International Journal of Bank Marketing

Article	Citations
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	166
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	156
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago	142
AI and personal finance: evaluating rules of thumb generated by ChatGPT	92
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	92
Banking reputation and its impact on stock markets: a big data analysis through online comments	88
Determinants of working women's financial behaviour: an Indian study	77
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	72
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?	62
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	61
How does perception of economic policy uncertainty affect corporate greenwashing?	60
Differences in financial inclusion by disability type	56
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	55
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	54
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	53
Exploring diverse drivers: investment literacy and investment motivations	50
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	47
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	47
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	47
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	46
Digital financial consumers' decision-making: a systematic literature review and integrative framework	45
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	43
Assessing the evolution of banking reputation literature: a bibliometric analysis	41
Research on financial innovations: an interdisciplinary review	40
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	39

Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	38
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	37
Finfluencer: can financial social media influencers promote desirable financial behaviours?	36
Investigating the customer-to-customer interaction during the customer journey in banking industry	35
The power of words: driving online consumer engagement in Fintech	35
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	35
Advances in mobile financial services: a review of the literature and future research directions	34
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)	34
Good debt, bad debt: family debt portfolios and financial burdens	34
The complementary effects of bank intangible value binding in customer robo-advisory adoption	34
Continuance intention in financial technology: a framework and meta-analysis	34
From clicks to profits: how internet banking adoption drives Swedish bank profitability across different age groups	31
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator	30
Prediction of consumer credit card risk from an analysis of spending categories: a hidden Markov model	30
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators	29
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences	29
Relationship marketing challenges in the Turkish banking industry: an exploratory study	29
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews	28
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia	27
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment	26
When financial volatility meets healthcare: how crypto investments result in forgoing medical care	25
Determinants of branching decisions of State-controlled commercial banks: evidence from China	24
Guest editorial: Consumer financial resilience	24
Financial capability: a systematic conceptual review, extension and synthesis	24
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis	24
Understanding retirement awareness in US adolescents through financial education and financial concerns	23
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective	22
Digital payments, ownership structure, and bank performance: insights from Jordan	22
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing	22
Impact of FinTech intelligent recommendation systems on crowdfunding success in China: a trust and system quality perspective	22
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking	22
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter	21
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt	21
Determining banking service attributes from online reviews: text mining and sentiment analysis	20
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France	20
Measuring consumer perception of overall brand equity drivers for m-payments	20
Does environmental reporting of banks affect their financial performance? Evidence from India	20
The importance of entrepreneurial leadership in fostering bank performance	20
Navigating experiential balance: how online banking shapes loyalty and decision-making	19
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach	19
A matter of trust? Perceptions about the adoption of virtual banking services in Hong Kong	19
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach	19
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic	19
Themes and readability of integrated reports of banks from a circular economy perspective	19
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives	19
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth	18
Expectations unmet: disconfirmation and abandonment of mobile money services in rural base of the pyramid markets	18
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity	18
Ongoing value co-creation amidst service encounter setbacks in the banking environment: a viewpoint and call to action	18
Financial capability and informal bankruptcy: comparing student loan holders and non-holders	17

How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters	17
Do emotions, desires and habits influence mutual fund investing? A study using the model of goal-directed behavior	17
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry	17
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia	17
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns	17
Distrust of banks among the unbanked and banked	17
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective	17
Online review based IPA and IPCA: the case of Korean mobile banking apps	16
Relationships between financial well-being and resiliency: evidence from law enforcement	16
A bibliometric analysis of financial fraud exploiting the elderly in the digital age	16
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-19	16
Construction and validation of a perceived financial well-being scale (PFWBS)	16
Banking without limits: a bibliometric analysis of scholarly works on electronic banking	16
High street banking on the app: branding strategies of traditionally-driven neobanks	16
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review	15
Financial constraints and cryptocurrency investment: the moderating role of financial education	15
Financial knowledge and responsible credit card behavior: exploring mediators and moderators	15
Understanding gender differences in money attitudes: biological and psychological gender perspective	14
Financial resilience alleviates financial anxiety in a global context: multilevel modeling on cross-national socioeconomic development indicators	14
Technology and communal culture of sharing and giving: implications on household savings behavior in Fiji	14
Understanding financial professionals' perceptions of their clients' financial behaviors	14
Are financially illiterate individuals all the same? A study on incorrect and “do not know” answers to financial knowledge questions	14
Customer experience of video teller machine service: drivers and behavioural outcomes	14
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector	14
Customer-to-customer (C2C) interactions in Islamic banking: a conceptual framework for service co-creation in financial services	14
The role of impulsivity and financial satisfaction in a moderated mediation model of consumer financial resilience and life satisfaction	14
Propensity toward Islamic debt financing among Moroccan MSMEs: assessing the mediating effect of entrepreneurial achievement motivation using PLS-MGA	13
How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector	13
Exploring the role of analysts in identifying and communicating the value of bank CSR activity	13
Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides	12
Roles of barriers and gender in explaining consumers' chatbot resistance in banking: a fuzzy approach	12
Personality matters: does an individual's personality affect adoption and continued use of green banking channels?	12
Unpacking social selling in financial services: the interplay of organizational support, social media self-efficacy and sales technology orientation	12
Mobile payment use and payment satisfaction: mediation and moderation analyses	12
Greenwashing in banking: exploring the interplay of strategic ambidexterity, public policy, and customer orientation	12
The role of the hedonistic and utilitarian quality dimensions in enhancing user satisfaction in mobile banking	12
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?	12
Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context	12
Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types	12
Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives	12
Employment status and financial resilience during the COVID-19 pandemic	12
Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery	12
FinTech credit: uncovering knowledge base, intellectual structure and research front	11
Dynamics of personal financial management: a bibliometric and systematic review on financial literacy, financial capability and financial behavior	11
The nexus between digital financial knowledge and financial inclusion: digital financial attitudes and behaviour as mediators enhancing financial inclusion	11
Financial well-being and credit behavior in Mexico	11
Expectations of bank automation: the influence of consumer cognitive schema	11
Factors determining bank selection by micro- and small-sized enterprises: evidence from Ethiopia	11
Trust in the financial services context: a meta-analysis	11
Disruptive technology and AI in the banking industry of an emerging market	11
The nexus of financial education, literacy and mobile fintech: unraveling pathways to financial well-being	10
Mapping customer-to-customer helping behaviour in financial services and digital platforms: a bibliometric and content analysis	10
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective	10
Customer loyalty to Islamic mobile banking: evaluating the roles of justice theory, religiosity, satisfaction and trust	10
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals	10
The psychological antecedents of personal financial management behavior: a meta-analysis	10
The role of financial inclusion, financial literacy and digital payment adoption in Indonesian millennials’ financial well-being	10
The impact of pocket money and term-time employment on the financial confidence of adolescents in New Zealand	10
Did COVID-19 hurt consumer financial well-being? Factors associated with consumer bankruptcy risks during the pandemic	9
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?	9
“One size doesn't fit all”. Bank switching decisions and customer vulnerability in Europe	9
Payment forms linked to consumer preferences for promotional offers: mediating and moderating factors	9
The psychology of the afterlife and Islamic financing adoption	9
A meta-analysis of satisfaction in mobile banking: a contextual examination	9
Are cryptocurrencies influenced by stereotypes and values? Evidence of the role of banker stereotypes and human values on cryptocurrency acceptance	9
Digital financial literacy and financial well-being – evidence from India	9
Cognitive abilities and financial resilience: evidence from an emerging market	9
The augmenting role of digital banking in reconstructing women's economic empowerment	8
The cognitive-affective nexus on mobile payment continuance intention during the COVID-19 pandemic	8
Credit card reward donation with scarcity messages	8
Value co-creation or value co-destruction: co-production and its double-sided effect	8
An optimal threshold for over-indebtedness: a study on the discrepancy between subjective and objective debt burdens	8
Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior	8
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era	8
The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents	7
Young adults' financial well-being: current insights and future directions	7
Toward an understanding of Pakistani customers' adoption of smart banking services: an extended application of UTAUT2 model with big brother effect and information privacy concern	7
Effects of strategic value orientation on personal data privacy, value in use and organizational reputation	7
Understanding mobile money adoption in rural subsistence markets: a construal-based perspective	7
Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps	7

Fintech and banking: friends or foes? Evidence from bank–fintech cooperation	7
How do customer-related characteristics influence frontline bank employees' boundary spanning behaviors?	7
Influence of cultural dimensions on ESG performance in the banking sector	7
Personal financial planning and the propensity of central bank digital currency adoption	6
A meta-analysis of technological adoption of financial services: investigating risk and trust perception effects	6
Close-up “ vs ” long-shot images in advertising appeals: the role of objective temporality	6
Exploring peer-to-peer lending: key influences of firm uncertainty, loan features and venture quality	6
The role of perceived risk factors in willingness to use CBDC: mediating role of hard trust and soft trust	6
Being “green” to trust and continue in a global pandemic	6
The influence of personality traits on investment decision-making: a moderated mediation approach	6
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis	6
Corporate social responsibility as a moderator of loyalty antecedents in the Brazilian banking context	6
To bank or not to bank: describing the banking status of black households	6
A multiple mediation model of resource scarcity, debt attitude and financial stress: evidence from the US	6
Financial resilience: a scoping review, conceptual synthesis and theoretical framework	6
The influence of empathy on value co-creation, value in use, and customer retention in the banking sector	6
Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services	5
From balances to behaviors: insights into credit card repayment patterns among Canadian households	5
Examining consumer intention to adopt AI-powered chatbots in the Saudi banking sector: the moderating role of knowledge in technology	5
Embracing ambiguity: the unspoken key to sales success	5
Understanding elderly customers' resistance to AI-powered chatbots in banking	5
From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications	5
When unethical practices harm relationship outcomes: testing the influence of consumer-perceived unethical behaviour on trust and satisfaction in the banking sector	5
Publisher’s Note	5
Financial knowledge and financial behavior: evidence from five Latin American countries before and during the COVID-19 pandemic	5
Racial/ethnic differences in mobile payment usage: what do we know, and what do we need to know?	5
Towards an understanding of consumers’ FinTech adoption: the case of Open Banking	5