Marketing Intelligence & Planning

Papers
(The H4-Index of Marketing Intelligence & Planning is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
Driving consumer–brand engagement and co-creation by brand interactivity69
Business-to-business marketing responses to COVID-19 crisis: a business process perspective67
Brand trust and brand loyalty in mall shoppers61
Repurchase intentions in Y generation: mediation of trust and e-satisfaction51
Do consumers really trust cryptocurrencies?50
Green innovation and environmental awareness driven green purchase intentions48
Multi-stakeholder partnerships: a catalyst to achieve sustainable development goals44
Green marketing and the SDGs: emerging market perspective44
Values, sustainability consciousness and intentions for SDG endorsement43
A retrospective evaluation of Marketing Intelligence and Planning: 1983–201940
Influencer marketing: purchase intention and its antecedents39
Mapping the influence of influencer marketing: a bibliometric analysis36
Do value cocreation and engagement drive brand evangelism?36
Driving COBRAs: the power of social media marketing36
Computer-generated influencers: the rise of digital personalities33
Sustainability-oriented strategy and Sustainable Development Goals31
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis30
Factors affecting customer satisfaction on online shopping holiday30
How nostalgia forges place attachment and revisit intention: a moderated mediation model29
Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage26
Role of brand experience in predicting consumer loyalty25
Mobilising SDG 12: co-creating sustainability through brands25
The impact of eWOM on consumer brand engagement24
Role of conspicuous value in luxury purchase intention23
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