OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Research is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	104
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile	95
Means-Goal Conflict and Novel Brand Choice	66
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change	48
Consumer Timework	47
From Second-Hand to Third-Hand: Reuse and Resale Cycle	42
Call for Nominations: Editor in Chief	39
Hiding in the Crowd: Secrecy Compels Consumer Conformity	37
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	37
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising	35
Wealth in People and Places: Understanding Transnational Gift Obligations	34
Call for Nominations: Editor in Chief	33
A Word of Thanks	29
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	28
How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis	28
Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference	27
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews	26
Bundle Selection and Variety Seeking: The Importance of Combinatorics	26
The One-Away Effect: The Pursuit of Mere Completion	24
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	23
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior	23
How Resource Scarcity Influences the Preference for Counterhedonic Consumption	23
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	23
Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs	23
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions	22

Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud	22
Dominance Effects in the Wild	22
‘Woman-Owned Business’ Labels Enhance Perceived Competence	21
The Visual Complexity = Higher Production Cost Lay Belief	21
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	20
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	20
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?	20
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption	19
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources	19
Race in Consumer Research: Past, Present, and Future	19
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	19
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	19
When Language Matters	18
Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates	18
A Liberating-Engagement Theory of Consumer Fun	17
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	17
Money, Sacrificial Work, and Poor Consumers	17
Creating Responsible Subjects: The Role of Mediated Affective Encounters	17
Obligatory Publicity Increases Charitable Acts	17
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets	16
More Options for Authors: Expanding the Paper Formats Considered at JCR	16
Multitasking as Consumer Compensatory Control	16
The Influence of Budgets on Consumer Spending	16
Professor Richard Lutz Re-Appointed Special Guest Editor	16
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments	16
Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals	16
Correction to: Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference	15
When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies	15
A Word of Thanks	15
ONE-YEAR EXTENSION OF JCR EDITORIAL TERM	15
Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications	15
Call for Nominations: Editor in Chief	14
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	14
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities	14
Corrigendum to: Social Class Shapes Donation Allocation Preferences	14
2023 JCR Awards Announcements	13
Erratum: Audio Mining: The Role of Vocal Tone in Persuasion	13
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	13
Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making	13
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	13
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	13
50 Years of JCR	13
The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade	12
Price Partitioning of Socio-Moral Surcharges	12
Liquid Consumer Security	11
Relevance—Reloaded and Recoded	11
The Off by 100% Bias: The Effects of Percentage Changes Greater than 100% on Magnitude Judgments and Consumer Choice	11
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption	11
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	11
Moralizing Everyday Consumption: The Case of Self-Care	10

Better Together: How Clustering Can Attenuate Hedonic Decline	10
Hitting the Target but Missing the Point: How Donors Use Cost Information	10
Online Advertising Suppresses Visual Competition during Planned Purchases	10
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration	10
How Do Consumers React to Production Waste?	10