Journal of the Academy of Marketing Science

Article	Citations
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	277
The opportunities and costs of highly involved organizational buyers	233
Brand warmth elicits feedback, not complaints	211
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	166
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	142
Mindful consumption: Its conception, measurement, and implications	116
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	107
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	105
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	104
Hideous but worth it: Distinctive ugliness as a signal of luxury	99
Marketing research on Mobile apps: past, present and future	95
Uncertainty marketing tactics: An overview and a unifying framework	80
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	79
A brand (new) experience: art, aesthetics, and sensory effects	78
When drivers become inhibitors of organic consumption: the need for a multistage view	78
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	76
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	76
Bibliometric reviews—some guidelines	70
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	68
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	67
Multichannel discount spillover in B2B markets	62
The attenuation effects of time and “sensemaking” surveys on customer revenge	59
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	58
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	57
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	56

The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	55
The future of digital technologies in marketing: A conceptual framework and an overview	48
A model of online shopping cart abandonment: evidence from e-tail clickstream data	48
Digital technologies: tensions in privacy and data	47
Customer experience orientation: Conceptual model, propositions, and research directions	45
Examining post-purchase consumer responses to product automation	44
Did clickbait crack the code on virality?	41
Pandemics and marketing: insights, impacts, and research opportunities	39
Contained: why it’s better to display some products without a package	39
Correction to: Contained: Why it’s better to display some products without a package	38
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	38
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	38
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	37
Correction: How within-person research can extend marketing knowledge	36
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods	35
Introducing the ARTS framework: A tool for constructive re-inquiry	35
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	32
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	32
The effect of incentive structure on referral: the determining role of self-construal	31
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	30
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity	29
Behaviorally targeted location-based mobile marketing	29
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods	27
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	26
Marketing capability and the turnaround of financially distressed firms	26
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	24
The impact of analyst stock recommendations on firms’ relative exploration orientation	24
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	23
A taxonomy of marketing organizations	23
Revitalizing educational institutions through customer focus	23
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	22
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	22
Shifting focus in the fight against core environmental challenges	22
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	22
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	21
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	21
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	21
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	20
On the strategic use of product scarcity in marketing	17
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	17
Utilizing managerial beliefs for set identification of price elasticities of demand	17
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	16
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	16
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	15
Expressions of customer rumination in online posts and firm responses	15
Generative AI in innovation and marketing processes: A roadmap of research opportunities	14
Digital business capability: its impact on firm and customer performance	14
Influencer marketing effectiveness: A meta-analytic review	14
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	14
The effect of implementing chatbot customer service on stock returns: an event study analysis	13

Guest Editorial: Responsible Research in Marketing	13
How artificiality and intelligence affect voice assistant evaluations	13
What’s not to like? Negations in brand messages increase consumer engagement	13
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	13
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	13
Robots do not judge: service robots can alleviate embarrassment in service encounters	13
The bad-influencer effect: Indulgence undermines social connection	13
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	13
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	13
Network centrality and firm performance: A meta-analysis	12
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	12
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	12
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	12
Hey, Alexa! What attributes of Skills affect firm value?	12
The time-varying effects of rhetorical signals in crowdfunding campaigns	12
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	12
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services	11
From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing	11
Self-oriented competitiveness in salespeople: sales management implications	11
The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises	11
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective	11
Do consumers benefit from national-brand listings by hard discounters?	11
Engagement in platform markets: A (video) game changer?	10
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing	10
Activating the sustainable consumer:The role of customer involvement in corporate sustainability	10
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies	10
Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing	10
Exclusivity strategies for digital products across digital and physical markets	10
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market	10
(Un)intended spillovers of green government policies: The case of plastic regulations	10
The effect of customer asset strategies on acquisition performance in business-to-government markets	10
Moving the stakeholder journey forward	10
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?	10
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics	9
Empowering GenAI stakeholders	9
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice	9
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance	8
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	8
The impact of corporate social irresponsibility on prosocial consumer behavior	8
Information search behavior at the post-purchase stage of the customer journey	8
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters	8
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity	8
AI increases unethical consumer behavior due to reduced anticipatory guilt	8
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations	8
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective	8
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	8
Inside sales structures and firm performance	8
Delivering affordable clean energy to consumers	8
Purpose orientation: An emerging theory transforming business for a better world	8
Defining, and understanding commitment to, activity streaks	8
Silently killing your panelists one email at a time: The true cost of email solicitations	8
Product recall effectiveness and consumers’ participation in corrective actions	7
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth	7
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry	7
Revisiting Gaussian copulas to handle endogenous regressors	7
Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies	7
Stay or leave? How corporate responses to economic sanctions shape consumer reactions	7
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry	7
Weathering the crash: Do customer-company relationships pay off during economic crises?	7
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions	7
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	7
Platform cooperatives in the sharing economy: How market challengers bring change from the margins	6
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation	6
Quest for insights: Leveraging data from the video game ecosystem in marketing	6
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing	6
Search modality effects: merely changing product search modality alters purchase intentions	6
Personalized email marketing in loyalty programs: The role of multidimensional construal levels	6
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations	6
A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda	6
How an ethos of repair shapes material sustainability in services	6
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics	6
Unintended consequences of in-store technology for frontline employees: An empirics-first approach	6
The future of buyer–seller interactions: a conceptual framework and research agenda	6
The design of B2B customer references: A signaling theory perspective	6
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry	6
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades	6
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience	5
Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India	5
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?	5
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence	5

Augmented reality-delivered product information at the point of sale: when information controllability backfires	5
Effects of advertising and R&D on spillovers from a rival’s bankruptcy	5
How does consumer engagement evolve when brands post across multiple social media?	5
Reimagining marketing strategy: driving the debate on grand challenges	5
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities	5
Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities	5
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	5
Emergence in marketing: an institutional and ecosystem framework	5
Hijacked, blindfolded, and handcuffed: Navigating the turbulent consumer journey for mental illness treatment services	5
Co-creating educational consumer journeys: A sensemaking perspective	5
Consumer resource integration and service innovation in social commerce: the role of social media influencers	5
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation	5
How could anyone forget Harold W. Berkman?	5
Salient knowledge that others are also evaluating reduces judgment extremity	5
Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory	5
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use	5
How within-person research can extend marketing knowledge	5