OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Business Research is 107. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media	904
Editorial Board	780
Governance of new product design: The influence of national institutions	642
“Yasss queen! towards an intersectional understanding of the social media influencer domain”	458
Consumer reactions to the use of sex appeals in influencer vs brand social media marketing	431
Two tales of internationalization – Chinese internet firms' expansion into the European market	413
Preincubation practices as sourcing in entrepreneurial ecosystems: A dynamic capability perspective	411
Joint forward contract negotiation: The role of B2B procurement platforms	407
Business model change and internationalization in the sharing economy	385
Post diversity: A new lens of social media WOM	358
The essential–expendable paradox: Moral distancing and the biopolitics of crisis	353
Socio-politically silent brands: A double edged sword	342
Economic uncertainty spillover and social networks	339
Reciprocal relationship between newcomer task performance and leader–member exchange: The moderating role of political skill	335
Interfirm collaboration for knowledge resources interaction among small innovative firms	322
To balance between efficiency and fairness: leveraging CSR as optimal distinctive instrument	304
Internationalization of hybrid state-owned enterprises from emerging markets: Institutional investors as enablers	304
Looking inside the ‘black box’ of digital firm scaling: An ethnographically informed conceptualisation	298
Bibliometric articles in business and management: Factors affecting production and scholarly impact	291
Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective	280
Pride in family businesses: Authenticity, hubris, and cultural insights	274
The emerging world of digital exploration services	266
Explorative and exploitative innovation: A perspective on CEO humility, narcissism, and market dynamism	252
Platforms, infrastructures and the Futures of market society	246
Encouraging creative teams to integrate a sustainable approach to technology	243

Avoiding algorithm errors in textual analysis: A guide to selecting software, and a research agenda toward generative artificial intelligence	238
Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow	232
Cash creates value for supply chain systems, but who appropriates that value?	229
Advancing service-dominant logic with systems thinking	216
Relationships Between Clinical Psychological Depression and Employee Absenteeism: A data analytics approach	214
‘One bad apple won’t spoil the bunch’ – Representations of the “sharing economy”	208
International orientation: An antecedent-consequence model in Spanish agri-food cooperatives which are aware of the circular economy	206
Managerial latitude and adaptive selling: Important roles of salesperson perceived control and work centrality	204
Why or How? the impact of Construal-Level Theory on vaccine message receptivity	200
Threatened by your stars? A multi-method research investigating the negative upward influence of star employees on immediate supervisors	194
When customers select the winner: How marketing ideation crowdsourcing contests can foster customer engagement	188
A goal-driven framework for compliance-dependent services: Pathways to customer satisfaction and well-being	187
Network governance institutionalization: Creating mutual value by harnessing and avoiding conflicts in interorganizational networks	187
Family strains, work passion drains: The impact of daily family demands on daily work passion	187
Does CEO temporal myopia always lead to firm short-termism? The critical role of CEO optimism and perceived opportunity costs	186
Douse the flames or fuel the fire? The impact of ESG mutual funds on strategic textual disclosure in ESG reports	182
Commitment to organizational change: The role of territoriality and change-related self-efficacy	180
Harnessing creative tensions: A micro-level study of value creation	179
The interactive effect of power and self-construal on consumers’ preferences for brand-logo size	178
Brand envy in economic disparity: Understanding and mitigating malicious envy towards brands among consumers perceiving limited economic mobility	175
Corporate strategic digital orientation and stock price crash risk: evidence from firm life cycle stages	174
From handshakes to hashtags: Fostering digital human touch in business interactions	172
The impact of effectuation on international diversity and performance of SMEs	171
Innovative leadership in organizations: Dimensions, measurement, and validation	167
AI-capable relationship marketing: Shaping the future of customer relationships	166
The role of work design in entrepreneurship: A review and meta-framework	161
I’m “KFC”: How brand-exclusive digital human influences brand intimacy	161
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps	159
Practicing what you preach: Social enterprise resource utilization and its signalling implications	158
Unlocking how agency contributes to the female leadership advantage: An evolutionary leadership theory perspective	158
Micro-power dynamics within teams when implementing corporate social responsibility − A case of SMEs in Vietnam	157
Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: An empirical study	157
The dynamics of selective environmental disclosure: Earnings pressure and environmental committee	157
Women directors on traditionally male-dominated stock exchange boards: can they make a difference?	153
Transactive memory system and breakthroughs: a multi‑dimensional, contextualized model for inventor teams	151
Acceptance of circular entrepreneurship: Employees’ perceptions on organizations’ transition to the circular economy	146
An integrated social network marketing metric for business-to-business SMEs	143
Smart contract diffusion in the pharmaceutical blockchain: the battle of counterfeit drugs	141
Consumer self-regulation: Looking back to look forward. A systematic literature review	139
Opportunities and challenges in food entrepreneurship: In-depth qualitative investigation of millet entrepreneurs	136
Marketing agility in high power distance cultures	134
How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust	131
Capital market deepening, Governor’s characteristics and Russian regional enterprises: A big data analysis	130
Consumer over-indebtedness: A review and future research agenda	129
Beyond information availability: Specifying the dimensions of consumer perceived brand transparency	128
I feel morally elevated by my organization’s CSR, so I contribute to it	127
License for Wrongdoing: Why better relationships with leaders lead to employee unethical behavior	127
One truth and one standard for its telling: Reporting on and about scientific business research	127
Developing judgement for business: an AI-based model of independent management learning	126
The impact of abusive supervision on subordinate job satisfaction: The moderating role of subordinate negative affectivity	126

Role of gender in the creation and persuasiveness of online reviews	126
Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors	125
With or without metamorphosis of learning Orientation: Post-Cross-Border mergers and acquisitions performance of emerging multinational enterprises	125
Exploring the role of product attributes in 9-ending pricing strategies: A study on online retailing	125
Robots and firm innovation: Evidence from Chinese manufacturing	125
Editorial Board	125
The future of marketing & advertising in Asia	124
On an even keel: Temporal balance, ADHD, and self-employment	122
On-the-fly decision making within organizations: A systematic literature review and future research directions	120
“The emergence of cause-oriented influencers – conceptualizing de-influencing on TikTok”	120
Assessing the current state of mediation analysis in marketing research: Pitfalls and recommendations	120
Steel is real: How nostalgia shapes re-circulation	120
Signaling the family firm brand in recruitment materials: The role of category-based cognitive processing on applicant attraction	118
On the basis of research on ‘green’ in the disciplines of management and business	118
Customer-related executive leadership turnover and firm performance: A dilemma of firm-level human resource contingencies	117
Are intrateam trust and organizational trust substitutable? Effects on team reflexivity, engagement and performance	116
Development and validation of the digital mindset scale	116
Maintaining the order: How social crowding promotes minimalistic consumption practice	116
A serial mediation effect of digital transformation on employee performance: An ability-motivation-opportunity framework and employee unlearning	114
Effective messaging strategies to increase brand love for sociopolitical activist brands	114
The length of historical path and the digitalization speed of record labels: A path dependence perspective	113
Family business research: A systematic review and an uncelebrated role of marketing	113
The paradox of dual orientation in human resource practices and its cross-level effect on innovation	110
Text analysis of online customer reviews for products in the FCB quadrants: Procedure, outcomes, and implications	110
Green or greenwashed? ESG contracting and corporate environmental investment	110
Trust asymmetry and changes in supplier opportunism: An institutional contingency view	109
The effect of economic freedom on board diversity	109
Clarifying the scaling concept: A review, definition, and measure of scaling performance and an elaborate agenda for future research	108
Pathways to scaling up in emerging economies: A configurational analysis of organizational capabilities in social enterprises	108
Post hoc explanations improve consumer responses to algorithmic decisions	108
Inclusivity in the marketplace through the lens of social-movements and counter-movements theories	107
Business model innovation from dynamic capabilities perspective: A systematic literature review	107
Family enterprise and technological innovation	107