OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Research in Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Gender and racial price disparities in the NFT marketplace	442
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation	278
The role of performance reward discrepancies in driving dealers’ servitization	147
The “sponsored content residue” in influencer marketing	146
Value outcomes in Airbnb as a chronotopic service	140
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	135
From social feeds to market fields: How influencer stories drive market innovation	99
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	85
Consistency and commonality in advertising content: Helping or Hurting?	67
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	63
Brand advertising competition across economic cycles	63
Editorial Board	57
Language of images: Classifying marketing images with transformers and vision language models	55
Satiation and cross promotion: Selling and swapping users in mobile games	55
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach	55
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	53
Ethics at the margins: How consumers defend decisions in a constrained market context	48
Editorial Board	47
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	47
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	43
To post or not to post: How minority opinion and posting frequency impact online review posting	42
Loss framing increases entity theorists’ vaccine uptake	40
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	40
The promise and peril of dynamic targeted pricing	39
A method for measuring consumer confusion due to lookalike labels	38

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice	35
Craftsmanship in the service encounter: A practice-based view	33
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	33
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	33
Economic consequences of online tracking restrictions: Evidence from cookies	32
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	31
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	30
Between sharing and hiding: How consumers shade knowledge	30
Stress can help or hinder novelty seeking: The role of consumer life history strategies	30
Dimensions of brand-extension fit	29
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	28
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	28
More than a Feeling: Accuracy and Application of Sentiment Analysis	28
Blockchain meets marketing: from concept to impactful research	26
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	25
Customer success management, customer health, and retention in B2B industries	24
The brand-equity implications of selling through hard discounters	23
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	23
The role of reviewer badges in the dynamics of online reviews	23
Sounds cute: Exploring the role of sound reduplication in brand names	22
Getting hands on(line)? A meta-analysis of the effectiveness of extended realities in online retailing	22
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	22
Editorial Board	21
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	21
Supplier concentration and firm performance: the role of relative size, relative reputation, and network position	21
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	20
The future of private-label markets: A global convergence approach	19
Editorial Board	19
Commentary: Reimagining marketing education in the age of generative AI	18
Politics in the middle: A call to study nuanced political differences in a binary world	18
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	18
The creator economy: An introduction and a call for scholarly research	18
This tree in the forest is mine: The effect of concreteness on psychological ownership	16
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	16
Designing retail bundles: Should you BYOB?	16
The effects of churn on the growth of subscription services: Adopters, users, money	16
DEPART: Decomposing prices using atheoretical regression trees	16
Editorial Board	16
From fame and followers to fortune: How person-brands capture value in the creator economy	15
Donor migration to contractual relationships and the impact on charity income	15
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	15
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce	15
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	15
Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation	14
Editorial Board	14
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	14
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	14
Curiosity under bright light: The influence of bright lighting on new product adoption	13
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	13
Trajectories of brand afterlife	13

Timing customer reactivation initiatives	12
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	11
Getting the pace right: Performance of budget allocation heuristics in online advertising	11
How video conferencing promotes preferences for self-enhancement products	11
Physical appearance improvements increase prosocial behavior	11
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	11
On the role of provenance in NFT trades	11
Adverse inclusion of asymmetric advertisers in position auctions	11