International Journal of Research in Marketing

Article	Citations
The role of performance reward discrepancies in driving dealers’ servitization	350
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	219
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	193
Value outcomes in Airbnb as a chronotopic service	138
From social feeds to market fields: How influencer stories drive market innovation	124
Consistency and commonality in advertising content: Helping or Hurting?	119
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	118
Gender and racial price disparities in the NFT marketplace	117
Ethics at the margins: How consumers defend decisions in a constrained market context	105
Brand advertising competition across economic cycles	102
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	98
Editorial Board	86
Editorial Board	69
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	62
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	58
Satiation and cross promotion: Selling and swapping users in mobile games	53
Interfirm collaboration and exchange relationships: An agenda for future research	50
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	50
Digital behaviors signal consumer Well-being: a Factor-Augmented regularized prediction model approach	49
To post or not to post: How minority opinion and posting frequency impact online review posting	47
A method for measuring consumer confusion due to lookalike labels	44
Loss framing increases entity theorists’ vaccine uptake	43
The promise and peril of dynamic targeted pricing	40
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	40
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	40

How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	36
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	34
Between sharing and hiding: How consumers shade knowledge	33
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	33
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	33
Stress can help or hinder novelty seeking: The role of consumer life history strategies	32
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	31
Dimensions of brand-extension fit	30
More than a Feeling: Accuracy and Application of Sentiment Analysis	29
Economic consequences of online tracking restrictions: Evidence from cookies	29
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	28
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	26
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	26
The role of reviewer badges in the dynamics of online reviews	25
Blockchain meets marketing: from concept to impactful research	25
Customer success management, customer health, and retention in B2B industries	24
Sounds cute: Exploring the role of sound reduplication in brand names	23
Constituency building: Determining consumers’ willingness to participate in corporate political activities	23
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	23
Too much of a good thing? The unforeseen cost of tags in online retailing	23
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	22
Feeling lucky: How framing the target product as a free gift enhances purchase intention	22
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	22
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value	21
A global perspective on the marketing mix across time and space	21
Editorial Board	20
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	19
Editorial Board	18
The effects of churn on the growth of subscription services: Adopters, users, money	18
Are sports sponsorship announcements good news for shareholders? A meta-analysis	18
Editorial Board	17
Commentary: Reimagining marketing education in the age of generative AI	16
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	16
Consumers’ privacy calculus: The PRICAL index development and validation	16
The future of private-label markets: A global convergence approach	15
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	15
The creator economy: An introduction and a call for scholarly research	15
Marketing’s role in multi-stakeholder engagement	15
Politics in the middle: A call to study nuanced political differences in a binary world	15
DEPART: Decomposing prices using atheoretical regression trees	15
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	14
This tree in the forest is mine: The effect of concreteness on psychological ownership	14
From fame and followers to fortune: How person-brands capture value in the creator economy	14
Editorial Board	14
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce	14
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	14
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	13
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	13
Donor migration to contractual relationships and the impact on charity income	13
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	13

Curiosity under bright light: The influence of bright lighting on new product adoption	13
Trajectories of brand afterlife	13
Timing customer reactivation initiatives	12
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	12
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	12
Branded response to generic entry: Detailing beyond the patent cliff	12
Editorial Board	12
Herding behavior in NFT Auction: The role of visual complexity and familiarity	12
On the role of provenance in NFT trades	11
Adverse inclusion of asymmetric advertisers in position auctions	11
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data	11
Winner of the 2022 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	10
Getting the pace right: Performance of budget allocation heuristics in online advertising	10
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions	10
Physical appearance improvements increase prosocial behavior	10
How video conferencing promotes preferences for self-enhancement products	10
Price and delay decisions for sequentially released products: The case of transactional streaming services	9
Outstanding IJRM Area Editors and Reviewers	9
Visual complexity, brand gender, and ad effectiveness	9
Generative AI for scalable feedback to multimodal exercises	9
Personalization and targeting: how to experiment, learn & optimize	9
The effectiveness of advertising and price during conflict delistings	9
How can academics generate great research ideas? Inspiration from ideation practice	9
The impact of gender expectations on the evaluation of video game livestreaming content	8
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception	8
If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings	8
The unexpected misbehavior exposure effect: How exposure to customer-to-customer misbehavior affects observers’ relationship expectations with frontline employees	8
Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers	8
Customer-based execution strategy in a global digital economy	8
Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art	8
Money in a “Safe” place: Money anthropomorphism increases saving behavior	8
A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior	8
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	8
The value of distinctiveness: Product uniqueness in crypto marketing	8
AI on the street: Context-dependent responses to artificial intelligence	7
Customer base analysis with recurrent neural networks	7
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data	7
Toward open science in marketing research	7
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	6
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	6
This is not mine anymore: The dark side of collaborative consumption	6
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	6
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	6
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	6
Meta-analysis of advertising effectiveness: New insights from improved bias corrections	6
Editorial Board	6
Algorithmic pricing: Implications for marketing strategy and regulation	6
On the role of social media platforms in the creator economy	6
Party over product: People exaggerate the influence of political cues on others’ consumption preferences	6
Winner 2022 IJRM Best Article	6
Is similarity a constraint for service-to-service brand extensions?	6
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who	6
Outstanding IJRM Area Editors and Reviewers	5
Marketing performance assessment and accountability: Process and outcomes	5
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	5
Incentives for learning: How free offers help or hinder motivation	5
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	5
Intentional hedonic consumption motivates prosocial behavior	5
Announcement:Winners of 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	5
Consumers’ multistage data control in technology-mediated environments	5
Online reviews: A literature review and roadmap for future research	5
Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games	4
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions	4
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective	4
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk	4
Frames of consumer mobilization and modern slavery	4
Customer return rate evolution	4
Eudaimonic consumption careers	4
Editorial Board	4
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings	4
The impact of ambient air quality on consumer demand in the multi-channel setting: a movie industry case	4
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing	4
Financial consequences of adding bricks to clicks	4
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data	4
Monetization of internet-of-things systems: how interoperability drives customer acquisition, retention, and expansion	4
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation	4
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products	4
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	3
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers	3
One-of-a-kind products: Leveraging strict uniqueness in mass customization	3

Category expansion through cross-channel demand spillovers	3
Modelling short-and long-term marketing effects in the consumer purchase journey	3
Blockchain technology for creative industries: Current state and research opportunities	3
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies	3
Editorial Board	3
How mortality salience hurts brands with different personalities	3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error	3
Grassroots innovation success: The role of self-determination and leadership style	3
Outstanding IJRM Area Editors and Reviewers	3
The impact of healthcare data breaches on patient hospital visit behavior	3
Search in service of choice: An agenda for comparing, extending, and integrating consumer search models	3
Rarity, the WTA-WTP disparity, and price adjustments in the NFT market	3
Consumer preferences and firm technology choice	3
Image features and demand in the sharing economy: A study of Airbnb	3
Investigating the effect of status changes in review platforms	3
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	3