International Journal of Research in Marketing

Papers
(The TQCC of International Journal of Research in Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets215
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation111
Grassroots innovation success: The role of self-determination and leadership style103
A meta-analysis of consumer ethnocentrism across 57 countries93
Editorial Board80
Introduction: Global marketing strategy79
Investigating the effect of status changes in review platforms78
Consumers’ privacy calculus: The PRICAL index development and validation72
Editorial Board70
Editorial Board64
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions63
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context61
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?60
Reported and communicated shifts in strategic emphasis and firm performance58
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet55
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions55
A conceptual framework of contemporary luxury consumption53
Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier51
Consistency and commonality in advertising content: Helping or Hurting?50
Value outcomes in Airbnb as a chronotopic service49
Party Over Product: People Exaggerate the Influence of Political Cues on Others’ Consumption Preferences44
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength43
One-of-a-kind products: Leveraging strict uniqueness in mass customization40
Marketing’s role in multi-stakeholder engagement40
Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance36
The complex firm financial effects of customer satisfaction improvements30
Investigating the impact of service line formats on satisfaction with waiting30
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares29
Gender and racial price disparities in the NFT marketplace28
Image features and demand in the sharing economy: A study of Airbnb28
Are sports sponsorship announcements good news for shareholders? A meta-analysis27
The future of private-label markets: A global convergence approach27
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands26
Cents of self: How and when self-signals influence consumer value derived from choices of green products26
Editorial: Diversity, Innovation, Speed: Why IJRM25
Editorial Board25
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance24
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations24
The impact of nutrition claims on purchase behavior for food products23
Commentary: Reimagining marketing education in the age of generative AI23
Environmental sustainability considerations (or lack thereof) in consumer decision making23
On the role of social media platforms in the creator economy23
The creator economy: An introduction and a call for scholarly research21
The role of performance reward discrepancies in driving dealers’ servitization21
Outstanding IJRM Area Editors and Reviewers21
Converging vs diverging: The effect of visual representation of goal structure on financial decisions20
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact20
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers19
Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal19
Modelling short-and long-term marketing effects in the consumer purchase journey19
An empirical investigation of director selection in movie preproduction: A two-sided matching approach19
The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments18
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact18
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error18
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers17
Drivers of consumer adoption of e-Commerce: A meta-analysis17
Editorial Board17
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects17
Editorial Board17
Does bigger still mean better? How digital transformation affects the market share–profitability relationship17
Interfirm collaboration and exchange relationships: An agenda for future research17
This is not mine anymore: The dark side of collaborative consumption16
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle15
How push messaging impacts consumer spending and reward redemption in store-loyalty programs15
Consumer preferences and firm technology choice15
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences15
Is similarity a constraint for service-to-service brand extensions?14
Editorial Board13
Multidimensional brand equity and asymmetric risk13
DEPART: Decomposing prices using atheoretical regression trees13
Conjunctive screening in models of multiple discreteness13
How mortality salience hurts brands with different personalities13
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews12
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications12
Joint or separate? The effect of visual presentation on imagery and product evaluation12
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding12
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience12
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