OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Call for Nominations: Editor in Chief	159
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	132
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	124
When Language Matters	94
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	86
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	69
Race in Consumer Research: Past, Present, and Future	61
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	61
A Word of Thanks	59
Dominance Effects in the Wild	59
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	55
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	52
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	51
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	49
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	46
How Algorithms Constrain Consumer Experience	44
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	44
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	42
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	40
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	39
Giving Suggestions: Using Quantity Requests to Increase Donations	39
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	35
Why and How Consumers Perform Online Reviewing Differently	34
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	33
Using Cultural Repertoires during Unsettled Times	33

Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	33
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	32
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	32
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	31
How Verb Tense Shapes Persuasion	30
Improving Our Scientific Understanding of Consumer Behavior	30
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies	28
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	28
2025 JCR Awards Announcements	28
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	27
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	25
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	25
2022 JCR Awards Announcements	24
Identities without Products: When the Preference for Self-Linked Products Weakens	24
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	24
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure	23
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	23
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	22
The Genesis Effect: Digital Goods in the Metaverse	22
The Use and Usefulness of Attention Checks in Behavioral Research	22
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	21
Fairness Perceptions in Demographic Targeting	20
The Influence of Budgets on Consumer Spending	20
The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives	20
More Correlations Signal Causation: The Effect of Correlational Scope on Perceived Causality	20
The Visual Complexity = Higher Production Cost Lay Belief	18
2023 JCR Awards Announcements	18
Wealth in People and Places: Understanding Transnational Gift Obligations	18
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	18
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands	17
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	17
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	17
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	17
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects	17
Days-of-the-Week Effect in Temporal Judgments	17
Tournaments of Destruction: Consumers Battling for Visibility	17
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	17
Source Memory Is More Accurate for Opinions than for Facts	16
Refund Psychology	16
How Sensory Language Shapes Influencer’s Impact	16
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	16
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	16
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	16
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	15
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	15
Learning to Live with an Unruly Consuming Body	15
Distance and Alternative Signals of Status: A Unifying Framework	14
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias	14
Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	14
Erratum to: The Pursuit of Meaning and the Preference for Less Expensive Options	14

The Beneficent and Maleficent Effects of Simplification on Retirement Savings	14
Understanding and Improving Consumer Reactions to Service Bots	14
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	14
Painful Prices: The Moral Harm Model of Price Fairness	14
How Do Consumers Read and Encode a Price?	13
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking	13
The Effect of Online Cart Composition on Cart Abandonment	13
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	13
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures	13
A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications	12
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice	12
The Asymmetry of Gender-Fluid Trends	12
Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption	11
Insiders Only: Are Our Ideas about What Makes “Good Theory” Holding Us Back?	11
When Is Digital Censorship Permissible? A Conversation Norms Account	11
This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages	11
Correction to: What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	11
Intel Inside: The Linguistic Properties of Effective Slogans	11
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	10
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	10
More Options for Authors: Expanding the Paper Formats Considered at JCR	10
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile	10
‘Woman-Owned Business’ Labels Enhance Perceived Competence	10
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments	10
From Second-Hand to Third-Hand: Reuse and Resale Cycle	10
A Word of Thanks	10
An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare	9
How Political Ideology Shapes Preferences for Observably Inferior Products	9
How Do Consumers React to Production Waste?	9
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews	9
Better Together: How Clustering Can Attenuate Hedonic Decline	9
Inferences About Others’ Consumption Motives Influence What Consumers Expect from Similar Experiences	9
Liquid Consumer Security	8
Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession	8
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	8
Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR’s Epistemic Culture	8
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing	8
Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth	8
Price Partitioning of Socio-Moral Surcharges	8
The Emergence and Evolution of Consumer Language Research	8
Divergent Effects of Budgeting for Gifts versus Personal Purchases	8
Limiting Accessibility: How Targeting Consumers with Disabilities Constrains Acceptable Prices for Innovations	8
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	7
Consumer-Driven Memorialization	7
How Do Consumers React to Ads That Meddle in Out-Party Primaries?	7
Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice	7
Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?	7
Beauty as a Goal: Creating Harmony Between Health and Taste	7
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes	7
Unveiling the Mind of the Machine	7
Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions	7
Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences	6
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior	6
Retraction of: Super Size Me: Product Size as a Signal of Status	6
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers	6
Market Work and the Formation of the Omnivorous Consumer Subject	6
Search or Scroll: How Credibility versus Likability Premiums Shape Consumers’ Following Decisions	6
The Effect of Pursuing Self-Regulatory Goals on Variety Seeking	6
Class Conflict and Spatial Domination in the Neoliberal City	6
Extremeness Aversion and Choice Set Composition: Exposure to Multiple Extreme Options Reduces Extremeness Aversion	6
Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs	6
Transnational Market Navigation: Living and Consuming across Borders	5
Repair Service Signals: How Brand Repair Services Signal Unused Utility and Increase Product Repair	5
Expression of Concern: Super Size Me: Product Size as a Signal of Status	5
No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting	5
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt	5
Seeking Structure in Collections: Desire for Control Motivates Engagement in Collecting	5
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness	5
The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes	5
Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments	5