Journal of the Academy of Marketing Science

Article	Citations
A strategic framework for artificial intelligence in marketing	498
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI	421
Online influencer marketing	198
Digital technologies: tensions in privacy and data	151
The biasing effect of common method variance: some clarifications	116
Social interactions in the metaverse: Framework, initial evidence, and research roadmap	108
Revisiting Gaussian copulas to handle endogenous regressors	105
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making	102
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience	97
Pandemics and marketing: insights, impacts, and research opportunities	85
Digital business capability: its impact on firm and customer performance	83
The importance of behavioral outcomes	70
Marketing research on Mobile apps: past, present and future	70
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation	65
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing	63
Emergence in marketing: an institutional and ecosystem framework	62
The future of buyer–seller interactions: a conceptual framework and research agenda	62
Robots do not judge: service robots can alleviate embarrassment in service encounters	61
Reimagining marketing strategy: driving the debate on grand challenges	59
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance	57
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory	50
Consumer resource integration and service innovation in social commerce: the role of social media influencers	48
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features	48
How does consumer engagement evolve when brands post across multiple social media?	46
The value relevance of digital marketing capabilities to firm performance	44

How consumer digital signals are reshaping the customer journey	42
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences	41
The dynamic nature of marketing constructs	39
Artificial intelligence focus and firm performance	38
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	37
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them	37
Behaviorally targeted location-based mobile marketing	36
A theory of multiformat communication: mechanisms, dynamics, and strategies	35
The effect of implementing chatbot customer service on stock returns: an event study analysis	34
More than money: establishing the importance of a sense of purpose for salespeople	33
AI increases unethical consumer behavior due to reduced anticipatory guilt	33
Knowledge structure in product- and brand origin–related research	31
How artificiality and intelligence affect voice assistant evaluations	30
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing	30
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling	30
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies	29
Guest Editorial: Responsible Research in Marketing	29
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms	28
The future of digital technologies in marketing: A conceptual framework and an overview	27
The value of context-specific studies for marketing	27
Designing satisfying service encounters: website versus store touchpoints	26
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding	26
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices	25
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market	25
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos	25
Moving the stakeholder journey forward	24
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis	23
Augmented reality-delivered product information at the point of sale: when information controllability backfires	23
When drivers become inhibitors of organic consumption: the need for a multistage view	22
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods	22
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis	22
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing	22
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products	22
Marketing experience of CEOs and corporate social performance	21
Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes	21
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity	21
No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects	20
A model of online shopping cart abandonment: evidence from e-tail clickstream data	20
Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention	20
Digital selling: organizational and managerial influences for frontline readiness and effectiveness	19
Self-oriented competitiveness in salespeople: sales management implications	19
Brand actions and financial consequences: a review of key findings and directions for future research	17
Brand-generated social media content and its differential impact on loyalty program members	16
Retail service innovations and their impact on retailer shareholder value: evidence from an event study	16
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	15
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use	15
The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences	15
Information search behavior at the post-purchase stage of the customer journey	15
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols	15
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance	14

Online reviews generated through product testing: can more favorable reviews be enticed with free products?	14
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands	14
Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships	13
Conflict and performance in channels: a meta-analysis	13
The effect of disease anthropomorphism on compliance with health recommendations	13
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms	12
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions	12
Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services	12
From tablet to table: How augmented reality influences food desirability	12
Customer-focused voice and rule-breaking in the frontlines	11
A brand (new) experience: art, aesthetics, and sensory effects	11
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities	11
Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson	11
The Effect of Air Pollution on Food Preferences	10
Customer-oriented salespeople’s value creation and claiming in price negotiations	10
A theory of sales system shocks	10
Hey, Alexa! What attributes of Skills affect firm value?	10
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	10
Possessive brand names in brand preferences and choice: the role of inferred control	9
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations	9
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	9
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation	9
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis	9
Did clickbait crack the code on virality?	9
Family responses to resource scarcity	9
The time-varying effects of rhetorical signals in crowdfunding campaigns	8
Online program engagement and audience size during television ads	8
How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change	8
Search modality effects: merely changing product search modality alters purchase intentions	8
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry	8
Space between products on display: the impact of interspace on consumer estimation of product size	8
Perceived financial constraints and normative influence: discretionary purchase decisions across cultures	8
Deploying artificial intelligence in services to AID vulnerable consumers	8
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time	8
Relating entertainment features in screenplays to movie performance: an empirical investigation	8
From franchisee experience to customer experience: their effects on franchisee performance	8
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?	7
What’s not to like? Negations in brand messages increase consumer engagement	7
What brand do I use for my new product? The impact of new product branding decisions on firm value	7
Contained: why it’s better to display some products without a package	7
Access-based customer journeys	7
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program	7
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand	7
On salesperson judgment and decision making	7
The effect of positive anticipatory utility on product pre‑order evaluations and choices	7
Shifting focus in the fight against core environmental challenges	7
How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses	6
The Journal of the Academy of Marketing Science at 50: A historical analysis	6
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth	6
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective	6
A customer portfolio management model that relates company’s marketing to its long-term survival	6
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores	6
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness	6
Research on sales and ethics: Mapping the past and charting the future	6
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations	6
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis	6
The effect of incentive structure on referral: the determining role of self-construal	6
Governance implications of modularity in sourcing relationships	6
Brand loyalty in the face of stockouts	6
Synergistic and cannibalization effects in a partnership loyalty program	6
Critics’ conformity to consumers in movie evaluation	6
To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions	5
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising	5
CEO narcissism, brand acquisition and disposal, and stock returns	5
On the strategic use of product scarcity in marketing	5
A taxonomy of marketing organizations	5
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective	5
How does ambivalence affect young consumers’ response to risky products?	5
Dynamic and global drivers of salesperson effectiveness	5
How marketers and consumers synchronize temporal modes to cocreate ritual vitality	5
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	5
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry	5
Narrative curation and stewardship in contested marketspaces	5
Uncertainty marketing tactics: An overview and a unifying framework	5
Examining post-purchase consumer responses to product automation	4
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry	4
The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value	4
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France	4
The opportunities and costs of highly involved organizational buyers	4
Co-creating educational consumer journeys: A sensemaking perspective	4

Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations	4
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades	4
Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions	4
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations	4
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	4
To boldly go…	4
The effect of financial scarcity on discretionary spending, borrowing, and investing	4
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy	4
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature	4
Purpose orientation: An emerging theory transforming business for a better world	4
Hideous but worth it: Distinctive ugliness as a signal of luxury	4
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	4
The impact of scarcity cues on purchase likelihood of art-infused products	4