Journal of the Academy of Marketing Science

Article	Citations
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	359
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	337
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	274
Mindful consumption: Its conception, measurement, and implications	255
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	167
The opportunities and costs of highly involved organizational buyers	156
Brand warmth elicits feedback, not complaints	131
Hideous but worth it: Distinctive ugliness as a signal of luxury	120
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies	117
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	112
Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival	111
Uncertainty marketing tactics: An overview and a unifying framework	107
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	93
A brand (new) experience: art, aesthetics, and sensory effects	91
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	85
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	83
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	83
Multichannel discount spillover in B2B markets	70
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	69
The attenuation effects of time and “sensemaking” surveys on customer revenge	66
Bibliometric reviews—some guidelines	65
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	60
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	59
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	59
Customer experience orientation: Conceptual model, propositions, and research directions	57

A model of online shopping cart abandonment: evidence from e-tail clickstream data	53
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	52
The future of digital technologies in marketing: A conceptual framework and an overview	50
Digital technologies: tensions in privacy and data	49
Examining post-purchase consumer responses to product automation	46
Did clickbait crack the code on virality?	43
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	41
Correction to: Contained: Why it’s better to display some products without a package	39
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	39
Correction: How within-person research can extend marketing knowledge	38
Introducing the ARTS framework: A tool for constructive re-inquiry	37
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	36
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	36
The effect of incentive structure on referral: the determining role of self-construal	36
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing	36
Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach	35
To quote or not to quote: The effect of direct-speech appeals on donation in charity crowdfunding platforms	33
Revitalizing educational institutions through customer focus	32
Beyond buying: Extending the concept of acquisition in consumption	32
Shifting focus in the fight against core environmental challenges	31
How can businesses enhance customer resistance to brand switching?	31
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	29
Marketing capability and the turnaround of financially distressed firms	29
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	27
A taxonomy of marketing organizations	26
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	26
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	26
The impact of analyst stock recommendations on firms’ relative exploration orientation	26
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	26
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	26
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	25
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	24
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	24
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	24
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	24
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	22
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	22
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	21
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	21
Utilizing managerial beliefs for set identification of price elasticities of demand	21
On the strategic use of product scarcity in marketing	21
Influencer marketing effectiveness: A meta-analytic review	20
Expressions of customer rumination in online posts and firm responses	20
Generative AI in innovation and marketing processes: A roadmap of research opportunities	18
The effect of implementing chatbot customer service on stock returns: an event study analysis	18
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	17
Robots do not judge: service robots can alleviate embarrassment in service encounters	17
The bad-influencer effect: Indulgence undermines social connection	17
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	17
How artificiality and intelligence affect voice assistant evaluations	17

What’s not to like? Negations in brand messages increase consumer engagement	17
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	17
Hey, Alexa! What attributes of Skills affect firm value?	16
Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior	16
Direct and spillover promotional effects on drug prescriptions: Comparing differential physician- vs. patient-focused promotional effects	16
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	16
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market	16
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	16
(Un)intended spillovers of green government policies: The case of plastic regulations	15
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies	15
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	15
Network centrality and firm performance: A meta-analysis	15
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective	15
Do consumers benefit from national-brand listings by hard discounters?	15
The time-varying effects of rhetorical signals in crowdfunding campaigns	15
From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing	15
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services	15
The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises	15
Engagement in platform markets: A (video) game changer?	14
Understanding consumers’ online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach	13
The effect of customer asset strategies on acquisition performance in business-to-government markets	13
Exclusivity strategies for digital products across digital and physical markets	13
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?	13
Activating the sustainable consumer:The role of customer involvement in corporate sustainability	13
Moving the stakeholder journey forward	13
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	12
Empowering GenAI stakeholders	12
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing	12
The impact of corporate social irresponsibility on prosocial consumer behavior	12
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market	12
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity	12
Inside sales structures and firm performance	12
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics	12
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice	12
The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance	11
Information search behavior at the post-purchase stage of the customer journey	11
Purpose orientation: An emerging theory transforming business for a better world	11
Silently killing your panelists one email at a time: The true cost of email solicitations	11
AI increases unethical consumer behavior due to reduced anticipatory guilt	11
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	11
Delivering affordable clean energy to consumers	11
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	10
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry	10
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective	10
Product recall effectiveness and consumers’ participation in corrective actions	10
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters	10
Defining, and understanding commitment to, activity streaks	10
Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies	10
Weathering the crash: Do customer-company relationships pay off during economic crises?	10
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations	10
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth	9
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry	9
How an ethos of repair shapes material sustainability in services	9
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing	9
A multiple-stakeholder view of open and user innovation: Systematic review and future research agenda	9
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics	9
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions	9
Stay or leave? How corporate responses to economic sanctions shape consumer reactions	9
Quest for insights: Leveraging data from the video game ecosystem in marketing	9
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry	9
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations	9
Consumer resource integration and service innovation in social commerce: the role of social media influencers	8
Platform cooperatives in the sharing economy: How market challengers bring change from the margins	8
Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India	8
The design of B2B customer references: A signaling theory perspective	8
Unintended consequences of in-store technology for frontline employees: An empirics-first approach	8
Personalized email marketing in loyalty programs: The role of multidimensional construal levels	8
Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities	8
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades	8
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation	8
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience	8
They’re not my people: When inclusive marketing backfires	8
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation	7
Effects of advertising and R&D on spillovers from a rival’s bankruptcy	7
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	7
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor	7
Co-creating educational consumer journeys: A sensemaking perspective	7
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities	7
Augmented reality-delivered product information at the point of sale: when information controllability backfires	7
Posture as information: Streamer postures and the purchase of micro and small enterprise resellers in livestreaming	7

Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research	7
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?	7
How within-person research can extend marketing knowledge	7
Hijacked, blindfolded, and handcuffed: Navigating the turbulent consumer journey for mental illness treatment services	7
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence	7
Emergence in marketing: an institutional and ecosystem framework	7