OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
The empty body: exploring the destabilised brand of a racialised space	64
Invisible hands or hearts? A feminist critique of consumerism and market centrism	47
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	45
Consumer emotional ambivalence: a state-of-the-art review	42
Publish or perish: ensuring our journals don’t fail us	36
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	35
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	34
Fee Fi Fo Fail: fairy stories for future failures	32
The role and forms of social media branded content driving active customer engagement behaviours	29
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands	29
The experience of luxury craftsmanship – a strategic asset for luxury experience management	28
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	26
Teaching note – Critical pedagogies: practical examples from the marketing classroom	25
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability	25
Consumers living with dementia: a scoping review of overlooked marketplace experiences	25
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?	24
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	22
Unboxing the child influencer paradoxes: a research agenda	21
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing	20
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	20
Gender transformative advertising pedagogy: promoting gender justice through marketing education	20
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	20
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	20
Perspectives on drinking, manufacture and drinking spaces and places	17
Conceptualising the (dis)abling marketplace through value creation and destruction	17

“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	17
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	17
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	17
Everyday consumption during COVID-19	16
Five decades of disruption in UK Higher Education- reflections from the Business School	16
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	16
Extending and distributing the self	15
Unveiling the unheard voices of low-income consumers in an emerging market	15
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	15
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	15
Shining the spotlight on marketplace rituals: a review and research agenda	14
Possible versus desired diets: food legislation as additional stress for low-income mothers	13
Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification	13
Towards glitch pedagogy	13
Method, interrupted	12
Digital practices tracing: studying consumer lurking in digital environments	12
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	12
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?	12
Correction	11
In pursuit of relevant and rigorous qualitative research in marketing academia	11
Up close and personal: feminist pedagogy in the classroom	11
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	10
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	10
Religiosity, divine control and consumer resilience during the COVID-19 pandemic	10
No filter: navigating well-being in troubled times as social media influencers	10
Academics marginalised: practices for navigating tensions, resistance, and care	10
Menopause on the market: navigating the dualities of care and empowerment	10
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups	10
The mitigation of brand crises: towards broader, deeper and more diverse research directions	9
Capabilities and collaborative marketing practices among rival cluster-based wine producers	9
Platform capture: a review of the state of the art of research on platforms and a research agenda	9
Via Crucis of the Body : Clarice Lispector visits advertising	9
Constructions of marketing work: a critical Review	9
Presenting marketing through music: Alpen sind immer wunderschön	9
From passion to commerce: social media’s role in accidental entrepreneurship	8
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	8
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	8
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	8
Ripping through a storified place: an exercise in critical breaking	8
Philanthropy scandals and regular donations: the role of email marketing communications	8
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	8
Beyond the game: alcohol brand experiences in sport and the potential for harm	8
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	7
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	7
Commodifying love: value conflict in online dating	7
Menopause in transition: science, equity, and the future of care	7
Consumer wisdom and well-being investigated via intergenerational interactions	7
A scoping review on ageism in marketing: towards age inclusiveness	7
Exploring consumer behavioural inertia in live streaming commerce	7
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	7

Poetic meditation: (re)presenting the mystery of the field	7
Reflections on a reimagined future for consumer research	7
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	7
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe	7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism	7
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	7
A systemic view of sustainable consumption behaviour in the context of disruption	7
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	7