Journal of Marketing Management

Papers
(The H4-Index of Journal of Marketing Management is 21. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Consumer emotional ambivalence: a state-of-the-art review67
Self-tracking, consumption and markets: analysing current research and setting a new research agenda54
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers52
The empty body: exploring the destabilised brand of a racialised space51
Publish or perish: ensuring our journals don’t fail us50
Fee Fi Fo Fail: fairy stories for future failures42
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations39
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-1933
The role and forms of social media branded content driving active customer engagement behaviours32
In it together: brands benefit after a transgression when perceived as co-owners of the brand community32
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies31
Conceptualising the (dis)abling marketplace through value creation and destruction31
Teaching note – Critical pedagogies: practical examples from the marketing classroom30
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing30
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’26
Unboxing the child influencer paradoxes: a research agenda25
Gender transformative advertising pedagogy: promoting gender justice through marketing education25
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective24
Consumers living with dementia: a scoping review of overlooked marketplace experiences23
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?22
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands22
Perspectives on drinking, manufacture and drinking spaces and places21
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