Marketing Intelligence & Planning

Papers
(The H4-Index of Marketing Intelligence & Planning is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
Social media marketing, shoppers' store love and loyalty103
From pandemic to Prada: examining online luxury-brand self-narratives90
Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques65
All about Social Coupons! Evolution, Review and Research Directions60
Predicting households’ attitudes and product adoption intentions50
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies37
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification37
Does greenwashing hinder employees’ brand citizenship behavior?37
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior37
Consumers' psychological reactance and ownership in in-game advertising35
SDG reporting: an analysis of corporate sustainability leaders34
Brand value co-creation and transaction costs in private label relationships32
Role of product advantage in shaping product outcome: a hybrid review30
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making30
Comments and responses' combination: tourist destination's moderating effect27
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis27
Optimizing marketing strategy: a video analysis approach26
A green step forward: the role of green marketing in nurturing green customer loyalty24
Permission marketing: a systematic review of 22 Years of research24
Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews22
Gifting a warm-glow effect: how identity influences charitable gifting22
Religion, conspiracy theory and consumer ethics: a moderated mediation analysis22
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