International Journal of Research in Marketing

Article	Citations
Gender and racial price disparities in the NFT marketplace	442
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation	278
The role of performance reward discrepancies in driving dealers’ servitization	147
The “sponsored content residue” in influencer marketing	146
Value outcomes in Airbnb as a chronotopic service	140
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	135
From social feeds to market fields: How influencer stories drive market innovation	99
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	85
Consistency and commonality in advertising content: Helping or Hurting?	67
Brand advertising competition across economic cycles	63
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	63
Editorial Board	57
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach	55
Language of images: Classifying marketing images with transformers and vision language models	55
Satiation and cross promotion: Selling and swapping users in mobile games	55
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	53
Ethics at the margins: How consumers defend decisions in a constrained market context	48
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	47
Editorial Board	47
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	43
To post or not to post: How minority opinion and posting frequency impact online review posting	42
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	40
Loss framing increases entity theorists’ vaccine uptake	40
The promise and peril of dynamic targeted pricing	39
A method for measuring consumer confusion due to lookalike labels	38

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice	35
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	33
Craftsmanship in the service encounter: A practice-based view	33
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	33
Economic consequences of online tracking restrictions: Evidence from cookies	32
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	31
Stress can help or hinder novelty seeking: The role of consumer life history strategies	30
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning	30
Between sharing and hiding: How consumers shade knowledge	30
Dimensions of brand-extension fit	29
More than a Feeling: Accuracy and Application of Sentiment Analysis	28
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence	28
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	28
Blockchain meets marketing: from concept to impactful research	26
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention	25
Customer success management, customer health, and retention in B2B industries	24
The role of reviewer badges in the dynamics of online reviews	23
The brand-equity implications of selling through hard discounters	23
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	23
Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma	22
Sounds cute: Exploring the role of sound reduplication in brand names	22
Getting hands on(line)? A meta-analysis of the effectiveness of extended realities in online retailing	22
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors	21
Supplier concentration and firm performance: the role of relative size, relative reputation, and network position	21
Editorial Board	21
Winner of the 2023 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	20
The future of private-label markets: A global convergence approach	19
Editorial Board	19
Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet	18
The creator economy: An introduction and a call for scholarly research	18
Commentary: Reimagining marketing education in the age of generative AI	18
Politics in the middle: A call to study nuanced political differences in a binary world	18
DEPART: Decomposing prices using atheoretical regression trees	16
Editorial Board	16
This tree in the forest is mine: The effect of concreteness on psychological ownership	16
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects	16
Designing retail bundles: Should you BYOB?	16
The effects of churn on the growth of subscription services: Adopters, users, money	16
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters	15
From fame and followers to fortune: How person-brands capture value in the creator economy	15
Donor migration to contractual relationships and the impact on charity income	15
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers	15
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce	15
Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance	14
Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy	14
Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation	14
Editorial Board	14
Trajectories of brand afterlife	13
Curiosity under bright light: The influence of bright lighting on new product adoption	13
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	13

Timing customer reactivation initiatives	12
Physical appearance improvements increase prosocial behavior	11
Announcement Winner of 2024 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	11
On the role of provenance in NFT trades	11
Adverse inclusion of asymmetric advertisers in position auctions	11
Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat	11
Getting the pace right: Performance of budget allocation heuristics in online advertising	11
How video conferencing promotes preferences for self-enhancement products	11
The effectiveness of advertising and price during conflict delistings	10
Branded response to generic entry: Detailing beyond the patent cliff	10
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data	10
Price and delay decisions for sequentially released products: The case of transactional streaming services	10
Herding behavior in NFT Auction: The role of visual complexity and familiarity	10
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions	10
Visual complexity, brand gender, and ad effectiveness	10
Generative AI for scalable feedback to multimodal exercises	9
How can academics generate great research ideas? Inspiration from ideation practice	9
If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings	9
Personalization and targeting: how to experiment, learn & optimize	9
The impact of gender expectations on the evaluation of video game livestreaming content	9
Money in a “Safe” place: Money anthropomorphism increases saving behavior	9
Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers	9
Enhanced sales forecasting model using textual search data: Fusing dynamics with big data	8
Customer base analysis with recurrent neural networks	8
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception	8
The value of distinctiveness: Product uniqueness in crypto marketing	8
Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art	8
AI on the street: Context-dependent responses to artificial intelligence	8
Toward open science in marketing research	8
The unexpected misbehavior exposure effect: How exposure to customer-to-customer misbehavior affects observers’ relationship expectations with frontline employees	7
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations	7
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands	7
Meta-analysis of advertising effectiveness: New insights from improved bias corrections	7
On the role of social media platforms in the creator economy	7
Party over product: People exaggerate the influence of political cues on others’ consumption preferences	7
How to match entities in secondary datasets in marketing strategy: Three approaches	7
Winner 2022 IJRM Best Article	7
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience	6
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	6
Outstanding IJRM Area Editors and Reviewers	6
Is similarity a constraint for service-to-service brand extensions?	6
Algorithmic pricing: Implications for marketing strategy and regulation	6
This is not mine anymore: The dark side of collaborative consumption	6
Editorial Board	6
The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who	6
Announcement:Winners of 2025 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact	6
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective	5
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk	5
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	5
Consumers’ multistage data control in technology-mediated environments	5
Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games	5
Editorial Board	5
Monetization of internet-of-things systems: how interoperability and safeguarding drive customer acquisition, retention, and expansion	5
The impact of ambient air quality on consumer demand in the multi-channel setting: a movie industry case	5
Eudaimonic consumption careers	5
How to publish in a top marketing journal	5
Editorial Board	5
A window of opportunity: transparent packaging affects product preference via psychological ownership	5
Online reviews: A literature review and roadmap for future research	5
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions	5
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing	5
Intentional hedonic consumption motivates prosocial behavior	5
Mobile ad fraud: Empirical patterns in publisher and advertising campaign data	5
Financial consequences of adding bricks to clicks	5
More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings	4
Passive voice in consumer complaints reveals fault attribution and predicts escalation	4
The impact of healthcare data breaches on patient hospital visit behavior	4
Investigating the effect of status changes in review platforms	4
One-of-a-kind products: Leveraging strict uniqueness in mass customization	4
Outstanding IJRM Area Editors and Reviewers	4
Rarity, the WTA-WTP disparity, and price adjustments in the NFT market	4
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation	4
Customer return rate evolution	4
Charities can use visual progression appeals to communicate solution longevity	4
Image features and demand in the sharing economy: A study of Airbnb	4
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	4
“I'm definitely on my best behavior now!” Two-sided online review systems as a driver for desirable customer behaviors	4
Blockchain technology for creative industries: Current state and research opportunities	4
Frames of consumer mobilization and modern slavery	4
On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies	4

Search in service of choice: An agenda for comparing, extending, and integrating consumer search models	4
Editorial Board	4