OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Bank Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Determinants of customer satisfaction in chatbot use: evidence from a banking application in Turkey	129
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study	100
Consumer adoption of mobile payment services during COVID-19: extending meta-UTAUT with perceived severity and self-efficacy	93
Towards an understanding of consumers’ FinTech adoption: the case of Open Banking	88
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives	80
Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research	72
Financial literacy or investment experience: which is more influential in cryptocurrency investment?	70
Board gender diversity and environmental, social and governance performance of US banks: moderating role of environmental, social and corporate governance controversies	70
I Am too old for this! Barriers contributing to the non-adoption of mobile payment	66
Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach	66
Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy	61
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India	59
Mobile banking adoption: a systematic review	58
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust	57
Predicting the adoption of mobile payment applications during the COVID-19 pandemic	57
Marketing bank services to financially vulnerable customers: evidence from an emerging economy	56
Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda	53
Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020)	52
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective	40
Advances in mobile financial services: a review of the literature and future research directions	40
To leave or retain? An interplay between quality digital banking services and customer satisfaction	39
Corporate social responsibility for women's empowerment: a study on Nigerian banks	39
The cognitive-affective nexus on mobile payment continuance intention during the COVID-19 pandemic	37
Household acceptance of central bank digital currency: the role of institutional trust	37
Financial capability: a systematic conceptual review, extension and synthesis	36

Does financial literacy reduce financial fragility during COVID-19? The moderation effect of psychological, economic and social factors	35
A bibliometric analysis of CSR in the banking industry: a decade study based on Scopus scientific mapping	35
Young adults' financial well-being: current insights and future directions	34
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis	34
Disruptive technology and AI in the banking industry of an emerging market	33
AI-driven banking services: the next frontier for a personalised experience in the emerging market	32
Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice	31
I won't touch money because it is dirty: examining customer's loyalty toward M-payment	31
Financial literacy and financial well-being of Australian consumers: a moderated mediation model of impulsivity and financial capability	30
Reputation and its consequences in Fintech services: the case of mobile banking	28
Linking corporate social responsibility to trust in the banking sector: exploring disaggregated relations	28
A meta-analysis of eWallet adoption using the UTAUT model	28
Banking in the metaverse: a new frontier for financial institutions	28
Internet and mobile banking: the role of engagement and experience on satisfaction and loyalty	27
The relationship between CRM and customer loyalty: the moderating role of customer trust	27
Mobile investment technology adoption among investors	27
Making finance fun: the gamification of personal financial management apps	26
Market-oriented corporate digital responsibility to manage data vulnerability in online banking	24
Corporate social responsibility (CSR) website disclosures: empirical evidence from the German banking industry	24
Consumer attitudes toward facial recognition payment: an examination of antecedents and outcomes	24
The influence of mobile QR code payment on payment pleasure: evidence from China	24
The effect of financial literacy and gender on retirement planning among young adults	23
Determining banking service attributes from online reviews: text mining and sentiment analysis	22
How does convenience drive consumers' webrooming intention?	22
Determinants of the financial wellbeing of individuals in an emerging economy: an empirical study	21
Traditional-bank customers' digital-only bank resistance: evidence from South Africa	21
Research on financial innovations: an interdisciplinary review	20
The role of brand love on bank customers' perceptions of corporate social responsibility	20
Corporate social responsibility disclosures (CSRDs) in the banking industry: a study of conventional banks and Islamic banks in Malaysia	20
Artificial intelligence, financial anxiety and cashier-less checkouts: a Saudi Arabian perspective	20
Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model	18
The effects of perceived value dimensions on customer satisfaction and loyalty: a comparison between traditional banks and fintechs	18
The role of impulsivity and financial satisfaction in a moderated mediation model of consumer financial resilience and life satisfaction	18
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter	18
Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types	18
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era	18
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	17
Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis	17
Consumer debt holding, income and happiness: evidence from China	17
A systematic and bibliometric review of the financial well-being: advancements in the current status and future research agenda	17
Will proximity mobile payments substitute traditional payments? Examining factors influencing customers' switching intention during the COVID-19 pandemic	16
Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery	16
Effects of internal marketing on strategic orientations in the banking sector	16
The role of the hedonistic and utilitarian quality dimensions in enhancing user satisfaction in mobile banking	16
Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success	16
Impact of mobile banking failure on bank customers' usage behaviour: the mediating role of user satisfaction	15
The role of financial literacy for financial resilience in middle-age and older adulthood	15
Relating mindfulness to financial well-being through materialism: evidence from India	15
Personality matters: does an individual's personality affect adoption and continued use of green banking channels?	15
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity	15

Online banking and privacy: redesigning sales strategy through social exchange	14
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	14
Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior	14
Exploring COBRAs, its antecedents and consequences in the context of banking brands	13
Relationship marketing: an S–O–R perspective emphasising the importance of trust in retail banking	13