International Marketing Review

Papers
(The H4-Index of International Marketing Review is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Understanding consumers' perceived credibility bias and reactions to online disclosures of transgressions by foreign vs domestic brands93
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction52
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis49
Consumer animosity and product perception: significance of perceived domestic alternatives during deglobalisation39
Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains38
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms28
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption27
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China27
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit25
Small firms’ foreign market entry framework: rational and cognitive perspectives24
How can data-driven service innovation transform hybrid business offerings in global markets?24
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities24
International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda22
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective22
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization22
Spicing up export functions with Chutzpah – the context of market-driven and market-driving export orientations21
Firm internationalization: does female board representation matter?21
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals20
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic20
Knowledge management, operational resilience and export performance: moderating roles of strategic flexibility and maturity of digital transformation in emerging markets20
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