International Marketing Review

Papers
(The H4-Index of International Marketing Review is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction100
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis69
Consumer animosity and product perception: significance of perceived domestic alternatives during deglobalisation52
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit45
Understanding consumers' perceived credibility bias and reactions to online disclosures of transgressions by foreign vs domestic brands42
Environmental activism and sustainable consumption: the mediating roles of materialism and cosmopolitanism in Canada and Spain31
Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains29
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China29
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms29
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption28
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective27
The role of institutional technology management (ITM) in MNCs' international trade resilience and supply chain agility in African emerging markets27
Firm internationalization: does female board representation matter?27
How can data-driven service innovation transform hybrid business offerings in global markets?26
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization26
Small firms’ foreign market entry framework: rational and cognitive perspectives26
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities26
International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda26
“Buy local” campaigns in times of crisis: insights from reactance theory25
Decision-making in international marketing: past, present and future24
Knowledge management, operational resilience and export performance: moderating roles of strategic flexibility and maturity of digital transformation in emerging markets24
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals22
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