OOIR: Observatory of International Research

Papers

(The TQCC of International Marketing Review is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity	53
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence	52
An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research	47
A bibliometric review ofInternational Marketing Review (IMR): past, present, and future	42
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach	42
Three decades of export competitiveness literature: systematic review, synthesis and future research agenda	39
Big data-driven strategic orientation in international marketing	38
Digital platforms and international performance of Italian SMEs: an exploitation-based overview	38
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity	36
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda	36
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda	33
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control	31
Charting research on international luxury marketing: where are we now and where should we go next?	31
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform	29
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs	26
Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review	26
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing	25
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe	25
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing	20
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US	20
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies	20
Customer-centric strategy driving innovativeness and business growth in international markets	19
International marketing studies in banking and finance: a comprehensive review and integrative framework	19
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence	19
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence	18

International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises	18
National cultures and their impact on electronic word of mouth: a systematic review	17
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China	17
Eyes open and hands on: market knowledge and marketing capabilities in export markets	17
Consumer reactions to unsustainable luxury: a cross-country analysis	16
Digital tools and smart technologies in marketing: a thematic evolution	16
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers	15
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance	15
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic	15
Building dynamic capabilities for international marketing knowledge management	15
Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues	15
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets	15
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance	15
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer	14
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being	14
CSR communication and international marketing: Insights from the COVID-19 pandemic	13
Verifying rigor: analyzing qualitative research in international marketing	13
The impact of country of origin on consumers' pricing judgments in ecommerce settings	13
Export activity, R&D investment, and foreign ownership: does it matter for productivity?	12
International entrepreneurship from emerging to developed markets: an institutional perspective	12
Intermediary resources and export venture performance under different export channel structures	12
Conflict in online consumption communities: a systematic literature review and directions for future research	12
The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries	11
Home country institutional impact on the choice of direct vs indirect exports: an emerging markets perspective	11
The determinants of international new venture performance: a review and future research agenda	11
Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures	11
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love	11
Luxury fashion retailers' localised marketing strategies in practice – evidence from China	10
Consumer animosity: the mitigating effect of perceived brand globalness	10
Serendipitous opportunities, entry strategy and knowledge in firms' foreign market entry	10
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions	10
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective	10
Understanding firm survival in a global crisis	10