Journal of the Academy of Marketing Science

(The median citation count of Journal of the Academy of Marketing Science is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
A strategic framework for artificial intelligence in marketing341
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI316
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda238
Customer engagement in social media: a framework and meta-analysis191
Online influencer marketing127
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial119
The biasing effect of common method variance: some clarifications82
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making80
Digital technologies: tensions in privacy and data79
How and when do big data investments pay off? The role of marketing affordances and service innovation77
Revisiting Gaussian copulas to handle endogenous regressors69
Pandemics and marketing: insights, impacts, and research opportunities69
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions62
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity60
The importance of behavioral outcomes59
Social interactions in the metaverse: Framework, initial evidence, and research roadmap57
Digital business capability: its impact on firm and customer performance55
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience52
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation51
The future of buyer–seller interactions: a conceptual framework and research agenda48
Marketing research on Mobile apps: past, present and future47
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment45
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance44
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory43
Reimagining marketing strategy: driving the debate on grand challenges42
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions42
Emergence in marketing: an institutional and ecosystem framework40
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing39
How does consumer engagement evolve when brands post across multiple social media?39
Upper echelons research in marketing39
Robots do not judge: service robots can alleviate embarrassment in service encounters35
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them33
Consumer resource integration and service innovation in social commerce: the role of social media influencers32
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences32
Behaviorally targeted location-based mobile marketing32
The dynamic nature of marketing constructs31
The interplay between business and personal trust on relationship performance in conditions of market turbulence30
Buyer–supplier relationship dynamics: a systematic review30
How consumer digital signals are reshaping the customer journey30
More than money: establishing the importance of a sense of purpose for salespeople30
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features30
The value relevance of digital marketing capabilities to firm performance29
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions28
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling27
A theory of multiformat communication: mechanisms, dynamics, and strategies27
Knowledge structure in product- and brand origin–related research26
Customer inertia marketing25
Pay attention, please! Person brand building in organized online attention economies25
Designing satisfying service encounters: website versus store touchpoints24
Artificial intelligence focus and firm performance24
Sales enablement: conceptualizing and developing a dynamic capability23
Guest Editorial: Responsible Research in Marketing23
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding22
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos21
The effect of implementing chatbot customer service on stock returns: an event study analysis20
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms20
Marketing experience of CEOs and corporate social performance20
Consumer arrogance and word-of-mouth19
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing19
How artificiality and intelligence affect voice assistant evaluations19
When drivers become inhibitors of organic consumption: the need for a multistage view19
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory18
The value of context-specific studies for marketing18
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market18
Self-oriented competitiveness in salespeople: sales management implications17
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis17
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods17
No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects16
Augmented reality-delivered product information at the point of sale: when information controllability backfires16
The future of digital technologies in marketing: A conceptual framework and an overview16
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity15
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing14
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies14
Moving the stakeholder journey forward13
AI increases unethical consumer behavior due to reduced anticipatory guilt13
Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes13
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis13
Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention13
Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships12
We can fix this! Donor activism for nonprofit supply generation12
Retail service innovations and their impact on retailer shareholder value: evidence from an event study12
Digital selling: organizational and managerial influences for frontline readiness and effectiveness12
A model of online shopping cart abandonment: evidence from e-tail clickstream data12
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use12
Brand relevance and the effects of product proliferation across product categories11
Brand-generated social media content and its differential impact on loyalty program members11
Brand actions and financial consequences: a review of key findings and directions for future research11
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying11
Conflict and performance in channels: a meta-analysis11
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms10
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands10
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols10
Customer-focused voice and rule-breaking in the frontlines10
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products10
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices9
The effect of disease anthropomorphism on compliance with health recommendations9
Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson8
Hey, Alexa! What attributes of Skills affect firm value?8
Information search behavior at the post-purchase stage of the customer journey8
Customer-oriented salespeople’s value creation and claiming in price negotiations8
Online reviews generated through product testing: can more favorable reviews be enticed with free products?8
On salesperson judgment and decision making7
Consumer authenticity seeking: conceptualization, measurement, and contingent effects7
Relating entertainment features in screenplays to movie performance: an empirical investigation7
A brand (new) experience: art, aesthetics, and sensory effects7
Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services7
Contained: why it’s better to display some products without a package7
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years7
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities7
Perceived financial constraints and normative influence: discretionary purchase decisions across cultures6
Synergistic and cannibalization effects in a partnership loyalty program6
Family responses to resource scarcity6
How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses6
Search modality effects: merely changing product search modality alters purchase intentions6
Critics’ conformity to consumers in movie evaluation6
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation6
The Effect of Air Pollution on Food Preferences6
From tablet to table: How augmented reality influences food desirability6
Possessive brand names in brand preferences and choice: the role of inferred control5
The effect of incentive structure on referral: the determining role of self-construal5
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations5
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry5
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions5
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand5
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?5
From franchisee experience to customer experience: their effects on franchisee performance5
Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions5
The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences5
Space between products on display: the impact of interspace on consumer estimation of product size5
Online program engagement and audience size during television ads5
Governance implications of modularity in sourcing relationships5
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time5
What’s not to like? Negations in brand messages increase consumer engagement5
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program4
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis4
To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions4
The effect of financial scarcity on discretionary spending, borrowing, and investing4
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry4
Dynamic and global drivers of salesperson effectiveness4
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance4
The effect of positive anticipatory utility on product pre‑order evaluations and choices4
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores4
How does ambivalence affect young consumers’ response to risky products?4
Narrative curation and stewardship in contested marketspaces4
A theory of sales system shocks4
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective4
Reviewers as developmental coaches4
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective4
The Journal of the Academy of Marketing Science at 50: A historical analysis4
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis4
Brand loyalty in the face of stockouts4