International Journal of Research in Marketing

Papers
(The TQCC of International Journal of Research in Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Consistency and commonality in advertising content: Helping or Hurting?338
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength209
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets177
Gender and racial price disparities in the NFT marketplace128
Value outcomes in Airbnb as a chronotopic service121
The role of performance reward discrepancies in driving dealers’ servitization114
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon113
From social feeds to market fields: How influencer stories drive market innovation107
Ethics at the margins: How consumers defend decisions in a constrained market context96
Brand advertising competition across economic cycles91
Financial infidelity asymmetry predicts couples’ financial and relationship well-being90
Editorial Board82
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry79
Editorial Board62
Does bigger still mean better? How digital transformation affects the market share–profitability relationship57
Interfirm collaboration and exchange relationships: An agenda for future research52
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle48
Satiation and cross promotion: Selling and swapping users in mobile games46
To post or not to post: How minority opinion and posting frequency impact online review posting42
The promise and peril of dynamic targeted pricing42
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue40
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy39
A method for measuring consumer confusion due to lookalike labels39
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs38
Loss framing increases entity theorists’ vaccine uptake38
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions33
Between sharing and hiding: How consumers shade knowledge32
Dimensions of brand-extension fit31
Economic consequences of online tracking restrictions: Evidence from cookies30
Stress can help or hinder novelty seeking: The role of consumer life history strategies30
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning30
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation29
More than a Feeling: Accuracy and Application of Sentiment Analysis28
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability26
Constituency building: Determining consumers’ willingness to participate in corporate political activities26
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention26
Customer success management, customer health, and retention in B2B industries25
The role of reviewer badges in the dynamics of online reviews24
Sounds cute: Exploring the role of sound reduplication in brand names24
Blockchain meets marketing: from concept to impactful research24
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence24
The role of network embeddedness across multiple social networks: Evidence from mobile social network games23
Feeling lucky: How framing the target product as a free gift enhances purchase intention22
Too much of a good thing? The unforeseen cost of tags in online retailing21
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value21
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors21
A global perspective on the marketing mix across time and space21
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma20
Editorial Board19
Editorial Board18
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact18
Politics in the middle: A call to study nuanced political differences in a binary world18
The effects of churn on the growth of subscription services: Adopters, users, money18
Editorial Board17
Are sports sponsorship announcements good news for shareholders? A meta-analysis17
Marketing’s role in multi-stakeholder engagement17
Consumers’ privacy calculus: The PRICAL index development and validation16
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet16
The creator economy: An introduction and a call for scholarly research16
The future of private-label markets: A global convergence approach16
Commentary: Reimagining marketing education in the age of generative AI16
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects15
DEPART: Decomposing prices using atheoretical regression trees15
From fame and followers to fortune: How person-brands capture value in the creator economy14
Curiosity under bright light: The influence of bright lighting on new product adoption14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters14
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers14
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce14
Editorial Board14
This tree in the forest is mine: The effect of concreteness on psychological ownership14
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy13
How does customer recognition affect service provision?13
Trajectories of brand afterlife13
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance13
Timing customer reactivation initiatives13
Physical appearance improvements increase prosocial behavior12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions12
Herding behavior in NFT Auction: The role of visual complexity and familiarity12
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat12
Branded response to generic entry: Detailing beyond the patent cliff12
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact12
Editorial Board12
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