International Journal of Bank Marketing

Papers
(The H4-Index of International Journal of Bank Marketing is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil128
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago118
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering111
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?110
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective102
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications92
Banking reputation and its impact on stock markets: a big data analysis through online comments83
How does perception of economic policy uncertainty affect corporate greenwashing?79
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness78
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making74
Differences in financial inclusion by disability type70
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia63
The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model58
Assessing the evolution of banking reputation literature: a bibliometric analysis55
Digital financial consumers' decision-making: a systematic literature review and integrative framework55
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure51
Financial literacy or investment experience: which is more influential in cryptocurrency investment?51
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity51
Research on financial innovations: an interdisciplinary review51
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs49
Financial anxiety of university students in Poland and Czechia: fsQCA analysis48
The effects of mental budgeting and pain of payment on the financial decision making of socially excluded people48
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis47
Guest editorial47
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach44
Impact of internal and external CSR on organizational performance with moderating role of culture: empirical evidence from Chinese banking sector44
Effects of internal brand knowledge dissemination on the employee42
The complementary effects of bank intangible value binding in customer robo-advisory adoption40
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital39
Investigating the customer-to-customer interaction during the customer journey in banking industry37
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)36
Advances in mobile financial services: a review of the literature and future research directions35
The power of words: driving online consumer engagement in Fintech34
Continuance intention in financial technology: a framework and meta-analysis33
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