OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Research is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Call for Nominations: Editor in Chief	157
Erratum to: Market Work and the Formation of the Omnivorous Consumer Subject	94
Call for Nominations: Editor in Chief	73
Race in Consumer Research: Past, Present, and Future	72
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions	60
When Language Matters	59
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media	57
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective	50
On or Off Track: How (Broken) Streaks Affect Consumer Decisions	50
Dominance Effects in the Wild	41
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice	37
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality	37
Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets	36
What Makes Consumption Experiences Feel Special? A Multi-Method Integrative Analysis	35
Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects	35
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings	35
A Word of Thanks	35
A Word of Thanks	34
How Algorithms Constrain Consumer Experience	33
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions	31
Giving Suggestions: Using Quantity Requests to Increase Donations	31
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste	31
People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research	29
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties	29
When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences	29

Correction to: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth	28
Improving Our Scientific Understanding of Consumer Behavior	27
Using Cultural Repertoires during Unsettled Times	27
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)	27
Why and How Consumers Perform Online Reviewing Differently	27
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants	27