Journal of Macromarketing

Papers
(The H4-Index of Journal of Macromarketing is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Exploring Consumer Sentiment toward Affordable Housing45
Transformative Luxury Research (TLR): An Agenda to Advance Luxury for Well-Being37
The Trust-Power Paradox in Early Adoption of Generative AI: Toward Stakeholder Emancipation and Socially Responsible Marketing33
Conceptualizing Phygital Work Experience (PH-WX): A Framework for Enhanced Employee Well-Being31
Seeing the Forest for the Holixec Learning Trees29
Ad Hoc Reviewers Journal of Macromarketing Volume 44, Number 2, June 202427
Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives25
Rethinking Kotler and Levy's Legacy25
Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward24
Pandora's Box Reopened: Can Generative AI Restore Hope or Result in a Decline in the Quest for Academic Integrity21
The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer21
Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”19
Refocusing and Futuring Perspectives on AI in Marketing19
Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change18
Macromarketing Pedagogy at the 2023 Conference17
Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation17
Book Review: A History of Advertising: The First 300,000 Years by Jef I. Richards17
0.031323909759521