International Journal of Bank Marketing

Papers
(The median citation count of International Journal of Bank Marketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
AI and personal finance: evaluating rules of thumb generated by ChatGPT111
How does perception of economic policy uncertainty affect corporate greenwashing?101
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications101
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory91
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective79
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering71
Determinants of working women's financial behaviour: an Indian study71
Applying the theory of planned behavior in estate planning71
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil63
Banking reputation and its impact on stock markets: a big data analysis through online comments62
Conversations, return horizons, and the stock market participation puzzle59
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making56
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness56
Differences in financial inclusion by disability type54
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia51
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure50
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being49
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs47
Digital financial consumers' decision-making: a systematic literature review and integrative framework47
Exploring diverse drivers: investment literacy and investment motivations45
Financial anxiety of university students in Poland and Czechia: fsQCA analysis44
Assessing the evolution of banking reputation literature: a bibliometric analysis43
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity43
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital42
Finfluencer: can financial social media influencers promote desirable financial behaviours?42
Investigating the customer-to-customer interaction during the customer journey in banking industry42
Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment41
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis41
Continuance intention in financial technology: a framework and meta-analysis39
The power of words: driving online consumer engagement in Fintech36
The complementary effects of bank intangible value binding in customer robo-advisory adoption36
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach34
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks33
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences31
Advances in mobile financial services: a review of the literature and future research directions31
Prediction of consumer credit card risk from an analysis of spending categories: a hidden Markov model31
Social networks and borrowing decisions: evidence from Indian older households30
From clicks to profits: how internet banking adoption drives Swedish bank profitability across different age groups30
Relationship marketing challenges in the Turkish banking industry: an exploratory study29
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators28
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews27
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia27
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator27
When financial volatility meets healthcare: how crypto investments result in forgoing medical care26
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis26
Guest editorial: Consumer financial resilience26
Navigating crypto markets: financial literacy, behavior and information channels26
Determinants of branching decisions of State-controlled commercial banks: evidence from China26
Understanding retirement awareness in US adolescents through financial education and financial concerns25
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment25
Financial capability: a systematic conceptual review, extension and synthesis25
Measuring consumer perception of overall brand equity drivers for m-payments24
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective23
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking23
Impact of FinTech intelligent recommendation systems on crowdfunding success in China: a trust and system quality perspective23
The importance of entrepreneurial leadership in fostering bank performance22
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt22
Digital payments, ownership structure, and bank performance: insights from Jordan22
Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value22
Navigating experiential balance: how online banking shapes loyalty and decision-making21
Does environmental reporting of banks affect their financial performance? Evidence from India21
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter21
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity21
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing21
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth20
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach20
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic20
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach20
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France20
Online review based IPA and IPCA: the case of Korean mobile banking apps19
How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters19
Guest editorial: A theatrical perspective of customer-to-customer (C2C) interactions and helping behaviours in the banking environment19
Expectations unmet: disconfirmation and abandonment of mobile money services in rural base of the pyramid markets19
Corrigendum: Online banking adoption: a factor validation and satisfaction causation study in the context of Indian banking customers19
A matter of trust? Perceptions about the adoption of virtual banking services in Hong Kong19
Ongoing value co-creation amidst service encounter setbacks in the banking environment: a viewpoint and call to action19
Themes and readability of integrated reports of banks from a circular economy perspective19
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns18
Do emotions, desires and habits influence mutual fund investing? A study using the model of goal-directed behavior18
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry18
Financial capability and informal bankruptcy: comparing student loan holders and non-holders18
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective18
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia17
Distrust of banks among the unbanked and banked17
Construction and validation of a perceived financial well-being scale (PFWBS)17
A bibliometric analysis of financial fraud exploiting the elderly in the digital age17
Banking without limits: a bibliometric analysis of scholarly works on electronic banking17
Understanding gender differences in money attitudes: biological and psychological gender perspective16
Relationships between financial well-being and resiliency: evidence from law enforcement16
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector16
Financial constraints and cryptocurrency investment: the moderating role of financial education16
Deepening the mediating role of financial literacy and the cyclic effects in Paytech adoption in Jordan16
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-1916
Understanding financial professionals' perceptions of their clients' financial behaviors16
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review15
Are financially illiterate individuals all the same? A study on incorrect and “do not know” answers to financial knowledge questions15
Customer-to-customer (C2C) interactions in Islamic banking: a conceptual framework for service co-creation in financial services15
Financial knowledge and responsible credit card behavior: exploring mediators and moderators15
Technology and communal culture of sharing and giving: implications on household savings behavior in Fiji15
High street banking on the app: branding strategies of traditionally-driven neobanks15
Customer experience of video teller machine service: drivers and behavioural outcomes14
Roles of barriers and gender in explaining consumers' chatbot resistance in banking: a fuzzy approach14
Financial resilience alleviates financial anxiety in a global context: multilevel modeling on cross-national socioeconomic development indicators14
Propensity toward Islamic debt financing among Moroccan MSMEs: assessing the mediating effect of entrepreneurial achievement motivation using PLS-MGA14
How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector14
Exploring the role of analysts in identifying and communicating the value of bank CSR activity13
Unpacking social selling in financial services: the interplay of organizational support, social media self-efficacy and sales technology orientation13
The role of the hedonistic and utilitarian quality dimensions in enhancing user satisfaction in mobile banking13
Greenwashing in banking: exploring the interplay of strategic ambidexterity, public policy, and customer orientation13
Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives13
Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides13
The dark side of retail investors' green activism: evidence from corporate greenwashing13
Mobile payment use and payment satisfaction: mediation and moderation analyses12
Expectations of bank automation: the influence of consumer cognitive schema12
Disruptive technology and AI in the banking industry of an emerging market12
Employment status and financial resilience during the COVID-19 pandemic12
Dynamics of personal financial management: a bibliometric and systematic review on financial literacy, financial capability and financial behavior12
Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context12
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?11
The nexus between digital financial knowledge and financial inclusion: digital financial attitudes and behaviour as mediators enhancing financial inclusion11
Can artificial intelligence enhance service quality?: Evidence from US financial services11
The psychological antecedents of personal financial management behavior: a meta-analysis10
Financial well-being and credit behavior in Mexico10
The effect of reactance on satisfaction of banking consumers: a comparison between free choice checking accounts and mandatory checking accounts10
Mapping meta-analytic insights in banking research: thematic clusters, heterogeneity and research agendas10
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective10
Customer loyalty to Islamic mobile banking: evaluating the roles of justice theory, religiosity, satisfaction and trust10
FinTech credit: uncovering knowledge base, intellectual structure and research front10
Factors determining bank selection by micro- and small-sized enterprises: evidence from Ethiopia10
The nexus of financial education, literacy and mobile fintech: unraveling pathways to financial well-being9
Mapping customer-to-customer helping behaviour in financial services and digital platforms: a bibliometric and content analysis9
Are cryptocurrencies influenced by stereotypes and values? Evidence of the role of banker stereotypes and human values on cryptocurrency acceptance9
The impact of pocket money and term-time employment on the financial confidence of adolescents in New Zealand9
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals9
Trust in the financial services context: a meta-analysis9
Cognitive abilities and financial resilience: evidence from an emerging market9
The role of financial inclusion, financial literacy and digital payment adoption in Indonesian millennials’ financial well-being9
“One size doesn't fit all”. Bank switching decisions and customer vulnerability in Europe8
Payment forms linked to consumer preferences for promotional offers: mediating and moderating factors8
Credit card reward donation with scarcity messages8
The psychology of the afterlife and Islamic financing adoption8
Retraction notice: Innovation adoption across self-service banking technologies in India8
A meta-analysis of satisfaction in mobile banking: a contextual examination8
The augmenting role of digital banking in reconstructing women's economic empowerment8
Did COVID-19 hurt consumer financial well-being? Factors associated with consumer bankruptcy risks during the pandemic8
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?8
Digital financial literacy and financial well-being – evidence from India8
The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents7
To bank or not to bank: describing the banking status of black households7
More than words: valuation of words for stock price by using the combination of natural language processing, time-series panel and gradient boosting7
An optimal threshold for over-indebtedness: a study on the discrepancy between subjective and objective debt burdens7
Effects of strategic value orientation on personal data privacy, value in use and organizational reputation7
Fintech and banking: friends or foes? Evidence from bank–fintech cooperation7
Why do individuals invest sustainably? A motivational analysis with marketing implications7
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era7
Young adults' financial well-being: current insights and future directions7
Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps7
Toward an understanding of Pakistani customers' adoption of smart banking services: an extended application of UTAUT2 model with big brother effect and information privacy concern7
Influence of cultural dimensions on ESG performance in the banking sector7
How do customer-related characteristics influence frontline bank employees' boundary spanning behaviors?7
A multiple mediation model of resource scarcity, debt attitude and financial stress: evidence from the US6
The role of perceived risk factors in willingness to use CBDC: mediating role of hard trust and soft trust6
Financial resilience: a scoping review, conceptual synthesis and theoretical framework6
A meta-analysis of technological adoption of financial services: investigating risk and trust perception effects6
Personal financial planning and the propensity of central bank digital currency adoption6
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis6
Being “green” to trust and continue in a global pandemic6
Understanding the impact of gamification features on user retention: evidence from a mobile payment app6
Understanding mobile money adoption in rural subsistence markets: a construal-based perspective6
The influence of empathy on value co-creation, value in use, and customer retention in the banking sector5
What drives problematic Bitcoin investment behavior?: The role of financial literacy5
Close-up “ vs ” long-shot images in advertising appeals: the role of objective temporality5
Mutual funds marketing: a hybrid review and framework development5
Examining consumer intention to adopt AI-powered chatbots in the Saudi banking sector: the moderating role of knowledge in technology5
Racial/ethnic differences in mobile payment usage: what do we know, and what do we need to know?5
Financial knowledge and financial behavior: evidence from five Latin American countries before and during the COVID-19 pandemic5
From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications5
Publisher’s Note5
The influence of personality traits on investment decision-making: a moderated mediation approach5
Understanding elderly customers' resistance to AI-powered chatbots in banking5
From balances to behaviors: insights into credit card repayment patterns among Canadian households5
Exploring peer-to-peer lending: key influences of firm uncertainty, loan features and venture quality5
Embracing ambiguity: the unspoken key to sales success5
When unethical practices harm relationship outcomes: testing the influence of consumer-perceived unethical behaviour on trust and satisfaction in the banking sector5
Using an extended post-acceptance framework to examine consumer adoption of fintech5
Corporate social responsibility as a moderator of loyalty antecedents in the Brazilian banking context5
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