OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Research in Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice	149
Brand activism: Does courting controversy help or hurt a brand?	135
More than a Feeling: Accuracy and Application of Sentiment Analysis	94
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	85
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence	83
Collecting samples from online services: How to use screeners to improve data quality	71
Blockchain meets marketing: Opportunities, threats, and avenues for future research	70
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems	70
How, why, and when disclosure type matters for influencer marketing	69
Seeing brands as humans: Development and validation of a brand anthropomorphism scale	67
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	64
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	64
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation	63
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	61
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value	61
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance	58
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach	57
How can non-fungible tokens bring value to brands	52
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	51
A conceptual framework of contemporary luxury consumption	50
Content analysis of fake consumer reviews by survey-based text categorization	50
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources	49
A retrospective review of the first 35 years of the International Journal of Research in Marketing	48
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	43
Factors affecting the study of important marketing issues: Implications and recommendations	43

The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews	40
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth	40
Blockchain technology for creative industries: Current state and research opportunities	39
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning	36
Social media resources and capabilities as strategic determinants of social media performance	34
A global perspective on the marketing mix across time and space	30
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain	30