International Journal of Research in Marketing

Article	Citations
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice	149
Brand activism: Does courting controversy help or hurt a brand?	135
More than a Feeling: Accuracy and Application of Sentiment Analysis	94
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	85
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence	83
Collecting samples from online services: How to use screeners to improve data quality	71
Blockchain meets marketing: Opportunities, threats, and avenues for future research	70
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems	70
How, why, and when disclosure type matters for influencer marketing	69
Seeing brands as humans: Development and validation of a brand anthropomorphism scale	67
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	64
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	64
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation	63
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	61
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value	61
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance	58
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach	57
How can non-fungible tokens bring value to brands	52
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	51
Content analysis of fake consumer reviews by survey-based text categorization	50
A conceptual framework of contemporary luxury consumption	50
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources	49
A retrospective review of the first 35 years of the International Journal of Research in Marketing	48
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	43
Factors affecting the study of important marketing issues: Implications and recommendations	43

An investigation of unsustainable luxury: How guilt drives negative word-of-mouth	40
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	40
Blockchain technology for creative industries: Current state and research opportunities	39
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning	36
Social media resources and capabilities as strategic determinants of social media performance	34
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain	30
A global perspective on the marketing mix across time and space	30
How rich is too rich? Visual design elements in digital marketing communications	29
Engagement behavior and financial well-being: The effect of message framing in online pension communication	28
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	27
Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?	26
The right metrics for marketing-mix decisions	26
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels	25
Omnichannel marketing: Are cross-channel effects symmetric?	25
The risk of programmatic advertising: Effects of website quality on advertising effectiveness	25
Consumers’ privacy calculus: The PRICAL index development and validation	25
Drivers of consumer adoption of e-Commerce: A meta-analysis	24
A meta-analysis of consumer ethnocentrism across 57 countries	24
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	23
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising	23
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior	23
The effectiveness of brand placements: A meta-analytic synthesis	21
Dimensions of brand-extension fit	21
Antecedents and financial impacts of building brand love	21
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding	20
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	20
Leveraging purchase regularity for predicting customer behavior the easy way	19
Marketing’s role in multi-stakeholder engagement	19
Blending package shape with the gender dimension of brand image: How and why?	18
Cents of self: How and when self-signals influence consumer value derived from choices of green products	18
Simplicity is not key: Understanding firm-generated social media images and consumer liking	18
What blockchain can and can’t do: Applications to marketing and privacy	18
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	18
A de-biased direct question approach to measuring consumers' willingness to pay	17
Marketing performance assessment and accountability: Process and outcomes	17
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing	17
Customer-based execution strategy in a global digital economy	17
Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis	17
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design	17
The Study of Important Marketing Issues: Reflections	17
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	17
Joint or separate? The effect of visual presentation on imagery and product evaluation	16
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products	15
The effect of start/end temporal landmarks on consumers' visual attention and judgments	15
The material self	15
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing	15
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	15
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface	13
Value from technology licensing – The role of monitoring and licensing experience	13
CEO regulatory focus and myopic marketing management	13

The existence and persistence of the pay-per-use bias in car sharing services	13
Designing for the genders: The role of visual harmony	12
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products	12
The Impact of Power Distance Belief on Consumers' Brand Preferences	12
How push messaging impacts consumer spending and reward redemption in store-loyalty programs	12
The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration	12
The impact of mergers and acquisitions on brand equity: A structural analysis	12
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	11
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	11
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior	11
Online display advertising for CPG brands: (When) does it work?	11
Immediate and enduring effects of digital badges on online content consumption and generation	11
Customer success management, customer health, and retention in B2B industries	10
Are sports sponsorship announcements good news for shareholders? A meta-analysis	10
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers	10
The future of private-label markets: A global convergence approach	10
Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications	10
What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance	10
Customer base analysis with recurrent neural networks	9
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares	9
The study of important marketing issues in an evolving field	9
Modelling short-and long-term marketing effects in the consumer purchase journey	9
Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs	9
Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?	8
Grassroots innovation success: The role of self-determination and leadership style	8
Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?	8
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	8
Overwhelming targeting options: Selecting audience segments for online advertising	7
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications	7
Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D	7
Feeling lucky: How framing the target product as a free gift enhances purchase intention	7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	7
AI on the street: Context-dependent responses to artificial intelligence	6
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	6
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	6
Image features and demand in the sharing economy: A study of Airbnb	6
How voice retailers can predict customer mood and how they can use that information	6
How income shapes moral judgments of prosocial behavior	6
Is similarity a constraint for service-to-service brand extensions?	6
The complex firm financial effects of customer satisfaction improvements	6
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value	6
Constituency building: Determining consumers’ willingness to participate in corporate political activities	6
How culture shapes consumer responses to anthropomorphic products	6
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers	6
Brand equity, warranty costs, and firm value	5
Money in a “Safe” place: Money anthropomorphism increases saving behavior	5
Designing the content of advertising in a differentiated market	5
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	5
Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance	5
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	5
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	5
Finding the self in chance events	5
Conjunctive screening in models of multiple discreteness	5
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	5
If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences	5
The managerial relevance of marketing science: Properties and genesis	5
Marketing and investor behavior: Insights, introspections, and indications	5
IJRM 2021–2024: Innovation, speed, diversity, let’s push things forward together	5
Investigating the impact of service line formats on satisfaction with waiting	5
Charitable maximizers: The impact of the maximizing mindset on donations to human recipients	4
Financial consequences of adding bricks to clicks	4
The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire	4
The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments	4
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing	4
A generalized ordinal finite mixture regression model for market segmentation	4
Satiation and cross promotion: Selling and swapping users in mobile games	4
Economic consequences of online tracking restrictions: Evidence from cookies	4
Using different advertising humor appeals to generate firm-level warmth and competence impressions	4
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	4
Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective	3
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective	3
How does customer recognition affect service provision?	3
An empirical investigation of director selection in movie preproduction: A two-sided matching approach	3
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences	3
Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier	3
Brand effect on extended warranty valuation: Subjective value versus popularity	3
Stress can help or hinder novelty seeking: The role of consumer life history strategies	3
The promise and peril of dynamic targeted pricing	3
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories	3
Interfirm collaboration and exchange relationships: An agenda for future research	3

How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?	3
Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships	3
How firm communication affects the impact of layoff announcements on brand strength over time	3
How institutional logics shape fairness in crowdsourcing: The case of Threadless	3
Multidimensional brand equity and asymmetric risk	3
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	3
One-of-a-kind products: Leveraging strict uniqueness in mass customization	3