International Marketing Review

Papers
(The TQCC of International Marketing Review is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Digital marketing capabilities in international firms: a relational perspective55
An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research43
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity42
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach40
A bibliometric review ofInternational Marketing Review (IMR): past, present, and future33
Three decades of export competitiveness literature: systematic review, synthesis and future research agenda32
Big data-driven strategic orientation in international marketing31
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda30
The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms29
International marketing agility: conceptualization and research agenda28
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity28
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence26
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control25
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda24
Digital platforms and international performance of Italian SMEs: an exploitation-based overview24
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations24
Charting research on international luxury marketing: where are we now and where should we go next?24
The internationalization of African fintech firms: marketing strategies for successful intra-Africa expansion24
Cause-related marketing in international business: what works and what does not?22
Social media resources and export performance: the role of trust and commitment22
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing19
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe18
The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making18
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs18
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform18
Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review17
Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness17
The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns16
International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability16
Customer-centric strategy driving innovativeness and business growth in international markets16
The moderating effect of virtual integration on intergenerational governance and relationship performance in international customer–supplier relationships15
The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework15
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets15
International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises15
The Internet and international marketing – from trigger technology to platforms and new markets15
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence14
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence14
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing14
Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues14
Building dynamic capabilities for international marketing knowledge management14
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies14
Eyes open and hands on: market knowledge and marketing capabilities in export markets13
Consumer reactions to unsustainable luxury: a cross-country analysis13
Ethical standards and perceptions of CRM among millennial consumers13
How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries13
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers12
East Asian films in the European market: the roles of cultural distance and cultural specificity12
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer12
International marketing studies in banking and finance: a comprehensive review and integrative framework12
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being11
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits11
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US11
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance11
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance11
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