OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Research in Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Machine learning and AI in marketing – Connecting computing power to human insights	221
Virtual and augmented reality: Advancing research in consumer marketing	214
Consumer privacy and the future of data-based innovation and marketing	114
Brand activism: Does courting controversy help or hurt a brand?	105
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice	81
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence	62
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	56
Seeing brands as humans: Development and validation of a brand anthropomorphism scale	55
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems	55
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation	55
How, why, and when disclosure type matters for influencer marketing	53
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	51
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	51
Collecting samples from online services: How to use screeners to improve data quality	50
More than a Feeling: Accuracy and Application of Sentiment Analysis	50
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value	49
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources	46
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach	45
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	45
Content analysis of fake consumer reviews by survey-based text categorization	44
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance	41
Service with a smiley face: Emojional contagion in digitally mediated relationships	40
A retrospective review of the first 35 years of the International Journal of Research in Marketing	39
Blockchain meets marketing: Opportunities, threats, and avenues for future research	37
Factors affecting the study of important marketing issues: Implications and recommendations	36

Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	35
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	34
A conceptual framework of contemporary luxury consumption	34
How can non-fungible tokens bring value to brands	32
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth	31
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	29
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning	28
Opposites attract: Impact of background color on effectiveness of emotional charity appeals	27
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain	26
Social media resources and capabilities as strategic determinants of social media performance	24
Engagement behavior and financial well-being: The effect of message framing in online pension communication	24
The right metrics for marketing-mix decisions	24
Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons	23
A global perspective on the marketing mix across time and space	22
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising	22
How rich is too rich? Visual design elements in digital marketing communications	22
Blockchain technology for creative industries: Current state and research opportunities	21
The risk of programmatic advertising: Effects of website quality on advertising effectiveness	21
Omnichannel marketing: Are cross-channel effects symmetric?	21
Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth	21
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior	20
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	19
Consumers’ privacy calculus: The PRICAL index development and validation	19
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding	18
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry	18
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels	18
The effectiveness of brand placements: A meta-analytic synthesis	18
Antecedents and financial impacts of building brand love	17
Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?	17
A meta-analysis of consumer ethnocentrism across 57 countries	17
Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility	17
Blending package shape with the gender dimension of brand image: How and why?	16
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	16
The Study of Important Marketing Issues: Reflections	16
Dimensions of brand-extension fit	16
Drivers of consumer adoption of e-Commerce: A meta-analysis	16
Leveraging purchase regularity for predicting customer behavior the easy way	14
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing	14
A de-biased direct question approach to measuring consumers' willingness to pay	14
Marketing’s role in multi-stakeholder engagement	14
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	14
Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind	13
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing	13
Tactical use of rewards to enhance loyalty program effectiveness	13
The effect of start/end temporal landmarks on consumers' visual attention and judgments	13
Joint or separate? The effect of visual presentation on imagery and product evaluation	13
Cents of self: How and when self-signals influence consumer value derived from choices of green products	13