OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Bank Marketing is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	113
Conversations, return horizons, and the stock market participation puzzle	104
Applying the theory of planned behavior in estate planning	102
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	94
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	72
Banking reputation and its impact on stock markets: a big data analysis through online comments	72
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	64
AI and personal finance: evaluating rules of thumb generated by ChatGPT	60
How does perception of economic policy uncertainty affect corporate greenwashing?	58
Determinants of working women's financial behaviour: an Indian study	57
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	55
Differences in financial inclusion by disability type	54
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	50
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	50
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	48
Digital financial consumers' decision-making: a systematic literature review and integrative framework	47
Exploring diverse drivers: investment literacy and investment motivations	47
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	47
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	46
Assessing the evolution of banking reputation literature: a bibliometric analysis	45
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	44
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	43
Understanding personal loan repayment intention among working adults in Malaysia: an exploratory study	43
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	41
Investigating the customer-to-customer interaction during the customer journey in banking industry	40

Continuance intention in financial technology: a framework and meta-analysis	37
Measuring the impact of US regulatory sanctions on banks: an eWOM based analysis of relative market sentiment	37
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	35
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	34
The complementary effects of bank intangible value binding in customer robo-advisory adoption	34
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	33
Finfluencer: can financial social media influencers promote desirable financial behaviours?	33