Journal of the Academy of Marketing Science

Article	Citations
Revitalizing educational institutions through customer focus	215
The food production–consumption chain: Fighting food insecurity, loss, and waste with technology	163
Shifting focus in the fight against core environmental challenges	141
A taxonomy of marketing organizations	111
AI increases unethical consumer behavior due to reduced anticipatory guilt	105
Mindful consumption: Its conception, measurement, and implications	88
The impact of scarcity cues on purchase likelihood of art-infused products	84
Effects of sampling healthy versus unhealthy foods on subsequent food purchases	83
Marketing capability and the turnaround of financially distressed firms	81
To boldly go…	71
Brand warmth elicits feedback, not complaints	70
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics	65
Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content	62
Effects of advertising and R&D on spillovers from a rival’s bankruptcy	62
How does consumer engagement evolve when brands post across multiple social media?	60
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	52
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa	51
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands	49
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market	48
(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms	48
How attributions of coproduction motives shape customer relationships over time	46
Family responses to resource scarcity	45
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis	42
The impact of corporate social irresponsibility on prosocial consumer behavior	41
Turning the wheels of engagement: Evidence from entertainment live streaming	37

How do firms value sales career paths?	34
The effect of disease anthropomorphism on compliance with health recommendations	34
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	33
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods	33
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity	31
Dynamic interplays between online reviews and marketing promotions	30
Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry	30
Co-creating educational consumer journeys: A sensemaking perspective	30
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	29
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	29
The opportunities and costs of highly involved organizational buyers	28
Hideous but worth it: Distinctive ugliness as a signal of luxury	27
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	26
The value of context-specific studies for marketing	26
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice	25
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	25
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	24
Online reviews generated through product testing: can more favorable reviews be enticed with free products?	23
Augmented reality-delivered product information at the point of sale: when information controllability backfires	23
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis	22
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	22
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	22
From tablet to table: How augmented reality influences food desirability	22
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	21
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance	21
Marketing research on Mobile apps: past, present and future	21
The impact of analyst stock recommendations on firms’ relative exploration orientation	20
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	19
How within-person research can extend marketing knowledge	19
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	19
Uncertainty marketing tactics: An overview and a unifying framework	19
Breaking bad news: How frontline employees cope with bad news disclosure to customers	18
Information search behavior at the post-purchase stage of the customer journey	17
A structural model of purchases, returns, and return-based targeting strategies	16
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations	15
Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content	15
What brand do I use for my new product? The impact of new product branding decisions on firm value	15
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective	15
Expressions of customer rumination in online posts and firm responses	14
Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes	14
Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions	14
Emergence in marketing: an institutional and ecosystem framework	13
The effect of implementing chatbot customer service on stock returns: an event study analysis	13
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	12
Influencer marketing effectiveness: A meta-analytic review	12
Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings	12
Defining, and understanding commitment to, activity streaks	11
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor	11
Diversity representation in advertising	11
When the road is rocky: Investigating the role of vulnerability in consumer journeys	10

Silently killing your panelists one email at a time: The true cost of email solicitations	10
On the strategic use of product scarcity in marketing	10
Critics’ conformity to consumers in movie evaluation	10
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions	10
Purpose orientation: An emerging theory transforming business for a better world	10
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program	9
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	9
Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters	9
Consumer preference for pay-per-use service tariffs: the roles of mental accounting	9
When drivers become inhibitors of organic consumption: the need for a multistage view	9
Generative AI in innovation and marketing processes: A roadmap of research opportunities	9
The effect of positive anticipatory utility on product pre‑order evaluations and choices	9
Brand transgressions: How, when, and why home country bias backfires	9
Corporate sustainability research in marketing: Mapping progress and broadening our perspective	9
Delivering affordable clean energy to consumers	8
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data	8
The value relevance of digital marketing capabilities to firm performance	8
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use	8
The greenguard effect: When and why consumers react less negatively following green product failures	8
Access-based customer journeys	8
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	8
Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research	8
A brand (new) experience: art, aesthetics, and sensory effects	8
Digital business capability: its impact on firm and customer performance	8
Designing satisfying service encounters: website versus store touchpoints	7
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	7
Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory	7
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding	7
Correction: Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy	7
Influencer marketing unlocked: Understanding the value chains driving the creator economy	7
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols	7
Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time	7
Correction: Introducing the ARTS framework: A tool for constructive re-inquiry	7
Building effective inside-outside sales rep dyads: A collaboration perspective	6
The Effect of Air Pollution on Food Preferences	6
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry	6
Dynamic and global drivers of salesperson effectiveness	6
Guest Editorial: Responsible Research in Marketing	6
The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude	6
How artificiality and intelligence affect voice assistant evaluations	6
The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences	6
Addressing the greatest global challenges (UN SDGs) with a marketing lens	6
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos	6
Research on sales and ethics: Mapping the past and charting the future	6
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort	6
Brand loyalty in the face of stockouts	6
The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value	5
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance	5
Narrative curation and stewardship in contested marketspaces	5
Revisiting Gaussian copulas to handle endogenous regressors	5
The ubiquity of scarcity	5
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth	5
Bibliometric reviews—some guidelines	5
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image	5
What’s not to like? Negations in brand messages increase consumer engagement	5
Multichannel discount spillover in B2B markets	5
One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing	5
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry	5
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation	4
The show must go on: The role of contract frames in safeguarding relationship continuity	4
The bad-influencer effect: Indulgence undermines social connection	4
Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation	4
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	4
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis	4
The attenuation effects of time and “sensemaking” surveys on customer revenge	4
Unpacking when and how customer involvement as co-developer affects supplier new product performance	4
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	4
Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	4
A theory of sales system shocks	4
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms	4
When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products	4
Weathering the crash: Do customer-company relationships pay off during economic crises?	4
In pursuit of actionable research implications	4
Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes	4
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	4
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis	4
CEO narcissism, brand acquisition and disposal, and stock returns	4
Product recall effectiveness and consumers’ participation in corrective actions	4
A model of online shopping cart abandonment: evidence from e-tail clickstream data	3
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	3

How does ambivalence affect young consumers’ response to risky products?	3
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	3
The future of digital technologies in marketing: A conceptual framework and an overview	3
Customer behavior across competitive loyalty programs	3
Correction: Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance	3
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time	3
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry	3
Collect them all! Increasing product category cross-selling using the incompleteness effect	3
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades	3
Robots do not judge: service robots can alleviate embarrassment in service encounters	3
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	3
Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance	3
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers	3
Get the picture? Using visuals to represent theory	3