Marketing Intelligence & Planning

Article	Citations
All about Social Coupons! Evolution, Review and Research Directions	156
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	74
Does greenwashing hinder employees’ brand citizenship behavior?	66
Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness	65
SDG reporting: an analysis of corporate sustainability leaders	62
Sponsorships and branding: a social impact theory perspective	62
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	54
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	53
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	49
Predicting households’ attitudes and product adoption intentions	48
A green step forward: the role of green marketing in nurturing green customer loyalty	48
Role of product advantage in shaping product outcome: a hybrid review	47
Optimizing marketing strategy: a video analysis approach	45
Managing channel conflicts: how do expert power and reward power contribute?	45
Comments and responses' combination: tourist destination's moderating effect	43
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	42
Brand value co-creation and transaction costs in private label relationships	40
Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation	39
Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach	37
Permission marketing: a systematic review of 22 Years of research	37
Are social media marketing activities reaping benefits for brands? The moderating role of education	34
An exploration of the role of stigma in socially responsible gift giving	33
Channel quality competition and hybrid contract strategies in multichannel retail supply chains	31
Consumer discrimination in service recovery situations	29
Consumer reactions to attacks against cherished brands	29

Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews	28
The retail long game: expanded service or extended return?	28
Gifting a warm-glow effect: how identity influences charitable gifting	28
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	27
Uncorking opportunities: a bibliometric review of wine marketing literature	26
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey	26
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude	26
Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products	25
Mergers and acquisitions success: examining customer loyalty	24
Retraction notice: Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics	24
The role of product scarcity on display incompleteness	24
Rise and fall of interactions with brand communities	23
Meta-analysis of augmented reality marketing	22
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app	22
Effect of consumption values on consumer behavior: a Meta-analysis	21
Influencing mechanism of cross-boundary cooperation of time-honored brands on brand trust in the digital era1	21
The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach	21
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective	20
Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment	20
Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns	20
Enhancing relationship strategies with the live stream influencers	20
Channel integration in grocery retailers via mobile applications	20
Building followers’ loyalty in social commerce: influencers’ perspectives and theoretical insights from social presence and media richness theory	20
Exploring third-party’s brand rankings from consumers’ persuasion knowledge	19
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach	19
Marketing affordance of social media for product innovation: the role of organizational structures	19
AI social-appraisal support: effect on adoption intention and value co-creation	19
How the time of day impacts social media advertising outcomes on consumers	19
Modelling the traits of consumer resilience: implications to emerging markets	19
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model	18
Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis	18
Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers	17
Unveiling the impact of chatbot characteristics on customer experience and customer immunity under technological readiness	17
A roadmap of retargeting campaigns for SMEs: a case study	16
Effect of message types on customer engagement behavior with online grocery retail brands on Instagram	16
Dealing with demarketing of branded products on social media platforms	16
Should SMEs diversify their global destinations? The role of market insights and digital transformation	16
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs	15
Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants	15
Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy	15
Service presentness in enhancing services interaction flow	15
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit	15
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being	15
Did you find this review helpful?	15
Role of employee tenure in shaping the generation and consumption of online employee reviews	14
Minimizing the negative impact of brand deletion	14
The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota	14
Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing	14
Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers	13
Is green the new gold? Green branding and its state-of-the-art	13

Service leniency: a dual logics perspective	13
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement	13
Experiential marketing: systematic review and future research agenda	13
Whose customer is it anyway? Exploring firm power dynamics in consumer markets	12
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation	12
Green pride in sustainable versus premium brand decisions	12
Effect of discount frame on consumer responses: moderation of psychological distance and product nature	11
Leveraging real-time marketing intelligence and technological integration for enhanced supply chain agility: the role of organizational flexibility	11
How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms	11
Centralized or decentralized? How intra- and inter-team network centralization impacts customer-oriented selling and performance of the B2B cross-functional sales team	11
The ethical landscape of immersive marketing: virtual and augmented reality in advertising	11
Brand diversity, similarity, and extension typicality in adverse extension effects: a dual-process approach	11
Product scarcity effect and marketing strategy: evidence from wine ranking data (1988–2022)	11
Classifying an incoming customer message into spam versus ham	11
The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing	10
Psychographic similarity affecting engagement	10
A study on lender participation in peer to peer lending	10
Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda	9
Green initiatives, sustainable luxury brand purchasing and brand experience in an emerging market: a moderated mediation analysis	9
Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?	9
Harnessing the power of social media advertising: strategic opportunities	9
Marketing's take on socio-economic performance	9
Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?	9
Dysfunctional customer behavior and commitment to service quality	9
Non-dyadic human–robot interactions and online brand communities	8
Affiliate marketing: a systematic synthesis of literature and a framework development	8
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation	8
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework	8
How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification	8
Understanding the influence of marketing and organizational innovation practices on creating firms’ supply chain risk management capabilities	8
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?	8
How self-construal and ad appeal shape the evaluation of sustainable luxury products: the interplay of self, pride, and gratitude	8
Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships	8
How visual angle influences product recommendations in response to two-sided messages	8
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives	8
Brand ethicality as a driver of psychological, affective and behavioral response to a brand	8
Ecolabelling: a meta-analytic structural equation modelling approach	8
When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops	8
Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking	7
How does CSR affect brand attitudes? Three-way interactions of CSR, publicity intensity and skepticism	7
Luxury customer's motivations to adopt gamification	7
The influence of social drivers on using ride-hailing services	7
The dark side of artificial intelligence in marketing: meta-analytics review	7
Virtual reality in digital marketing: research agenda based on bibliometric reflection	7
Mitigating consumer guilt through resale	7
Green skepticism: review and research agenda	7
Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective	7
More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention	7
Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence	7
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model	7
From policy to plate: the role of health awareness and negotiation in shaping elderly green food consumption	6
The digital transition of collaborative consumption: toward sharing Economy 4.0	6
Can whimsically cute packaging overcome young consumer product unfamiliarity?	6
Value creation and destruction in telehealth services: the role of technology affordances	6
Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach	6
How do cultural lay beliefs affect trust decisions? The dynamics of lay beliefs and their effects on trust across cultures in e-commerce platforms	6
A holistic review of customer experience research: topic modelling using BERTopic	6
Resilience in service firms: the impact of social capital on firm performance during turmoil	6
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships	6
Impact of exogenous brand crises on consumer behaviour	6
Understanding esports venue operations: how venue characteristics influence spectator outcomes	5
Brand equity and financial performance: an institutional view	5
Celebrity endorser scandal: a literature review and future research agenda	5
Role of network externalities and trust facilitators in shaping mobile payment application continuance intentions: variations across stages of adoption	5
Differential effects of digital transformation on the profitability and marketability of manufacturing firms	5
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach	5
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)	5
Mobile app engagement: scale development, validation and empirical test	5
Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective	5
Optimizing fitness app features for enhanced user loyalty: a multi-study analysis	5
The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads	5
Matching explanations with regulatory focus	5
Augmented reality: the key to unlock customer engagement potential	5
Complement or substitute? A study of the impact of artificial intelligence on consumers’ resistance	4
Enhancing participation intentions in online brand communities	4
Over-the-top (OTT) platforms: a review, synthesis and research directions	4
Post-recovery behavioral outcome in service recovery: a conditional mediation perspective	4
Subscription intentions for ChatGPT plus: a look at user satisfaction and self-efficacy	4
When “low price” temptations prevail: the role of decision reversibility and product knowledge	4
TBL dominant logic for sustainability in oriental businesses	4

Evolution of rebranding: a structured literature review and research agenda	4
Recycling firm-generated content on social media platforms: phenomenon and research propositions	4
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation	4
The relationship between consumer engagement behavior and sales performance in e-commerce live-streaming: from a dynamic perspective	4
Do CEO overconfidence and demographic characteristics moderate the effect of R&D investment on firm performance?	4
Influence of website quality on online impulse buying behaviour: a systematic review of literature	4
Identifying NFT consumer segments: a consumption value theory and luxury perspective	4
Brands in crisis: customer loyalty and corporate reputation	4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis	4
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0	4
Chinese cultural element in brand logo and purchase intention	4
Personal and social norms in responsible computer acquisition	4
The effects of game mechanics on user retention in using social live streaming services	4