OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Bank Marketing is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Banking reputation and its impact on stock markets: a big data analysis through online comments	156
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	149
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	146
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?	143
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago	135
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	116
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	96
AI and personal finance: evaluating rules of thumb generated by ChatGPT	83
Impacts of AI-integrated services and corporate reputation on digitalised banking recommendations: a view of goal-framing theory	82
How does perception of economic policy uncertainty affect corporate greenwashing?	80
Differences in financial inclusion by disability type	70
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	69
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	68
Research on financial innovations: an interdisciplinary review	59
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	59
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	54
Assessing the evolution of banking reputation literature: a bibliometric analysis	53
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	51
A helping hand in banking: how off-site customer-to-customer interactions impact the mobile banking usage behaviour and financial well-being	50
Exploring diverse drivers: investment literacy and investment motivations	50
Digital financial consumers' decision-making: a systematic literature review and integrative framework	47
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	47
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	43
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)	42
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	42

Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	42
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	40
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	38
Finfluencer: can financial social media influencers promote desirable financial behaviours?	38
The power of words: driving online consumer engagement in Fintech	38
Advances in mobile financial services: a review of the literature and future research directions	37
Investigating the customer-to-customer interaction during the customer journey in banking industry	36
Continuance intention in financial technology: a framework and meta-analysis	36
The complementary effects of bank intangible value binding in customer robo-advisory adoption	35