OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats	159
Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease	113
The Influence of Disease Cues on Preference for Typical versus Atypical Products	101
How Concrete Language Shapes Customer Satisfaction	61
Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption	60
Consumer Minimalism	59
Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality	58
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review	56
Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research: A Curation and Research Agenda	52
I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior	49
Language and Consumer Dishonesty: A Self-Diagnosticity Theory	48
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui	46
Audio Mining: The Role of Vocal Tone in Persuasion	36
Consumers Prefer “Natural” More for Preventatives Than for Curatives	35
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market	32
Make It Hot? How Food Temperature (Mis)Guides Product Judgments	30
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims	30
A Little Piece of Me: When Mortality Reminders Lead to Giving to Others	28
Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective	28
The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices	27
Status Pivoting	26
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness	24
How Does Religion Affect Consumer Response to Failure and Recovery by Firms?	23
Creating Responsible Subjects: The Role of Mediated Affective Encounters	23
Ownership: A Perennial Prize or a Fading Goal? A Curation, Framework, and Agenda for Future Research	23

Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator	23
What Makes Content Engaging? How Emotional Dynamics Shape Success	23
The Regeneration of Consumer Movement Solidarity	22
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries	22
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures	21
On My Own: The Aversion to Being Observed during the Preference-Construction Stage	21
Consumption Ideology	21
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work	21
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing	20
Almost Equal: Consumption under Fragmented Stigma	20
How Resource Scarcity Influences the Preference for Counterhedonic Consumption	20
Beliefs about Whether Spending Implies Wealth	20
The Embodiment of Consumer Knowledge	19
Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms	19
Emotionally Numb: Expertise Dulls Consumer Experience	18
Disorder and Downsizing	18
Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices	18
One Brand, Many Trajectories: Narrative Navigation in Transmedia	18
Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach	18
Budget Depreciation: When Budgeting Early Increases Spending	17
Space as a Resource in the Politics of Consumer Identity	17
The Small Predicts Large Effect in Crowdfunding	17
Understanding and Improving Consumer Reactions to Service Bots	16
The Psychology of Marginal Utility	16
Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers	16
Social Class Shapes Donation Allocation Preferences	16
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration	16
Goal Conflict Encourages Work and Discourages Leisure	15
Practice Diffusion	15
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior	15
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth	15
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies	15
Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving	15
How Sensory Language Shapes Influencer’s Impact	15
Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands	15
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping	14
Online Advertising Suppresses Visual Competition during Planned Purchases	14
The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences	14
Multitasking as Consumer Compensatory Control	13
How Brands Craft National Identity	13
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products	13
Relevance—Reloaded and Recoded	13
How You Estimate Calories Matters: Calorie Estimation Reversals	13
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users	13
Preference Refinement after a Budget Contraction	13
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages	12
System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value	12
Hiding from the Truth: When and How Cover Enables Information Avoidance	12
When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases	12
Consumer Timework	12

Chronic Consumer Liminality: Being Flexible in Precarious Times	12
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	12
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	12
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products	11
A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill	11
Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations	11
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change	11
Social Emotions and the Legitimation of the Fertility Technology Market	10
Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”	10
How and Why Our Eating Decisions Neglect Infrequently Consumed Foods	10
The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade	10
Influencer-Generated Reference Groups	10
The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions	10
Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships	9
The Pursuit of Meaning and the Preference for Less Expensive Options	9
The Effect of Categorization on Goal Progress Perceptions and Motivation	9
Consumers Value Effort over Ease When Caring for Close Others	9
The Emergence and Evolution of Consumer Language Research	9
Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste	8
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	8
A Liberating-Engagement Theory of Consumer Fun	8
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	8
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective	8
There and Back Again: Bleed from Extraordinary Experiences	8
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships	8
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	8
Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging	7
Social-Jetlagged Consumers and Decreased Conspicuous Consumption	7
You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior	7
How Verb Tense Shapes Persuasion	7
Consumers Believe That Products Work Better for Others	7
Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud	7
Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion	7
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	7
Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather	6
Obligatory Publicity Increases Charitable Acts	6
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?	6
Hiding in the Crowd: Secrecy Compels Consumer Conformity	6
L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods	6
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources	6
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men	5
Do versus Don’t: The Impact of Framing on Goal-Level Setting	5
Three Themes for the Future of Brands in a Changing Consumer Marketplace	5
The Preference for Moderation Scale	5
Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference	5
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise	5
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace	5
The Influence of Budgets on Consumer Spending	5
From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust	5
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	5
Common Cents: Bank Account Structure and Couples’ Relationship Dynamics	5
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	4
Giving Suggestions: Using Quantity Requests to Increase Donations	4
Our Journal, Our Intellectual Home	4
Wealth in People and Places: Understanding Transnational Gift Obligations	4
Spending and Happiness: The Role of Perceived Financial Constraints	4
A Framework of Brand Contestation: Toward Brand Antifragility	4
The Impact of a Two-Step Choice Process on Trade-Off Decisions	4
A Dragging-Down Effect: Consumer Decisions in Response to Price Increases	4
Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption	4
Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors	4
In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices	4
How Political Ideology Shapes Preferences for Observably Inferior Products	4
Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making	4
The Zero Bias in Target Retirement Fund Choice	4