OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Research in Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice	149
Brand activism: Does courting controversy help or hurt a brand?	135
More than a Feeling: Accuracy and Application of Sentiment Analysis	94
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	85
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence	83
Collecting samples from online services: How to use screeners to improve data quality	71
Blockchain meets marketing: Opportunities, threats, and avenues for future research	70
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems	70
How, why, and when disclosure type matters for influencer marketing	69
Seeing brands as humans: Development and validation of a brand anthropomorphism scale	67
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	64
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	64
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation	63
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value	61
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	61
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance	58
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach	57
How can non-fungible tokens bring value to brands	52
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	51
Content analysis of fake consumer reviews by survey-based text categorization	50
A conceptual framework of contemporary luxury consumption	50
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources	49
A retrospective review of the first 35 years of the International Journal of Research in Marketing	48
Factors affecting the study of important marketing issues: Implications and recommendations	43
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	43

An investigation of unsustainable luxury: How guilt drives negative word-of-mouth	40
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	40
Blockchain technology for creative industries: Current state and research opportunities	39
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning	36
Social media resources and capabilities as strategic determinants of social media performance	34
A global perspective on the marketing mix across time and space	30
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain	30
How rich is too rich? Visual design elements in digital marketing communications	29
Engagement behavior and financial well-being: The effect of message framing in online pension communication	28
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	27
Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?	26
The right metrics for marketing-mix decisions	26
The risk of programmatic advertising: Effects of website quality on advertising effectiveness	25
Consumers’ privacy calculus: The PRICAL index development and validation	25
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels	25
Omnichannel marketing: Are cross-channel effects symmetric?	25
Drivers of consumer adoption of e-Commerce: A meta-analysis	24
A meta-analysis of consumer ethnocentrism across 57 countries	24
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior	23
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	23
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising	23
Antecedents and financial impacts of building brand love	21
The effectiveness of brand placements: A meta-analytic synthesis	21
Dimensions of brand-extension fit	21
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	20
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding	20
Leveraging purchase regularity for predicting customer behavior the easy way	19
Marketing’s role in multi-stakeholder engagement	19
Simplicity is not key: Understanding firm-generated social media images and consumer liking	18
What blockchain can and can’t do: Applications to marketing and privacy	18
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	18
Blending package shape with the gender dimension of brand image: How and why?	18
Cents of self: How and when self-signals influence consumer value derived from choices of green products	18
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design	17
The Study of Important Marketing Issues: Reflections	17
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	17
A de-biased direct question approach to measuring consumers' willingness to pay	17
Marketing performance assessment and accountability: Process and outcomes	17
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing	17
Customer-based execution strategy in a global digital economy	17
Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis	17
Joint or separate? The effect of visual presentation on imagery and product evaluation	16
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	15
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products	15
The effect of start/end temporal landmarks on consumers' visual attention and judgments	15
The material self	15
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing	15
CEO regulatory focus and myopic marketing management	13
The existence and persistence of the pay-per-use bias in car sharing services	13
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface	13

Value from technology licensing – The role of monitoring and licensing experience