OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Research in Marketing is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Gender and racial price disparities in the NFT marketplace	412
Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength	261
A consumption dimension-based approach to product perceived newness: concept, measurement, and validation	221
Value outcomes in Airbnb as a chronotopic service	162
Consistency and commonality in advertising content: Helping or Hurting?	138
The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon	136
From social feeds to market fields: How influencer stories drive market innovation	133
Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets	115
The role of performance reward discrepancies in driving dealers’ servitization	105
The “sponsored content residue” in influencer marketing	103
Brand advertising competition across economic cycles	99
Does bigger still mean better? How digital transformation affects the market share–profitability relationship	82
Interfirm collaboration and exchange relationships: An agenda for future research	74
Financial infidelity asymmetry predicts couples’ financial and relationship well-being	61
Editorial Board	61
Language of images: Classifying marketing images with transformers and vision language models	60
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach	57
Satiation and cross promotion: Selling and swapping users in mobile games	52
The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle	51
Ethics at the margins: How consumers defend decisions in a constrained market context	50
To post or not to post: How minority opinion and posting frequency impact online review posting	47
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending	46
How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy	43
Loss framing increases entity theorists’ vaccine uptake	42
Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice	41

A method for measuring consumer confusion due to lookalike labels	41
The promise and peril of dynamic targeted pricing	39
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions	39
Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs	39
Stress can help or hinder novelty seeking: The role of consumer life history strategies	38
Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability	37
Craftsmanship in the service encounter: A practice-based view	36
Between sharing and hiding: How consumers shade knowledge	35
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation	33
Economic consequences of online tracking restrictions: Evidence from cookies	33