Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective53
Macromarketing and the Systems Imperative35
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities31
The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life28
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm24
Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces21
The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity20
The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise18
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption15
Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being15
Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing14
Socially Responsible (Macro-Social) Marketing13
Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment12
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide12
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