OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Bank Marketing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory	111
Determinants of customer satisfaction in chatbot use: evidence from a banking application in Turkey	92
Mobile payments adoption – introducing mindfulness to better understand consumer behavior	92
Consumer adoption of mobile payment services during COVID-19: extending meta-UTAUT with perceived severity and self-efficacy	70
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study	63
Towards an understanding of consumers’ FinTech adoption: the case of Open Banking	59
Board gender diversity and environmental, social and governance performance of US banks: moderating role of environmental, social and corporate governance controversies	55
Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy	55
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives	54
Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach	53
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India	50
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust	48
I Am too old for this! Barriers contributing to the non-adoption of mobile payment	47
Mobile banking adoption: a systematic review	47
Financial literacy or investment experience: which is more influential in cryptocurrency investment?	46
Mobile banking service quality: a new avenue for customer value co-creation	45
Predicting the adoption of mobile payment applications during the COVID-19 pandemic	42
Marketing bank services to financially vulnerable customers: evidence from an emerging economy	40
Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research	40
Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020)	38
Antecedents to responsible financial management behavior among young adults: moderating role of financial risk tolerance	37
Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda	36
The cognitive-affective nexus on mobile payment continuance intention during the COVID-19 pandemic	33
Talking money at home: the value of family financial socialization	33
Does financial literacy reduce financial fragility during COVID-19? The moderation effect of psychological, economic and social factors	33

From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector	31
To leave or retain? An interplay between quality digital banking services and customer satisfaction	30
Advances in mobile financial services: a review of the literature and future research directions	30
Influence of female managers' emotional display on frontline employees' job satisfaction: a cross-level investigation in an emerging economy	29
Repurchase intention: the effect of similarity and client knowledge	29