OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Research in Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Gender and racial price disparities in the NFT marketplace	412
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	261
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation	221
Value outcomes in Airbnb as a chronotopic service	162
Consistency and commonality in advertising content: Helping or Hurting?	138
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	136
From social feeds to market fields: How influencer stories drive market innovation	133
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	115
The role of performance reward discrepancies in driving dealers’ servitization	105
The “sponsored content residue” in influencer marketing	103
Brand advertising competition across economic cycles	99
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	82
Interfirm collaboration and exchange relationships: An agenda for future research	74
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	61
Editorial Board	61
Language of images: Classifying marketing images with transformers and vision language models	60
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach	57
Satiation and cross promotion: Selling and swapping users in mobile games	52
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	51
Ethics at the margins: How consumers defend decisions in a constrained market context	50
To post or not to post: How minority opinion and posting frequency impact online review posting	47
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	46
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	43
Loss framing increases entity theorists’ vaccine uptake	42
A method for measuring consumer confusion due to lookalike labels	41

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice	41
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	39
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	39
The promise and peril of dynamic targeted pricing	39
Stress can help or hinder novelty seeking: The role of consumer life history strategies	38
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	37
Craftsmanship in the service encounter: A practice-based view	36
Between sharing and hiding: How consumers shade knowledge	35
Economic consequences of online tracking restrictions: Evidence from cookies	33
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	33
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	32
More than a Feeling: Accuracy and Application of Sentiment Analysis	30
Dimensions of brand-extension fit	30
The brand-equity implications of selling through hard discounters	29
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	27
The role of reviewer badges in the dynamics of online reviews	27
Customer success management, customer health, and retention in B2B industries	26
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	26
Blockchain meets marketing: from concept to impactful research	26
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	25
Supplier concentration and firm performance: the role of relative size, relative reputation, and network position	25
Feeling lucky: How framing the target product as a free gift enhances purchase intention	24
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	24
Too much of a good thing? The unforeseen cost of tags in online retailing	23
Sounds cute: Exploring the role of sound reduplication in brand names	23
A global perspective on the marketing mix across time and space	21
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	21
Getting hands on(line)? A meta-analysis of the effectiveness of extended realities in online retailing	21
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	20
Editorial Board	20
Editorial Board	20
Editorial Board	20
The effects of churn on the growth of subscription services: Adopters, users, money	19
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	19
Commentary: Reimagining marketing education in the age of generative AI	19
Marketing’s role in multi-stakeholder engagement	18
Politics in the middle: A call to study nuanced political differences in a binary world	17
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	17
The creator economy: An introduction and a call for scholarly research	17
The future of private-label markets: A global convergence approach	17
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	17
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	16
Designing retail bundles: Should you BYOB?	15
DEPART: Decomposing prices using atheoretical regression trees	15
This tree in the forest is mine: The effect of concreteness on psychological ownership	15
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce	15
From fame and followers to fortune: How person-brands capture value in the creator economy	15
Editorial Board	15
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	14
Editorial Board	14

Timing customer reactivation initiatives	14
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	14
Donor migration to contractual relationships and the impact on charity income	14
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	14
Trajectories of brand afterlife	13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	13