OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
The empty body: exploring the destabilised brand of a racialised space	72
Consumer emotional ambivalence: a state-of-the-art review	60
Self-tracking, consumption and markets: analysing current research and setting a new research agenda	37
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	37
Fee Fi Fo Fail: fairy stories for future failures	36
Publish or perish: ensuring our journals don’t fail us	36
La dorveille	36
The role and forms of social media branded content driving active customer engagement behaviours	35
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	34
‘I want to break free’: supporting creativity in the design process for transformative customer experiences	33
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	27
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?	27
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	27
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	26
Teaching note – Critical pedagogies: practical examples from the marketing classroom	24
Gender transformative advertising pedagogy: promoting gender justice through marketing education	22
Beyond utility: emotional resistance and symbolic barriers to toy rental services	21
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	21
Consumers living with dementia: a scoping review of overlooked marketplace experiences	21
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing	19
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	19
Unboxing the child influencer paradoxes: a research agenda	19
Conceptualising the (dis)abling marketplace through value creation and destruction	18
Perspectives on drinking, manufacture and drinking spaces and places	17
Unveiling the unheard voices of low-income consumers in an emerging market	17

Everyday consumption during COVID-19	15
Five decades of disruption in UK Higher Education- reflections from the Business School	15
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	14
The role of personas and the co-authoring of brand meanings in effectual branding	12
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	12
Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification	12
Possible versus desired diets: food legislation as additional stress for low-income mothers	12
Extending and distributing the self	12
Method, interrupted	12
Towards glitch pedagogy	12
Digital practices tracing: studying consumer lurking in digital environments	11
Religiosity, divine control and consumer resilience during the COVID-19 pandemic	11
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	11
Correction	11
In pursuit of relevant and rigorous qualitative research in marketing academia	11
Shining the spotlight on marketplace rituals: a review and research agenda	11
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	11
Up close and personal: feminist pedagogy in the classroom	11
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	10
No filter: navigating well-being in troubled times as social media influencers	10
Constructions of marketing work: a critical Review	10
Capabilities and collaborative marketing practices among rival cluster-based wine producers	10
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	10
Menopause on the market: navigating the dualities of care and empowerment	10
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	10
Presenting marketing through music: Alpen sind immer wunderschön	10
Academics marginalised: practices for navigating tensions, resistance, and care	10
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups	10
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	10
Ripping through a storified place: an exercise in critical breaking	10
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	9
Philanthropy scandals and regular donations: the role of email marketing communications	9
When value-based selling stalls: an institutional analysis of its adoption in knowledge-intensive business services	9
The mitigation of brand crises: towards broader, deeper and more diverse research directions	9
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	9
A scoping review on ageism in marketing: towards age inclusiveness	9
Beyond the game: alcohol brand experiences in sport and the potential for harm	9
From passion to commerce: social media’s role in accidental entrepreneurship	9
Designing transformative digital cultural experiences to enhance customer well-being	9
Reflections on a reimagined future for consumer research	9
Via Crucis of the Body : Clarice Lispector visits advertising	9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	9
Platform capture: a review of the state of the art of research on platforms and a research agenda	9
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
Sportainment: when the design of a sport event transcends resistance, engaging experts and novices alike	8
Exploring consumer behavioural inertia in live streaming commerce	8
Consumer wisdom and well-being investigated via intergenerational interactions	8
From old to new: re-thinking and reconstructing ageing consumers	8
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	8

Poetic meditation: (re)presenting the mystery of the field	8
Menopause in transition: science, equity, and the future of care	8
A systemic view of sustainable consumption behaviour in the context of disruption	8
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	8