Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being39
Exploring Consumer Sentiment toward Affordable Housing32
Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being29
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”27
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer25
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward25
Seeing the Forest for the Holixec Learning Trees25
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity24
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202423
Refocusing and Futuring Perspectives on AI in Marketing18
Rethinking Kotler and Levy's Legacy17
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change17
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards17
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives17
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation17
Macromarketing Pedagogy at the 2023 Conference16
Advertising Frames and the Legitimation of the Armed American Woman16
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