OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 57. The table below lists those papers that are above that threshold based on CrossRef citation counts. The publications cover those that have been published in the past four years, i.e., from 2019-03-01 to 2023-03-01.)

Article	Citations
How artificial intelligence will change the future of marketing	467
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM	387
The future of social media in marketing	385
Explainable AI: from black box to glass box	279
Customer engagement in service	185
Online relationship marketing	158
The future of in-store technology	154
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis	147
The future of technology and marketing: a multidisciplinary perspective	133
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects	129
The effects of scarcity on consumer decision journeys	125
Impulse buying: a meta-analytic review	117
Effective customer journey design: consumers’ conception, measurement, and consequences	116
Capabilities for market-shaping: triggering and facilitating increased value creation	116
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation	108
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights	105
Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage	105
The consumer production journey: marketing to consumers as co-producers in the sharing economy	102
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales	101
Personalized mobile marketing strategies	85
Research in marketing strategy	82
Endogeneity and marketing strategy research: an overview	77
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias	75
Sponsorship-linked marketing: research surpluses and shortages	64
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing	63
Consumer journeys: developing consumer-based strategy	62
In pursuit of an effective B2B digital marketing strategy in an emerging market	59
How legacy firms can embrace the digital ecosystem via digital customer orientation	59
Customer satisfaction and firm performance: insights from over a quarter century of empirical research	57