OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Bank Marketing is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Determinants of customer satisfaction in chatbot use: evidence from a banking application in Turkey	129
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study	100
Consumer adoption of mobile payment services during COVID-19: extending meta-UTAUT with perceived severity and self-efficacy	93
Towards an understanding of consumers’ FinTech adoption: the case of Open Banking	88
Exploring users' adoption intentions in the evolution of artificial intelligence mobile banking applications: the intelligent and anthropomorphic perspectives	80
Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research	72
Financial literacy or investment experience: which is more influential in cryptocurrency investment?	70
Board gender diversity and environmental, social and governance performance of US banks: moderating role of environmental, social and corporate governance controversies	70
I Am too old for this! Barriers contributing to the non-adoption of mobile payment	66
Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach	66
Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy	61
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India	59
Mobile banking adoption: a systematic review	58
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust	57
Predicting the adoption of mobile payment applications during the COVID-19 pandemic	57
Marketing bank services to financially vulnerable customers: evidence from an emerging economy	56
Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda	53
Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020)	52
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective	40
Advances in mobile financial services: a review of the literature and future research directions	40
To leave or retain? An interplay between quality digital banking services and customer satisfaction	39
Corporate social responsibility for women's empowerment: a study on Nigerian banks	39
The cognitive-affective nexus on mobile payment continuance intention during the COVID-19 pandemic	37
Household acceptance of central bank digital currency: the role of institutional trust	37
Financial capability: a systematic conceptual review, extension and synthesis	36

Does financial literacy reduce financial fragility during COVID-19? The moderation effect of psychological, economic and social factors	35
A bibliometric analysis of CSR in the banking industry: a decade study based on Scopus scientific mapping	35
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis	34
Young adults' financial well-being: current insights and future directions	34
Disruptive technology and AI in the banking industry of an emerging market	33
AI-driven banking services: the next frontier for a personalised experience in the emerging market	32
Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice	31
I won't touch money because it is dirty: examining customer's loyalty toward M-payment	31