OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare	63
The empty body: exploring the destabilised brand of a racialised space	43
Invisible hands or hearts? A feminist critique of consumerism and market centrism	39
Consumer emotional ambivalence: a state-of-the-art review	38
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China	33
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time	33
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	32
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	29
Publish or perish: ensuring our journals don’t fail us	29
Fee Fi Fo Fail: fairy stories for future failures	27
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust	27
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands	25
The experience of luxury craftsmanship – a strategic asset for luxury experience management	24
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	23
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	23
Teaching note – Critical pedagogies: practical examples from the marketing classroom	23
The role and forms of social media branded content driving active customer engagement behaviours	23
Consumers living with dementia: a scoping review of overlooked marketplace experiences	22
Gender transformative advertising pedagogy: promoting gender justice through marketing education	22
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	20
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability	20
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	19
Unboxing the child influencer paradoxes: a research agenda	19
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	19
Conceptualising the (dis)abling marketplace through value creation and destruction	19

Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	18
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	18
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	18
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	18
Perspectives on drinking, manufacture and drinking spaces and places	17
Five decades of disruption in UK Higher Education- reflections from the Business School	16
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	16
Everyday consumption during COVID-19	16
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	16
Unveiling the unheard voices of low-income consumers in an emerging market	15
Extending and distributing the self	14
Business as usual through contact tracing app: what influences intention to download?	13
Possible versus desired diets: food legislation as additional stress for low-income mothers	13
Shining the spotlight on marketplace rituals: a review and research agenda	13
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	13
Method, interrupted	13
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?	13
Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification	13
Towards glitch pedagogy	13
Correction	12
Digital practices tracing: studying consumer lurking in digital environments	12
In pursuit of relevant and rigorous qualitative research in marketing academia	12
Up close and personal: feminist pedagogy in the classroom	12
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	12
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups	11
No filter: navigating well-being in troubled times as social media influencers	11
Menopause on the market: navigating the dualities of care and empowerment	11
Academics marginalised: practices for navigating tensions, resistance, and care	11
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	11
Religiosity, divine control and consumer resilience during the COVID-19 pandemic	11
Ripping through a storified place: an exercise in critical breaking	10
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	10
Capabilities and collaborative marketing practices among rival cluster-based wine producers	10
Constructions of marketing work: a critical Review	10
The mitigation of brand crises: towards broader, deeper and more diverse research directions	10
Via Crucis of the Body : Clarice Lispector visits advertising	10
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	10
Platform capture: a review of the state of the art of research on platforms and a research agenda	10
Beyond the game: alcohol brand experiences in sport and the potential for harm	9
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	9
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	9
Presenting marketing through music: Alpen sind immer wunderschön	9
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	9
Reflections on a reimagined future for consumer research	8
Philanthropy scandals and regular donations: the role of email marketing communications	8
A scoping review on ageism in marketing: towards age inclusiveness	8
Menopause in transition: science, equity, and the future of care	8
From passion to commerce: social media’s role in accidental entrepreneurship	8
A systemic view of sustainable consumption behaviour in the context of disruption	8

The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	8
Consumer wisdom and well-being investigated via intergenerational interactions	7
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	7
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores	7
Commodifying love: value conflict in online dating	7
Social inequalities, reproductive bodies, and technological interventions	7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism	7
Attitudes towards dependence and consumption: a process rooted in past experience	7
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	7
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	7
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	7
Exploring consumer behavioural inertia in live streaming commerce	7