OOIR: Observatory of International Research

Papers

(The H4-Index of International Marketing Review is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption	84
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit	54
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis	53
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction	43
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms	42
How international marketers make decisions: exploring approaches to learning and using heuristics	41
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China	40
Firm internationalization: does female board representation matter?	37
Small firms’ foreign market entry framework: rational and cognitive perspectives	34
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities	33
Luxury fashion retailers' localised marketing strategies in practice – evidence from China	32
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective	31
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization	31
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs	29
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic	28
“Buy local” campaigns in times of crisis: insights from reactance theory	28
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective	26
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals	25
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform	25
Decision-making in international marketing: past, present and future	25
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China	24
The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities	24
Understanding firm survival in a global crisis	23
Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success	23
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing	23