OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Bank Marketing is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-07-01 to 2026-07-01.)

Article	Citations
Conversations, return horizons, and the stock market participation puzzle	118
Applying the theory of planned behavior in estate planning	109
AI and personal finance: evaluating rules of thumb generated by ChatGPT	107
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	96
Banking reputation and its impact on stock markets: a big data analysis through online comments	77
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	73
Determinants of working women's financial behaviour: an Indian study	65
How does perception of economic policy uncertainty affect corporate greenwashing?	62
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	61
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	57
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	54
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	52
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	52
Differences in financial inclusion by disability type	52
Exploring diverse drivers: investment literacy and investment motivations	50
Understanding personal loan repayment intention among working adults in Malaysia: an exploratory study	50
Assessing the evolution of banking reputation literature: a bibliometric analysis	50
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	48
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	47
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	47
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	46
Digital financial consumers' decision-making: a systematic literature review and integrative framework	46
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	42
The complementary effects of bank intangible value binding in customer robo-advisory adoption	42
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	42

Investigating the customer-to-customer interaction during the customer journey in banking industry	39
Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment	38
The power of words: driving online consumer engagement in Fintech	37
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	36
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	36
Continuance intention in financial technology: a framework and meta-analysis	35
Finfluencer: can financial social media influencers promote desirable financial behaviours?	34
Advances in mobile financial services: a review of the literature and future research directions	34
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	34
How does financial literacy alleviate financial anxiety? The mediating roles of planning and spending control	33
Prediction of consumer credit card risk from an analysis of spending categories: a hidden Markov model	33
From clicks to profits: how internet banking adoption drives Swedish bank profitability across different age groups	31
Relationship marketing challenges in the Turkish banking industry: an exploratory study	30
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia	29
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator	29
Social networks and borrowing decisions: evidence from Indian older households	29
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews	28
Determinants of branching decisions of State-controlled commercial banks: evidence from China	28
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences	28
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators	28
Navigating crypto markets: financial literacy, behavior and information channels	27
Guest editorial: Consumer financial resilience	26
Financial capability: a systematic conceptual review, extension and synthesis	25
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment	25
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis	25
When financial volatility meets healthcare: how crypto investments result in forgoing medical care	25
Measuring consumer perception of overall brand equity drivers for m-payments	24
Digital payments, ownership structure, and bank performance: insights from Jordan	24
Impact of FinTech intelligent recommendation systems on crowdfunding success in China: a trust and system quality perspective	24
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking	24
Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value	23
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective	23
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt	23
Discouraged borrowers: examining farmers' latent demand for subsidized credit in Algeria	22
The importance of entrepreneurial leadership in fostering bank performance	22
Understanding retirement awareness in US adolescents through financial education and financial concerns	22
Guest editorial: A theatrical perspective of customer-to-customer (C2C) interactions and helping behaviours in the banking environment	21
Navigating experiential balance: how online banking shapes loyalty and decision-making	21
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing	21
A matter of trust? Perceptions about the adoption of virtual banking services in Hong Kong	21
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France	21
Corrigendum: Online banking adoption: a factor validation and satisfaction causation study in the context of Indian banking customers	21
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic	20
Does environmental reporting of banks affect their financial performance? Evidence from India	20
Themes and readability of integrated reports of banks from a circular economy perspective	19
Online review based IPA and IPCA: the case of Korean mobile banking apps	19
Ongoing value co-creation amidst service encounter setbacks in the banking environment: a viewpoint and call to action	19
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach	19
Expectations unmet: disconfirmation and abandonment of mobile money services in rural base of the pyramid markets	19
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth	19

Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach	19
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity	19
Financial capability and informal bankruptcy: comparing student loan holders and non-holders	18
A bibliometric analysis of financial fraud exploiting the elderly in the digital age	18
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective	18
Distrust of banks among the unbanked and banked	18
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry	18
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns	18
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia	18
Banking without limits: a bibliometric analysis of scholarly works on electronic banking	18
Construction and validation of a perceived financial well-being scale (PFWBS)	17
How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters	17
Reclaiming trust: examining the effect of SEC marketing rule on investment advisers and firms' practices	17
Understanding gender differences in money attitudes: biological and psychological gender perspective	16
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review	16
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-19	16
Relationships between financial well-being and resiliency: evidence from law enforcement	16
High street banking on the app: branding strategies of traditionally-driven neobanks	15
Financial constraints and cryptocurrency investment: the moderating role of financial education	15
Technology and communal culture of sharing and giving: implications on household savings behavior in Fiji	15
Customer-to-customer (C2C) interactions in Islamic banking: a conceptual framework for service co-creation in financial services	15
Deepening the mediating role of financial literacy and the cyclic effects in Paytech adoption in Jordan	15
Financial knowledge and responsible credit card behavior: exploring mediators and moderators	15
Propensity toward Islamic debt financing among Moroccan MSMEs: assessing the mediating effect of entrepreneurial achievement motivation using PLS-MGA	15
Are financially illiterate individuals all the same? A study on incorrect and “do not know” answers to financial knowledge questions	15
Understanding financial professionals' perceptions of their clients' financial behaviors	15
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector	15
How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector	15