Journal of Marketing Management

Papers
(The median citation count of Journal of Marketing Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)
ArticleCitations
Live streaming commerce from the sellers’ perspective: implications for online relationship marketing163
Behind influencer marketing: key marketing decisions and their effects on followers’ responses109
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value61
Influencer marketing: brand control, commercial orientation and post credibility50
When gamification backfires: the impact of perceived justice on online community contributions49
The web of influencers. A marketing-audience classification of (potential) social media influencers33
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction30
Marketing innovation: a systematic review29
The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes28
Prefiguring sustainable living: an ecovillage story27
Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security27
Experimenting, partnering and bonding: a framework for the digital influencer-brand endorsement relationship23
Critical Race Theory (CRT) and colourism: a manifestation of whitewashing in marketing communications?22
Reproducing inequity: the role of race in the business school faculty search22
#MeToo and beyond: inequality and injustice in marketing practice and academia20
Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research20
The social phenomenon of trolling: understanding the discourse and social practices of online provocation19
‘You’re not perfect, but you’re still my favourite.’ Brand affective congruence as a new determinant of self-brand congruence19
Perceived quality of traceability information and its effect on purchase intention towards organic food18
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention18
Is digital advertising effective under conditions of low attention?17
Echoing the golden legends: storytelling archetypes and their impact on brand perceived value17
Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands17
Compensatory consumption during the COVID-19 pandemic: exploring the critical role of nostalgia in sport consumer behaviour16
A typology of second-hand business models16
‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid16
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context16
The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature16
Alternative food networks: good practices for sustainable performance16
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?15
Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects15
Understanding the brand and website effects of online loyalty: a mediation perspective15
The logic of sustainability: institutional transformation towards a new culture of fashion15
White spaces: how marketing actors (re)produce marketplace inequities for Black consumers14
Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising14
Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study14
From customer value co-creation behaviour to customer perceived value14
(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies13
Ontology and circulation: towards an eco-economy of persons13
Repetition or reckoning: confronting racism and racial dynamics in 202013
‘We are not the shoes of white supremacists’: a critical race perspective of consumer responses to brand attempts at countering racist associations12
The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA12
Customer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques12
What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and12
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers12
The structural oppression of women by markets: the continuum of sexual violence and the online pornography market12
Sustainability marketing beyond sustainable development: towards a degrowth agenda11
A typology of personalisation practices in marketing in the digital age11
The ‘dividual’ is semiocapitalist consumer culture11
Constructing the food waste issue on social media: a discursive social marketing approach11
Acculturation and apparel store loyalty among immigrants in Western countries11
Reducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover10
Reinscribing gender: social media, algorithms, bias10
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust10
Experiential art infusion effect on a service’s brand: the role of emotions10
Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform10
An empirical examination of consumer CSR expectations: attribution, satisfaction, referral, and willingness to pay a premium10
Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action10
Influencer marketing: a scoping review and a look ahead9
Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure9
Optimising digital marketing and social media strategy: from push to pull to performance9
Patriarchal marketing and the symbolic annihilation of women9
Examining guests’ experience in luxury hotels: evidence from an emerging market9
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability9
Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance8
Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model8
#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game8
Dystopia and utopia in digital services8
Consumer responses to brand communications involving COVID-198
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time8
Structural topic modelling segmentation: a segmentation method combining latent content and customer context8
A theorisation of discrete emotion spillovers: an empirical test for anger8
Symbolic violence and marketing ECRs in the neoliberal University8
‘It’s hard to be what you can’t see’ - gender representation in marketing’s academic journals8
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective8
Producing beauty ‘the hard way’: involuntary prosumption in a stigmatising context8
Me-search? Search me! A new twist in the tale of introspection8
Restoring balance: how consumers orchestrate family care following unplanned disruptions8
Beyond brand personality. A multidimensional perspective of self-congruence8
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands7
A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’7
The unbearable lightness of buying7
The romance of prefiguration and the task of organization7
Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap7
Exploring the fruitful darkness of liminality: informal caring for elderly family members and the impact on the self7
Transhumanism in speculative fiction7
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden7
Mapping moralities of food and health in marketing research literature7
De-romanticising critical marketing theory: capitalist corruption as the Left’s Žižekean fantasy7
Does Generation Z value and reward corporate social responsibility practices?7
I need the hook-up: the impact of shared race and ethnic identity on the expectations of service quality7
Webcare quality: conceptualisation, scale development and validation7
Effects of paid search advertising on product sales: a Chinese semantic perspective7
Consumer culture theory and its contented discontent: an interview with Søren Askegaard7
Wearable technologies, brand community and the growth of a transhumanist vision6
On being critically oriented in precarious times: for resistant curiosity6
A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities6
How does value co-creation transform quality of life at the bottom of the pyramid?6
What about context in internal brand management? Understanding employee brand commitment in the public sector6
Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies6
Experiencing ethical retail ideology in the servicescape6
From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising6
Scepticism of food labelling versus food advertising: a replication and extension6
Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour6
Governing racial justice through standards and the birth of ‘White diversity’: a Foucauldian perspective6
The experience of luxury craftsmanship – a strategic asset for luxury experience management6
Gender violence: marketplace violence and symbolic violence in social movements6
Towards successful diversity initiatives: the importance of building audience connectedness6
Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations6
I stood by: the role of allies in developing an inclusive and supportive academic environment post #MeToo6
Business as usual through contact tracing app: what influences intention to download?6
Alternative consumer practices for a sustainable identity: the perspective of organic food consumption6
Raising the dead: on brands that go bump in the night6
‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject6
Integrating gender into social marketing programmes5
Commodifying love: value conflict in online dating5
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores5
Augmented reality and experience co-creation in heritage settings5
An IVF survivor unravels ‘fertility’ industry narratives5
Empowerment in social marketing: systematic review and critical reflection5
Remembering and anticipating researcher vulnerability: an autoethnographic tale5
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’5
Seller information sharing in online marketplaces5
Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components5
The Promethean biohacker: on consumer biohacking as a labour of love5
Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages5
De-romanticising the market: advances in Consumer Culture Theory5
Choose your own future: the sociotechnical imaginaries of virtual reality5
Understanding Racial Capitalism using the Photovoice method: Black tourism in France5
Driverless futures: current non-drivers’ willingness to travel in driverless vehicles4
Exploring professional human brand identity through cultural and social capital: a typology of film director identities4
Pricing in online fashion retailing: implications for research and practice4
Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership4
Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations4
Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers4
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism4
How consumers reconcile discordant food retailer brand images4
Exploring the need for (extreme) speed: motivations for and outcomes of discontinuous NPD acceleration4
Building customisation capability in B2B marketing: the role of organisational capital4
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position3
‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice3
Walking the concepts: elaborating on the non-representational sensitivities of tourism experience3
Helping Mother Earth: young children's responses to sustainability labels on food packaging3
Practice-based social marketing to improve well-being for people with intellectual disabilities3
Rethinking non-profit brands through a volunteer lens: time for B2V3
Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market3
Investors’ response to advertising: the role of media3
Spillover in the context of forced behaviour change: observations from a naturalistic time-series study3
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare3
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China3
Feed the world or help the heroes? Exploring how political attitudes influence charitable choice3
Doing marketing differently: an artnography of cathartic consumption in trauma3
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?3
Heroes and villains: children’s stories of Eco-school learning as a scalar social site for sustainability practice3
Critical social marketing: towards emancipation?3
When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities3
CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands3
Nodding by the fire: appreciation of the Derry Temple3
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers3
The effects of brand revitalisation and retro branding on brand and purchase outcomes: the moderating roles of consumer nostalgia proneness and self-construal3
The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-193
‘Worth more than just its weight in gold’: Nameplate jewellery and the practice of oppositional respectability3
Disability in influencer marketing: a complex model of disability representation3
Hide and uncover: the use of secrets in marketing3
Poetic meditation: (re)presenting the mystery of the field3
Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house3
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