International Journal of Bank Marketing

Papers
(The H4-Index of International Journal of Bank Marketing is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago140
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications140
Banking reputation and its impact on stock markets: a big data analysis through online comments128
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering123
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?122
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil105
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective84
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness69
How does perception of economic policy uncertainty affect corporate greenwashing?69
Differences in financial inclusion by disability type68
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia65
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making59
Assessing the evolution of banking reputation literature: a bibliometric analysis58
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs58
Guest editorial57
The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model56
Research on financial innovations: an interdisciplinary review51
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure50
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity50
Digital financial consumers' decision-making: a systematic literature review and integrative framework44
Financial anxiety of university students in Poland and Czechia: fsQCA analysis43
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks42
Investigating the customer-to-customer interaction during the customer journey in banking industry41
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital38
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis38
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)37
The power of words: driving online consumer engagement in Fintech36
The complementary effects of bank intangible value binding in customer robo-advisory adoption36
Advances in mobile financial services: a review of the literature and future research directions36
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach36
Continuance intention in financial technology: a framework and meta-analysis33
Socially responsible investments inside out: a new conceptual framework for investigating retail investor preferences32
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator32
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