OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Bank Marketing is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering	144
Mortgage delinquency during COVID-19: do financial literacy and personality traits matter?	141
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago	136
Government emergency aid and perceived financial security in COVID-19: evidence from a sample of vulnerable women in Brazil	130
Banking reputation and its impact on stock markets: a big data analysis through online comments	127
Understanding the psychological determinants of buy-now-pay-later (BNPL) in the UK: a user perspective	108
How does perception of economic policy uncertainty affect corporate greenwashing?	88
Redefining banks in the digital era: a typology of banks and their research, managerial and policy implications	74
Sophia Sophia tell me more, which is the most risk-free plan of all? AI anthropomorphism and risk aversion in financial decision-making	73
Differences in financial inclusion by disability type	70
Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness	65
Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia	64
The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model	61
Research on financial innovations: an interdisciplinary review	59
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity	57
Assessing the evolution of banking reputation literature: a bibliometric analysis	54
Financial anxiety of university students in Poland and Czechia: fsQCA analysis	50
The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs	50
Digital financial consumers' decision-making: a systematic literature review and integrative framework	47
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure	46
Circular intellectual capital: integrating circular economy principles into intellectual capital frameworks	44
Understanding the factors behind racial and ethnic disparities in the adoption of alternative financial services: a decomposition analysis	43
Is customer participation always good in service recovery? The moderating role of customers' positive psychological capital	43
Investigating the customer-to-customer interaction during the customer journey in banking industry	38
Diverging influences of usability in online authentication system: the role of culture (US vs Korea)	38

Continuance intention in financial technology: a framework and meta-analysis	37
The power of words: driving online consumer engagement in Fintech	36
The complementary effects of bank intangible value binding in customer robo-advisory adoption	36
Advances in mobile financial services: a review of the literature and future research directions	36
Mobile banking service quality and continuance intention: mediating role of satisfaction: a two-stage structural equation modeling-artificial neural network approach	35
Cybersecurity awareness and fear of cyberattacks among online banking users in Malaysia	33
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator	33