International Journal of Research in Marketing

Article	Citations
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	406
From social feeds to market fields: How influencer stories drive market innovation	260
The role of performance reward discrepancies in driving dealers’ servitization	218
Gender and racial price disparities in the NFT marketplace	159
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	133
Consistency and commonality in advertising content: Helping or Hurting?	132
The “sponsored content residue” in influencer marketing	129
Value outcomes in Airbnb as a chronotopic service	112
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation	104
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	96
Brand advertising competition across economic cycles	93
Language of images: Classifying marketing images with transformers and vision language models	79
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	72
Editorial Board	60
Interfirm collaboration and exchange relationships: An agenda for future research	59
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	57
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	56
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach	51
Satiation and cross promotion: Selling and swapping users in mobile games	51
Ethics at the margins: How consumers defend decisions in a constrained market context	48
To post or not to post: How minority opinion and posting frequency impact online review posting	46
A method for measuring consumer confusion due to lookalike labels	43
The promise and peril of dynamic targeted pricing	43
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	40
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	40

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice	39
Loss framing increases entity theorists’ vaccine uptake	38
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	37
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	37
Stress can help or hinder novelty seeking: The role of consumer life history strategies	35
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	35
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	34
Craftsmanship in the service encounter: A practice-based view	34
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	32
Between sharing and hiding: How consumers shade knowledge	32
More than a Feeling: Accuracy and Application of Sentiment Analysis	30
Dimensions of brand-extension fit	30
Economic consequences of online tracking restrictions: Evidence from cookies	29
Blockchain meets marketing: from concept to impactful research	28
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	27
The role of reviewer badges in the dynamics of online reviews	26
Customer success management, customer health, and retention in B2B industries	25
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	25
The brand-equity implications of selling through hard discounters	25
Too much of a good thing? The unforeseen cost of tags in online retailing	24
Supplier concentration and firm performance: the role of relative size, relative reputation, and network position	24
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	23
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	23
Feeling lucky: How framing the target product as a free gift enhances purchase intention	22
Getting hands on(line)? A meta-analysis of the effectiveness of extended realities in online retailing	21
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	21
A global perspective on the marketing mix across time and space	21
Sounds cute: Exploring the role of sound reduplication in brand names	20
Editorial Board	19
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	19
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	19
Editorial Board	19
Editorial Board	19
The effects of churn on the growth of subscription services: Adopters, users, money	18
The creator economy: An introduction and a call for scholarly research	18
The future of private-label markets: A global convergence approach	17
Commentary: Reimagining marketing education in the age of generative AI	17
Politics in the middle: A call to study nuanced political differences in a binary world	17
Marketing’s role in multi-stakeholder engagement	17
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce	15
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	15
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	15
From fame and followers to fortune: How person-brands capture value in the creator economy	15
DEPART: Decomposing prices using atheoretical regression trees	15
Editorial Board	15
This tree in the forest is mine: The effect of concreteness on psychological ownership	14
Editorial Board	14
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	14
Timing customer reactivation initiatives	14

Donor migration to contractual relationships and the impact on charity income	13
Curiosity under bright light: The influence of bright lighting on new product adoption	13
Trajectories of brand afterlife	12
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	12
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	12
Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation	12
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data	11
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	11
Physical appearance improvements increase prosocial behavior	11
Adverse inclusion of asymmetric advertisers in position auctions	11
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions	11
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	11
Winner of the 2022 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	10
Herding behavior in NFT Auction: The role of visual complexity and familiarity	10
Branded response to generic entry: Detailing beyond the patent cliff	10
Price and delay decisions for sequentially released products: The case of transactional streaming services	10
Getting the pace right: Performance of budget allocation heuristics in online advertising	10
How video conferencing promotes preferences for self-enhancement products	10
On the role of provenance in NFT trades	10
Personalization and targeting: how to experiment, learn & optimize	9
How can academics generate great research ideas? Inspiration from ideation practice	9
Money in a “Safe” place: Money anthropomorphism increases saving behavior	9
If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings	9
Generative AI for scalable feedback to multimodal exercises	9
Visual complexity, brand gender, and ad effectiveness	9
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	9
The effectiveness of advertising and price during conflict delistings	9
Outstanding IJRM Area Editors and Reviewers	9
The impact of gender expectations on the evaluation of video game livestreaming content	8
Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers	8
The unexpected misbehavior exposure effect: How exposure to customer-to-customer misbehavior affects observers’ relationship expectations with frontline employees	8
Customer-based execution strategy in a global digital economy	8
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	7
AI on the street: Context-dependent responses to artificial intelligence	7
Customer base analysis with recurrent neural networks	7
Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art	7
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data	7
The value of distinctiveness: Product uniqueness in crypto marketing	7
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	7
Toward open science in marketing research	7
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception	7
On the role of social media platforms in the creator economy	6
Winner 2022 IJRM Best Article	6
Is similarity a constraint for service-to-service brand extensions?	6
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	6
This is not mine anymore: The dark side of collaborative consumption	6
Meta-analysis of advertising effectiveness: New insights from improved bias corrections	6
Editorial Board	6
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who	6
Party over product: People exaggerate the influence of political cues on others’ consumption preferences	6
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	6
Algorithmic pricing: Implications for marketing strategy and regulation	6
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	6
Consumers’ multistage data control in technology-mediated environments	5
Outstanding IJRM Area Editors and Reviewers	5
Marketing performance assessment and accountability: Process and outcomes	5
How to publish in a top marketing journal	5
Intentional hedonic consumption motivates prosocial behavior	5
Online reviews: A literature review and roadmap for future research	5
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	5
Announcement:Winners of 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	5
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	5
Incentives for learning: How free offers help or hinder motivation	5
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data	4
Eudaimonic consumption careers	4
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation	4
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	4
Customer return rate evolution	4
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk	4
Financial consequences of adding bricks to clicks	4
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective	4
Editorial Board	4
Passive voice in consumer complaints reveals fault attribution and predicts escalation	4
Monetization of internet-of-things systems: how interoperability and safeguarding drive customer acquisition, retention, and expansion	4
Frames of consumer mobilization and modern slavery	4
Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games	4
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions	4
A window of opportunity: transparent packaging affects product preference via psychological ownership	4
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings	4
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing	4

The impact of ambient air quality on consumer demand in the multi-channel setting: a movie industry case	4
Editorial Board	3
Category expansion through cross-channel demand spillovers	3
Image features and demand in the sharing economy: A study of Airbnb	3
Determining the quality of B2C sales leads from online chats	3
Rarity, the WTA-WTP disparity, and price adjustments in the NFT market	3
Blockchain technology for creative industries: Current state and research opportunities	3
The impact of healthcare data breaches on patient hospital visit behavior	3
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories	3
Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal	3
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers	3
A meta-analysis of corporate social responsibility effects: The role of stakeholder type and country factors	3
Outstanding IJRM Area Editors and Reviewers	3
How mortality salience hurts brands with different personalities	3
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies	3
Search in service of choice: An agenda for comparing, extending, and integrating consumer search models	3
Consumer preferences and firm technology choice	3
When waiting makes sense: How consumer anticipation affects later evaluations	3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error	3
Grassroots innovation success: The role of self-determination and leadership style	3
The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments	3
Investigating the effect of status changes in review platforms	3
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	3
One-of-a-kind products: Leveraging strict uniqueness in mass customization	3
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design	3
How institutional logics shape fairness in crowdsourcing: The case of Threadless	3