OOIR: Observatory of International Research

Papers

(The TQCC of International Marketing Review is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
From purchase to regret: deterring counterfeit consumption through moral emotions and multicultural identity	62
Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education	53
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction	42
Different roots, intertwined branches: linking International Business and Economic Geography through the Uppsala Model and Global Production Network	42
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China	39
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?	38
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study	38
The importance of the export country's environmental image for consumer responses to an imported environmentally friendly product	36
The influence of self-construal on consumer responses to sizing discrepancy	36
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit	34
Digital platforms and international performance of Italian SMEs: an exploitation-based overview	33
Guest editorial: Advancing research on global luxury consumption	31
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity	29
Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective	28
A longitudinal analysis of country image and brand origin effects	26
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms	25
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption	25
Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation	21
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance	20
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic	20
Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets	20
Supply chains and ecosystems for servitization: a systematic review and future research agenda	19
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis	19
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence	19
How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?	19

How international marketers make decisions: exploring approaches to learning and using heuristics	18
CSR communication and international marketing: Insights from the COVID-19 pandemic	18
Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective	17
Finding the sweet spot: effects of exporting on the relationship between R&D investment and NPD performance	17
Situational control and strategic choices during supply chain disruptions: case studies of SME exporters	17
How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies	17
The determinants of MNE foreign subsidiaries’ performance: a systematic literature review and future research agenda	16
Negative and positive contamination in secondhand fashion consumption: does culture matter?	15
The impact of country of origin on consumers' pricing judgments in ecommerce settings	15
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities	15
Actors' facial similarity and its impact on US movies' box-office performance in East and South-East Asia	15
The antecedents and consequences of exporting cultural products	15
Situational ethnicity and identity negotiation: “indifference” as an identity negotiation mechanism	15
A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis	14
International servitization: theoretical roots, research gaps and implications	14
Managing disruptive external forces in international marketing	14
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective	13
Export market orientation, performance and international partner selection: word-of-mouth referral versus direct contact	13
Managers’ process thinking skills, dynamic capabilities and performance in export ventures	13
MNE innovation in the pursuit of SDGs in emerging markets	13
Building a value-creating brand in internationalizing small and medium-sized enterprises	12
Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UK	12
Institutional distance and location choice: an experimental approach to the perception puzzle	12
Financial and non-financial factors for the success of hybrid offerings: evidence from multinational enterprises in an emerging market	11
What induces corporations to engage in controversial marketing and environmental practices? A linguistic perspective	11
Measuring country of origin effects in online shopping implicitly: a discrete choice analysis approach	11
An intercultural, interpersonal relationship development framework	10
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets	10
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach	10
Luxury fashion retailers' localised marketing strategies in practice – evidence from China	10
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China	10
The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioning	10
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs	9
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands	9
Guest editorial: Global branding management in a rapidly changing environment	9
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US	9
How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach	9
Personality effects on WoM and eWoM susceptibilty – a cross-country perspective	9
Contextual influences on marketing and consumerism: an East Asian perspective	9