International Marketing Review

Papers
(The H4-Index of International Marketing Review is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption79
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms53
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit50
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction48
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis46
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China41
Luxury fashion retailers' localised marketing strategies in practice – evidence from China38
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity38
How international marketers make decisions: exploring approaches to learning and using heuristics38
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective36
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization32
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities30
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective29
Decision-making in international marketing: past, present and future29
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs29
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals28
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic25
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international perform25
“Buy local” campaigns in times of crisis: insights from reactance theory25
Understanding firm survival in a global crisis24
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing23
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China23
Charting research on international luxury marketing: where are we now and where should we go next?23
Guest editorial: Emerging challenges in international marketing knowledge management23
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