Journal of Marketing Management

Papers
(The H4-Index of Journal of Marketing Management is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Invisible hands or hearts? A feminist critique of consumerism and market centrism78
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China55
Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare37
The empty body: exploring the destabilised brand of a racialised space36
The future of luxury management – 5 megatrends that are here to stay: guidance for researchers and managers32
Are we a growing a green generation? Exploring young people’s pro-environmental orientation over time32
Advertising healthy eating to young consumers: insights from English and Swedish adolescents29
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations27
How death anxiety influences coping strategies during the COVID-19 pandemic: investigating the role of spirituality, national identity, lockdown and trust26
Can a retail environment be simulated by photographs?26
The experience of luxury craftsmanship – a strategic asset for luxury experience management25
Fee Fi Fo Fail: fairy stories for future failures22
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position20
Publish or perish: ensuring our journals don’t fail us19
Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands18
Gender transformative advertising pedagogy: promoting gender justice through marketing education18
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-1918
Some reflections on interdisciplinary CCT research: field boundaries, social impact and the semantics of consumer vulnerability17
The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’17
Conceptualising the (dis)abling marketplace through value creation and destruction17
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective17
Teaching note – Critical pedagogies: practical examples from the marketing classroom17
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses17
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