OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Call for Nominations: Editor in Chief	157
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	94
Call for Nominations: Editor in Chief	73
Race in Consumer Research: Past, Present, and Future	72
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	60
When Language Matters	59
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	57
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	50
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	50
Dominance Effects in the Wild	41
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	37
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	37
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	36
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	35
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	35
A Word of Thanks	35
What Makes Consumption Experiences Feel Special? A Multi-Method Integrative Analysis	35
A Word of Thanks	34
How Algorithms Constrain Consumer Experience	33
Giving Suggestions: Using Quantity Requests to Increase Donations	31
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	31
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	31
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	29
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	29
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	29

Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	28
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	27
Why and How Consumers Perform Online Reviewing Differently	27
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	27
Improving Our Scientific Understanding of Consumer Behavior	27
Using Cultural Repertoires during Unsettled Times	27
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	26
Three Themes for the Future of Brands in a Changing Consumer Marketplace	26
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	26
How Verb Tense Shapes Persuasion	26
Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices	26
Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach	26
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies	25
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	24
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	24
Identities without Products: When the Preference for Self-Linked Products Weakens	24
2022 JCR Awards Announcements	23
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	23
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	23
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	22
Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving	22
Wealth in People and Places: Understanding Transnational Gift Obligations	21
The Genesis Effect: Digital Goods in the Metaverse	21
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	20
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	20
Fairness Perceptions in Demographic Targeting	19
The Visual Complexity = Higher Production Cost Lay Belief	19
The Influence of Budgets on Consumer Spending	18
Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions	18
Corrigendum to: Social Class Shapes Donation Allocation Preferences	17
2023 JCR Awards Announcements	17
Relevance—Reloaded and Recoded	16
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	15
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	15
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	15
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	14
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users	14
Days-of-the-Week Effect in Temporal Judgments	14
Social-Jetlagged Consumers and Decreased Conspicuous Consumption	13
Tournaments of Destruction: Consumers Battling for Visibility	13
How Sensory Language Shapes Influencer’s Impact	13
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	13
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	13
Source Memory Is More Accurate for Opinions than for Facts	13
Learning to Live with an Unruly Consuming Body	12
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	12
Call For Papers: Special Anniversary Issue: 50 Years of JCR	12
2021 JCR Awards Announcements	12
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	12
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	11

Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	11
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth	11
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	11
Refund Psychology	11
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures	10
Distance and Alternative Signals of Status: A Unifying Framework	10
Erratum to: The Pursuit of Meaning and the Preference for Less Expensive Options	10
Understanding and Improving Consumer Reactions to Service Bots	10
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	10
Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	10
When Is Digital Censorship Permissible? A Conversation Norms Account	9
How Do Consumers Read and Encode a Price?	9
Painful Prices: The Moral Harm Model of Price Fairness	9
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias	9
The Beneficent and Maleficent Effects of Simplification on Retirement Savings	9
Intel Inside: The Linguistic Properties of Effective Slogans	9
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking	9
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments	8
Bundle Selection and Variety Seeking: The Importance of Combinatorics	8
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice	8
‘Woman-Owned Business’ Labels Enhance Perceived Competence	8
A Word of Thanks	8
This Paper Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages	8
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	8
More Options for Authors: Expanding the Paper Formats Considered at JCR	8
Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption	8
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	7
Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR’s Epistemic Culture	7
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products	7
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile	7
An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare	7
From Second-Hand to Third-Hand: Reuse and Resale Cycle	7
Divergent Effects of Budgeting for Gifts versus Personal Purchases	7
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews	7
The Emergence and Evolution of Consumer Language Research	6
How Political Ideology Shapes Preferences for Observably Inferior Products	6
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption	6
How Do Consumers React to Production Waste?	6
Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession	6
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	6
Better Together: How Clustering Can Attenuate Hedonic Decline	6
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	6
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing	6
Consumer-Driven Memorialization	6
Price Partitioning of Socio-Moral Surcharges	6
Liquid Consumer Security	6
Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth	6
Unveiling the Mind of the Machine	5
Market Work and the Formation of the Omnivorous Consumer Subject	5
The Effect of Pursuing Self-Regulatory Goals on Variety Seeking	5
How Do Consumers React to Ads That Meddle in Out-Party Primaries?	5
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes	5
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers	5
Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice	5
Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences	5
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?	5
Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?	5
Class Conflict and Spatial Domination in the Neoliberal City	5
Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”	5
Seeking Beauty and Finding Health: How Choosing Beautiful Food Promotes Healthy Eating	5
Transnational Market Navigation: Living and Consuming across Borders	4
Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments	4
Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting	4
Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research: A Curation and Research Agenda	4
The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes	4
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt	4
Search or Scroll: How Credibility Versus Likability Premiums Shape Consumer Following Decisions	4
Expression of Concern: Super Size Me: Product Size as a Signal of Status	4
AI Companions Reduce Loneliness	4
Retraction of: Super Size Me: Product Size as a Signal of Status	4
No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting	4
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior	4
Dysplacement and the Professionalization of the Home	4
More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance	4
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness	4