OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Consumer emotional ambivalence: a state-of-the-art review	67
Self-tracking, consumption and markets: analysing current research and setting a new research agenda	54
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	52
The empty body: exploring the destabilised brand of a racialised space	51
Publish or perish: ensuring our journals don’t fail us	50
Fee Fi Fo Fail: fairy stories for future failures	42
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	39
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	33
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	32
The role and forms of social media branded content driving active customer engagement behaviours	32
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	31
Conceptualising the (dis)abling marketplace through value creation and destruction	31
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing	30
Teaching note – Critical pedagogies: practical examples from the marketing classroom	30
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	26
Gender transformative advertising pedagogy: promoting gender justice through marketing education	25
Unboxing the child influencer paradoxes: a research agenda	25
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	24
Consumers living with dementia: a scoping review of overlooked marketplace experiences	23
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?	22
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	22
Perspectives on drinking, manufacture and drinking spaces and places	21
Everyday consumption during COVID-19	19
Unveiling the unheard voices of low-income consumers in an emerging market	18
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	17

“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	17
Five decades of disruption in UK Higher Education- reflections from the Business School	16
Extending and distributing the self	16
Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification	16
Possible versus desired diets: food legislation as additional stress for low-income mothers	16
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	15
Digital practices tracing: studying consumer lurking in digital environments	15
Shining the spotlight on marketplace rituals: a review and research agenda	15
Towards glitch pedagogy	15
Method, interrupted	15
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	13
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	12
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups	12
Academics marginalised: practices for navigating tensions, resistance, and care	11
Menopause on the market: navigating the dualities of care and empowerment	11
Religiosity, divine control and consumer resilience during the COVID-19 pandemic	11
Up close and personal: feminist pedagogy in the classroom	11
Correction	11
Capabilities and collaborative marketing practices among rival cluster-based wine producers	10
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	10
Beyond the game: alcohol brand experiences in sport and the potential for harm	10
The mitigation of brand crises: towards broader, deeper and more diverse research directions	10
In pursuit of relevant and rigorous qualitative research in marketing academia	10
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	10
No filter: navigating well-being in troubled times as social media influencers	10
Ripping through a storified place: an exercise in critical breaking	9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	9
Presenting marketing through music: Alpen sind immer wunderschön	9
From passion to commerce: social media’s role in accidental entrepreneurship	9
Platform capture: a review of the state of the art of research on platforms and a research agenda	9
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	9
Philanthropy scandals and regular donations: the role of email marketing communications	9
Via Crucis of the Body : Clarice Lispector visits advertising	9
Constructions of marketing work: a critical Review	9
When value-based selling stalls: an institutional analysis of its adoption in knowledge-intensive business services	9
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	8
Designing transformative digital cultural experiences to enhance customer well-being	8
Reflections on a reimagined future for consumer research	8
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	8
Exploring consumer behavioural inertia in live streaming commerce	8
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	8
A scoping review on ageism in marketing: towards age inclusiveness	8
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	8
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	8
Consumer wisdom and well-being investigated via intergenerational interactions	8
A systemic view of sustainable consumption behaviour in the context of disruption	8
Menopause in transition: science, equity, and the future of care	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
Poetic meditation: (re)presenting the mystery of the field	8
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music	7

Stories of resilience – rebuilding consumer identity after poverty	7
Integrating gender into social marketing programmes	7
Strolling down memory card lane: nostalgia, age, and video game remakes	7
Examining guests’ experience in luxury hotels: evidence from an emerging market	7
How sharing of supporters reveals competition amongst non-profit brands	7
Desperately seeking the elusive epistemic consumer: reflections on reflexivity	7
Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers	7
Preserving tradition amidst modernity: the hybridity of food practices	7
Process, profession and purpose: the 3 ps of digitalised marketing	7
Consumer engagement on social media: an analysis of brand post characteristic combinations	7
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe	7
Creative crowdsourcing: understanding participation barriers and levers from a heterogeneous crowd perspective	7
Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects	7
Innovations in COVID times: which lessons to learn for the cultural industry?	7
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	7
All change? The new climacteric market awareness	7