OOIR: Observatory of International Research

Papers

(The median citation count of International Marketing Review is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity	53
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence	52
An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research	47
A bibliometric review ofInternational Marketing Review (IMR): past, present, and future	42
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach	42
Three decades of export competitiveness literature: systematic review, synthesis and future research agenda	39
Big data-driven strategic orientation in international marketing	38
Digital platforms and international performance of Italian SMEs: an exploitation-based overview	38
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda	36
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity	36
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda	33
Charting research on international luxury marketing: where are we now and where should we go next?	31
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control	31
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform	29
Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review	26
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs	26
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe	25
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing	25
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US	20
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies	20
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing	20
Customer-centric strategy driving innovativeness and business growth in international markets	19
International marketing studies in banking and finance: a comprehensive review and integrative framework	19
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence	19
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence	18

International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises	18
National cultures and their impact on electronic word of mouth: a systematic review	17
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China	17
Eyes open and hands on: market knowledge and marketing capabilities in export markets	17
Consumer reactions to unsustainable luxury: a cross-country analysis	16
Digital tools and smart technologies in marketing: a thematic evolution	16
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance	15
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic	15
Building dynamic capabilities for international marketing knowledge management	15
Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues	15
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets	15
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance	15
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers	15
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer	14
The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being	14
Verifying rigor: analyzing qualitative research in international marketing	13
The impact of country of origin on consumers' pricing judgments in ecommerce settings	13
CSR communication and international marketing: Insights from the COVID-19 pandemic	13
Intermediary resources and export venture performance under different export channel structures	12
Conflict in online consumption communities: a systematic literature review and directions for future research	12
Export activity, R&D investment, and foreign ownership: does it matter for productivity?	12
International entrepreneurship from emerging to developed markets: an institutional perspective	12
Home country institutional impact on the choice of direct vs indirect exports: an emerging markets perspective	11
The determinants of international new venture performance: a review and future research agenda	11
Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures	11
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love	11
The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries	11
Consumer animosity: the mitigating effect of perceived brand globalness	10
Serendipitous opportunities, entry strategy and knowledge in firms' foreign market entry	10
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions	10
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective	10
Understanding firm survival in a global crisis	10
Luxury fashion retailers' localised marketing strategies in practice – evidence from China	10
Performance implications of export assistance: the mediating role of export entrepreneurship	9
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective	9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market	9
The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review	9
A longitudinal analysis of country image and brand origin effects	9
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study	8
How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?	8
Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products	8
Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms	8
Supply chains and ecosystems for servitization: a systematic review and future research agenda	8
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic	8
Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration	8
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands	8
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis	8
Social media and international business: views and conceptual framing	8
Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research	8
Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success	7

Family multinationals: a systematic literature review to take stock and look ahead	7
Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation	7
Resource indivisibility, lumpy costs and the multinationality–performance relationship	7
A review of consumer affinity research: recent advances and future directions	7
Priceless time – The UHNWI's most precious possession: implications for international marketing theory and practice	7
Guest editorial: Emerging challenges in international marketing knowledge management	7
Advertising intensity and firm performance: the influences of firm age and cultural communication styles	7
Homefluencers' endorsement of millennial consumers' purchase intention in new normal	7
When does export customer responsiveness strategy contribute to export market competitive advantage?	6
Product development capabilities-based export channel selection and export performance	6
Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets	6
Global retailers' CSR initiatives during COVID-19 crisis: a cross-cultural examination	6
International projects and political risk management by multinational enterprises: insights from multiple emerging markets	6
International dynamic marketing capabilities and international performance during the pandemic: a study of export manufacturers from Poland	6
Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification	6
International servitization: theoretical roots, research gaps and implications	6
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler	5
A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis	5
Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?	5
A global marketing logic: local stakeholders’ influence in diverse emerging markets	5
International servitization of SMEs in emerging markets: antecedents and boundary conditions	5
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China	5
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities	5
The importance of the export country's environmental image for consumer responses to an imported environmentally friendly product	5
Enhancing servitization by international consumer integration: the influence of open innovation and co-creation	5
Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions	5
Technological knowledge and internationalization: evidence from India	5
An intercultural, interpersonal relationship development framework	5
How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries	5
International dynamic marketing capabilities: developments and a research agenda	5
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities	4
A vicarious learning perspective on the relationship between home-peer performance and export intensity among SMEs	4
Contextual influences on marketing and consumerism: an East Asian perspective	4
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers	4
Performance implication of exploration and exploitation in foreign markets: the role of marketing capability and operation flexibility	4
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China	4
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection	4
Consumer pandemic animosity: scale development and validation	4
Managers’ process thinking skills, dynamic capabilities and performance in export ventures	4