OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value	85
The web of influencers. A marketing-audience classification of (potential) social media influencers	58
Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security	47
The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes	35
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention	35
Prefiguring sustainable living: an ecovillage story	33
‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid	29
Understanding the brand and website effects of online loyalty: a mediation perspective	26
#MeToo and beyond: inequality and injustice in marketing practice and academia	26
The social phenomenon of trolling: understanding the discourse and social practices of online provocation	25
A typology of second-hand business models	24
Perceived quality of traceability information and its effect on purchase intention towards organic food	23
From customer value co-creation behaviour to customer perceived value	23
Ontology and circulation: towards an eco-economy of persons	23
Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study	22
A typology of personalisation practices in marketing in the digital age	22
Compensatory consumption during the COVID-19 pandemic: exploring the critical role of nostalgia in sport consumer behaviour	19
White spaces: how marketing actors (re)produce marketplace inequities for Black consumers	18
Sustainability marketing beyond sustainable development: towards a degrowth agenda	18
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers	17
The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA	17
(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies	16
Does Generation Z value and reward corporate social responsibility practices?	16
Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap	16
Constructing the food waste issue on social media: a discursive social marketing approach	15

Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure	15
Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action	15
Reducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover	14
The ‘dividual’ is semiocapitalist consumer culture	14
Influencer marketing: a scoping review and a look ahead	14
Acculturation and apparel store loyalty among immigrants in Western countries	14
Customer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques	13
Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform	13
From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising	13
Optimising digital marketing and social media strategy: from push to pull to performance	13
An empirical examination of consumer CSR expectations: attribution, satisfaction, referral, and willingness to pay a premium	13
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time	12
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective	12
Examining guests’ experience in luxury hotels: evidence from an emerging market	11
A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’	11
Consumer responses to brand communications involving COVID-19	11
Structural topic modelling segmentation: a segmentation method combining latent content and customer context	11
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust	11
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability	10
Augmented reality and experience co-creation in heritage settings	10
Choose your own future: the sociotechnical imaginaries of virtual reality	10
Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations	9
How does value co-creation transform quality of life at the bottom of the pyramid?	9
The romance of prefiguration and the task of organization	9
‘It’s hard to be what you can’t see’ - gender representation in marketing’s academic journals	9
Experiencing ethical retail ideology in the servicescape	9
Gender violence: marketplace violence and symbolic violence in social movements	9
Business as usual through contact tracing app: what influences intention to download?	9
Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour	9
Alternative consumer practices for a sustainable identity: the perspective of organic food consumption	9
Beyond brand personality. A multidimensional perspective of self-congruence	9
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden	9
Scepticism of food labelling versus food advertising: a replication and extension	9
#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game	9
Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model	9
Seller information sharing in online marketplaces	9
Transhumanism in speculative fiction	9
Towards an understanding of meme marketing: conceptualisation and empirical evidence	9
Towards successful diversity initiatives: the importance of building audience connectedness	8
Me-search? Search me! A new twist in the tale of introspection	8
De-romanticising the market: advances in Consumer Culture Theory	8
Raising the dead: on brands that go bump in the night	8
The unbearable lightness of buying	8
On being critically oriented in precarious times: for resistant curiosity	8
De-romanticising critical marketing theory: capitalist corruption as the Left’s Žižekean fantasy	8
The experience of luxury craftsmanship – a strategic asset for luxury experience management	8
Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies	8
Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance	8
Empowerment in social marketing: systematic review and critical reflection	8
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands	8

Pricing in online fashion retailing: implications for research and practice	8
An IVF survivor unravels ‘fertility’ industry narratives	8
Disability in influencer marketing: a complex model of disability representation	7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism	7
Remembering and anticipating researcher vulnerability: an autoethnographic tale	7
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights	7
Integrating gender into social marketing programmes	7
Consumer culture theory and its contented discontent: an interview with Søren Askegaard	7
Wearable technologies, brand community and the growth of a transhumanist vision	6
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?	6
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores	6
Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing	6
‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject	6
‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice	6
Driverless futures: current non-drivers’ willingness to travel in driverless vehicles	6
Helping Mother Earth: young children's responses to sustainability labels on food packaging	6
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	6
Spillover in the context of forced behaviour change: observations from a naturalistic time-series study	6
Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership	6
Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components	6
Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations	6
What about context in internal brand management? Understanding employee brand commitment in the public sector	6
Commodifying love: value conflict in online dating	6
When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities	6
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China	6
Practice-based social marketing to improve well-being for people with intellectual disabilities	5
Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market	5
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	5
Doing marketing differently: an artnography of cathartic consumption in trauma	5
CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands	5
Building customisation capability in B2B marketing: the role of organisational capital	5
Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages	5
Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house	5
Understanding Racial Capitalism using the Photovoice method: Black tourism in France	5
Avoiding failure in academia: strategies from non-Western early career researchers in the UK	4
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music	4
Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers	4
Poetic meditation: (re)presenting the mystery of the field	4
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	4
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare	4
The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19	4
Heroes and villains: children’s stories of Eco-school learning as a scalar social site for sustainability practice	4
Investigating the employee–customer relationship in a utilitarian context	4
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	4
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	4
Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism	4
IVF survivorship, the IVF memoir and reproductive activism	4
Walking the concepts: elaborating on the non-representational sensitivities of tourism experience	4
Critical social marketing: towards emancipation?	4
Social inequalities, reproductive bodies, and technological interventions	4
Elite luxury experiences: customer and managerial perspectives	4
Placing an ethical brand: the Fairtrade Towns movement	4
The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence	3
Children and young people: opportunities and tensions for sustainability marketing	3
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	3
Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions	3
Nodding by the fire: appreciation of the Derry Temple	3
Exploring social media influencers’ moral dilemmas through role theory	3
Poetic pedagogy: emancipatory spaces of Slam poetry for marketing education	3
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	3
Towards glitch pedagogy	3
New insights on consumer activism: advancing a prefigurative framing of alternative consumption	3
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	3
Historical research, academic politics and editorial activism ^*	3
Social media in politics: how to drive engagement and strengthen relationships	3
Apples, oranges, and self	3
How regulatory focus shapes pro-environmental behaviour: evidence from Portugal	3
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	3
Children’s engagement with environmental issues	3
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives	3
The determinants of personal luxury purchase intentions in a recessionary environment	3
Media context: a literature review and research agenda	3
Gender transformative advertising pedagogy: promoting gender justice through marketing education	3
Live very long and prosper? Transhumanist visions and ambitions in 2021 and beyond…	3
Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals	3
No filter: navigating well-being in troubled times as social media influencers	3
It is not consumption technologies that have put the ‘self’ in peril	3
The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal	3
Influencers and the attention economy: the meaning and management of attention on Instagram	3