Journal of Consumer Research

Papers
(The H4-Index of Journal of Consumer Research is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research: A Curation and Research Agenda89
Consumer Minimalism84
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui62
Language and Consumer Dishonesty: A Self-Diagnosticity Theory61
Audio Mining: The Role of Vocal Tone in Persuasion48
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims42
Understanding and Improving Consumer Reactions to Service Bots39
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market39
Consumption Ideology37
Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices34
The Regeneration of Consumer Movement Solidarity33
Creating Responsible Subjects: The Role of Mediated Affective Encounters33
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness32
Status Pivoting30
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work29
What Makes Content Engaging? How Emotional Dynamics Shape Success28
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures28
Almost Equal: Consumption under Fragmented Stigma27
How Resource Scarcity Influences the Preference for Counterhedonic Consumption27
Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach26
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing24
It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior24
Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms24
Beliefs about Whether Spending Implies Wealth23
Practice Diffusion23
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships23
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration23
How Sensory Language Shapes Influencer’s Impact23
0.090435028076172