Journal of the Academy of Marketing Science

(The TQCC of Journal of the Academy of Marketing Science is 57. The table below lists those papers that are above that threshold based on CrossRef citation counts. The publications cover those that have been published in the past four years, i.e., from 2019-03-01 to 2023-03-01.)
How artificial intelligence will change the future of marketing467
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM387
The future of social media in marketing385
Explainable AI: from black box to glass box279
Customer engagement in service185
Online relationship marketing158
The future of in-store technology154
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis147
The future of technology and marketing: a multidisciplinary perspective133
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects129
The effects of scarcity on consumer decision journeys125
Impulse buying: a meta-analytic review117
Effective customer journey design: consumers’ conception, measurement, and consequences116
Capabilities for market-shaping: triggering and facilitating increased value creation116
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation108
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights105
Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage105
The consumer production journey: marketing to consumers as co-producers in the sharing economy102
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales101
Personalized mobile marketing strategies85
Research in marketing strategy82
Endogeneity and marketing strategy research: an overview77
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias75
Sponsorship-linked marketing: research surpluses and shortages64
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing63
Consumer journeys: developing consumer-based strategy62
In pursuit of an effective B2B digital marketing strategy in an emerging market59
How legacy firms can embrace the digital ecosystem via digital customer orientation59
Customer satisfaction and firm performance: insights from over a quarter century of empirical research57