OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Research in Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	215
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation	111
Grassroots innovation success: The role of self-determination and leadership style	103
A meta-analysis of consumer ethnocentrism across 57 countries	93
Editorial Board	80
Introduction: Global marketing strategy	79
Investigating the effect of status changes in review platforms	78
Consumers’ privacy calculus: The PRICAL index development and validation	72
Editorial Board	70
Editorial Board	64
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions	63
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	61
How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?	60
Reported and communicated shifts in strategic emphasis and firm performance	58
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	55
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	55
A conceptual framework of contemporary luxury consumption	53
Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier	51
Consistency and commonality in advertising content: Helping or Hurting?	50
Value outcomes in Airbnb as a chronotopic service	49
Party Over Product: People Exaggerate the Influence of Political Cues on Others’ Consumption Preferences	44
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	43
Marketing’s role in multi-stakeholder engagement	40
One-of-a-kind products: Leveraging strict uniqueness in mass customization	40
Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance	36

The complex firm financial effects of customer satisfaction improvements	30
Investigating the impact of service line formats on satisfaction with waiting	30
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares	29
Gender and racial price disparities in the NFT marketplace	28
Image features and demand in the sharing economy: A study of Airbnb	28
The future of private-label markets: A global convergence approach	27
Are sports sponsorship announcements good news for shareholders? A meta-analysis	27
Cents of self: How and when self-signals influence consumer value derived from choices of green products	26
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	26
Editorial: Diversity, Innovation, Speed: Why IJRM	25
Editorial Board	25
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	24
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance	24
Commentary: Reimagining marketing education in the age of generative AI	23
Environmental sustainability considerations (or lack thereof) in consumer decision making	23
On the role of social media platforms in the creator economy	23
The impact of nutrition claims on purchase behavior for food products	23
The role of performance reward discrepancies in driving dealers’ servitization	21
Outstanding IJRM Area Editors and Reviewers	21
The creator economy: An introduction and a call for scholarly research	21
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	20
Converging vs diverging: The effect of visual representation of goal structure on financial decisions	20
Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal	19
Modelling short-and long-term marketing effects in the consumer purchase journey	19
An empirical investigation of director selection in movie preproduction: A two-sided matching approach	19
Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers	19
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error	18
The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments	18
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact	18
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	17
Editorial Board	17
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	17
Interfirm collaboration and exchange relationships: An agenda for future research	17
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers	17
Drivers of consumer adoption of e-Commerce: A meta-analysis	17
Editorial Board	17
This is not mine anymore: The dark side of collaborative consumption	16
Consumer preferences and firm technology choice	15
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences	15
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	15
How push messaging impacts consumer spending and reward redemption in store-loyalty programs	15
Is similarity a constraint for service-to-service brand extensions?	14
DEPART: Decomposing prices using atheoretical regression trees	13
Conjunctive screening in models of multiple discreteness	13
How mortality salience hurts brands with different personalities	13
Editorial Board	13
Multidimensional brand equity and asymmetric risk	13
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications	12
Joint or separate? The effect of visual presentation on imagery and product evaluation	12
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding	12

Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	12
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	12
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	11
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing	11
Standing out from the crowd: When and why color complexity in social media images increases user engagement	11
When waiting makes sense: How consumer anticipation affects later evaluations	11
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	10
Engagement behavior and financial well-being: The effect of message framing in online pension communication	10
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products	10
The existence and persistence of the pay-per-use bias in car sharing services	10
IJRM 2021–2024: Innovation, speed, diversity, let’s push things forward together	10
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	9
Category expansion through cross-channel demand spillovers	9
The effect of start/end temporal landmarks on consumers' visual attention and judgments	9
Social media resources and capabilities as strategic determinants of social media performance	9
Factors affecting the study of important marketing issues: Implications and recommendations	9
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	9
Antecedents and financial impacts of building brand love	9
The right metrics for marketing-mix decisions	8
Brand advertising competition across economic cycles	8
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing	8
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design	7
What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis	7
Ideators’ success in innovation tournaments: Participation, productivity, or pressure?	7
Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations	7
A meta-analysis of corporate social responsibility effects: The role of stakeholder type and country factors	7
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	7
Satiation and cross promotion: Selling and swapping users in mobile games	6
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	6
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance	6
Value from technology licensing – The role of monitoring and licensing experience	6
Winner 2022 IJRM Best Article	6
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories	6
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems	6
How institutional logics shape fairness in crowdsourcing: The case of Threadless	6
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	6
Immediate and enduring effects of digital badges on online content consumption and generation	6
Incentives for learning: How free offers help or hinder motivation	6
Consumers’ multistage data control in technology-mediated environments	5
Winner of the 2021 IJRM Best Paper Award	5
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	5
The promise and peril of dynamic targeted pricing	5
A retrospective review of the first 35 years of the International Journal of Research in Marketing	5
Who is the winner in an industry of innovation?	5
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources	5
Editorial Board	5
Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions	5
The differential effects of time and usage on the brand premiums of automobiles	5
Editorial Board	5
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	5
Designing the content of advertising in a differentiated market	5
Omnichannel marketing: Are cross-channel effects symmetric?	5
Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion	4
How does customer recognition affect service provision?	4
The Impact of Power Distance Belief on Consumers' Brand Preferences	4
Announcement Winner of IJRM 2023 Best Article Award	4
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface	4
Marketing and investor behavior: Insights, introspections, and indications	4
To post or not to post: How minority opinion and posting frequency impact online review posting	4
The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire	4
Online reviews: A literature review and roadmap for future research	3
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	3
A method for measuring consumer confusion due to lookalike labels	3
Winning Seats: Contingency Selling in Markets with Limited Capacity and Diverse Preferences	3
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	3
Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?	3
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	3
Marketing performance assessment and accountability: Process and outcomes	3
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	3
How culture shapes consumer responses to anthropomorphic products	3
Timing customer reactivation initiatives	3
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	3
Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis	3
Using different advertising humor appeals to generate firm-level warmth and competence impressions	3
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	3
The power of generative marketing: Can generative AI create superhuman visual marketing content?	3
Transaction-Level Wage Transparency: How Fair Wage Disclosure Affects Consumer Preferences	3
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	3
Simplicity is not key: Understanding firm-generated social media images and consumer liking	3