OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Research in Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Machine learning and AI in marketing – Connecting computing power to human insights	221
Virtual and augmented reality: Advancing research in consumer marketing	214
Consumer privacy and the future of data-based innovation and marketing	114
Brand activism: Does courting controversy help or hurt a brand?	105
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice	81
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence	62
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	56
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems	55
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation	55
Seeing brands as humans: Development and validation of a brand anthropomorphism scale	55
How, why, and when disclosure type matters for influencer marketing	53
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	51
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	51
More than a Feeling: Accuracy and Application of Sentiment Analysis	50
Collecting samples from online services: How to use screeners to improve data quality	50
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value	49
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources	46
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	45
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach	45
Content analysis of fake consumer reviews by survey-based text categorization	44
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance	41
Service with a smiley face: Emojional contagion in digitally mediated relationships	40
A retrospective review of the first 35 years of the International Journal of Research in Marketing	39
Blockchain meets marketing: Opportunities, threats, and avenues for future research	37
Factors affecting the study of important marketing issues: Implications and recommendations	36

Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	35
A conceptual framework of contemporary luxury consumption	34
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	34
How can non-fungible tokens bring value to brands	32
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth	31
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	29
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning	28
Opposites attract: Impact of background color on effectiveness of emotional charity appeals	27
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain	26
Engagement behavior and financial well-being: The effect of message framing in online pension communication	24
The right metrics for marketing-mix decisions	24
Social media resources and capabilities as strategic determinants of social media performance	24
Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons	23
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising	22
How rich is too rich? Visual design elements in digital marketing communications	22
A global perspective on the marketing mix across time and space	22
The risk of programmatic advertising: Effects of website quality on advertising effectiveness	21
Omnichannel marketing: Are cross-channel effects symmetric?	21
Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth	21
Blockchain technology for creative industries: Current state and research opportunities	21
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior	20
Consumers’ privacy calculus: The PRICAL index development and validation	19
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention	19
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels	18
The effectiveness of brand placements: A meta-analytic synthesis	18
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding	18
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry	18
Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?	17
A meta-analysis of consumer ethnocentrism across 57 countries	17
Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility	17
Antecedents and financial impacts of building brand love	17
The Study of Important Marketing Issues: Reflections	16
Dimensions of brand-extension fit	16
Drivers of consumer adoption of e-Commerce: A meta-analysis	16
Blending package shape with the gender dimension of brand image: How and why?	16
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions	16
A de-biased direct question approach to measuring consumers' willingness to pay	14
Marketing’s role in multi-stakeholder engagement	14
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal	14
Leveraging purchase regularity for predicting customer behavior the easy way	14
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing	14
Tactical use of rewards to enhance loyalty program effectiveness	13
The effect of start/end temporal landmarks on consumers' visual attention and judgments	13
Joint or separate? The effect of visual presentation on imagery and product evaluation	13
Cents of self: How and when self-signals influence consumer value derived from choices of green products	13
Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind	13
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing	13
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing	12
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design	12
The material self	12

Cross-decision social effects in product adoption and defection decisions	12
How the number of options affects prosocial choice	12
Marketing performance assessment and accountability: Process and outcomes	12
What blockchain can and can’t do: Applications to marketing and privacy	11
The Impact of Power Distance Belief on Consumers' Brand Preferences	11
Learning in retail entry	11
Designing for the genders: The role of visual harmony	11
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface	11
Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis	11
The effects of endorsers' facial expressions on status perceptions and purchase intentions	11
The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration	10
Simplicity is not key: Understanding firm-generated social media images and consumer liking	10
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	10
CEO regulatory focus and myopic marketing management	10
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products	10
Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications	10
Value from technology licensing – The role of monitoring and licensing experience	10
How push messaging impacts consumer spending and reward redemption in store-loyalty programs	10
Designing Distributed Ledger technologies, like Blockchain, for advertising markets	9
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	9
To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products	9
The existence and persistence of the pay-per-use bias in car sharing services	9
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions	9
The study of important marketing issues in an evolving field	8
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior	8
Immediate and enduring effects of digital badges on online content consumption and generation	8
Online display advertising for CPG brands: (When) does it work?	8
Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs	8
What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance	8
De-targeting to signal quality	8
Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?	8
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers	8
The effect of consumer heterogeneity on firm profits in conspicuous goods markets	8
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context	8
Customer-based execution strategy in a global digital economy	8
The impact of mergers and acquisitions on brand equity: A structural analysis	7
Introduction to the Special Section: Research for the New Normal	7
Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D	7
Money in a “Safe” place: Money anthropomorphism increases saving behavior	6
Modelling short-and long-term marketing effects in the consumer purchase journey	6
Growing the service brand	6
Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S.	6
Customer base analysis with recurrent neural networks	6
Is similarity a constraint for service-to-service brand extensions?	6
If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences	5
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares	5
How income shapes moral judgments of prosocial behavior	5
Are sports sponsorship announcements good news for shareholders? A meta-analysis	5
Feeling lucky: How framing the target product as a free gift enhances purchase intention	5
Insight versus effort. Communicating the creative process leading to new products	5
Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?	4
The roles of multiple channels in predicting website visits and purchases: Engagers versus closers	4
The future of private-label markets: A global convergence approach	4
The role of network embeddedness across multiple social networks: Evidence from mobile social network games	4
Marketing and investor behavior: Insights, introspections, and indications	4
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications	4
Grassroots innovation success: The role of self-determination and leadership style	4
Third-party signals and sales to expert-agent buyers: Quality indicators in the contemporary visual arts market	4
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry	4
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry	4