OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Management is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Self-tracking, consumption and markets: analysing current research and setting a new research agenda	67
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	57
Consumer emotional ambivalence: a state-of-the-art review	54
The empty body: exploring the destabilised brand of a racialised space	50
Publish or perish: ensuring our journals don’t fail us	43
Fee Fi Fo Fail: fairy stories for future failures	40
La dorveille	33
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	33
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	32
The role and forms of social media branded content driving active customer engagement behaviours	32
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	32
Teaching note – Critical pedagogies: practical examples from the marketing classroom	31
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	30
Gender transformative advertising pedagogy: promoting gender justice through marketing education	26
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	25
Unboxing the child influencer paradoxes: a research agenda	25
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	24
Consumers living with dementia: a scoping review of overlooked marketplace experiences	23
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing	23
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?	23
Conceptualising the (dis)abling marketplace through value creation and destruction	20
Beyond utility: emotional resistance and symbolic barriers to toy rental services	19
Perspectives on drinking, manufacture and drinking spaces and places	19
Unveiling the unheard voices of low-income consumers in an emerging market	17
Everyday consumption during COVID-19	17

Five decades of disruption in UK Higher Education- reflections from the Business School	17
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	16
The role of personas and the co-authoring of brand meanings in effectual branding	16
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	16
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	16
Possible versus desired diets: food legislation as additional stress for low-income mothers	15
Method, interrupted	15
Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification	13
Extending and distributing the self	12
Towards glitch pedagogy	12
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	12
Shining the spotlight on marketplace rituals: a review and research agenda	12
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	11
Digital practices tracing: studying consumer lurking in digital environments	11
Correction	11
Menopause on the market: navigating the dualities of care and empowerment	11
No filter: navigating well-being in troubled times as social media influencers	10
Academics marginalised: practices for navigating tensions, resistance, and care	10
The mitigation of brand crises: towards broader, deeper and more diverse research directions	10
Religiosity, divine control and consumer resilience during the COVID-19 pandemic	10
Up close and personal: feminist pedagogy in the classroom	10
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups	10
In pursuit of relevant and rigorous qualitative research in marketing academia	10
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	10
Capabilities and collaborative marketing practices among rival cluster-based wine producers	9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	9
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	9
Platform capture: a review of the state of the art of research on platforms and a research agenda	9
Beyond the game: alcohol brand experiences in sport and the potential for harm	9
Via Crucis of the Body : Clarice Lispector visits advertising	9
Constructions of marketing work: a critical Review	9
From passion to commerce: social media’s role in accidental entrepreneurship	9
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	9
Ripping through a storified place: an exercise in critical breaking	9
When value-based selling stalls: an institutional analysis of its adoption in knowledge-intensive business services	9
Presenting marketing through music: Alpen sind immer wunderschön	9
Designing transformative digital cultural experiences to enhance customer well-being	8
Menopause in transition: science, equity, and the future of care	8
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	8
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	8
Philanthropy scandals and regular donations: the role of email marketing communications	8
Consumer wisdom and well-being investigated via intergenerational interactions	8
Reflections on a reimagined future for consumer research	8
A systemic view of sustainable consumption behaviour in the context of disruption	8
Poetic meditation: (re)presenting the mystery of the field	8
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	8
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	8
A scoping review on ageism in marketing: towards age inclusiveness	8

Process, profession and purpose: the 3 ps of digitalised marketing	7
All change? The new climacteric market awareness	7
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe	7
Innovations in COVID times: which lessons to learn for the cultural industry?	7
Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers	7
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	7
Exploring consumer behavioural inertia in live streaming commerce	7
How sharing of supporters reveals competition amongst non-profit brands	7
Creative crowdsourcing: understanding participation barriers and levers from a heterogeneous crowd perspective	7
Stories of resilience – rebuilding consumer identity after poverty	7
From old to new: re-thinking and reconstructing ageing consumers	7
Strolling down memory card lane: nostalgia, age, and video game remakes	7
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music	7
Consumer engagement on social media: an analysis of brand post characteristic combinations	7
Desperately seeking the elusive epistemic consumer: reflections on reflexivity	7
Examining guests’ experience in luxury hotels: evidence from an emerging market	7