OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
A strategic framework for artificial intelligence in marketing	498
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI	421
Online influencer marketing	198
Digital technologies: tensions in privacy and data	151
The biasing effect of common method variance: some clarifications	116
Social interactions in the metaverse: Framework, initial evidence, and research roadmap	108
Revisiting Gaussian copulas to handle endogenous regressors	105
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making	102
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience	97
Pandemics and marketing: insights, impacts, and research opportunities	85
Digital business capability: its impact on firm and customer performance	83
The importance of behavioral outcomes	70
Marketing research on Mobile apps: past, present and future	70
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation	65
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	63
Emergence in marketing: an institutional and ecosystem framework	62
The future of buyer–seller interactions: a conceptual framework and research agenda	62
Robots do not judge: service robots can alleviate embarrassment in service encounters	61
Reimagining marketing strategy: driving the debate on grand challenges	59
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance	57
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory	50
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	48
Consumer resource integration and service innovation in social commerce: the role of social media influencers	48
How does consumer engagement evolve when brands post across multiple social media?	46
The value relevance of digital marketing capabilities to firm performance	44

How consumer digital signals are reshaping the customer journey	42
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences	41
The dynamic nature of marketing constructs	39
Artificial intelligence focus and firm performance	38
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them	37
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	37
Behaviorally targeted location-based mobile marketing	36
A theory of multiformat communication: mechanisms, dynamics, and strategies	35
The effect of implementing chatbot customer service on stock returns: an event study analysis	34
More than money: establishing the importance of a sense of purpose for salespeople	33
AI increases unethical consumer behavior due to reduced anticipatory guilt	33
Knowledge structure in product- and brand origin–related research	31
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling	30
How artificiality and intelligence affect voice assistant evaluations	30
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	30
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies	29
Guest Editorial: Responsible Research in Marketing	29
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms	28
The future of digital technologies in marketing: A conceptual framework and an overview	27
The value of context-specific studies for marketing	27
Designing satisfying service encounters: website versus store touchpoints	26
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding	26
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	25
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market	25
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos	25
Moving the stakeholder journey forward	24
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis	23
Augmented reality-delivered product information at the point of sale: when information controllability backfires	23
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing	22
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	22
When drivers become inhibitors of organic consumption: the need for a multistage view	22
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods	22
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis	22
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity	21
Marketing experience of CEOs and corporate social performance	21
Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes	21
Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention	20
No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects	20
A model of online shopping cart abandonment: evidence from e-tail clickstream data	20
Self-oriented competitiveness in salespeople: sales management implications	19
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	19
Brand actions and financial consequences: a review of key findings and directions for future research	17
Retail service innovations and their impact on retailer shareholder value: evidence from an event study	16
Brand-generated social media content and its differential impact on loyalty program members	16
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols	15
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	15
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use	15
The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences	15
Information search behavior at the post-purchase stage of the customer journey	15
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands	14

Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance	14
Online reviews generated through product testing: can more favorable reviews be enticed with free products?	14