International Journal of Bank Marketing

Papers
(The median citation count of International Journal of Bank Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering144
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?141
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago136
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil130
Banking reputation and its impact on stock markets: a big data analysis through online comments127
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective108
How does perception of economic policy uncertainty affect corporate greenwashing?88
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications74
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making73
Differences in financial inclusion by disability type70
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness65
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia64
The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model61
Research on financial innovations: an interdisciplinary review59
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity57
Assessing the evolution of banking reputation literature: a bibliometric analysis54
Financial anxiety of university students in Poland and Czechia: fsQCA analysis50
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs50
Digital financial consumers' decision-making: a systematic literature review and integrative framework47
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure46
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks44
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis43
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital43
Investigating the customer-to-customer interaction during the customer journey in banking industry38
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)38
Continuance intention in financial technology: a framework and meta-analysis37
Advances in mobile financial services: a review of the literature and future research directions36
The power of words: driving online consumer engagement in Fintech36
The complementary effects of bank intangible value binding in customer robo-advisory adoption36
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach35
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator33
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia33
Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews31
Income shock and financial well-being in the COVID-19 pandemic: financial resilience and psychological resilience as mediators31
Good debt, bad debt: family debt portfolios and financial burdens30
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences30
Relationship marketing challenges in the Turkish banking industry: an exploratory study30
When financial volatility meets healthcare: how crypto investments result in forgoing medical care30
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis29
Do social interactions matter for borrowing behaviour of the Europeans aged 50+?28
Customer helping and advocacy behaviours within dyadic financial service relationships: a gift-giving perspective28
Guest editorial: Consumer financial resilience27
Financial capability: a systematic conceptual review, extension and synthesis26
Determinants of branching decisions of State-controlled commercial banks: evidence from China24
Crypto-wallets revolution! Key factors driving behavioral intention to adopt the Coinbase Wallet using mixed PLS-SEM/fsQCA methodology in the Spanish environment24
Determining banking service attributes from online reviews: text mining and sentiment analysis23
The importance of entrepreneurial leadership in fostering bank performance23
Consumer spending self-control, financial well-being and life satisfaction: the moderating effect of relative deprivation from consumers holding debt23
Measuring consumer perception of overall brand equity drivers for m-payments23
Understanding retirement awareness in US adolescents through financial education and financial concerns23
Drivers of privacy concerns when interacting with a chatbot in a customer service encounter23
Does leadership humility foster salesperson creativity? The serial mediating role of job satisfaction and knowledge sharing23
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective23
Digital payments, ownership structure, and bank performance: insights from Jordan22
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking22
Financial well-being, anxiety and payment delinquency among student loan holders in the United States: insights from the COVID-19 pandemic21
Themes and readability of integrated reports of banks from a circular economy perspective21
A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France21
Households' intentions under financial vulnerability conditions: is it likely for the COVID-19 pandemic to leave a permanent scar?21
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach21
Does environmental reporting of banks affect their financial performance? Evidence from India20
Exploring the relationship between lifestyle, digital financial element and digital financial services experience19
From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth19
Ongoing value co-creation amidst service encounter setbacks in the banking environment: a viewpoint and call to action18
Exploring mobile banking service quality dimensions in Pakistan: a text mining approach18
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives18
Does M-payment service quality and perceived value co-creation participation magnify M-payment continuance usage intention? Moderation of usefulness and severity18
Do emotions, desires and habits influence mutual fund investing? A study using the model of goal-directed behavior17
How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters17
Online review based IPA and IPCA: the case of Korean mobile banking apps17
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry16
A bibliometric analysis of financial fraud exploiting the elderly in the digital age16
Construction and validation of a perceived financial well-being scale (PFWBS)16
Evaluating the benefits and risks of facial recognition payment systems adoption in Malaysia16
Banking without limits: a bibliometric analysis of scholarly works on electronic banking15
The important role of intention and financial literacy in pension plan members’ retirement savings behaviors during COVID-1915
High street banking on the app: branding strategies of traditionally-driven neobanks15
Financial capability and informal bankruptcy: comparing student loan holders and non-holders15
Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns15
Financial knowledge and responsible credit card behavior: exploring mediators and moderators15
Distrust of banks among the unbanked and banked15
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective15
Are financially illiterate individuals all the same? A study on incorrect and “do not know” answers to financial knowledge questions15
Understanding gender differences in money attitudes: biological and psychological gender perspective14
The influences of technological characteristics and user beliefs on customers' perceptions of live chat usage in mobile banking14
Understanding financial professionals' perceptions of their clients' financial behaviors14
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review14
Exploring the role of analysts in identifying and communicating the value of bank CSR activity13
Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types13
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector13
Customer experience of video teller machine service: drivers and behavioural outcomes13
Propensity toward Islamic debt financing among Moroccan MSMEs: assessing the mediating effect of entrepreneurial achievement motivation using PLS-MGA13
How internal marketing can increase the satisfaction and retention of Generation Z employees in the banking sector12
Technology and communal culture of sharing and giving: implications on household savings behavior in Fiji12
Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides12
The role of impulsivity and financial satisfaction in a moderated mediation model of consumer financial resilience and life satisfaction12
Roles of barriers and gender in explaining consumers' chatbot resistance in banking: a fuzzy approach11
The role of the hedonistic and utilitarian quality dimensions in enhancing user satisfaction in mobile banking11
The transformative outcomes of frontline employee adaptability for service value co-creation: a study of the banking sector11
Expectations of bank automation: the influence of consumer cognitive schema11
Unpacking social selling in financial services: the interplay of organizational support, social media self-efficacy and sales technology orientation11
Disruptive technology and AI in the banking industry of an emerging market11
Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives11
Personality matters: does an individual's personality affect adoption and continued use of green banking channels?11
Dynamics of personal financial management: a bibliometric and systematic review on financial literacy, financial capability and financial behavior11
Employment status and financial resilience during the COVID-19 pandemic11
Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context11
Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery10
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?10
The psychological antecedents of personal financial management behavior: a meta-analysis10
Customer loyalty to Islamic mobile banking: evaluating the roles of justice theory, religiosity, satisfaction and trust10
The nexus between digital financial knowledge and financial inclusion: digital financial attitudes and behaviour as mediators enhancing financial inclusion10
Factors determining bank selection by micro- and small-sized enterprises: evidence from Ethiopia10
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective10
Trust in the financial services context: a meta-analysis10
I Am too old for this! Barriers contributing to the non-adoption of mobile payment10
Mobile payment use and payment satisfaction: mediation and moderation analyses10
The nexus of financial education, literacy and mobile fintech: unraveling pathways to financial well-being10
FinTech credit: uncovering knowledge base, intellectual structure and research front10
“One size doesn't fit all”. Bank switching decisions and customer vulnerability in Europe9
Are cryptocurrencies influenced by stereotypes and values? Evidence of the role of banker stereotypes and human values on cryptocurrency acceptance9
Payment forms linked to consumer preferences for promotional offers: mediating and moderating factors9
Exploring the reasons for bank-switching behavior in retail banking9
The psychology of the afterlife and Islamic financing adoption9
A meta-analysis of satisfaction in mobile banking: a contextual examination9
Digital financial literacy and financial well-being – evidence from India9
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals9
Cognitive abilities and financial resilience: evidence from an emerging market9
Did COVID-19 hurt consumer financial well-being? Factors associated with consumer bankruptcy risks during the pandemic9
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?9
Toward an understanding of Pakistani customers' adoption of smart banking services: an extended application of UTAUT2 model with big brother effect and information privacy concern8
Credit card reward donation with scarcity messages8
Fintech and banking: friends or foes? Evidence from bank–fintech cooperation8
Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps8
How do customer-related characteristics influence frontline bank employees' boundary spanning behaviors?8
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era8
Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior8
Value co-creation or value co-destruction: co-production and its double-sided effect8
I won't touch money because it is dirty: examining customer's loyalty toward M-payment8
The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents8
Prepaid debit cards and banking intention8
The augmenting role of digital banking in reconstructing women's economic empowerment8
An optimal threshold for over-indebtedness: a study on the discrepancy between subjective and objective debt burdens8
The cognitive-affective nexus on mobile payment continuance intention during the COVID-19 pandemic8
Young adults' financial well-being: current insights and future directions8
Effects of strategic value orientation on personal data privacy, value in use and organizational reputation8
Close-up “vs” long-shot images in advertising appeals: the role of objective temporality7
The influence of personality traits on investment decision-making: a moderated mediation approach7
From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications7
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis7
To bank or not to bank: describing the banking status of black households7
Understanding mobile money adoption in rural subsistence markets: a construal-based perspective7
Financial resilience: a scoping review, conceptual synthesis and theoretical framework7
Exploring peer-to-peer lending: key influences of firm uncertainty, loan features and venture quality7
Being “green” to trust and continue in a global pandemic7
Mobile investment technology adoption among investors7
Examining consumer intention to adopt AI-powered chatbots in the Saudi banking sector: the moderating role of knowledge in technology7
Corporate social responsibility as a moderator of loyalty antecedents in the Brazilian banking context7
Publisher’s Note6
Racial/ethnic differences in mobile payment usage: what do we know, and what do we need to know?6
From balances to behaviors: insights into credit card repayment patterns among Canadian households6
When unethical practices harm relationship outcomes: testing the influence of consumer-perceived unethical behaviour on trust and satisfaction in the banking sector6
Frontline employees' performance in the financial services industry: the significance of trust, empathy and consumer orientation6
Household acceptance of central bank digital currency: the role of institutional trust6
Towards an understanding of consumers’ FinTech adoption: the case of Open Banking6
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