OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China	58
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare	36
The empty body: exploring the destabilised brand of a racialised space	33
Consumer emotional ambivalence: a state-of-the-art review	30
Invisible hands or hearts? A feminist critique of consumerism and market centrism	30
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time	30
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	29
Fee Fi Fo Fail: fairy stories for future failures	24
Advertising healthy eating to young consumers: insights from English and Swedish adolescents	24
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust	23
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	22
Publish or perish: ensuring our journals don’t fail us	21
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands	21
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	20
Can a retail environment be simulated by photographs?	20
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	20
The experience of luxury craftsmanship – a strategic asset for luxury experience management	19
Teaching note – Critical pedagogies: practical examples from the marketing classroom	19
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability	18
Unboxing the child influencer paradoxes: a research agenda	18
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	18
Conceptualising the (dis)abling marketplace through value creation and destruction	18
Gender transformative advertising pedagogy: promoting gender justice through marketing education	18
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	17
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	16

In it together: brands benefit after a transgression when perceived as co-owners of the brand community	16
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	16
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	15
Five decades of disruption in UK Higher Education- reflections from the Business School	15
Perspectives on drinking, manufacture and drinking spaces and places	15
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	15
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	14
Everyday consumption during COVID-19	14
Extending and distributing the self	13
Towards glitch pedagogy	13
Shining the spotlight on marketplace rituals: a review and research agenda	13
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	12
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?	12
Business as usual through contact tracing app: what influences intention to download?	12
Digital practices tracing: studying consumer lurking in digital environments	12
Possible versus desired diets: food legislation as additional stress for low-income mothers	12
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	12
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	11
Academics marginalised: practices for navigating tensions, resistance, and care	11
Correction	11
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	11
In pursuit of relevant and rigorous qualitative research in marketing academia	11
Up close and personal: feminist pedagogy in the classroom	10
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	10
Menopause on the market: navigating the dualities of care and empowerment	10
Via Crucis of the Body : Clarice Lispector visits advertising	10
No filter: navigating well-being in troubled times as social media influencers	10
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	10
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	9
Ripping through a storified place: an exercise in critical breaking	9
Capabilities and collaborative marketing practices among rival cluster-based wine producers	9
The mitigation of brand crises: towards broader, deeper and more diverse research directions	9
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	9
Presenting marketing through music: Alpen sind immer wunderschön	9
Philanthropy scandals and regular donations: the role of email marketing communications	8
From passion to commerce: social media’s role in accidental entrepreneurship	8
Menopause in transition: science, equity, and the future of care	8
A systemic view of sustainable consumption behaviour in the context of disruption	8
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	8
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism	7
Exploring consumer behavioural inertia in live streaming commerce	7
Reflections on a reimagined future for consumer research	7
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores	7
Attitudes towards dependence and consumption: a process rooted in past experience	7
Consumer wisdom and well-being investigated via intergenerational interactions	7
Social inequalities, reproductive bodies, and technological interventions	7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	7
Commodifying love: value conflict in online dating	6

The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	6
Optimising digital marketing and social media strategy: from push to pull to performance	6
How sharing of supporters reveals competition amongst non-profit brands	6
Innovations in COVID times: which lessons to learn for the cultural industry?	6
Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model	6
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	6
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	6
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe	6
All change? The new climacteric market awareness	6
Consumer engagement on social media: an analysis of brand post characteristic combinations	6
The determinants of personal luxury purchase intentions in a recessionary environment	6
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music	6
Poetic meditation: (re)presenting the mystery of the field	6
Strolling down memory card lane: nostalgia, age, and video game remakes	6
Examining guests’ experience in luxury hotels: evidence from an emerging market	6
Desperately seeking the elusive epistemic consumer: reflections on reflexivity	6
Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers	6