International Marketing Review

Papers
(The H4-Index of International Marketing Review is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Digital marketing capabilities in international firms: a relational perspective55
An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research43
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity42
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach40
A bibliometric review ofInternational Marketing Review (IMR): past, present, and future33
Three decades of export competitiveness literature: systematic review, synthesis and future research agenda32
Big data-driven strategic orientation in international marketing31
Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda30
The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms29
International marketing agility: conceptualization and research agenda28
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity28
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence26
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control25
Charting research on international luxury marketing: where are we now and where should we go next?24
The internationalization of African fintech firms: marketing strategies for successful intra-Africa expansion24
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda24
Digital platforms and international performance of Italian SMEs: an exploitation-based overview24
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations24
Cause-related marketing in international business: what works and what does not?22
Social media resources and export performance: the role of trust and commitment22
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