OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Research is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Call for Nominations: Editor in Chief	123
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	100
Call for Nominations: Editor in Chief	98
Dominance Effects in the Wild	73
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	67
When Language Matters	59
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	51
Race in Consumer Research: Past, Present, and Future	49
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	46
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	45
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	45
A Word of Thanks	41
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	39
What Makes Consumption Experiences Feel Special? A Multimethod Integrative Analysis	39
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	38
A Word of Thanks	37
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	37
Giving Suggestions: Using Quantity Requests to Increase Donations	35
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	35
How Algorithms Constrain Consumer Experience	34
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	34
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	33
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	32
Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	31
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	31

From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	31
Using Cultural Repertoires during Unsettled Times	30
Improving Our Scientific Understanding of Consumer Behavior	29
How Verb Tense Shapes Persuasion	28
Why and How Consumers Perform Online Reviewing Differently	28