Marketing Intelligence & Planning

Papers
(The H4-Index of Marketing Intelligence & Planning is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Green innovation and environmental awareness driven green purchase intentions72
Computer-generated influencers: the rise of digital personalities55
Influencer marketing: purchase intention and its antecedents48
Mapping the influence of influencer marketing: a bibliometric analysis47
Factors affecting customer satisfaction on online shopping holiday40
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis38
Sustainability-oriented strategy and Sustainable Development Goals38
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage36
How nostalgia forges place attachment and revisit intention: a moderated mediation model35
Meta-analysis of augmented reality marketing34
Role of brand experience in predicting consumer loyalty31
Impact of consumer innovativeness on really new product adoption30
Reinforcing purchase behaviors through CSR and ethical practices24
Charting the intellectual structure of customer experience research23
Virtual reality in digital marketing: research agenda based on bibliometric reflection22
Digital marketing capability: the mystery of business capabilities22
Consumers' preference for eco-friendly packaged products: pride vs guilt appeal19
Corporate social responsibility and SME performance: a meta-analysis19
What drives electric vehicles in an emerging market?19
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