OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Research is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Call for Nominations: Editor in Chief	179
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	153
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	135
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	105
Dominance Effects in the Wild	96
Race in Consumer Research: Past, Present, and Future	95
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	76
Multi-Experience Framing: The Mere Perception of Experiencing Multiple Stimuli Increases Enjoyment	72
When Language Matters	69
A Word of Thanks	64
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	62
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	60
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	55
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	55
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	53
Giving Suggestions: Using Quantity Requests to Increase Donations	52
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	48
How Algorithms Constrain Consumer Experience	48
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	48
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	44
Skimpflation Penalty: Decreases in Product Quality Trigger Stronger Consumer Reactions than Decreases in Size or Increases in Price	41
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	40
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	40
Why and How Consumers Perform Online Reviewing Differently	38
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	36

Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	35
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	34
Improving Our Scientific Understanding of Consumer Behavior	33
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	32
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	32
Using Cultural Repertoires during Unsettled Times	31
How Verb Tense Shapes Persuasion	30
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	28
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	27
2025 JCR Awards Announcements	27
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	26
Identities without Products: When the Preference for Self-Linked Products Weakens	26
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	26
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure	25
2022 JCR Awards Announcements	25
The Genesis Effect: Digital Goods in the Metaverse	24
The Use and Usefulness of Attention Checks in Behavioral Research	23
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	23
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	23
More Correlations Signal Causation: The Effect of Correlational Scope on Perceived Causality	22
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	22
The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives	22
The Visual Complexity = Higher Production Cost Lay Belief	21
Fairness Perceptions in Demographic Targeting	21
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	20
2023 JCR Awards Announcements	20
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects	20
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	19
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	19
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	19
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	19
Source Memory Is More Accurate for Opinions than for Facts	19
Tournaments of Destruction: Consumers Battling for Visibility	19
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	19
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	18
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands	18
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	18
How Sensory Language Shapes Influencer’s Impact	18
Days-of-the-Week Effect in Temporal Judgments	18
Learning to Live with an Unruly Consuming Body	18
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	18
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	17
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	17
Refund Psychology	17
To Profit or to Assist? How the Interplay Between Product Recommendations and Relative Prices Impacts Consumers’ Inferences and Choice	16
Understanding and Improving Consumer Reactions to Service Bots	16
Distance and Alternative Signals of Status: A Unifying Framework	16
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	16
Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	16