Journal of Marketing Management

Papers
(The H4-Index of Journal of Marketing Management is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-03-01 to 2025-03-01.)
ArticleCitations
Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights74
Presenting marketing through music: Alpen sind immer wunderschön44
Online retailing during the COVID-19 pandemic: consumer preferences for marketing actions with consumer self-benefits versus other-benefit components32
Sticking pieces together – representing messiness in consumer research through the use of collage29
Via Crucis of the Body : Clarice Lispector visits advertising27
Seeing myself in a storefront window25
Ripping through a storified place: an exercise in critical breaking25
Understanding Racial Capitalism using the Photovoice method: Black tourism in France25
The mitigation of brand crises: towards broader, deeper and more diverse research directions25
Apples, oranges, and self23
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites22
Music and well-being: a transformative consumer research perspective19
Invisible hands or hearts? A feminist critique of consumerism and market centrism18
Nodding by the fire: appreciation of the Derry Temple18
Creativity re-distributed: how digitalisation changes creative advertising practice17
Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick16
Aneuploidy16
Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism16
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective16
Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China16
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