OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Behind influencer marketing: key marketing decisions and their effects on followers’ responses	111
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value	65
Influencer marketing: brand control, commercial orientation and post credibility	51
The web of influencers. A marketing-audience classification of (potential) social media influencers	35
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction	32
Marketing innovation: a systematic review	29
Prefiguring sustainable living: an ecovillage story	29
The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes	29
Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security	29
Experimenting, partnering and bonding: a framework for the digital influencer-brand endorsement relationship	24
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention	23
Reproducing inequity: the role of race in the business school faculty search	22
Critical Race Theory (CRT) and colourism: a manifestation of whitewashing in marketing communications?	22
‘You’re not perfect, but you’re still my favourite.’ Brand affective congruence as a new determinant of self-brand congruence	21
The social phenomenon of trolling: understanding the discourse and social practices of online provocation	20
#MeToo and beyond: inequality and injustice in marketing practice and academia	20
Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research	20
‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid	18
Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands	18
Echoing the golden legends: storytelling archetypes and their impact on brand perceived value	18
Perceived quality of traceability information and its effect on purchase intention towards organic food	18
Compensatory consumption during the COVID-19 pandemic: exploring the critical role of nostalgia in sport consumer behaviour	17
Is digital advertising effective under conditions of low attention?	17
Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising	16
The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature	16

Alternative food networks: good practices for sustainable performance	16
Understanding the brand and website effects of online loyalty: a mediation perspective	16
A typology of second-hand business models	16
From customer value co-creation behaviour to customer perceived value	16
The logic of sustainability: institutional transformation towards a new culture of fashion	16
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?	15
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers	14
White spaces: how marketing actors (re)produce marketplace inequities for Black consumers	14
Ontology and circulation: towards an eco-economy of persons	14
(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies	14
Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study	14
Constructing the food waste issue on social media: a discursive social marketing approach	14
Repetition or reckoning: confronting racism and racial dynamics in 2020	14
A typology of personalisation practices in marketing in the digital age	13
‘We are not the shoes of white supremacists’: a critical race perspective of consumer responses to brand attempts at countering racist associations	12
Acculturation and apparel store loyalty among immigrants in Western countries	12
The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA	12
The structural oppression of women by markets: the continuum of sexual violence and the online pornography market	12
Customer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques	12
What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and	12
Sustainability marketing beyond sustainable development: towards a degrowth agenda	11
The ‘dividual’ is semiocapitalist consumer culture	11
An empirical examination of consumer CSR expectations: attribution, satisfaction, referral, and willingness to pay a premium	11
Reducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover	10
Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform	10
Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action	10
Reinscribing gender: social media, algorithms, bias	10
Patriarchal marketing and the symbolic annihilation of women	10
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust	10
Experiential art infusion effect on a service’s brand: the role of emotions	10
Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure	10
Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model	9
#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game	9
Symbolic violence and marketing ECRs in the neoliberal University	9
Influencer marketing: a scoping review and a look ahead	9
The romance of prefiguration and the task of organization	9
Examining guests’ experience in luxury hotels: evidence from an emerging market	9
Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap	9
Producing beauty ‘the hard way’: involuntary prosumption in a stigmatising context	9
Structural topic modelling segmentation: a segmentation method combining latent content and customer context	9
Optimising digital marketing and social media strategy: from push to pull to performance	9
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	9
A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’	8
Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance	8
Me-search? Search me! A new twist in the tale of introspection	8
‘It’s hard to be what you can’t see’ - gender representation in marketing’s academic journals	8
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective	8
Restoring balance: how consumers orchestrate family care following unplanned disruptions	8
Consumer responses to brand communications involving COVID-19	8
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time	8

A theorisation of discrete emotion spillovers: an empirical test for anger	8
Beyond brand personality. A multidimensional perspective of self-congruence	8
De-romanticising critical marketing theory: capitalist corruption as the Left’s Žižekean fantasy	7
Does Generation Z value and reward corporate social responsibility practices?	7
I need the hook-up: the impact of shared race and ethnic identity on the expectations of service quality	7
Effects of paid search advertising on product sales: a Chinese semantic perspective	7
The unbearable lightness of buying	7
How does value co-creation transform quality of life at the bottom of the pyramid?	7
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	7
Exploring the fruitful darkness of liminality: informal caring for elderly family members and the impact on the self	7
Transhumanism in speculative fiction	7
Mapping moralities of food and health in marketing research literature	7
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	7
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands	7
Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies	7
Webcare quality: conceptualisation, scale development and validation	7
Business as usual through contact tracing app: what influences intention to download?	7