International Marketing Review

Papers
(The TQCC of International Marketing Review is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-10-01 to 2024-10-01.)
ArticleCitations
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity53
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence52
An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research47
A bibliometric review ofInternational Marketing Review (IMR): past, present, and future42
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach42
Three decades of export competitiveness literature: systematic review, synthesis and future research agenda39
Big data-driven strategic orientation in international marketing38
Digital platforms and international performance of Italian SMEs: an exploitation-based overview38
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity36
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda36
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda33
Charting research on international luxury marketing: where are we now and where should we go next?31
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control31
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform29
Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review26
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs26
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe25
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing25
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies20
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US20
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing20
Customer-centric strategy driving innovativeness and business growth in international markets19
International marketing studies in banking and finance: a comprehensive review and integrative framework19
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence19
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence18
International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises18
Eyes open and hands on: market knowledge and marketing capabilities in export markets17
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China17
Digital tools and smart technologies in marketing: a thematic evolution16
National cultures and their impact on electronic word of mouth: a systematic review16
Consumer reactions to unsustainable luxury: a cross-country analysis16
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers15
Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues15
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic15
Building dynamic capabilities for international marketing knowledge management15
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance15
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets15
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance15
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer14
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being14
CSR communication and international marketing: Insights from the COVID-19 pandemic13
Verifying rigor: analyzing qualitative research in international marketing13
Intermediary resources and export venture performance under different export channel structures12
International entrepreneurship from emerging to developed markets: an institutional perspective12
Conflict in online consumption communities: a systematic literature review and directions for future research12
Export activity, R&D investment, and foreign ownership: does it matter for productivity?12
The impact of country of origin on consumers' pricing judgments in ecommerce settings12
Home country institutional impact on the choice of direct vs indirect exports: an emerging markets perspective11
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love11
The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries11
The determinants of international new venture performance: a review and future research agenda11
Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures11
Consumer animosity: the mitigating effect of perceived brand globalness10
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective10
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions10
Serendipitous opportunities, entry strategy and knowledge in firms' foreign market entry10
Understanding firm survival in a global crisis10
Luxury fashion retailers' localised marketing strategies in practice – evidence from China10
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