International Marketing Review

Papers
(The H4-Index of International Marketing Review is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms89
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption59
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis55
How international marketers make decisions: exploring approaches to learning and using heuristics45
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit41
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction35
Firm internationalization: does female board representation matter?35
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China35
Small firms’ foreign market entry framework: rational and cognitive perspectives33
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities32
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective29
Luxury fashion retailers' localised marketing strategies in practice – evidence from China29
Decision-making in international marketing: past, present and future26
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization26
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective25
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals24
“Buy local” campaigns in times of crisis: insights from reactance theory24
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic24
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China23
Understanding firm survival in a global crisis23
Charting research on international luxury marketing: where are we now and where should we go next?23
The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities23
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