Marketing Intelligence & Planning

Article	Citations
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	135
All about Social Coupons! Evolution, Review and Research Directions	124
Predicting households’ attitudes and product adoption intentions	62
From pandemic to Prada: examining online luxury-brand self-narratives	59
Does greenwashing hinder employees’ brand citizenship behavior?	55
Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness	55
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	51
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	47
SDG reporting: an analysis of corporate sustainability leaders	46
Managing channel conflicts: how do expert power and reward power contribute?	43
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	43
Optimizing marketing strategy: a video analysis approach	41
Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation	39
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	39
Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach	37
Role of product advantage in shaping product outcome: a hybrid review	37
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis	36
A green step forward: the role of green marketing in nurturing green customer loyalty	36
Brand value co-creation and transaction costs in private label relationships	36
Comments and responses' combination: tourist destination's moderating effect	34
Permission marketing: a systematic review of 22 Years of research	33
Gifting a warm-glow effect: how identity influences charitable gifting	32
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude	31
Uncorking opportunities: a bibliometric review of wine marketing literature	30
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	29

Consumer discrimination in service recovery situations	27
An exploration of the role of stigma in socially responsible gift giving	27
Channel quality competition and hybrid contract strategies in multichannel retail supply chains	27
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey	26
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews	26
Are social media marketing activities reaping benefits for brands? The moderating role of education	25
Consumer reactions to attacks against cherished brands	25
Rise and fall of interactions with brand communities	24
The role of product scarcity on display incompleteness	24
Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products	24
Retraction notice: Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics	23
Mergers and acquisitions success: examining customer loyalty	23
Meta-analysis of augmented reality marketing	22
Effect of consumption values on consumer behavior: a Meta-analysis	22
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app	22
Building followers’ loyalty in social commerce: influencers’ perspectives and theoretical insights from social presence and media richness theory	21
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage	21
Enhancing relationship strategies with the live stream influencers	20
What drives liking different brand-related social media content?	19
The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach	19
Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment	19
Modelling the traits of consumer resilience: implications to emerging markets	18
Channel integration in grocery retailers via mobile applications	18
Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns	17
Salesforce output control and customer-oriented selling behaviours	17
Exploring third-party’s brand rankings from consumers’ persuasion knowledge	17
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective	16
Marketing affordance of social media for product innovation: the role of organizational structures	16
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach	16
Service presentness in enhancing services interaction flow	16
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs	15
Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers	15
Dealing with demarketing of branded products on social media platforms	15
Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants	15
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being	15
How the time of day impacts social media advertising outcomes on consumers	14
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit	14
Did you find this review helpful?	14
Should SMEs diversify their global destinations? The role of market insights and digital transformation	14
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model	14
A roadmap of retargeting campaigns for SMEs: a case study	14
Unveiling the impact of chatbot characteristics on customer experience and customer immunity under technological readiness	14
Whose customer is it anyway? Exploring firm power dynamics in consumer markets	13
Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing	13
Role of employee tenure in shaping the generation and consumption of online employee reviews	13
Is green the new gold? Green branding and its state-of-the-art	13
Service leniency: a dual logics perspective	12
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement	12
The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota	12
Minimizing the negative impact of brand deletion	12

The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation	12
Green pride in sustainable versus premium brand decisions	12
Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers	12
Using Schmid–Leiman solution with higher-order constructs in marketing research	11
Centralized or decentralized? How intra- and inter-team network centralization impacts customer-oriented selling and performance of the B2B cross-functional sales team	11
Psychographic similarity affecting engagement	11
Green initiatives, sustainable luxury brand purchasing and brand experience in an emerging market: a moderated mediation analysis	11
The ethical landscape of immersive marketing: virtual and augmented reality in advertising	11
The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing	11
Classifying an incoming customer message into spam versus ham	10
Leveraging real-time marketing intelligence and technological integration for enhanced supply chain agility: the role of organizational flexibility	10
Product scarcity effect and marketing strategy: evidence from wine ranking data (1988–2022)	10
How self-construal and ad appeal shape the evaluation of sustainable luxury products: the interplay of self, pride, and gratitude	10
A study on lender participation in peer to peer lending	10
Harnessing the power of social media advertising: strategic opportunities	10
Effect of discount frame on consumer responses: moderation of psychological distance and product nature	10
Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?	10
Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?	10
How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms	10
Marketing's take on socio-economic performance	10
Dysfunctional customer behavior and commitment to service quality	9
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives	9
Non-dyadic human–robot interactions and online brand communities	9
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation	9
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?	9
Brand ethicality as a driver of psychological, affective and behavioral response to a brand	9
How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification	8
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework	8
Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking	8
Ecolabelling: a meta-analytic structural equation modelling approach	8
Mitigating consumer guilt through resale	8
The dark side of artificial intelligence in marketing: meta-analytics review	8
How visual angle influences product recommendations in response to two-sided messages	8
Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships	8
Luxury customer's motivations to adopt gamification	8
Shopping with perceived benefits of sustainable consumption in online resale platforms	7
Impact of exogenous brand crises on consumer behaviour	7
Can whimsically cute packaging overcome young consumer product unfamiliarity?	7
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships	7
How do cultural lay beliefs affect trust decisions? The dynamics of lay beliefs and their effects on trust across cultures in e-commerce platforms	7
Virtual reality in digital marketing: research agenda based on bibliometric reflection	7
Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence	7
Green skepticism: review and research agenda	7
A holistic review of customer experience research: topic modelling using BERTopic	7
Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective	7
The influence of social drivers on using ride-hailing services	7
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model	7
Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour	7
Optimizing fitness app features for enhanced user loyalty: a multi-study analysis	6
Celebrity endorser scandal: a literature review and future research agenda	6
Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach	6
Understanding esports venue operations: how venue characteristics influence spectator outcomes	6
The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads	6
The digital transition of collaborative consumption: toward sharing Economy 4.0	6
Role of network externalities and trust facilitators in shaping mobile payment application continuance intentions: variations across stages of adoption	6
Brand equity and financial performance: an institutional view	6
Resilience in service firms: the impact of social capital on firm performance during turmoil	6
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)	6
Differential effects of digital transformation on the profitability and marketability of manufacturing firms	6
Matching explanations with regulatory focus	6
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach	6
Mobile app engagement: scale development, validation and empirical test	5
Evolution of rebranding: a structured literature review and research agenda	5
Enhancing participation intentions in online brand communities	5
Influence of website quality on online impulse buying behaviour: a systematic review of literature	5
Identifying NFT consumer segments: a consumption value theory and luxury perspective	5
Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective	5
TBL dominant logic for sustainability in oriental businesses	5
When “low price” temptations prevail: the role of decision reversibility and product knowledge	5
Augmented reality: the key to unlock customer engagement potential	5
The effects of game mechanics on user retention in using social live streaming services	5
Complement or substitute? A study of the impact of artificial intelligence on consumers’ resistance	5
Over-the-top (OTT) platforms: a review, synthesis and research directions	4
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation	4
How do CSR disclosures facilitate knowledge-sharing behaviors?	4
Online complaint handling: a text analytics-based classification framework	4
Presenting an evolutionary model of entrepreneurial intelligence components in women: approaches to opportunity discovery and creation	4
Post-recovery behavioral outcome in service recovery: a conditional mediation perspective	4
Recycling firm-generated content on social media platforms: phenomenon and research propositions	4
Chinese cultural element in brand logo and purchase intention	4

Past, present and future of research in relationship marketing - a machine learning perspective	4
The effects of brand positioning (underdog vs top dog) and comparative advertising	4
What drives electric vehicles in an emerging market?	4
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0	4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis	4
Brands in crisis: customer loyalty and corporate reputation	4
Value co-creation: a metatheory unifying framework and fundamental propositions	4
Subscription intentions for ChatGPT plus: a look at user satisfaction and self-efficacy	4
Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies	4