Journal of the Academy of Marketing Science

Papers
(The TQCC of Journal of the Academy of Marketing Science is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-02-01 to 2024-02-01.)
ArticleCitations
A strategic framework for artificial intelligence in marketing303
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI278
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda211
Customer engagement in social media: a framework and meta-analysis184
Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing122
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial111
Online influencer marketing106
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making72
The biasing effect of common method variance: some clarifications71
How and when do big data investments pay off? The role of marketing affordances and service innovation68
Pandemics and marketing: insights, impacts, and research opportunities67
Revisiting Gaussian copulas to handle endogenous regressors62
Digital technologies: tensions in privacy and data59
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions59
The importance of behavioral outcomes58
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity55
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation50
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience45
Digital business capability: its impact on firm and customer performance44
An emerging theory of loyalty program dynamics40
The future of buyer–seller interactions: a conceptual framework and research agenda40
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory40
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions40
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance40
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment40
Reimagining marketing strategy: driving the debate on grand challenges39
Marketing research on Mobile apps: past, present and future39
How does consumer engagement evolve when brands post across multiple social media?39
Social interactions in the metaverse: Framework, initial evidence, and research roadmap37
Upper echelons research in marketing35
Emergence in marketing: an institutional and ecosystem framework33
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them32
The interplay between business and personal trust on relationship performance in conditions of market turbulence29
Buyer–supplier relationship dynamics: a systematic review29
Behaviorally targeted location-based mobile marketing28
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions27
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing27
The dynamic nature of marketing constructs27
How consumer digital signals are reshaping the customer journey27
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features27
Consumer resource integration and service innovation in social commerce: the role of social media influencers27
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling26
Consumer dynamics: theories, methods, and emerging directions26
More than money: establishing the importance of a sense of purpose for salespeople26
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences26
Pay attention, please! Person brand building in organized online attention economies24
The value relevance of digital marketing capabilities to firm performance23
Knowledge structure in product- and brand origin–related research23
A theory of multiformat communication: mechanisms, dynamics, and strategies23
Guest Editorial: Responsible Research in Marketing22
Designing satisfying service encounters: website versus store touchpoints22
Robots do not judge: service robots can alleviate embarrassment in service encounters22
Sales enablement: conceptualizing and developing a dynamic capability21
Customer inertia marketing21
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos20
Marketing experience of CEOs and corporate social performance19
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior19
Consumer arrogance and word-of-mouth18
Artificial intelligence focus and firm performance18
When drivers become inhibitors of organic consumption: the need for a multistage view18
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms18
The effect of implementing chatbot customer service on stock returns: an event study analysis18
The value of context-specific studies for marketing17
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory17
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding17
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market16
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing16
How artificiality and intelligence affect voice assistant evaluations16
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods16
Augmented reality-delivered product information at the point of sale: when information controllability backfires16
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