OOIR: Observatory of International Research

Papers

(The TQCC of Journal of the Academy of Marketing Science is 18. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Uncertainty marketing tactics: An overview and a unifying framework	325
Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival	318
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	188
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	170
The opportunities and costs of highly involved organizational buyers	164
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies	119
Brand warmth elicits feedback, not complaints	104
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	95
Hideous but worth it: Distinctive ugliness as a signal of luxury	86
Mindful consumption: Its conception, measurement, and implications	81
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	76
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	76
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	73
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	72
The attenuation effects of time and “sensemaking” surveys on customer revenge	69
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	68
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	63
Multichannel discount spillover in B2B markets	62
Bibliometric reviews—some guidelines	60
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	56
The future of digital technologies in marketing: A conceptual framework and an overview	55
How universities can use social media for student acquisition	49
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	47
The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors	47
Customer experience orientation: Conceptual model, propositions, and research directions	47

Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	42
Examining post-purchase consumer responses to product automation	41
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	41
To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms	39
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	39
Correction: How within-person research can extend marketing knowledge	39
Introducing the ARTS framework: A tool for constructive re-inquiry	36
Cooperation: An enduring theory of relationship marketing	35
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	35
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	35
Shifting focus in the fight against core environmental challenges	34
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	33
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	33
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	32
When and how simplified nutrition labels improve fast-food choices	32
The impact of analyst stock recommendations on firms’ relative exploration orientation	32
Revitalizing educational institutions through customer focus	31
Beyond buying: Extending the concept of acquisition in consumption	31
Marketing capability and the turnaround of financially distressed firms	29
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	29
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	29
A taxonomy of marketing organizations	28
How can businesses enhance customer resistance to brand switching?	28
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	26
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	25
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	25
On the strategic use of product scarcity in marketing	24
Influencer marketing effectiveness: A meta-analytic review	24
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	23
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	23
Expressions of customer rumination in online posts and firm responses	23
Utilizing managerial beliefs for set identification of price elasticities of demand	23
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	23
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	23
Generative AI in innovation and marketing processes: A roadmap of research opportunities	23
The bad-influencer effect: Indulgence undermines social connection	22
Price incentives and channel cooperation	21
Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey	21
What’s not to like? Negations in brand messages increase consumer engagement	21
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	21
How artificiality and intelligence affect voice assistant evaluations	20
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	20
Direct and spillover promotional effects on drug prescriptions: Comparing differential physician- vs. patient-focused promotional effects	20
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	19
Possessions and the extended and incorporated self	19
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	18
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	18
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	18
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	18