OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research: A Curation and Research Agenda	89
Consumer Minimalism	84
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui	62
Language and Consumer Dishonesty: A Self-Diagnosticity Theory	61
Audio Mining: The Role of Vocal Tone in Persuasion	48
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims	42
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market	39
Understanding and Improving Consumer Reactions to Service Bots	39
Consumption Ideology	37
Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices	34
The Regeneration of Consumer Movement Solidarity	33
Creating Responsible Subjects: The Role of Mediated Affective Encounters	33
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness	32
Status Pivoting	30
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work	29
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures	28
What Makes Content Engaging? How Emotional Dynamics Shape Success	28
Almost Equal: Consumption under Fragmented Stigma	27
How Resource Scarcity Influences the Preference for Counterhedonic Consumption	27
Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach	26
Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms	24
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing	24
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior	24
How Sensory Language Shapes Influencer’s Impact	23
Beliefs about Whether Spending Implies Wealth	23

Practice Diffusion	23
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships	23
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration	23
Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving	22
Space as a Resource in the Politics of Consumer Identity	21
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	21
Social Class Shapes Donation Allocation Preferences	21
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands	21
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth	20
Emotionally Numb: Expertise Dulls Consumer Experience	20
The Embodiment of Consumer Knowledge	20
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping	20
The Psychology of Marginal Utility	19
Multitasking as Consumer Compensatory Control	19
Chronic Consumer Liminality: Being Flexible in Precarious Times	19
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products	19
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users	18
Relevance—Reloaded and Recoded	18
Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging	17
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change	17
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products	17
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages	17
Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather	17
Online Advertising Suppresses Visual Competition during Planned Purchases	17
Social Emotions and the Legitimation of the Fertility Technology Market	16
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	16
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	16
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	16
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective	16
Consumer Timework	16
Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations	15
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	15
Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste	15
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies	15
Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”	14
How You Estimate Calories Matters: Calorie Estimation Reversals	14
Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships	14
How Brands Craft National Identity	14
There and Back Again: Bleed from Extraordinary Experiences	13
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise	13
The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade	13
Consumers Value Effort over Ease When Caring for Close Others	13
The Emergence and Evolution of Consumer Language Research	13
The Pursuit of Meaning and the Preference for Less Expensive Options	13
Distance and Alternative Signals of Status: A Unifying Framework	13
The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions	13
How and Why Our Eating Decisions Neglect Infrequently Consumed Foods	12
A Liberating-Engagement Theory of Consumer Fun	12
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?	12
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources	12

Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion	12
Influencer-Generated Reference Groups	11
Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud	11
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	11
How Verb Tense Shapes Persuasion	10
From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust	10
How Political Ideology Shapes Preferences for Observably Inferior Products	10
L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods	10
Consumers Believe That Products Work Better for Others	9
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets	9
Common Cents: Bank Account Structure and Couples’ Relationship Dynamics	9
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men	9
Obligatory Publicity Increases Charitable Acts	9
Spending and Happiness: The Role of Perceived Financial Constraints	8
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace	8
The Influence of Budgets on Consumer Spending	8
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior	8
Social-Jetlagged Consumers and Decreased Conspicuous Consumption	8
Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference	8
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	8
Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications	8
Wealth in People and Places: Understanding Transnational Gift Obligations	7
In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices	7
Three Themes for the Future of Brands in a Changing Consumer Marketplace	7
Leveraging Digital Advertising Platforms for Consumer Research	6
Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories	6
Hiding in the Crowd: Secrecy Compels Consumer Conformity	6
More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance	6
Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries	6
Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making	6
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	6
The Impact of a Two-Step Choice Process on Trade-Off Decisions	6
Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference	6
Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption	5
Giving Suggestions: Using Quantity Requests to Increase Donations	5
Our Journal, Our Intellectual Home	5
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption	5
Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference	5
Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors	5
Unveiling the Mind of the Machine	5
The Off by 100% Bias: The Effects of Percentage Changes Greater than 100% on Magnitude Judgments and Consumer Choice	5
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal	5
A Framework of Brand Contestation: Toward Brand Antifragility	5
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	5
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities	5
A Dragging-Down Effect: Consumer Decisions in Response to Price Increases	4
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions	4
Money, Sacrificial Work, and Poor Consumers	4
“Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals	4
No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting	4
Hoping for the Worst? A Paradoxical Preference for Bad News	4
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	4
Liquid Consumer Security	4
How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis	4
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies	4
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	4
Why Online Consumption Communities Brutalize	4
Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect	4
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	4
Race in Consumer Research: Past, Present, and Future	4
Products in Disguise: Communicating Product Benefits with Surface Mimicry	4
Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices	4
Market Work and the Formation of the Omnivorous Consumer Subject	4
Consumer Trust: Meta-Analysis of 50 Years of Empirical Research	3
Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own	3
Days-of-the-Week Effect in Temporal Judgments	3
Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates	3
The Genesis Effect: Digital Goods in the Metaverse	3
The Preference for Spontaneity in Entertainment	3
Morality Appraisals in Consumer Responsibilization	3
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption	3
Bundle Selection and Variety Seeking: The Importance of Combinatorics	3
Intel Inside: The Linguistic Properties of Effective Slogans	3
Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation	3
Consumer Work and Agency in the Analog Revival	3
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	3
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	3