to Travel?3
Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population3
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being3
In-School Marketing: The Nature, Extent, and Ethics of Children's Commercial Exposure3
“Socially Responsible Marketing” To, With, and For Impoverished Populations3
Unlocking Healthy Food Preferences of Older Adults: A Fuzzy Clustering Approach2
Book Review: Regeneration: Ending the Climate Crisis in One Generation by Paul Hawken2
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education2
Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)2
Macromarketers as Educators: Commentary on “Introducing Holixec Education”2
Healthy Aging in the Skies: How Women Leaders Shape the Travel Experience for Older Passengers2
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust2
Meta-Education: Reimagining how—and What—we Teach in Business Schools2
Consumer Support for Climate Policies Driven by Political Ideologies2
Selling for the Social Good: A Commentary and Extension to Pedagogy Place2
Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences2
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life2
Wear Your Pants out and Be Happy! Clothing Consumption Curtailment and Consumer Subjective Well-Being2
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling2
Book Review: The Social Media Age by Zoetanya Sujon2
Despair, Rigging, Anger, and Degrowth2
Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France2
Toward Market Orchestration of Distributive Justice: Rearticulation of the Integrative Justice Model for Social Programs1
Four-Stage Model of Marketing Systems Evolution: A Theoretical Framework for Sustainable and Inclusive Markets1
Firearms Markets, Marketing, and Society1
Ethics Education, Moral Attentiveness and Consumer Wisdom: Exploring the Relationships1
Book Review: The Social Media Age by Zoetanya Sujon1
The U.S. Government's Program of Welfare for the Wealthy1
Towards a Bhaskarian Metatheory for Marketing Systems1
Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing1
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure1
Marketing & Society in the Classroom: The Scaffolded Controversies Approach1
Macromarketing Perspectives from Latin America1
Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know1
Ad Hoc Reviewers Journal of Macromarketing Volume 41, Number 4, December 20211
Meta-Analysis: Quality of Life and Marketing Systems1
Normalizing the Toxic Consumer Subject: Sustaining Neoliberal Logics Within Online Gaming1
Book Review: Adam McKay (2021), Don't Look Up by Netflix, 2h 18m by Adam McKay1
Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing1
Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing1
Government at (Institutional) Work: The State and Market Dynamics1
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda1
Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System1
Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions1
When Firms Continue Doing Business in Aggressor Nations: A Refined Moral Decoupling Perspective on Consumer Response1
Ad Hoc ReviewersJournal of MacromarketingVolume 44, Number 3, September 20241
‘Older People are not Allowed to be old Anymore’: Representation, Stereotyping and Psychological Impact of Ageism in the Fashion media1
Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene1
Vulnerability of Older Adults in the Context of Food Purchase1
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities1
Cleaning Like Crazy: How Resistance Processes Lock in Problematic Practices and Damaging Overconsumption1
Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era1
Book Review: Who Owns This Sentence? A History of Copyrights and Wrongs by David Bellos and Alexandre Montagu1
Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach1
Partnerships as Strategy in Macro-Social Marketing1
0.05130410194397