International Journal of Research in Marketing

Papers
(The TQCC of International Journal of Research in Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
The role of performance reward discrepancies in driving dealers’ servitization314
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength185
Value outcomes in Airbnb as a chronotopic service164
From social feeds to market fields: How influencer stories drive market innovation121
Gender and racial price disparities in the NFT marketplace114
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon106
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets105
Consistency and commonality in advertising content: Helping or Hurting?97
Editorial Board84
Editorial Board81
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle79
Interfirm collaboration and exchange relationships: An agenda for future research75
Satiation and cross promotion: Selling and swapping users in mobile games73
Ethics at the margins: How consumers defend decisions in a constrained market context56
Brand advertising competition across economic cycles54
Does bigger still mean better? How digital transformation affects the market share–profitability relationship52
Social media resources and capabilities as strategic determinants of social media performance49
Financial infidelity asymmetry predicts couples’ financial and relationship well-being49
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry46
To post or not to post: How minority opinion and posting frequency impact online review posting44
A method for measuring consumer confusion due to lookalike labels42
Loss framing increases entity theorists’ vaccine uptake38
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy38
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue37
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending37
The promise and peril of dynamic targeted pricing37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions36
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs34
Stress can help or hinder novelty seeking: The role of consumer life history strategies33
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning33
Dimensions of brand-extension fit31
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation28
Between sharing and hiding: How consumers shade knowledge28
More than a Feeling: Accuracy and Application of Sentiment Analysis27
Economic consequences of online tracking restrictions: Evidence from cookies27
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence26
Constituency building: Determining consumers’ willingness to participate in corporate political activities25
Customer success management, customer health, and retention in B2B industries24
Blockchain meets marketing: from concept to impactful research24
The role of reviewer badges in the dynamics of online reviews24
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising24
Sounds cute: Exploring the role of sound reduplication in brand names23
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention23
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors22
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma22
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value21
Feeling lucky: How framing the target product as a free gift enhances purchase intention21
The role of network embeddedness across multiple social networks: Evidence from mobile social network games21
Editorial Board20
A global perspective on the marketing mix across time and space20
Too much of a good thing? The unforeseen cost of tags in online retailing20
Editorial Board19
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact18
Editorial Board18
The effects of churn on the growth of subscription services: Adopters, users, money18
Consumers’ privacy calculus: The PRICAL index development and validation17
The creator economy: An introduction and a call for scholarly research17
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet17
The future of private-label markets: A global convergence approach16
Marketing’s role in multi-stakeholder engagement16
Antecedents and financial impacts of building brand love15
From fame and followers to fortune: How person-brands capture value in the creator economy15
This tree in the forest is mine: The effect of concreteness on psychological ownership15
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects15
Commentary: Reimagining marketing education in the age of generative AI15
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products15
Are sports sponsorship announcements good news for shareholders? A meta-analysis15
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers14
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters14
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce14
Timing customer reactivation initiatives13
Multidimensional brand equity and asymmetric risk13
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance13
DEPART: Decomposing prices using atheoretical regression trees13
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions12
Editorial Board12
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy12
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal12
Trajectories of brand afterlife12
How does customer recognition affect service provision?12
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