OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Macromarketing is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective	53
Macromarketing and the Systems Imperative	35
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities	31
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life	28
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm	24
Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces	21
The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity	20
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise	18
Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being	15
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption	15
Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing	14
Socially Responsible (Macro-Social) Marketing	13
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide	12
Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment	12
Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi	11
A Macromarketing Call to Action—Because Black Lives Matter!	11
Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection	11
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics	11
Critiquing a Utopian Idea of Sustainable Consumption: A Post-Capitalism Perspective	10
Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm	10
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems	10
Animals in our Lives: An Interactive Well-Being Perspective	10
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry	10
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being	10
The Powers and Perils of Societal Advertising	10

An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications	10
Broadening the Definition of Socially Responsible Marketing	9
Macromarketing, the Indispensable Discipline	9
Macromarketing Our Way to a Zero-carbon Future	9
PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market	8
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer	8
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)	8
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses	8
Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women	8
Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems	8
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda	7
Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders	7
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust	7
Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being	7
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution	7
Broadening the Concept of Luxury: Transformations and Contributions to Well-Being	7
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity	7
The Role of For-Profit Firms in Disaster Management: A Typology	6
How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective	6
A Value-Based Well-Being Framework	6
Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions, Boycotts, and Resistance to Sustainability	6
Disruptive Events and Associated Discontinuities: A Macromarketing Prescription	6
Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs	6
AI is Changing the World: For Better or for Worse?	5
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries	5
Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods	5
Drivers of Ethical Consumption: Insights from a Developing Country	5
The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion	5
Institutional Work and Brand Strategy in the Contested Cannabis Market	5
Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values	4
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine	4
Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy	4
“Socially Responsible Marketing” To, With, and For Impoverished Populations	4
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access	4
Provisioning Firearms in Latin America: Historical Development and Societal Consequences	4
Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions	4
Situational Factors of Compulsive Buying and the Well-Being Outcomes: What We Know and What We Need to Know	4
Connecting Smallholders’ Marketplace Decisions to Agricultural Market Reform Policy in India – An Empirical Exploration	4
Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population	3
Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design	3
Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters	3
Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power	3
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being	3
Introducing the Macromarketing Pedagogy Section of the *Journal of Macromarketing*	3
“No Marketing on a Dead Planet”: Rethinking Marketing Education to Support a Restoration Economy	3
Common Cause, coopetition or competition? Resource contestation in food waste recovery networks	3
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria	3
Book Reviews: Marketing 5.0: Technology for Humanity by Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan	3
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement	2
The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam	2

Commentary on and Further Extension of Stanley J. Shapiro’s Review of Milton Friedman: Fifty Years Later	2
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects	2
Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review	2
Strategic Orientation: Market Changer or Market Defender?	2
Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil	2
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective	2
Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries	2
The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems	2
Toward Market Orchestration of Distributive Justice: Rearticulation of the Integrative Justice Model for Social Programs	2
Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation	2
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education	2
Government at (Institutional) Work: The State and Market Dynamics	2
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities	2
Book Review: Brand Hate: Navigating Consumer Negativity in the Digital World	2
The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy	2
Building on a Long Needed Seminal Contribution	2
Politicized Tourism Consumption	1
Shifting from Individual Opulence to Collective Well-Being: Replacing Luxury and Tourism as Human Stains by Nurturing a Positive Anthropocene	1
Despair, Rigging, Anger, and Degrowth	1
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension	1
Book Review: Sustainable Marketing: A Holistic Approach by Mark Peterson	1
Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising	1
Perceived Income Inequality, Trust, and Consumers’ Ethical Judgments	1
Unleashing the True Potential of a Social Enterprise: Constructive Engagement and Integrative Justice Model in the Indian Subsistence Context-Future Direction?	1
Walk the Talk: The Boohoo Case Study	1
Normalizing the Toxic Consumer Subject: Sustaining Neoliberal Logics Within Online Gaming	1
The Role of Corporate Workplace Inclusivity Policies, Brand Equity, and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach	1
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling	1
Book Review: Milton Friedman Fifty Years Later	1
Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater	1
Meta-Analysis: Quality of Life and Marketing Systems	1
The Marketing System of Exchange Between Regulatory and Political Entrepreneurs Engaging in Arbitrage	1
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change	1
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings	1
Book Review: Foundations of Marketing Thought: The Influence of the German Historical School	1
Measuring Value Created for and by Stakeholders	1
Big Thinking about Marketing	1
Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon	1
Is Marketing a Victim of its Own Success? A Restoration Process to Unlock Marketing's Power for Creativity, Competitiveness, and Well-Being	1
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices	1
Book Review: Macro-Social Marketing Insights: Systems Thinking for Wicked Problems	1