OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Intelligence & Planning is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Green innovation and environmental awareness driven green purchase intentions	72
Computer-generated influencers: the rise of digital personalities	55
Influencer marketing: purchase intention and its antecedents	48
Mapping the influence of influencer marketing: a bibliometric analysis	47
Factors affecting customer satisfaction on online shopping holiday	40
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis	38
Sustainability-oriented strategy and Sustainable Development Goals	38
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage	36
How nostalgia forges place attachment and revisit intention: a moderated mediation model	35
Meta-analysis of augmented reality marketing	34
Role of brand experience in predicting consumer loyalty	31
Impact of consumer innovativeness on really new product adoption	30
Reinforcing purchase behaviors through CSR and ethical practices	24
Charting the intellectual structure of customer experience research	23
Virtual reality in digital marketing: research agenda based on bibliometric reflection	22
Digital marketing capability: the mystery of business capabilities	22
Consumers' preference for eco-friendly packaged products: pride vs guilt appeal	19
Corporate social responsibility and SME performance: a meta-analysis	19
What drives electric vehicles in an emerging market?	19
Social distancing behavior during COVID-19: a TPB perspective	18
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships	18
Technology readiness and e-service quality – impact on purchase intention and loyalty	17
Antecedents and consequents of user satisfaction on Instagram	17
Formal salesforce control mechanisms and behavioral outcomes	16
Understanding the impact of CSR domain on brand relationship quality	16

Webrooming and showrooming: a multi-stage consumer decision process	15
Luxury experience and consumer behavior: a literature review	15
Shopping with perceived benefits of sustainable consumption in online resale platforms	14
How online shopping experiences shape consumer webrooming behavior	14
How gamified branded applications drive marketing effectiveness?	13
Customer brand co-creation on social media: a systematic review	12
Awe, consumer conformity and social connectedness	12
SDG reporting: an analysis of corporate sustainability leaders	12
Organisational and environmental indicators of B2B sales performance	12
Do stereotypes matter for brand attachment?	12
Salesforce output control and customer-oriented selling behaviours	11
Does religion make consumers more environmentally friendly?	11
Gen Y consumers' brand loyalty: a brand romance perspective	11
Enhancing relationship strategies with the live stream influencers	11
Reference price research in marketing: a bibliometric analysis	11
Do celebrity endorsements influence stock investment intentions?	11
Consumers' psychological reactance and ownership in in-game advertising	11
How gamification elements benefit brand love: the moderating effect of immersion	10
Effect of consumption values on consumer behavior: a Meta-analysis	10
Creating brand love for payment apps through emotions	10
Luxury consumption amidst the COVID-19 pandemic	10
Consumer fear and healthy eating during COVID-19 pandemic	10
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach	10
How customers respond to social media advertising	10
Uniqueness neglect on consumer resistance to AI	10
Impact of retailing technology during business shutdown	10
Market-oriented business model for SMEs' disruptive innovations internationalization	10
Moral judgment and perceived justice in service recovery	9
Sustainable customer relationship management	9
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model	9
Retail crowding: meta-analysis of contextual and cultural moderators	9
Measuring environmental performance in business to business relationships: a bibliometric review	9
Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour	9
Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium	9
Effects of humor climate within online brand community	9
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being	9
A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale	8
Permission marketing: a systematic review of 22 Years of research	8
A new frontier: alcohol sponsorship activation through esports	8
The influence of gender stereotyping and issue advocacy on consumer sentiment	8
Two decades of brand hate research: a review and research agenda	8
CSR motives on situational scepticism towards luxury brands	8
Chinese cultural element in brand logo and purchase intention	8
Brand equity chain and brand equity measurement approaches	8
Social media marketing, shoppers' store love and loyalty	8
How do CSR disclosures facilitate knowledge-sharing behaviors?	7
Enhancing participation intentions in online brand communities	7
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey	7
Past, present and future of research in relationship marketing - a machine learning perspective	7
Retail tenant mix effect on shopping mall’s performance	7

Influencer marketing: sponsorship disclosure and value co-creation behaviour	7
Product attributes and benefits: integrated framework and research agenda	7
Luxury customer's motivations to adopt gamification	7
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust	7
The effects of pricing strategy on upgrade intentions	7
The impact of advertising appeals on impulse buying	7
Influencers' smiles work regardless of product and message	6
Antecedents of information sensitivity and willingness to provide	6
How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing	6
Cultural differences in deliberate counterfeit purchase behavior	6
Exploring the privacy concerns of smartphone app users: a qualitative approach	6
Did you find this review helpful?	6
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit	6
Maximizing customers' lifetime value using limited marketing resources	6
Investigating retailing customers' adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)	6
Community experience promotes customer voice: co-creation value perspective	6
Mobile banking affordances and constraints by the elderly	6
Effectiveness evaluation for the gamification of out-of-home advertising	6
Servicescape design: balancing physical and psychological safety	6
Role of celebrity credibility on banking service providers	6
Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics	6
Brand equity and company performance: evidence from a quasi-experiment in an emerging market	5
The effect of inoculation messages on service recovery	5
Relational governance, strategic planning and firm performance	5
Green pride in sustainable versus premium brand decisions	5
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis	5
The role of multi-stakeholders in market orientation and sustainable performance	5
Mergers and acquisitions success: examining customer loyalty	5
The making of box-office collection: qualitative insights from Bollywood	5
Perceived power and smile intensity in service encounters	5
Towards a general model explaining physical and digital counterfeits	5
Understanding destination evangelism: a social media viewpoint	5
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers	5
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews	5
Consumer discrimination in service recovery situations	4
From pandemic to Prada: examining online luxury-brand self-narratives	4
Channel integration in grocery retailers via mobile applications	4
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)	4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app	4
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement	4
Potential sport tourists’ decision-making during the pandemic	4
Impact of political marketing strategies on the BOP voters in India	3
Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective	3
The impact of skippable advertising on advertising avoidance intention in China	3
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	3
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis	3
Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective	3
Brand ethicality as a driver of psychological, affective and behavioral response to a brand	3
Engage to co-create! The drivers of brand co-creation on social commerce	3
The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation	3
Absolute number heuristic in discount frames	3
Post-purchase behaviour triggers in branded mobile shopping apps	3
TBL dominant logic for sustainability in oriental businesses	3
Non-dyadic human–robot interactions and online brand communities	3
The role of psychological contract violation in shaping spurious loyalty	3
Customer participation, innovative aspects of services and outcomes	3