OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Intelligence & Planning is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)

Article	Citations
Driving consumer–brand engagement and co-creation by brand interactivity	67
Business-to-business marketing responses to COVID-19 crisis: a business process perspective	63
Brand trust and brand loyalty in mall shoppers	59
Repurchase intentions in Y generation: mediation of trust and e-satisfaction	50
Do consumers really trust cryptocurrencies?	46
Green innovation and environmental awareness driven green purchase intentions	45
Green marketing and the SDGs: emerging market perspective	44
Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals	42
Values, sustainability consciousness and intentions for SDG endorsement	41
A retrospective evaluation of Marketing Intelligence and Planning: 1983–2019	39
Influencer marketing: purchase intention and its antecedents	37
Mapping the influence of influencer marketing: a bibliometric analysis	35
Do value cocreation and engagement drive brand evangelism?	34
The impact of the quality of intelligent experience on smart retail engagement	34
Driving COBRAs: the power of social media marketing	34
How nostalgia forges place attachment and revisit intention: a moderated mediation model	29
Sustainability-oriented strategy and Sustainable Development Goals	29
Factors affecting customer satisfaction on online shopping holiday	29
Computer-generated influencers: the rise of digital personalities	28
Insights for luxury retailers to reach customers globally	28
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis	27
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage	25
Role of brand experience in predicting consumer loyalty	25
The impact of eWOM on consumer brand engagement	24
Mobilising SDG 12: co-creating sustainability through brands	24

Role of conspicuous value in luxury purchase intention	23
Impact of consumer innovativeness on really new product adoption	22
Meta-analysis of augmented reality marketing	21
Cosmopolitanism, self-identity, online communities and green apparel perception	19
Reinforcing purchase behaviors through CSR and ethical practices	18
Why customers make mobile payments? Applying a means-end chain approach	18
Social distancing behavior during COVID-19: a TPB perspective	17
Strategic orientations and capabilities' effect on SMEs' performance	17
Do experience and engagement matter to millennial consumers?	17
Examining relationship quality in e-tailing experiences: a moderated mediated model	17
UNGC principles and SDGs: perception and business implementation	16
The use of Twitter for innovation in business markets	16
Planning a goal-oriented B2B content marketing strategy	16
Customer engagement in sales promotion	15
International expansion: mediation of dynamic capabilities	15
Modelling value co-creation in triadic B2B industrial relationships	14
Virtual reality in digital marketing: research agenda based on bibliometric reflection	14
Understanding the impact of CSR domain on brand relationship quality	13
Charting the intellectual structure of customer experience research	13
Formal salesforce control mechanisms and behavioral outcomes	13
Sport nostalgia builds customer equity and future behavior	13
Sustainability certifications and product preference	12
Sponsorship in focus: a typology of sponsorship contexts and research agenda	12
Competitive advantage from marketing the SDGs: a luxury perspective	12
Digital marketing capability: the mystery of business capabilities	11
Moderating effects of socio-cultural values on pro-environmental behaviors	11
Customer management in Internet-based platform firms: review and future research directions	11
What drives electric vehicles in an emerging market?	11
Organisational and environmental indicators of B2B sales performance	11
Gender differences: visual attention and attitude toward advertisements	11
Do stereotypes matter for brand attachment?	11
Salesforce output control and customer-oriented selling behaviours	10
Antecedents and consequents of user satisfaction on Instagram	10
Impact of consumer engagement on firm performance	10
Consumers' preference for eco-friendly packaged products: pride vs guilt appeal	10
Reference price research in marketing: a bibliometric analysis	10
Gen Y consumers' brand loyalty: a brand romance perspective	10
Technology readiness and e-service quality – impact on purchase intention and loyalty	10
Customer brand co-creation on social media: a systematic review	10
Do celebrity endorsements influence stock investment intentions?	9
Shopping with perceived benefits of sustainable consumption in online resale platforms	9
Firms enabling responsible consumption: a netnographic approach	9
Loyalty layers, expectations and the role of knowledge	9
Market-oriented business model for SMEs' disruptive innovations internationalization	9
The impact of interdependence on behavioral engagement in online communities	8
Consumers' psychological reactance and ownership in in-game advertising	8
Awe, consumer conformity and social connectedness	8
How gamified branded applications drive marketing effectiveness?	8
Consumer fear and healthy eating during COVID-19 pandemic	8
How online shopping experiences shape consumer webrooming behavior	8

Luxury experience and consumer behavior: a literature review	8
Investment obstacles to sustainable development and competitiveness index	8
Corporate social responsibility and SME performance: a meta-analysis	8
Webrooming and showrooming: a multi-stage consumer decision process	8
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships	8
Corporate brand alignment in business markets: a practice perspective	8
Enhancing relationship strategies with the live stream influencers	8
Does religion make consumers more environmentally friendly?	8
Moral judgment and perceived justice in service recovery	8
Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation	7
Measuring environmental performance in business to business relationships: a bibliometric review	7
The effects of pricing strategy on upgrade intentions	7
How do CSR disclosures facilitate knowledge-sharing behaviors?	7
The role of CSR in sport consumption decision-making	7
Electronic service quality: a meta-analysis	7
Fairtrade nexus between just-world beliefs and normative antecedents	6
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach	6
Retail tenant mix effect on shopping mall’s performance	6
Special issue introduction: online relationship marketing	6
A new frontier: alcohol sponsorship activation through esports	6
A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale	6
Impact of retailing technology during business shutdown	6
How customers respond to social media advertising	6
Luxury consumption amidst the COVID-19 pandemic	5
Influencer marketing: sponsorship disclosure and value co-creation behaviour	5
Manufacturers' and distributors' capabilities influencing dual channel choice	5
Past, present and future of research in relationship marketing - a machine learning perspective	5
Did you find this review helpful?	5
Chinese cultural element in brand logo and purchase intention	5
Creating brand love for payment apps through emotions	5
Community experience promotes customer voice: co-creation value perspective	5
Influencers' smiles work regardless of product and message	5
Social media marketing, shoppers' store love and loyalty	5
Retail crowding: meta-analysis of contextual and cultural moderators	5
The influence of gender stereotyping and issue advocacy on consumer sentiment	5
On the collective efficacy of social media teams	5
SDG reporting: an analysis of corporate sustainability leaders	5
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit	5
Potential sport tourists’ decision-making during the pandemic	4
Cultural differences in deliberate counterfeit purchase behavior	4
Permission marketing: a systematic review of 22 Years of research	4
From pandemic to Prada: examining online luxury-brand self-narratives	4
The role of multi-stakeholders in market orientation and sustainable performance	4
The making of box-office collection: qualitative insights from Bollywood	4
The impact of advertising appeals on impulse buying	4
Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour	4
Towards a general model explaining physical and digital counterfeits	4
Effects of humor climate within online brand community	4
Sustainable customer relationship management	4
CSR motives on situational scepticism towards luxury brands	4