Journal of Marketing Management

Papers
(The H4-Index of Journal of Marketing Management is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
The empty body: exploring the destabilised brand of a racialised space72
Consumer emotional ambivalence: a state-of-the-art review60
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers37
Self-tracking, consumption and markets: analysing current research and setting a new research agenda37
La dorveille36
Fee Fi Fo Fail: fairy stories for future failures36
Publish or perish: ensuring our journals don’t fail us36
The role and forms of social media branded content driving active customer engagement behaviours35
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations34
‘I want to break free’: supporting creativity in the design process for transformative customer experiences33
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’27
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective27
Scholarship on alternative food networks: from mid-life crisis to life begins at 40?27
Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies26
Teaching note – Critical pedagogies: practical examples from the marketing classroom24
Gender transformative advertising pedagogy: promoting gender justice through marketing education22
Consumers living with dementia: a scoping review of overlooked marketplace experiences21
Beyond utility: emotional resistance and symbolic barriers to toy rental services21
In it together: brands benefit after a transgression when perceived as co-owners of the brand community21
Unboxing the child influencer paradoxes: a research agenda19
Ageist marketing as systemic exclusion: towards a framework for age-inclusive marketing19
Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands19
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