OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Research in Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Machine learning and AI in marketing – Connecting computing power to human insights	221
Virtual and augmented reality: Advancing research in consumer marketing	214
Consumer privacy and the future of data-based innovation and marketing	114
Brand activism: Does courting controversy help or hurt a brand?	105
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice	81
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence	62
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities	56
Seeing brands as humans: Development and validation of a brand anthropomorphism scale	55
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems	55
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation	55
How, why, and when disclosure type matters for influencer marketing	53
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research	51
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives	51
More than a Feeling: Accuracy and Application of Sentiment Analysis	50
Collecting samples from online services: How to use screeners to improve data quality	50
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value	49
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources	46
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach	45
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews	45
Content analysis of fake consumer reviews by survey-based text categorization	44
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance	41
Service with a smiley face: Emojional contagion in digitally mediated relationships	40
A retrospective review of the first 35 years of the International Journal of Research in Marketing	39
Blockchain meets marketing: Opportunities, threats, and avenues for future research	37
Factors affecting the study of important marketing issues: Implications and recommendations	36

Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions	35
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches	34
A conceptual framework of contemporary luxury consumption	34
How can non-fungible tokens bring value to brands	32
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth	31