Journal of Marketing Management

Papers
(The median citation count of Journal of Marketing Management is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Invisible hands or hearts? A feminist critique of consumerism and market centrism78
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China55
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare37
The empty body: exploring the destabilised brand of a racialised space36
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers32
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time32
Advertising healthy eating to young consumers: insights from English and Swedish adolescents29
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations27
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust26
Can a retail environment be simulated by photographs?26
The experience of luxury craftsmanship – a strategic asset for luxury experience management25
Fee Fi Fo Fail: fairy stories for future failures22
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position20
Publish or perish: ensuring our journals don’t fail us19
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands18
Gender transformative advertising pedagogy: promoting gender justice through marketing education18
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-1918
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability17
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’17
Conceptualising the (dis)abling marketplace through value creation and destruction17
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective17
Teaching note – Critical pedagogies: practical examples from the marketing classroom17
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses17
In it together: brands benefit after a transgression when perceived as co-owners of the brand community16
Unboxing the child influencer paradoxes: a research agenda16
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands15
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct15
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising14
Consumer culture theory and its contented discontent: an interview with Søren Askegaard14
Everyday consumption during COVID-1914
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir14
Shining the spotlight on marketplace rituals: a review and research agenda13
Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour13
Extending and distributing the self13
Towards glitch pedagogy12
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia12
Possible versus desired diets: food legislation as additional stress for low-income mothers12
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?11
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion11
Business as usual through contact tracing app: what influences intention to download?11
Digital practices tracing: studying consumer lurking in digital environments11
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies11
Academics marginalised: practices for navigating tensions, resistance, and care11
Up close and personal: feminist pedagogy in the classroom10
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective10
Correction10
In pursuit of relevant and rigorous qualitative research in marketing academia10
No filter: navigating well-being in troubled times as social media influencers9
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers9
‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject9
Menopause on the market: navigating the dualities of care and empowerment9
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia8
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites8
Via Crucis of the Body : Clarice Lispector visits advertising8
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities8
Philanthropy scandals and regular donations: the role of email marketing communications8
Presenting marketing through music: Alpen sind immer wunderschön8
The mitigation of brand crises: towards broader, deeper and more diverse research directions8
Reflections on a reimagined future for consumer research8
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application8
Ripping through a storified place: an exercise in critical breaking8
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden8
A systemic view of sustainable consumption behaviour in the context of disruption7
From passion to commerce: social media’s role in accidental entrepreneurship7
Attitudes towards dependence and consumption: a process rooted in past experience7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism7
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants7
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability7
Consumer wisdom and well-being investigated via intergenerational interactions7
Menopause in transition: science, equity, and the future of care7
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’7
Poetic meditation: (re)presenting the mystery of the field6
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe6
Commodifying love: value conflict in online dating6
Exploring consumer behavioural inertia in live streaming commerce6
Shopping with(out) distancing: modelling the personal space to limit the spread of contagious disease among consumers in retail stores6
Examining guests’ experience in luxury hotels: evidence from an emerging market6
Social inequalities, reproductive bodies, and technological interventions6
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’6
Consumer engagement on social media: an analysis of brand post characteristic combinations6
Desperately seeking the elusive epistemic consumer: reflections on reflexivity5
Correction5
Innovations in COVID times: which lessons to learn for the cultural industry?5
Studying digitised historical advertisements: experiments, explorations, reflections5
Outside in: the atmospheric disruptions of popular culture5
How sharing of supporters reveals competition amongst non-profit brands5
Optimising digital marketing and social media strategy: from push to pull to performance5
Exploring the higher education experiences of students living with disabilities: an online MBA case study5
De-romanticising critical marketing theory: capitalist corruption as the Left’s Žižekean fantasy5
Researching multisensory experiences through an artist’s eye5
Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model5
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music5
Creative crowdsourcing: understanding participation barriers and levers from a heterogeneous crowd perspective5
Integrating gender into social marketing programmes5
Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects5
On being critically oriented in precarious times: for resistant curiosity5
The determinants of personal luxury purchase intentions in a recessionary environment5
All change? The new climacteric market awareness5
Effects of income and financial strain on risky social behaviour in the COVID-19 era: a comparison of the US and Canada5
Seeing myself in a storefront window4
Wearable technologies, brand community and the growth of a transhumanist vision4
Choose your own future: the sociotechnical imaginaries of virtual reality4
Marketing theory development, theory use, and research programs4
Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership4
The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification4
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object4
The distributed body4
Intimate neoliberal violence and ungrievable meno bodies4
Towards an understanding of meme marketing: conceptualisation and empirical evidence4
Brand community protection through contested brand revival4
How regulatory focus shapes pro-environmental behaviour: evidence from Portugal4
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands4
Augmented reality and experience co-creation in heritage settings4
Helping Mother Earth: young children's responses to sustainability labels on food packaging3
Community building in virtual participation charity sport events3
Ontology and circulation: towards an eco-economy of persons3
Sticking pieces together – representing messiness in consumer research through the use of collage3
Conveying brand authenticity through television advertising in a transmedia world3
Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study3
Rituals and routines: reflecting change, redefining meaning, recasting scope3
Advancing spillover research: behavioural, contextual and temporal approaches3
Does Generation Z value and reward corporate social responsibility practices?3
The disabling marketplace: towards a conceptualisation3
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives3
Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism3
Driverless futures: current non-drivers’ willingness to travel in driverless vehicles3
Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components3
An ontology of consumers as distributed networks: a question of cause and effect3
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns3
Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals3
Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande3
The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval3
It is not consumption technologies that have put the ‘self’ in peril3
Exploring social media influencers’ moral dilemmas through role theory3
Influencer marketing: a scoping review and a look ahead3
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights3
Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform3
Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets3
Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management3
The politics of consuming war: video games, the military-entertainment complex and the spectacle of violence3
Historical research, academic politics and editorial activism *2
The philosophical foundations of ethical decision-making: past controversies, current misunderstandings, and future opportunities2
Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness2
Resource-advantage theory, market segmentation and competitor analysis2
Children and young people: opportunities and tensions for sustainability marketing2
The unbearable lightness of buying2
Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap2
Exploring the interplay between frontline employees’ humour styles in service encounters2
Student-centred theory building: pedagogical collaboration after Mark Fisher2
Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick2
Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change2
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective2
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis2
Critical social marketing: towards emancipation?2
From the streets to the classroom: power analysis as a tool for critical pedagogy2
Perfect imperfection: Vulnerability in influencer communications on social media2
Pink sincerity: post-postmodernism and double appropriation in marketing2
When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities2
Half girl, half horse and with a stick – the augmented hybridity of hobbyhorse enthusiasts2
Consumer responses to brand communications involving COVID-192
Apples, oranges, and self2
Using patient experiences to understand the (missed) digitalisation of the public health service2
An IVF survivor unravels ‘fertility’ industry narratives2
Does equity-based compensation motivate executives to build strong brands?2
Celebrating failure: a path towards opening up disciplinary debate2
Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage2
Brand dynasty: managing charismatic legitimacy over time2
Marketing, synthesis and interdisciplinarity: reading with M.J.B.2
Use big data to leverage customer need diversity for radical innovation2
How do heavy metal fans defend their taste regime? Insights from teenage fans in the French cultural context2
Heroes and villains: children’s stories of Eco-school learning as a scalar social site for sustainability practice2
Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies2
Marketer behaviour: a case for making this socially real2
Aneuploidy2
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention2
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