International Journal of Research in Marketing

Papers
(The H4-Index of International Journal of Research in Marketing is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Gender and racial price disparities in the NFT marketplace442
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation278
The role of performance reward discrepancies in driving dealers’ servitization147
The “sponsored content residue” in influencer marketing146
Value outcomes in Airbnb as a chronotopic service140
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength135
From social feeds to market fields: How influencer stories drive market innovation99
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon85
Consistency and commonality in advertising content: Helping or Hurting?67
Brand advertising competition across economic cycles63
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets63
Editorial Board57
Satiation and cross promotion: Selling and swapping users in mobile games55
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach55
Language of images: Classifying marketing images with transformers and vision language models55
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle53
Ethics at the margins: How consumers defend decisions in a constrained market context48
Editorial Board47
Financial infidelity asymmetry predicts couples’ financial and relationship well-being47
Does bigger still mean better? How digital transformation affects the market share–profitability relationship43
To post or not to post: How minority opinion and posting frequency impact online review posting42
Loss framing increases entity theorists’ vaccine uptake40
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy40
The promise and peril of dynamic targeted pricing39
A method for measuring consumer confusion due to lookalike labels38
Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice35
Craftsmanship in the service encounter: A practice-based view33
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs33
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending33
Economic consequences of online tracking restrictions: Evidence from cookies32
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability31
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