OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Consumer Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Call for Nominations: Editor in Chief	150
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	129
Dominance Effects in the Wild	120
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	90
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	85
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	67
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	57
Race in Consumer Research: Past, Present, and Future	57
When Language Matters	55
A Word of Thanks	54
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	51
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	48
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	48
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	48
How Algorithms Constrain Consumer Experience	44
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	44
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	43
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	43
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	42
Giving Suggestions: Using Quantity Requests to Increase Donations	39
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	37
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	36
Why and How Consumers Perform Online Reviewing Differently	36
Using Cultural Repertoires during Unsettled Times	34
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	33

Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	32
Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference	32
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	31
Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews	31
How Verb Tense Shapes Persuasion	30
Improving Our Scientific Understanding of Consumer Behavior	29
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies	29
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products	29
Identities without Products: When the Preference for Self-Linked Products Weakens	27
2025 JCR Awards Announcements	27
“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment	27
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective	26
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape	25
How Low Socioeconomic Status Hinders Organ Donation: An Extended Self Account	24
2022 JCR Awards Announcements	24
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers	23
The Use and Usefulness of Attention Checks in Behavioral Research	23
The Genesis Effect: Digital Goods in the Metaverse	23
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure	23
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)	22
Wealth in People and Places: Understanding Transnational Gift Obligations	21
Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing	21
More Correlations Signal Causation: The Effect of Correlational Scope on Perceived Causality	20
The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives	20
The Influence of Budgets on Consumer Spending	20
Fairness Perceptions in Demographic Targeting	19
Design-Mediated Morality: The Transformative Potential of Aesthetic Objects	18
The Visual Complexity = Higher Production Cost Lay Belief	18
2023 JCR Awards Announcements	17
Consumers Prefer Products That Work Using Directionally Consistent Causal Chains	17
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype	17
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index	17
Tournaments of Destruction: Consumers Battling for Visibility	17
The Confirmation Nudge: Prompts to Change or Confirm Initial Preferences Steer Consumer Choice	16
The Impact of Green Energy Production on Healthiness Perceptions and Preferences	16
The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence	16
How Sensory Language Shapes Influencer’s Impact	16
Days-of-the-Week Effect in Temporal Judgments	16
When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis	16
Source Memory Is More Accurate for Opinions than for Facts	16
Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands	16
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction	15
Learning to Live with an Unruly Consuming Body	15
Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability	15
The Magnitude Heuristic: Larger Differences Increase Perceived Causality	15
Understanding and Improving Consumer Reactions to Service Bots	14
Correction to: The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	14
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption	14
Distance and Alternative Signals of Status: A Unifying Framework	14
Refund Psychology	14

Painful Prices: The Moral Harm Model of Price Fairness	13
A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed	13
Erratum to: The Pursuit of Meaning and the Preference for Less Expensive Options	13
The Beneficent and Maleficent Effects of Simplification on Retirement Savings	13
How Do Consumers Read and Encode a Price?	12
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking	12
The Effect of Online Cart Composition on Cart Abandonment	12
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias	12
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures	12
A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications	11
Correction to: What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	11
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice	11
The Asymmetry of Gender-Fluid Trends	11
When Is Digital Censorship Permissible? A Conversation Norms Account	11
This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages	11
Intel Inside: The Linguistic Properties of Effective Slogans	10
A Word of Thanks	10
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments	10
Insiders Only: Are Our Ideas about What Makes “Good Theory” Holding Us Back?	10
Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices	10
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	10
Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption	10
More Options for Authors: Expanding the Paper Formats Considered at JCR	10
From Second-Hand to Third-Hand: Reuse and Resale Cycle	10
‘Woman-Owned Business’ Labels Enhance Perceived Competence	10
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile	9
Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession	8
Limiting Accessibility: How Targeting Consumers with Disabilities Constrains Acceptable Prices for Innovations	8
Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth	8
How Political Ideology Shapes Preferences for Observably Inferior Products	8
Better Together: How Clustering Can Attenuate Hedonic Decline	8
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing	8
Bundle Selection and Variety Seeking: The Importance of Combinatorics	8
Divergent Effects of Budgeting for Gifts versus Personal Purchases	8
How Do Consumers React to Production Waste?	8
Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR’s Epistemic Culture	8
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews	8
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility	8
Liquid Consumer Security	7
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	7
Unveiling the Mind of the Machine	7
Beauty as a Goal: Creating Harmony Between Health and Taste	7
Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?	7
An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare	7
Haptic Rewards: How Mobile Vibrations Shape Reward Response and Consumer Choice	7
Consumer-Driven Memorialization	7
Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions	7
Price Partitioning of Socio-Moral Surcharges	7
The Emergence and Evolution of Consumer Language Research	7
Market Work and the Formation of the Omnivorous Consumer Subject	7
How Do Consumers React to Ads That Meddle in Out-Party Primaries?	7
Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes	7
The Effect of Pursuing Self-Regulatory Goals on Variety Seeking	6
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior	6
The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes	6
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?	6
Class Conflict and Spatial Domination in the Neoliberal City	6
Extremeness Aversion and Choice Set Composition: Exposure to Multiple Extreme Options Reduces Extremeness Aversion	6
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers	6
Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences	6
Retraction of: Super Size Me: Product Size as a Signal of Status	6
Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs	5
Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt	5
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness	5
Dysplacement and the Professionalization of the Home	5
Search or Scroll: How Credibility versus Likability Premiums Shape Consumers’ Following Decisions	5
Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs	5
Expression of Concern: Super Size Me: Product Size as a Signal of Status	5
No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting	5
Transnational Market Navigation: Living and Consuming across Borders	5
Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments	5