OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	336
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	326
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies	193
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	175
Mindful consumption: Its conception, measurement, and implications	171
Uncertainty marketing tactics: An overview and a unifying framework	121
Brand warmth elicits feedback, not complaints	117
Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival	100
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	89
Hideous but worth it: Distinctive ugliness as a signal of luxury	89
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	78
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	78
Bibliometric reviews—some guidelines	75
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	73
Multichannel discount spillover in B2B markets	72
The attenuation effects of time and “sensemaking” surveys on customer revenge	72
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	67
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	65
The future of digital technologies in marketing: A conceptual framework and an overview	65
How universities can use social media for student acquisition	59
Customer experience orientation: Conceptual model, propositions, and research directions	57
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors	53
Examining post-purchase consumer responses to product automation	52
Correction: How within-person research can extend marketing knowledge	51
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	51

Introducing the ARTS framework: A tool for constructive re-inquiry	45
Cooperation: An enduring theory of relationship marketing	43
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	41
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	40
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	40
To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms	39
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	38
Revitalizing educational institutions through customer focus	37
How can businesses enhance customer resistance to brand switching?	36
A taxonomy of marketing organizations	35
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	35
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	35
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	35
The impact of analyst stock recommendations on firms’ relative exploration orientation	33
Shifting focus in the fight against core environmental challenges	31
When and how simplified nutrition labels improve fast-food choices	30
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	30
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	29
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	27
Marketing capability and the turnaround of financially distressed firms	26
On the strategic use of product scarcity in marketing	26
Beyond buying: Extending the concept of acquisition in consumption	26
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	26
Expressions of customer rumination in online posts and firm responses	25
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	25
Utilizing managerial beliefs for set identification of price elasticities of demand	25
Influencer marketing effectiveness: A meta-analytic review	24
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	24
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	24
Generative AI in innovation and marketing processes: A roadmap of research opportunities	24
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	23
The bad-influencer effect: Indulgence undermines social connection	22
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	22
Strategies in the silver economy: A framework and a research agenda	21
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	21
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	20
What’s not to like? Negations in brand messages increase consumer engagement	20
How artificiality and intelligence affect voice assistant evaluations	20
Price incentives and channel cooperation	20
Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey	20
Standards for scale development in marketing: Elevating the role of theory	20
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	19
The time-varying effects of rhetorical signals in crowdfunding campaigns	19
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	18
Possessions and the extended and incorporated self	18
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	17
Direct and spillover promotional effects on drug prescriptions: Comparing differential physician- vs. patient-focused promotional effects	17