OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Research is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research: A Curation and Research Agenda	89
Consumer Minimalism	84
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui	62
Language and Consumer Dishonesty: A Self-Diagnosticity Theory	61
Audio Mining: The Role of Vocal Tone in Persuasion	48
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims	42
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market	39
Understanding and Improving Consumer Reactions to Service Bots	39
Consumption Ideology	37
Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices	34
The Regeneration of Consumer Movement Solidarity	33
Creating Responsible Subjects: The Role of Mediated Affective Encounters	33
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness	32
Status Pivoting	30
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work	29
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures	28
What Makes Content Engaging? How Emotional Dynamics Shape Success	28
How Resource Scarcity Influences the Preference for Counterhedonic Consumption	27
Almost Equal: Consumption under Fragmented Stigma	27
Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach	26
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior	24
Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms	24
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing	24
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships	23
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration	23

How Sensory Language Shapes Influencer’s Impact	23
Beliefs about Whether Spending Implies Wealth	23
Practice Diffusion	23
Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving	22
Space as a Resource in the Politics of Consumer Identity	21
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	21
Social Class Shapes Donation Allocation Preferences	21
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands	21
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth	20
Emotionally Numb: Expertise Dulls Consumer Experience	20
The Embodiment of Consumer Knowledge	20
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping	20
The Psychology of Marginal Utility	19
Multitasking as Consumer Compensatory Control	19
Chronic Consumer Liminality: Being Flexible in Precarious Times	19
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products	19
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users	18
Relevance—Reloaded and Recoded	18
Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging	17
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change	17
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products	17
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages	17
Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather	17
Online Advertising Suppresses Visual Competition during Planned Purchases	17
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective	16
Consumer Timework	16
Social Emotions and the Legitimation of the Fertility Technology Market	16
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	16
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	16
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	16
Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste	15
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies	15
Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations	15
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	15
Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”	14
How You Estimate Calories Matters: Calorie Estimation Reversals	14
Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships	14
How Brands Craft National Identity	14
There and Back Again: Bleed from Extraordinary Experiences	13
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise	13
The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade	13
Consumers Value Effort over Ease When Caring for Close Others	13
The Emergence and Evolution of Consumer Language Research	13
The Pursuit of Meaning and the Preference for Less Expensive Options	13
Distance and Alternative Signals of Status: A Unifying Framework	13
The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions	13
How and Why Our Eating Decisions Neglect Infrequently Consumed Foods	12
A Liberating-Engagement Theory of Consumer Fun	12
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?	12
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources	12

Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion