OOIR: Observatory of International Research

Papers

(The median citation count of International Marketing Review is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
Digital marketing capabilities in international firms: a relational perspective	53
An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research	42
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity	41
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach	39
A bibliometric review ofInternational Marketing Review (IMR): past, present, and future	32
Three decades of export competitiveness literature: systematic review, synthesis and future research agenda	31
Big data-driven strategic orientation in international marketing	29
The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms	28
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda	28
International marketing agility: conceptualization and research agenda	28
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity	26
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control	25
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda	24
Digital platforms and international performance of Italian SMEs: an exploitation-based overview	23
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations	23
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence	23
Cause-related marketing in international business: what works and what does not?	22
The internationalization of African fintech firms: marketing strategies for successful intra-Africa expansion	22
Charting research on international luxury marketing: where are we now and where should we go next?	22
Social media resources and export performance: the role of trust and commitment	22
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing	19
The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making	18
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs	18
Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness	17
Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review	16

The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe	16
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform	16
The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns	16
International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability	16
Customer-centric strategy driving innovativeness and business growth in international markets	15
The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework	15
The Internet and international marketing – from trigger technology to platforms and new markets	14
The moderating effect of virtual integration on intergenerational governance and relationship performance in international customer–supplier relationships	14
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets	14
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence	14
Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues	14
Consumer reactions to unsustainable luxury: a cross-country analysis	13
Ethical standards and perceptions of CRM among millennial consumers	13
International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises	13
Building dynamic capabilities for international marketing knowledge management	13
How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries	13
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing	12
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies	12
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence	12
Eyes open and hands on: market knowledge and marketing capabilities in export markets	12
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers	12
International marketing studies in banking and finance: a comprehensive review and integrative framework	12
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer	11
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being	11
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits	11
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US	11
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance	11
International entrepreneurship from emerging to developed markets: an institutional perspective	10
What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms	10
Conflict in online consumption communities: a systematic literature review and directions for future research	10
East Asian films in the European market: the roles of cultural distance and cultural specificity	10
The influence of internet marketing capabilities on international market performance	10
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China	10
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic	10
Building the connection between nation and commercial brand: an integrative review and future research directions	10
Giving a fish or teaching to fish? Exploring the effects of home-country governmental support on foreign exit decisions	9
Export activity, R&D investment, and foreign ownership: does it matter for productivity?	9
Home country institutional impact on the choice of direct vs indirect exports: an emerging markets perspective	9
The impact of country of origin on consumers' pricing judgments in ecommerce settings	9
National cultures and their impact on electronic word of mouth: a systematic review	9
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance	9
Cross-national roles of perceived reputation dimensions for MNCs	8
Verifying rigor: analyzing qualitative research in international marketing	8
Digital tools and smart technologies in marketing: a thematic evolution	8
Intermediary resources and export venture performance under different export channel structures	8
Explaining alternative termination modes of international joint ventures	8
Family multinationals: a systematic literature review to take stock and look ahead	7
Nation branding, cultural identity and political polarization – an exploratory framework	7
An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country	7
“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions	7

Understanding firm survival in a global crisis	7
Toward more rigorous country brand assessments: the modified country brand strength index	7
The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review	7
Serendipitous opportunities, entry strategy and knowledge in firms' foreign market entry	7
CSR communication and international marketing: Insights from the COVID-19 pandemic	7
Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration	6
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands	6
Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis	6
The nature of individual experiential knowledge in internationalizing SMEs: pitfalls of superstitious learning and the need for wisdom	6
Priceless time – The UHNWI's most precious possession: implications for international marketing theory and practice	6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love	6
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions	6
Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures	6
A longitudinal analysis of country image and brand origin effects	6
Resource indivisibility, lumpy costs and the multinationality–performance relationship	6
Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products	5
The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries	5
Supply chains and ecosystems for servitization: a systematic review and future research agenda	5
Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research	5
The determinants of international new venture performance: a review and future research agenda	5
How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?	5
Performance implications of export assistance: the mediating role of export entrepreneurship	5
Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms	5
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective	4
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective	4
Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?	4
A global marketing logic: local stakeholders’ influence in diverse emerging markets	4
Guest editorial: Emerging challenges in international marketing knowledge management	4
Contextual influences on marketing and consumerism: an East Asian perspective	4
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study	4
Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success	4
Consumer animosity: the mitigating effect of perceived brand globalness	4
Luxury fashion retailers' localised marketing strategies in practice – evidence from China	4
How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach	4