OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Macromarketing is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
Sustainable Marketing: Market-Driving, Not Market-Driven	93
Macromarketing Metrics of Consumer Well-Being: An Update	43
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective	42
Macromarketing and the Systems Imperative	25
#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood	23
Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis	21
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities	20
Institutional Constituents of Change for a Sustainable Fashion System	19
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm	18
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life	18
Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World	18
Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces	17
Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling	16
The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity	16
A Panoramic Review of the Macromarketing Literature	16
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise	15
Personal Values and Consumers’ Ethical Beliefs: The Mediating Roles of Moral Identity and Machiavellianism	14
The Interplay between Advertising and Society: An Historical Analysis	13
The Uniform Entrepreneur: Making Gender Visible in Social Enterprise	13
Marketing systems: A Listen, Learn, Leverage Framework	13
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework	12
Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment	11
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics	11
Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity	11
The Powers and Perils of Societal Advertising	10

Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption	10
A Macromarketing Call to Action—Because Black Lives Matter!	10
Critiquing a Utopian Idea of Sustainable Consumption: A Post-Capitalism Perspective	10
Market Exchanges, Negative Externalities and Sustainability	9
Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi	9
Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing	9
Advancing Transformative Luxury Research: Contributions to Marketing Theory About Luxury, Ethics, and Well-Being	8
Animals in our Lives: An Interactive Well-Being Perspective	8
Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape	8
Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society	8
The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing	8
The Dark Side of Market Practices: A Concerned View ofDieselgatein the Automotive Market System	8
Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being	8
PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market	8
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications	8
Socially Responsible (Macro-Social) Marketing	7
Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm	7
From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy	7
Guns for Christmas: Advertising inBoys’ LifeMagazine, 1911-2012	7
Consumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution	6
Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection	6
Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India	6
Marketing System Failure: Revisioning Layton’s Marketing System Model	6
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide	6
Spinning: Zooming in an Atypical Consumer Behavior	6
Macromarketing Our Way to a Zero-carbon Future	6
Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic	6
Broadening the Definition of Socially Responsible Marketing	6
Understanding the Brazilian Consumerism Movement from a Decolonial Perspective: The Case of Proteste	5
Macromarketing the Time is Now	5
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry	5
“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System	5
Stakeholders as Value Creators: The Role of Multi-Level Networks in Employee Wellness Programs	5
Institutional Work and Brand Strategy in the Contested Cannabis Market	5
Broadening the Concept of Luxury: Transformations and Contributions to Well-Being	5
A Value-Based Well-Being Framework	5
Coming and Going in Loops: Participatory Modelling of a System with All its Complexity	5
Techno-Social Disruption, Autobiographical Obsolescence and Nostalgia: Why Parental Concerns about Smart Phones and Social Media Have Historical Precedents as Old as the Printed Word	5
Factors Affecting the Adoption of Slow Fashion – An Exploratory Study of Multiple Stakeholders	5
The Role of For-Profit Firms in Disaster Management: A Typology	5
Brand Externalities: A Taxonomy	5
Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening	5
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being	5
Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda	4
Disruptive Events and Associated Discontinuities: A Macromarketing Prescription	4
Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems	4
Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being	4
Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women	4
Connecting Smallholders’ Marketplace Decisions to Agricultural Market Reform Policy in India – An Empirical Exploration	4
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems	4

Macromarketing, the Indispensable Discipline	4
Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts	4
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses	4
Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy	4
The Long View on the Responsibilities of Business and Marketers	3
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust	3
Socially Responsible Marketing: Toward Aligning Dharma (Duties), Karma (Actions), and Eudaimonia (Well-Being)	3
How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective	3
Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions, Boycotts, and Resistance to Sustainability	3
“Socially Responsible Marketing” To, With, and For Impoverished Populations	3
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine	3
The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion	3
Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power	3
Strategic Orientation: Market Changer or Market Defender?	2
Introducing the Macromarketing Pedagogy Section of the *Journal of Macromarketing*	2
Commentary on and Further Extension of Stanley J. Shapiro’s Review of Milton Friedman: Fifty Years Later	2
Provisioning Firearms in Latin America: Historical Development and Societal Consequences	2
Drivers of Ethical Consumption: Insights from a Developing Country	2
The View from Bob Lusch’s Shoulders	2
Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising	2
Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective	2
Common Cause, coopetition or competition? Resource contestation in food waste recovery networks	2
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries	2
Book Reviews:Marketing 5.0: Technology for Humanityby Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan	2
Book Review: Brand Hate: Navigating Consumer Negativity in the Digital World	2
Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects	1
Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values	1
Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation	1
Government at (Institutional) Work: The State and Market Dynamics	1
Marketing Capabilities, Market Orientation and Food Security of Biofortified Cassava Producers in Nigeria	1
The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being	1
Politicized Tourism Consumption	1
Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities	1
Ad Hoc Reviewers Journal of Macromarketing Volume 42, Number 1, March 2022	1
Despair, Rigging, Anger, and Degrowth	1
Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters	1
A Prehistory of Liberty*	1
Managing Smokefree Momentum: Young RYO Smokers’ Responses to Tobacco Endgame Strategies	1
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective	1
‘Give It Up!’: A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access	1
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices	1
Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods	1
Reflections about Professor Robert F. Lusch: Friend, Co-author and Marketing Visionary	1
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer	1
Measuring Value Created for and by Stakeholders	1
Lessons in Scholarship	1
Book Review: Milton Friedman Fifty Years Later	1
Consumer Morality Formation on Social Media Platforms: The Case of Guns in Brazil	1
Building on a Long Needed Seminal Contribution	1
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement	1
Household Purchasing Productivity: Concept and Consequences	1
Book Review: Macro-Social Marketing Insights: Systems Thinking for Wicked Problems	1
Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines	1
Book Review: Foundations of Marketing Thought: The Influence of the German Historical School	1
Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries	1
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling	1