Journal of Marketing Management

Papers
(The median citation count of Journal of Marketing Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
The empty body: exploring the destabilised brand of a racialised space64
Invisible hands or hearts? A feminist critique of consumerism and market centrism47
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers45
Consumer emotional ambivalence: a state-of-the-art review42
Publish or perish: ensuring our journals don’t fail us36
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations35
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position34
Fee Fi Fo Fail: fairy stories for future failures32
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands29
The role and forms of social media branded content driving active customer engagement behaviours29
The experience of luxury craftsmanship – a strategic asset for luxury experience management28
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-1926
Consumers living with dementia: a scoping review of overlooked marketplace experiences25
Teaching note – Critical pedagogies: practical examples from the marketing classroom25
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability25
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?24
In it together: brands benefit after a transgression when perceived as co-owners of the brand community22
Unboxing the child influencer paradoxes: a research agenda21
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’20
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct20
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing20
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies20
Gender transformative advertising pedagogy: promoting gender justice through marketing education20
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective17
Perspectives on drinking, manufacture and drinking spaces and places17
Conceptualising the (dis)abling marketplace through value creation and destruction17
“I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir17
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands17
Consumer culture theory and its contented discontent: an interview with Søren Askegaard16
Everyday consumption during COVID-1916
Five decades of disruption in UK Higher Education- reflections from the Business School16
The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia15
Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising15
Extending and distributing the self15
Unveiling the unheard voices of low-income consumers in an emerging market15
Shining the spotlight on marketplace rituals: a review and research agenda14
Towards glitch pedagogy13
Possible versus desired diets: food legislation as additional stress for low-income mothers13
Designing experiences with physicality: effects on perceived brand personality and consumer-brand identification13
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?12
Method, interrupted12
Digital practices tracing: studying consumer lurking in digital environments12
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies12
Up close and personal: feminist pedagogy in the classroom11
Correction11
In pursuit of relevant and rigorous qualitative research in marketing academia11
Menopause on the market: navigating the dualities of care and empowerment10
Researching with discomfort: using affective research methodologies to construct knowledge about marginalised groups10
Welcome to esports, you suck: understanding new consumer socialisation within a toxic consumption collective10
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion10
Religiosity, divine control and consumer resilience during the COVID-19 pandemic10
No filter: navigating well-being in troubled times as social media influencers10
Academics marginalised: practices for navigating tensions, resistance, and care10
Constructions of marketing work: a critical Review9
Presenting marketing through music: Alpen sind immer wunderschön9
The mitigation of brand crises: towards broader, deeper and more diverse research directions9
Capabilities and collaborative marketing practices among rival cluster-based wine producers9
Platform capture: a review of the state of the art of research on platforms and a research agenda9
Via Crucis of the Body : Clarice Lispector visits advertising9
Philanthropy scandals and regular donations: the role of email marketing communications8
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites8
Beyond the game: alcohol brand experiences in sport and the potential for harm8
From passion to commerce: social media’s role in accidental entrepreneurship8
Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application8
Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden8
Bewitched and bewildered: adoption of sharing economy reputation systems in the age of data portability8
Ripping through a storified place: an exercise in critical breaking8
“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends ’ sustainable character Phoebe7
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism7
Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants7
A systemic view of sustainable consumption behaviour in the context of disruption7
The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia7
The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives7
Entrepreneurial subjectivation and capitalist desire – affective potentials of ‘expressive videography’7
Commodifying love: value conflict in online dating7
Menopause in transition: science, equity, and the future of care7
Consumer wisdom and well-being investigated via intergenerational interactions7
A scoping review on ageism in marketing: towards age inclusiveness7
Exploring consumer behavioural inertia in live streaming commerce7
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’7
Poetic meditation: (re)presenting the mystery of the field7
Reflections on a reimagined future for consumer research7
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities7
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability7
Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music6
All change? The new climacteric market awareness6
Innovations in COVID times: which lessons to learn for the cultural industry?6
The determinants of personal luxury purchase intentions in a recessionary environment6
How sharing of supporters reveals competition amongst non-profit brands6
Consumer engagement on social media: an analysis of brand post characteristic combinations6
Behind the virtual scenes: marketing management perspectives on the strategic use of virtual influencers6
Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects6
Strolling down memory card lane: nostalgia, age, and video game remakes6
Process, profession and purpose: the 3 ps of digitalised marketing6
Examining guests’ experience in luxury hotels: evidence from an emerging market6
Creative crowdsourcing: understanding participation barriers and levers from a heterogeneous crowd perspective6
Stories of resilience – rebuilding consumer identity after poverty6
Desperately seeking the elusive epistemic consumer: reflections on reflexivity6
Brand community protection through contested brand revival5
Small influencers should inform, brands can persuade: when rational content works5
Integrating gender into social marketing programmes5
Exploring the higher education experiences of students living with disabilities: an online MBA case study5
Researching multisensory experiences through an artist’s eye5
Augmented reality and experience co-creation in heritage settings5
Shifting positionalities: the challenges of researching class-based marginalised service workers in postcolonial contexts5
Towards an understanding of meme marketing: conceptualisation and empirical evidence5
On being critically oriented in precarious times: for resistant curiosity5
Correction5
State of the art: celebrity in the marketplace5
How regulatory focus shapes pro-environmental behaviour: evidence from Portugal5
The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification5
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object5
Choose your own future: the sociotechnical imaginaries of virtual reality5
Outside in: the atmospheric disruptions of popular culture5
Preserving tradition amidst modernity: the hybridity of food practices5
Studying digitised historical advertisements: experiments, explorations, reflections5
Expanding AR social attributes: an exploration of AR content shared on social media5
Seeing myself in a storefront window5
Developing a strategic typology of non-fungible tokens (NFTs)4
Are we human or are we voice assistants? Revealing the interplay between anthropomorphism and consumer concerns4
Beyond the extended and distributed ‘self’: from subliminal extended selves to nonlocality and neurocapitalism4
Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande4
Place in young adults’ alcohol journeys4
Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study4
A pint-sized conversation: publicans, brewers, and academics on the UK beer, pub and brewing industry4
Does Generation Z value and reward corporate social responsibility practices?4
Mental illness as consumer vulnerability: ambivalent attachment to the college campus4
Intimate neoliberal violence and ungrievable meno bodies4
Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets4
Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform4
Helping Mother Earth: young children's responses to sustainability labels on food packaging4
Degrowth: a literature review and conceptualisation for sustainable marketing and consumer research4
Conveying brand authenticity through television advertising in a transmedia world4
Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management4
The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval4
Markets for marketing4
The distributed body4
Marketing theory development, theory use, and research programs4
Rituals and routines: reflecting change, redefining meaning, recasting scope4
The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives4
The disabling marketplace: towards a conceptualisation4
An ontology of consumers as distributed networks: a question of cause and effect4
Delineating positive spillover, negative spillover, and licencing within the pro-environmental literature4
Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals4
Does size matter: how product assortment size is related to brand performance4
Apples, oranges, and self3
It is not consumption technologies that have put the ‘self’ in peril3
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads3
Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change3
Half girl, half horse and with a stick – the augmented hybridity of hobbyhorse enthusiasts3
Exploring the interplay between frontline employees’ humour styles in service encounters3
Sticking pieces together – representing messiness in consumer research through the use of collage3
Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies3
Aneuploidy3
Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick3
Community building in virtual participation charity sport events3
Forced to move, forced to change: family identity and role redefinition in forced migration3
Historical research, academic politics and editorial activism *3
Does equity-based compensation motivate executives to build strong brands?3
When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities3
How do heavy metal fans defend their taste regime? Insights from teenage fans in the French cultural context3
Using patient experiences to understand the (missed) digitalisation of the public health service3
Marketer behaviour: a case for making this socially real3
Exploring social media influencers’ moral dilemmas through role theory3
Influencer marketing: a scoping review and a look ahead3
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective3
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention3
Student-centred theory building: pedagogical collaboration after Mark Fisher3
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights3
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