OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Research is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Call for Nominations: Editor in Chief	150
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	129
Dominance Effects in the Wild	120
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	90
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	85
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	67
Race in Consumer Research: Past, Present, and Future	57
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	57
When Language Matters	55
A Word of Thanks	54
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	51
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	48
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	48
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	48
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	44
How Algorithms Constrain Consumer Experience	44
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	43
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	43
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	42
Giving Suggestions: Using Quantity Requests to Increase Donations	39
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	37
Why and How Consumers Perform Online Reviewing Differently	36
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	36
Using Cultural Repertoires during Unsettled Times	34
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	33

Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	32
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	32
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	31
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	31
How Verb Tense Shapes Persuasion	30
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies	29
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	29
Improving Our Scientific Understanding of Consumer Behavior	29
2025 JCR Awards Announcements	27
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	27
Identities without Products: When the Preference for Self-Linked Products Weakens	27
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	26
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	25
2022 JCR Awards Announcements	24
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	24
The Genesis Effect: Digital Goods in the Metaverse	23
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure	23
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	23
The Use and Usefulness of Attention Checks in Behavioral Research	23
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	22
Wealth in People and Places: Understanding Transnational Gift Obligations	21
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	21
The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives	20
The Influence of Budgets on Consumer Spending	20
More Correlations Signal Causation: The Effect of Correlational Scope on Perceived Causality	20
Fairness Perceptions in Demographic Targeting	19
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects	18
The Visual Complexity = Higher Production Cost Lay Belief	18
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	17
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	17
Tournaments of Destruction: Consumers Battling for Visibility	17
2023 JCR Awards Announcements	17
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	17
How Sensory Language Shapes Influencer’s Impact	16
Days-of-the-Week Effect in Temporal Judgments	16
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	16
Source Memory Is More Accurate for Opinions than for Facts	16
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands	16
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	16
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	16
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	16
Learning to Live with an Unruly Consuming Body	15
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	15
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	15
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	15
Distance and Alternative Signals of Status: A Unifying Framework	14
Refund Psychology	14
Understanding and Improving Consumer Reactions to Service Bots	14
Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	14
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	14