International Journal of Research in Marketing

Papers
(The H4-Index of International Journal of Research in Marketing is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)
ArticleCitations
The role of performance reward discrepancies in driving dealers’ servitization251
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength149
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets139
Gender and racial price disparities in the NFT marketplace103
From social feeds to market fields: How influencer stories drive market innovation100
Value outcomes in Airbnb as a chronotopic service95
Consistency and commonality in advertising content: Helping or Hurting?91
Editorial Board90
Editorial Board87
Satiation and cross promotion: Selling and swapping users in mobile games77
What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry73
Interfirm collaboration and exchange relationships: An agenda for future research69
Social media resources and capabilities as strategic determinants of social media performance69
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle69
Brand advertising competition across economic cycles64
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact62
Ethics at the margins: How consumers defend decisions in a constrained market context60
Does bigger still mean better? How digital transformation affects the market share–profitability relationship54
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs50
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions46
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy44
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending40
Loss framing increases entity theorists’ vaccine uptake40
The promise and peril of dynamic targeted pricing39
The megamarketing of microfinance: Developing and maintaining an industry aura of virtue38
To post or not to post: How minority opinion and posting frequency impact online review posting37
A method for measuring consumer confusion due to lookalike labels36
Stress can help or hinder novelty seeking: The role of consumer life history strategies35
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning35
More than a Feeling: Accuracy and Application of Sentiment Analysis34
Economic consequences of online tracking restrictions: Evidence from cookies32
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation32
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