OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Management is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
The empty body: exploring the destabilised brand of a racialised space	64
Invisible hands or hearts? A feminist critique of consumerism and market centrism	47
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers	45
Consumer emotional ambivalence: a state-of-the-art review	42
Publish or perish: ensuring our journals don’t fail us	36
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations	35
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position	34
Fee Fi Fo Fail: fairy stories for future failures	32
The role and forms of social media branded content driving active customer engagement behaviours	29
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands	29
The experience of luxury craftsmanship – a strategic asset for luxury experience management	28
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19	26
Teaching note – Critical pedagogies: practical examples from the marketing classroom	25
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability	25
Consumers living with dementia: a scoping review of overlooked marketplace experiences	25
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?	24
In it together: brands benefit after a transgression when perceived as co-owners of the brand community	22
Unboxing the child influencer paradoxes: a research agenda	21
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing	20
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies	20
Gender transformative advertising pedagogy: promoting gender justice through marketing education	20
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’	20
That's wrong... but it's good! How moral decoupling allows consumers to feel less guilty about supporting companies involved in unethical conduct	20