International Marketing Review

Papers
(The H4-Index of International Marketing Review is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms101
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption70
Joint advertising: the impact of domestic, foreign, and global partners on cognitive fit59
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China52
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis37
How international marketers make decisions: exploring approaches to learning and using heuristics37
Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains37
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction36
International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda34
How can data-driven service innovation transform hybrid business offerings in global markets?31
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective30
Small firms’ foreign market entry framework: rational and cognitive perspectives30
Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization29
Firm internationalization: does female board representation matter?27
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities25
Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective24
Demand-side constraints affecting consumer attitudes toward digital short-term rental platforms across five European countries: a signaling theory perspective24
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals24
“Buy local” campaigns in times of crisis: insights from reactance theory23
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic23
Decision-making in international marketing: past, present and future22
Spicing up export functions with Chutzpah – the context of market-driven and market-driving export orientations22
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