Marketing Intelligence & Planning

Article	Citations
All about Social Coupons! Evolution, Review and Research Directions	77
Does greenwashing hinder employees’ brand citizenship behavior?	68
Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness	66
Predicting households’ attitudes and product adoption intentions	64
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification	62
Capitalization of high-exposure risk events: long-term effects of natural gas pipeline incidents on US property values	58
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior	56
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies	49
SDG reporting: an analysis of corporate sustainability leaders	49
Sponsorships and branding: a social impact theory perspective	48
A green step forward: the role of green marketing in nurturing green customer loyalty	45
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques	45
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making	45
Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach	42
Role of product advantage in shaping product outcome: a hybrid review	42
Optimizing marketing strategy: a video analysis approach	40
Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation	39
Managing channel conflicts: how do expert power and reward power contribute?	38
Comments and responses' combination: tourist destination's moderating effect	35
Brand value co-creation and transaction costs in private label relationships	35
Are social media marketing activities reaping benefits for brands? The moderating role of education	31
Permission marketing: a systematic review of 22 Years of research	31
An exploration of the role of stigma in socially responsible gift giving	29
Consumer reactions to attacks against cherished brands	28
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews	28

Consumer discrimination in service recovery situations	28
The retail long game: expanded service or extended return?	28
Channel quality competition and hybrid contract strategies in multichannel retail supply chains	28
Gifting a warm-glow effect: how identity influences charitable gifting	26
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude	26
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis	25
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey	24
Uncorking opportunities: a bibliometric review of wine marketing literature	24
Meta-analysis of augmented reality marketing	23
Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products	23
Retraction notice: Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics	23
Mergers and acquisitions success: examining customer loyalty	23
The role of product scarcity on display incompleteness	23
Effect of consumption values on consumer behavior: a Meta-analysis	22
Influencing mechanism of cross-boundary cooperation of time-honored brands on brand trust in the digital era1	22
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app	20
Channel integration in grocery retailers via mobile applications	20
The impact of innovation orientation on strategic R&D amidst macroeconomic shocks – an event study approach	20
Modelling the traits of consumer resilience: implications to emerging markets	20
Enhancing relationship strategies with the live stream influencers	20
Building followers’ loyalty in social commerce: influencers’ perspectives and theoretical insights from social presence and media richness theory	20
Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment	20
AI social-appraisal support: effect on adoption intention and value co-creation	19
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach	19
Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns	19
Exploring third-party’s brand rankings from consumers’ persuasion knowledge	19
How the time of day impacts social media advertising outcomes on consumers	18
The direct and interactive effects of justice on channel performance	18
Marketing affordance of social media for product innovation: the role of organizational structures	18
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective	18
Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysis	16
Dealing with demarketing of branded products on social media platforms	16
Did you find this review helpful?	16
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model	16
Unveiling the impact of chatbot characteristics on customer experience and customer immunity under technological readiness	16
Service presentness in enhancing services interaction flow	16
Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers	16
Effect of message types on customer engagement behavior with online grocery retail brands on Instagram	16
Should SMEs diversify their global destinations? The role of market insights and digital transformation	16
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being	15
Seeking homogeneity or heterogeneity? The impact of CSR differentiation on consumer brand advocacy	15
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit	15
Trust in word of voice communication: why consumers adhere to purchase recommendations made by smart voice assistants	15
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs	15
A roadmap of retargeting campaigns for SMEs: a case study	15
Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing	14
Minimizing the negative impact of brand deletion	14
The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota	13
Is green the new gold? Green branding and its state-of-the-art	13
Experiential marketing: systematic review and future research agenda	12

The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation	12
Service leniency: a dual logics perspective	12
The ethical landscape of immersive marketing: virtual and augmented reality in advertising	12
Role of employee tenure in shaping the generation and consumption of online employee reviews	12
Brand diversity, similarity, and extension typicality in adverse extension effects: a dual-process approach	11
Whose customer is it anyway? Exploring firm power dynamics in consumer markets	11
Centralized or decentralized? How intra- and inter-team network centralization impacts customer-oriented selling and performance of the B2B cross-functional sales team	11
Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers	11
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement	11
How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms	11
Green pride in sustainable versus premium brand decisions	11
Psychographic similarity affecting engagement	10
Effect of discount frame on consumer responses: moderation of psychological distance and product nature	10
Product scarcity effect and marketing strategy: evidence from wine ranking data (1988–2022)	10
Green initiatives, sustainable luxury brand purchasing and brand experience in an emerging market: a moderated mediation analysis	10
A study on lender participation in peer to peer lending	9
Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?	9
Leveraging real-time marketing intelligence and technological integration for enhanced supply chain agility: the role of organizational flexibility	9
Classifying an incoming customer message into spam versus ham	9
Role of corporate social responsibility in achieving sustainable marketing performance: a systematic review and future research agenda	9
Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?	9
Marketing's take on socio-economic performance	8
The dark side of artificial intelligence in marketing: meta-analytics review	8
Affiliate marketing: a systematic synthesis of literature and a framework development	8
Brand ethicality as a driver of psychological, affective and behavioral response to a brand	8
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?	8
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives	8
Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation	8
Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships	8
Strategic partnerships and corporate sustainability: the importance of alliance management capabilities in the path to sustainable development	8
Dysfunctional customer behavior and commitment to service quality	8
The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing	8
Ecolabelling: a meta-analytic structural equation modelling approach	8
When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops	8
Harnessing the power of social media advertising: strategic opportunities	8
How self-construal and ad appeal shape the evaluation of sustainable luxury products: the interplay of self, pride, and gratitude	8
Understanding the influence of marketing and organizational innovation practices on creating firms’ supply chain risk management capabilities	8
How does CSR affect brand attitudes? Three-way interactions of CSR, publicity intensity and skepticism	7
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework	7
Luxury customer's motivations to adopt gamification	7
The influence of social drivers on using ride-hailing services	7
How visual angle influences product recommendations in response to two-sided messages	7
Virtual reality in digital marketing: research agenda based on bibliometric reflection	7
More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention	7
Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking	7
How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification	7
Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective	7
Mitigating consumer guilt through resale	7
Value creation and destruction in telehealth services: the role of technology affordances	6
Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence	6
A holistic review of customer experience research: topic modelling using BERTopic	6
From policy to plate: the role of health awareness and negotiation in shaping elderly green food consumption	6
Impact of exogenous brand crises on consumer behaviour	6
How do cultural lay beliefs affect trust decisions? The dynamics of lay beliefs and their effects on trust across cultures in e-commerce platforms	6
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model	6
Resilience in service firms: the impact of social capital on firm performance during turmoil	5
Role of network externalities and trust facilitators in shaping mobile payment application continuance intentions: variations across stages of adoption	5
Green skepticism: review and research agenda	5
Understanding esports venue operations: how venue characteristics influence spectator outcomes	5
The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads	5
Brand equity and financial performance: an institutional view	5
Mobile app engagement: scale development, validation and empirical test	5
Optimizing fitness app features for enhanced user loyalty: a multi-study analysis	5
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships	5
The digital transition of collaborative consumption: toward sharing Economy 4.0	5
Differential effects of digital transformation on the profitability and marketability of manufacturing firms	5
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach	5
Matching explanations with regulatory focus	5
Can whimsically cute packaging overcome young consumer product unfamiliarity?	5
Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach	5
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)	5
Celebrity endorser scandal: a literature review and future research agenda	5
Enhancing participation intentions in online brand communities	4
Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective	4
The prospect of AI-enhanced agile marketing: boosting marketing ROI through customer engagement and sales performance	4
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0	4
Brands in crisis: customer loyalty and corporate reputation	4
Over-the-top (OTT) platforms: a review, synthesis and research directions	4
Complement or substitute? A study of the impact of artificial intelligence on consumers’ resistance	4
TBL dominant logic for sustainability in oriental businesses	4

Identifying NFT consumer segments: a consumption value theory and luxury perspective	4
Chinese cultural element in brand logo and purchase intention	4
When “low price” temptations prevail: the role of decision reversibility and product knowledge	4
Influence of website quality on online impulse buying behaviour: a systematic review of literature	4
Evolution of rebranding: a structured literature review and research agenda	4
Augmented reality: the key to unlock customer engagement potential	4
The effects of game mechanics on user retention in using social live streaming services	4
Recycling firm-generated content on social media platforms: phenomenon and research propositions	4
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation	4