OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Business Research is 111. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
How to conduct a bibliometric analysis: An overview and guidelines	4198
Digital transformation: A multidisciplinary reflection and research agenda	1904
Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective	533
Digital economy: An innovation driver for total factor productivity	511
Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review	504
Innovation in emerging economies: Research on the digital economy driving high-quality green development	432
COVID-19 and digitalization: The great acceleration	430
Digital transformation in healthcare: Analyzing the current state-of-research	403
Guidelines for advancing theory and practice through bibliometric research	394
The smart circular economy: A digital-enabled circular strategies framework for manufacturing companies	389
Artificial intelligence in supply chain management: A systematic literature review	367
Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation	322
Top management knowledge value, knowledge sharing practices, open innovation and organizational performance	317
Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption	317
Digitalization and business models: Where are we going? A science map of the field	303
Towards a circular economy: An emerging economies context	272
Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation	265
Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization	262
Mastering digital transformation: The nexus between leadership, agility, and digital strategy	250
Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?	250
Unveiling the impact of the adoption of digital technologies on firms’ innovation performance	241
R&D internationalization and innovation: A systematic review, integrative framework and future research directions	237
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda	236
The role of digital innovation in knowledge management systems: A systematic literature review	232
Trust me, trust me not: A nuanced view of influencer marketing on social media	232

Artificial intelligence in business: State of the art and future research agenda	231
Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing	231
Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis	229
Convergence innovation in the digital age and in the COVID-19 pandemic crisis	226
Fake news, social media and marketing: A systematic review	225
Knowledge management capabilities and organizational risk-taking for business model innovation in SMEs	221
The evolving role of artificial intelligence in marketing: A review and research agenda	215
Past, present, and future of customer engagement	215
Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility	211
Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure	211
The duality of digital and environmental orientations in the context of SMEs: Implications for innovation performance	208
Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets	208
Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention	203
Corporate digital responsibility	203
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda	201
Understanding influencer marketing: The role of congruence between influencers, products and consumers	199
Supply chain recovery challenges in the wake of COVID-19 pandemic	196
Five decades of research on foreign direct investment by MNEs: An overview and research agenda	195
Supply chain management during and post-COVID-19 pandemic: Mitigation strategies and practical lessons learned	192
What is augmented reality marketing? Its definition, complexity, and future	191
Demystifying pollution haven hypothesis: Role of FDI	190
Influence of new-age technologies on marketing: A research agenda	179
Corporate social responsibility and firm performance in the hotel industry. The mediating role of green human resource management and environmental outcomes	175
The Internet of Everything: Smart things and their impact on business models	174
Brand co-creation through social commerce information sharing: The role of social media	174
The effect of digitalization on business performance: An applied study of KIBS	173
Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness	172
How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops	172
Absorptive capacity, strategic flexibility, and business model innovation: Empirical evidence from Italian SMEs	171
Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce	171
Environmental uncertainty, resource orchestration and digital transformation: A fuzzy-set QCA approach	169
CSR disclosure and firm performance: The mediating role of corporate reputation and moderating role of CEO integrity	166
The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda	165
AI-enabled business-model innovation and transformation in industrial ecosystems: A framework, model and outline for further research	165
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context	165
Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement	162
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis	159
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study	158
Enhancing user engagement: The role of gamification in mobile apps	158
Supply network design to address United Nations Sustainable Development Goals: A case study of blockchain implementation in Thai fish industry	157
What do we know about transfer pricing? Insights from bibliometric analysis	156
The effect of COVID – 19 pandemic on global stock market volatility: Can economic strength help to manage the uncertainty?	154
Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation	154
Leadership characteristics and digital transformation	153
One size does not fit all: Strategy configurations, complex environments, and new venture performance in emerging economies	153
Building organizational resilience, innovation through resource-based management initiatives, organizational learning and environmental dynamism	153
Extending the resource and knowledge based view: A critical analysis into its theoretical evolution and future research directions	152
Effect of eco-innovation on green supply chain management, circular economy capability, and performance of small and medium enterprises	150
Writing an impactful review article: What do we know and what do we need to know?	148
Digital transformation as a springboard for product, process and business model innovation	146

Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities	144
Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri	143
The status quo of research on entrepreneurial orientation: Conversational landmarks and theoretical scaffolding	142
Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies	142
Shopping in virtual reality: A literature review and future agenda	142
Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust	140
Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences	140
Customer engagement and social media: Revisiting the past to inform the future	139
Going on a journey: A review of the customer journey literature	139
Does enterprise social media use promote employee creativity and well-being?	136
On the costs of digital entrepreneurship: Role conflict, stress, and venture performance in digital platform-based ecosystems	133
A meta-analysis of the relationship between place attachment and pro-environmental behaviour	131
Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands	130
Political connections and green innovation: The role of a corporate entrepreneurship strategy in state-owned enterprises	130
“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy	129
Servitization research: A review and bibliometric analysis of past achievements and future promises	128
Value of special issues in the journal of business research: A bibliometric analysis	126
A broad overview of interactive digital marketing: A bibliometric network analysis	126
How does artificial intelligence enable and enhance value co-creation in industrial markets? An exploratory case study in the healthcare ecosystem	125
The influence of scent on virtual reality experiences: The role of aroma-content congruence	125
A (new) role for business – Promoting the United Nations’ Sustainable Development Goals through the internet-of-things and blockchain technology	123
Exploring the challenges of remote work on Twitter users' sentiments: From digital technology development to a post-pandemic era	121
SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem	121
The effects of consumer attitude on green purchase intention: A meta-analytic path analysis	121
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation	120
The dark side of leadership: A systematic literature review and meta-analysis of destructive leadership research	120
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture	119
Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization	119
A systemic logic for circular business models	117
Be creative, my friend! Engaging users on Instagram by promoting positive emotions	116
Digital or not – The future of entrepreneurship and innovation	116
Crafting the customer experience in omnichannel contexts: The role of channel integration	115
Circular economy and digital capabilities of SMEs for providing value to customers: Combined resource-based view and ambidexterity perspective	114
Three decades of research on loyalty programs: A literature review and future research agenda	112
Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency	112
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors	111
The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?	111