OOIR: Observatory of International Research

Papers

(The median citation count of Asian Journal of Communication is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Eastern aesthetics in advertising: the role of traditional cultural harmony imagery in brand communication	22
Propagandization of policy reversal: China state media’s nationalistic narratives of ‘dynamic zeroing’ and ‘living with the virus’	20
Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA	18
Digital media and the daily lives of China’s senior citizens	15
Examining the influence of expectation disconfirmation on AI agent switching intention in mental health	15
A supporting hand: effects of party participation in corporate governance on media companies’ performance in China	13
Theory and practice of agenda setting: understanding media, bot, and public agendas in the South Korean presidential election	13
Impact of perceived influence on confirmation bias in social media messages: the moderating effect of civic online reasoning	12
Exporting soft power of entertainment: cultural mechanisms for Chinese TV talent show formats remade overseas	11
The impacts of new propaganda media use on youth's political socialization	11
Nostalgic consumption in digital spaces: understanding youth network identity through GG bonds	10
Civic engagement in anti-Asian violence activism: a comparative view between Asians and non-Asian ethnic groups in the United States	10
Do political elite endorsements influence online mobilization? A study of Twitter behavior in Narendra Modi’s 2019 election campaigns	10
Characterizing Asians in violence: a comparative analysis of English- and Chinese-language media’s crime news coverage during the pandemic	8
Pseudo-participation, authentic nationalism: understanding Chinese fanquan girls’ personifications of the nation-state	8
Innovations in communication theories: the man is the message	8
Social identity and discourses in Chinese digital communication	8
New perspectives on geography of media New perspectives on geography of media , by Shao Pei-ren, Hangzhou, Zhejiang University Press, October 2021, 236 pages, ¥50 (paper	7
Assessing the universality of face needs across China, Japan, Korea, and the U.S. using an inductive approach of face needs measurement	7
Military’s public relations practice in the social media era: exploring the Chinese military’s use of WeChat and public engagement	7
Fostering opinion leaders’ pro-environmental behaviour: examining the mediating role of social media expression and the moderating role of mianzi	6
Praxis, hashtag activism, and social justice: a content analysis of #StopAsianHate narratives	6
Countering online ‘regional blackening': interventions for province-targeted hate speech in the Chinese digital sphere	5
Fake news across Asian countries	5
Balancing utopian and dystopian paradigms: trust, values, and AI literacy in generative AI adoption	5

Traditional norms and political inequality: assessing gender disparities in online political participation across 51 countries	5
The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity	5
Channeling engagement into action: the role of empowerment in Asian Americans’ social media use in combating anti-Asian discrimination	4
Examining public perceptions of cultivated meat in Singapore: food neophobia and neophilia as precursors to the influence of presumed media influence model	4
Stringent censorship and relaxed co-governance: understanding platform governance and user practices of queer social and dating apps	4
Communications in contemporary China: orchestrating thinking	4
A replication and extension of the prosocial effect of online social interactions among Chinese and American emerging adults	4
Exploring the climate change discourse on Chinese social media and the role of social bots	3
Branded webtoon, the rise of the digital comic industry in South Korea	3
COVID-racism on social media and its impact on young Asians in Australia	3
The soft power of the Korean wave: parasite, BTS and drama	3
Leveraging moral foundations for corporate social advocacy combating anti-Asian racism: A computational approach	3
Digital reading of net generation in China	3
‘We are citizens, not fans’: frictions and negotiations in idolizing the nation in state propaganda	3
One-sided portrayal: Singapore media discourse of social scientists’ roles	3
Netflix’s effects on the Korean Wave: power relations between local cultural industries and global OTT platforms	3
Language, health and culture: problematizing the centers and peripheries of healthcare communication research	3
Image, issue, and affective priming effects of candidates’ Facebook posts on voters’ trait perceptions and overall evaluations	3
South Korean newspaper coverage of Yemeni refugees: analysis of topics and sentiments using machine learning techniques	2
Exploring the effects of the first-hand experience of deliberative practice: the case of the Shin-Gori Nuclear Reactor Nos. 5 and 6 in South Korea	2
Media freedom in Asia: challenges from below	2
Disrupting mainstream journalism in India: the rise of alternative journalism online	2
How news consumption through different media sources affects political trust: longitudinal evidence from China	2
Book review of rethinking media studies: media, meditation and communication	2
Islamic communication research: this is just the start	2
Communicating stakeholder engagement and its quality: analyzing the CSR reports of the leading Chinese companies	2
Arabic media coverage of pandemics: discourse, strategy and impact	2
Politically engaged but unwilling to protest: analyzing the role of authoritarian orientations and internet use on protest participation behavior	2
Wiki warriors: language editors counter knowledge hierarchies during the pandemic	2
The effects of message attributes and source characteristics of news posts on audience engagement on social media	2
Polymedia, de-territorialization, and cultural transformation: Pakistani students’ digitally mediated acculturation journeys in China	2
Media and climate change: making sense of press narratives	2
The effect of dialogic competencies in internal communication and D&I-oriented leadership on relational outcomes with minority employees: focusing on the perspectives of Asian employees	2
Communication strategies for promoting sports participation for health: an examination of goal-framing effects in South Korea	2
Make the invisible visible: communicative response to anti-Asian racism	2
Blaming Asians for coronavirus: the role of valenced framing and discrete emotions in hostile media effect	2
Cyber-troops, digital attacks, and media freedom in Indonesia	2
The skepticism equation in influencer marketing: the interplay of influencer–product fit and content style in shaping ad skepticism and purchase intention	1
What’s the matter?: The meaning of halal culture for Indonesian Muslims	1
Ulama and terrorism in media: phenomenology research about the perceptions of ulama to terrorism news in Indonesia mass media	1
Qualitative differences in young Asian Australians’ relationships with social media influencers: the impact of identity match and implications for influencer marketing	1
From social comparison to depression: the mediating role of self-perception and moderating role of psychological resilience	1
The Islamophobia controversy in Nussa dan Rarra cartoon film: an insight into Indonesian netizens’ tweets	1
Living with digital platforms in Asia-Pacific: editorial note	1
A cognitive mechanism for democratic norms: testing a hypothesized model of news literacy, cross-cutting discussion, and elaboration	1
Islamic communication as an invention of modern-western knowledge: critical analysis toward Islamic communication in Indonesia	1
Covid-19 and xenophobia in America: media exposure, anti-Asian stigmatization, and deservingness of Asian immigrants	1
Chinese films abroad: distribution and translation	1
Islamic communication in Asia has a distinctive colour, style, and practice	1
Two Wikipedias in Bhutan: problems and solutions for knowledge equity in the digital age	1

Fact-checking in China: normative and strategic transparency of Chinese journalists in fact-checking reports	1
Multimodal Chinese discourse: Understanding communication and society in contemporary China	1
Whose story is prevailing on Twitter? The international discourse battle over Japan's nuclear wastewater discharge	1