OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Management is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
The empty body: exploring the destabilised brand of a racialised space	72
Consumer emotional ambivalence: a state-of-the-art review	60
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	37
Self-tracking, consumption and markets: analysing current research and setting a new research agenda	37
La dorveille	36
Fee Fi Fo Fail: fairy stories for future failures	36
Publish or perish: ensuring our journals don’t fail us	36
The role and forms of social media branded content driving active customer engagement behaviours	35
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	34
‘I want to break free’: supporting creativity in the design process for transformative customer experiences	33
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	27
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective	27
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?	27
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	26
Teaching note – Critical pedagogies: practical examples from the marketing classroom	24
Gender transformative advertising pedagogy: promoting gender justice through marketing education	22
Consumers living with dementia: a scoping review of overlooked marketplace experiences	21
Beyond utility: emotional resistance and symbolic barriers to toy rental services	21
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	21
Unboxing the child influencer paradoxes: a research agenda	19
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing	19
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands	19
Conceptualising the (dis)abling marketplace through value creation and destruction	18
Unveiling the unheard voices of low-income consumers in an emerging market	17
Perspectives on drinking, manufacture and drinking spaces and places	17

Everyday consumption during COVID-19	15
Five decades of disruption in UK Higher Education- reflections from the Business School	15
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising	14
Extending and distributing the self	12
Method, interrupted	12
Towards glitch pedagogy	12
The role of personas and the co-authoring of brand meanings in effectual branding	12
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir	12
Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification	12
Possible versus desired diets: food legislation as additional stress for low-income mothers	12
Shining the spotlight on marketplace rituals: a review and research agenda	11
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia	11
Up close and personal: feminist pedagogy in the classroom	11
Digital practices tracing: studying consumer lurking in digital environments	11
Religiosity, divine control and consumer resilience during the COVID-19 pandemic	11
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies	11
Correction	11
In pursuit of relevant and rigorous qualitative research in marketing academia	11
Academics marginalised: practices for navigating tensions, resistance, and care	10
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups	10
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application	10
Ripping through a storified place: an exercise in critical breaking	10
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective	10
No filter: navigating well-being in troubled times as social media influencers	10
Constructions of marketing work: a critical Review	10
Capabilities and collaborative marketing practices among rival cluster-based wine producers	10
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion	10
Menopause on the market: navigating the dualities of care and empowerment	10
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability	10
Presenting marketing through music: Alpen sind immer wunderschön	10
From passion to commerce: social media’s role in accidental entrepreneurship	9
Designing transformative digital cultural experiences to enhance customer well-being	9
Reflections on a reimagined future for consumer research	9
Via Crucis of the Body : Clarice Lispector visits advertising	9
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites	9
Platform capture: a review of the state of the art of research on platforms and a research agenda	9
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants	9
Philanthropy scandals and regular donations: the role of email marketing communications	9
When value-based selling stalls: an institutional analysis of its adoption in knowledge-intensive business services	9
The mitigation of brand crises: towards broader, deeper and more diverse research directions	9
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia	9
A scoping review on ageism in marketing: towards age inclusiveness	9
Beyond the game: alcohol brand experiences in sport and the potential for harm	9
Menopause in transition: science, equity, and the future of care	8
A systemic view of sustainable consumption behaviour in the context of disruption	8
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’	8
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’	8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities	8
Sportainment: when the design of a sport event transcends resistance, engaging experts and novices alike	8
Exploring consumer behavioural inertia in live streaming commerce	8

Consumer wisdom and well-being investigated via intergenerational interactions	8
From old to new: re-thinking and reconstructing ageing consumers	8
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives	8
Poetic meditation: (re)presenting the mystery of the field	8
Process, profession and purpose: the 3 ps of digitalised marketing	7
Creative crowdsourcing: understanding participation barriers and levers from a heterogeneous crowd perspective	7
How sharing of supporters reveals competition amongst non-profit brands	7
Consumer engagement on social media: an analysis of brand post characteristic combinations	7
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music	7
All change? The new climacteric market awareness	7
Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers	7
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe	7
Innovations in COVID times: which lessons to learn for the cultural industry?	7
Strolling down memory card lane: nostalgia, age, and video game remakes	7
Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects	7
Expanding AR social attributes: an exploration of AR content shared on social media	6
The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification	6
Exploring the higher education experiences of students living with disabilities: an online MBA case study	6
Desperately seeking the elusive epistemic consumer: reflections on reflexivity	6
Correction	6
Studying digitised historical advertisements: experiments, explorations, reflections	6
State of the art: celebrity in the marketplace	6
Stories of resilience – rebuilding consumer identity after poverty	6
Outside in: the atmospheric disruptions of popular culture	6
Counterfeit couture: epistemic contestations through fake luxury in Pakistani bazaars	6
Intimate neoliberal violence and ungrievable meno bodies	5
Mental illness as consumer vulnerability: ambivalent attachment to the college campus	5
Brand community protection through contested brand revival	5
Shifting positionalities: the challenges of researching class-based marginalised service workers in postcolonial contexts	5
Markets for marketing	5
Towards an understanding of meme marketing: conceptualisation and empirical evidence	5
Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management	5
The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval	5
Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets	5
Choose your own future: the sociotechnical imaginaries of virtual reality	5
Augmented reality and experience co-creation in heritage settings	5
Consumers (un) acceptance of plant-based meat: an examination of the underlying roles of risk and value perceptions and the moderating role of message appeal	5
Seeing myself in a storefront window	5
Does size matter: how product assortment size is related to brand performance	5
Toy store experience design in phygital retail contexts: exploring parents’ interpretations	5
A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry	5
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns	5
Small influencers should inform, brands can persuade: when rational content works	5
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object	5
Preserving tradition amidst modernity: the hybridity of food practices	5
The distributed body	5
Marketing theory development, theory use, and research programs	5
Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature	5
Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals	5
Using patient experiences to understand the (missed) digitalisation of the public health service	4
Exploring social media influencers’ moral dilemmas through role theory	4
Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change	4
Community building in virtual participation charity sport events	4
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives	4
Conveying brand authenticity through television advertising in a transmedia world	4
Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study	4
It is not consumption technologies that have put the ‘self’ in peril	4
Aneuploidy	4
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective	4
Forced to move, forced to change: family identity and role redefinition in forced migration	4
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads	4
The disabling marketplace: towards a conceptualisation	4
Degrowth: a literature review and conceptualisation for sustainable marketing and consumer research	4
Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform	4
Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism	4
Neuromarketing myths: a conceptual framework and empirical insights	4
Sticking pieces together – representing messiness in consumer research through the use of collage	4
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights	4
Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick	4
Apples, oranges, and self	4
Place in young adults’ alcohol journeys	4
Rituals and routines: reflecting change, redefining meaning, recasting scope	4
Developing a strategic typology of non-fungible tokens (NFTs)	4
An ontology of consumers as distributed networks: a question of cause and effect	4
Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande	4
Influencer marketing: a scoping review and a look ahead	4