Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Sustainable Marketing: Market-Driving, Not Market-Driven96
Macromarketing Metrics of Consumer Well-Being: An Update46
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective43
Macromarketing and the Systems Imperative29
#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood23
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities22
Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis22
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life21
Institutional Constituents of Change for a Sustainable Fashion System20
Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World19
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm18
A Panoramic Review of the Macromarketing Literature17
Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces17
Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling17
The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity16
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise16
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