International Marketing Review

Papers
(The H4-Index of International Marketing Review is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction95
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis55
Consumer animosity and product perception: significance of perceived domestic alternatives during deglobalisation49
Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains41
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms39
Environmental activism and sustainable consumption: the mediating roles of materialism and cosmopolitanism in Canada and Spain28
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit27
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China27
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption26
Understanding consumers' perceived credibility bias and reactions to online disclosures of transgressions by foreign vs domestic brands26
The role of institutional technology management (ITM) in MNCs' international trade resilience and supply chain agility in African emerging markets25
How can data-driven service innovation transform hybrid business offerings in global markets?25
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization24
Small firms’ foreign market entry framework: rational and cognitive perspectives22
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities22
Firm internationalization: does female board representation matter?21
International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda21
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective21
Decision-making in international marketing: past, present and future20
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals20
“Buy local” campaigns in times of crisis: insights from reactance theory20
Spicing up export functions with Chutzpah – the context of market-driven and market-driving export orientations20
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