OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Research in Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	406
From social feeds to market fields: How influencer stories drive market innovation	260
The role of performance reward discrepancies in driving dealers’ servitization	218
Gender and racial price disparities in the NFT marketplace	159
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	133
Consistency and commonality in advertising content: Helping or Hurting?	132
The “sponsored content residue” in influencer marketing	129
Value outcomes in Airbnb as a chronotopic service	112
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation	104
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	96
Brand advertising competition across economic cycles	93
Language of images: Classifying marketing images with transformers and vision language models	79
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	72
Editorial Board	60
Interfirm collaboration and exchange relationships: An agenda for future research	59
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	57
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	56
Satiation and cross promotion: Selling and swapping users in mobile games	51
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach	51
Ethics at the margins: How consumers defend decisions in a constrained market context	48
To post or not to post: How minority opinion and posting frequency impact online review posting	46
A method for measuring consumer confusion due to lookalike labels	43
The promise and peril of dynamic targeted pricing	43
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	40
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	40

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice	39
Loss framing increases entity theorists’ vaccine uptake	38
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	37
Stress can help or hinder novelty seeking: The role of consumer life history strategies	35
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	35
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	34
Craftsmanship in the service encounter: A practice-based view	34
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	32
Between sharing and hiding: How consumers shade knowledge	32
Dimensions of brand-extension fit	30
More than a Feeling: Accuracy and Application of Sentiment Analysis	30
Economic consequences of online tracking restrictions: Evidence from cookies	29
Blockchain meets marketing: from concept to impactful research	28
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	27
The role of reviewer badges in the dynamics of online reviews	26
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	25
The brand-equity implications of selling through hard discounters	25
Customer success management, customer health, and retention in B2B industries	25
Supplier concentration and firm performance: the role of relative size, relative reputation, and network position	24
Too much of a good thing? The unforeseen cost of tags in online retailing	24
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	23
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	23
Feeling lucky: How framing the target product as a free gift enhances purchase intention	22
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	21
A global perspective on the marketing mix across time and space	21
Getting hands on(line)? A meta-analysis of the effectiveness of extended realities in online retailing	21
Sounds cute: Exploring the role of sound reduplication in brand names	20
Editorial Board	19
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	19
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	19
Editorial Board	19
Editorial Board	19
The effects of churn on the growth of subscription services: Adopters, users, money	18
The creator economy: An introduction and a call for scholarly research	18
The future of private-label markets: A global convergence approach	17
Commentary: Reimagining marketing education in the age of generative AI	17
Politics in the middle: A call to study nuanced political differences in a binary world	17
Marketing’s role in multi-stakeholder engagement	17
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	15
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	15
From fame and followers to fortune: How person-brands capture value in the creator economy	15
DEPART: Decomposing prices using atheoretical regression trees	15
Editorial Board	15
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce	15
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	14
Timing customer reactivation initiatives	14
This tree in the forest is mine: The effect of concreteness on psychological ownership	14
Editorial Board	14

Curiosity under bright light: The influence of bright lighting on new product adoption	13
Donor migration to contractual relationships and the impact on charity income	13
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	12
Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation	12
Trajectories of brand afterlife	12