International Journal of Research in Marketing

Papers
(The TQCC of International Journal of Research in Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
The role of performance reward discrepancies in driving dealers’ servitization251
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength149
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets139
Gender and racial price disparities in the NFT marketplace103
From social feeds to market fields: How influencer stories drive market innovation100
Value outcomes in Airbnb as a chronotopic service95
Consistency and commonality in advertising content: Helping or Hurting?91
Editorial Board90
Editorial Board87
Satiation and cross promotion: Selling and swapping users in mobile games77
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry73
Social media resources and capabilities as strategic determinants of social media performance69
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle69
Interfirm collaboration and exchange relationships: An agenda for future research69
Brand advertising competition across economic cycles64
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact62
Ethics at the margins: How consumers defend decisions in a constrained market context60
Does bigger still mean better? How digital transformation affects the market share–profitability relationship54
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs50
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions46
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy44
Loss framing increases entity theorists’ vaccine uptake40
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending40
The promise and peril of dynamic targeted pricing39
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue38
To post or not to post: How minority opinion and posting frequency impact online review posting37
A method for measuring consumer confusion due to lookalike labels36
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning35
Stress can help or hinder novelty seeking: The role of consumer life history strategies35
More than a Feeling: Accuracy and Application of Sentiment Analysis34
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation32
Economic consequences of online tracking restrictions: Evidence from cookies32
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence30
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention30
The role of reviewer badges in the dynamics of online reviews30
Dimensions of brand-extension fit30
Constituency building: Determining consumers’ willingness to participate in corporate political activities29
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising29
Customer success management, customer health, and retention in B2B industries28
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance26
The role of network embeddedness across multiple social networks: Evidence from mobile social network games24
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors24
Sounds cute: Exploring the role of sound reduplication in brand names24
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma24
Too much of a good thing? The unforeseen cost of tags in online retailing24
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value24
Feeling lucky: How framing the target product as a free gift enhances purchase intention23
A global perspective on the marketing mix across time and space22
Editorial Board21
Editorial Board20
Are sports sponsorship announcements good news for shareholders? A meta-analysis19
Editorial Board19
Commentary: Reimagining marketing education in the age of generative AI19
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact18
The future of private-label markets: A global convergence approach18
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet17
Marketing’s role in multi-stakeholder engagement17
The effects of churn on the growth of subscription services: Adopters, users, money17
Consumers’ privacy calculus: The PRICAL index development and validation16
The creator economy: An introduction and a call for scholarly research16
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects15
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers15
Multidimensional brand equity and asymmetric risk15
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews14
From fame and followers to fortune: How person-brands capture value in the creator economy14
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products14
DEPART: Decomposing prices using atheoretical regression trees14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters14
Timing customer reactivation initiatives13
Antecedents and financial impacts of building brand love13
Curiosity under bright light: The influence of bright lighting on new product adoption13
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance13
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions13
Omnichannel marketing: Are cross-channel effects symmetric?12
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat12
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy12
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance12
How does customer recognition affect service provision?12
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal12
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