OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Call for Nominations: Editor in Chief	108
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	87
Call for Nominations: Editor in Chief	84
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	70
Race in Consumer Research: Past, Present, and Future	65
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	64
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	54
Dominance Effects in the Wild	47
When Language Matters	44
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	43
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	43
A Word of Thanks	41
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	40
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	37
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	36
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	35
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	35
How Algorithms Constrain Consumer Experience	34
A Word of Thanks	34
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	33
Giving Suggestions: Using Quantity Requests to Increase Donations	33
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	32
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	31
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	31
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	30

People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	30
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	30
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	28
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	28
Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices	28
Three Themes for the Future of Brands in a Changing Consumer Marketplace	27
Why and How Consumers Perform Online Reviewing Differently	27
Improving Our Scientific Understanding of Consumer Behavior	27
Using Cultural Repertoires during Unsettled Times	27
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	26
How Verb Tense Shapes Persuasion	26
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	26
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	25
Identities without Products: When the Preference for Self-Linked Products Weakens	24
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	24
Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving	23
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies	23
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	23
2022 JCR Awards Announcements	23
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	20
The Genesis Effect: Digital Goods in the Metaverse	20
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	19
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	19
Fairness Perceptions in Demographic Targeting	19
The Visual Complexity = Higher Production Cost Lay Belief	18
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions	17
Wealth in People and Places: Understanding Transnational Gift Obligations	17
The Influence of Budgets on Consumer Spending	17
Corrigendum to: Social Class Shapes Donation Allocation Preferences	17
2023 JCR Awards Announcements	16
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	16
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	16
Relevance—Reloaded and Recoded	15
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects	15
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	15
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users	15
Days-of-the-Week Effect in Temporal Judgments	14
How Sensory Language Shapes Influencer’s Impact	14
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	14
Social-Jetlagged Consumers and Decreased Conspicuous Consumption	14
Tournaments of Destruction: Consumers Battling for Visibility	14
Source Memory Is More Accurate for Opinions than for Facts	13
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	13
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands	13
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	12
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	12
Learning to Live with an Unruly Consuming Body	12
2021 JCR Awards Announcements	12
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	12
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	11

Refund Psychology	11
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	11
Distance and Alternative Signals of Status: A Unifying Framework	10
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth	10
The Beneficent and Maleficent Effects of Simplification on Retirement Savings	10
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	10
Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	10
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking	10
Painful Prices: The Moral Harm Model of Price Fairness	10
Understanding and Improving Consumer Reactions to Service Bots	10
Erratum to: The Pursuit of Meaning and the Preference for Less Expensive Options	10
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias	10
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures	9
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice	9
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	9
Intel Inside: The Linguistic Properties of Effective Slogans	9
How Do Consumers Read and Encode a Price?	9
This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages	9
When Is Digital Censorship Permissible? A Conversation Norms Account	9
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	8
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments	8
Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption	8
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile	8
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	8
A Word of Thanks	8
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews	8
‘Woman-Owned Business’ Labels Enhance Perceived Competence	8
Bundle Selection and Variety Seeking: The Importance of Combinatorics	8
More Options for Authors: Expanding the Paper Formats Considered at JCR	8
Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth	7
Liquid Consumer Security	7
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	7
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing	7
How Do Consumers React to Production Waste?	7
From Second-Hand to Third-Hand: Reuse and Resale Cycle	7
An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare	7
How Political Ideology Shapes Preferences for Observably Inferior Products	7
Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession	7
Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR’s Epistemic Culture	7
Price Partitioning of Socio-Moral Surcharges	7
Better Together: How Clustering Can Attenuate Hedonic Decline	7
The Emergence and Evolution of Consumer Language Research	7
Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice	6
Consumer-Driven Memorialization	6
Class Conflict and Spatial Domination in the Neoliberal City	6
The Effect of Pursuing Self-Regulatory Goals on Variety Seeking	6
Divergent Effects of Budgeting for Gifts versus Personal Purchases	6
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes	6
Unveiling the Mind of the Machine	6
Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences	6
Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions	6
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	6
Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?	6
Seeking Beauty and Finding Health: How Choosing Beautiful Food Promotes Healthy Eating	6
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?	6
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers	5
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness	5
The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes	5
Market Work and the Formation of the Omnivorous Consumer Subject	5
Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”	5
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt	5
How Do Consumers React to Ads That Meddle in Out-Party Primaries?	5
Retraction of: Super Size Me: Product Size as a Signal of Status	5
Search or Scroll: How Credibility versus Likability Premiums Shape Consumers’ Following Decisions	5
Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments	4
Becoming Nature: Classifying Encounters in Interspecies Contact Zones	4
Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference	4
Collaborating with Generative AI in Consumer Culture Research	4
No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting	4
Expression of Concern: Super Size Me: Product Size as a Signal of Status	4
Dysplacement and the Professionalization of the Home	4
AI Companions Reduce Loneliness	4
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal	4
Transnational Market Navigation: Living and Consuming across Borders	4
Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting	4
The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands	4
More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance	4
The “Confidence” Trap: When the Likelihood Is Low, Forecasters Look Less Competent When They Refer to Their Confidence in an Outcome Rather than Its Probability	4
Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs	4
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior	4