Marketing Intelligence & Planning

Papers
(The TQCC of Marketing Intelligence & Planning is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Green innovation and environmental awareness driven green purchase intentions72
Computer-generated influencers: the rise of digital personalities55
Influencer marketing: purchase intention and its antecedents48
Mapping the influence of influencer marketing: a bibliometric analysis47
Factors affecting customer satisfaction on online shopping holiday40
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis38
Sustainability-oriented strategy and Sustainable Development Goals38
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage36
How nostalgia forges place attachment and revisit intention: a moderated mediation model35
Meta-analysis of augmented reality marketing34
Role of brand experience in predicting consumer loyalty31
Impact of consumer innovativeness on really new product adoption30
Reinforcing purchase behaviors through CSR and ethical practices24
Charting the intellectual structure of customer experience research23
Virtual reality in digital marketing: research agenda based on bibliometric reflection22
Digital marketing capability: the mystery of business capabilities22
What drives electric vehicles in an emerging market?19
Consumers' preference for eco-friendly packaged products: pride vs guilt appeal19
Corporate social responsibility and SME performance: a meta-analysis19
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships18
Social distancing behavior during COVID-19: a TPB perspective18
Technology readiness and e-service quality – impact on purchase intention and loyalty17
Antecedents and consequents of user satisfaction on Instagram17
Understanding the impact of CSR domain on brand relationship quality16
Formal salesforce control mechanisms and behavioral outcomes16
Luxury experience and consumer behavior: a literature review15
Webrooming and showrooming: a multi-stage consumer decision process15
Shopping with perceived benefits of sustainable consumption in online resale platforms14
How online shopping experiences shape consumer webrooming behavior14
How gamified branded applications drive marketing effectiveness?13
Organisational and environmental indicators of B2B sales performance12
Do stereotypes matter for brand attachment?12
Customer brand co-creation on social media: a systematic review12
Awe, consumer conformity and social connectedness12
SDG reporting: an analysis of corporate sustainability leaders12
Do celebrity endorsements influence stock investment intentions?11
Consumers' psychological reactance and ownership in in-game advertising11
Salesforce output control and customer-oriented selling behaviours11
Does religion make consumers more environmentally friendly?11
Gen Y consumers' brand loyalty: a brand romance perspective11
Enhancing relationship strategies with the live stream influencers11
Reference price research in marketing: a bibliometric analysis11
How customers respond to social media advertising10
Uniqueness neglect on consumer resistance to AI10
Impact of retailing technology during business shutdown10
Market-oriented business model for SMEs' disruptive innovations internationalization10
How gamification elements benefit brand love: the moderating effect of immersion10
Effect of consumption values on consumer behavior: a Meta-analysis10
Creating brand love for payment apps through emotions10
Luxury consumption amidst the COVID-19 pandemic10
Consumer fear and healthy eating during COVID-19 pandemic10
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach10
Retail crowding: meta-analysis of contextual and cultural moderators9
Measuring environmental performance in business to business relationships: a bibliometric review9
Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour9
Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium9
Effects of humor climate within online brand community9
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being9
Moral judgment and perceived justice in service recovery9
Sustainable customer relationship management9
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model9
Chinese cultural element in brand logo and purchase intention8
Brand equity chain and brand equity measurement approaches8
Social media marketing, shoppers' store love and loyalty8
A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale8
Permission marketing: a systematic review of 22 Years of research8
A new frontier: alcohol sponsorship activation through esports8
The influence of gender stereotyping and issue advocacy on consumer sentiment8
Two decades of brand hate research: a review and research agenda8
CSR motives on situational scepticism towards luxury brands8
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