Journal of the Academy of Marketing Science

Papers
(The H4-Index of Journal of the Academy of Marketing Science is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
A strategic framework for artificial intelligence in marketing498
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI421
Online influencer marketing198
Digital technologies: tensions in privacy and data151
The biasing effect of common method variance: some clarifications116
Social interactions in the metaverse: Framework, initial evidence, and research roadmap108
Revisiting Gaussian copulas to handle endogenous regressors105
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making102
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience97
Pandemics and marketing: insights, impacts, and research opportunities85
Digital business capability: its impact on firm and customer performance83
Marketing research on Mobile apps: past, present and future70
The importance of behavioral outcomes70
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation65
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing63
The future of buyer–seller interactions: a conceptual framework and research agenda62
Emergence in marketing: an institutional and ecosystem framework62
Robots do not judge: service robots can alleviate embarrassment in service encounters61
Reimagining marketing strategy: driving the debate on grand challenges59
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance57
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory50
Consumer resource integration and service innovation in social commerce: the role of social media influencers48
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features48
How does consumer engagement evolve when brands post across multiple social media?46
The value relevance of digital marketing capabilities to firm performance44
How consumer digital signals are reshaping the customer journey42
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences41
The dynamic nature of marketing constructs39
Artificial intelligence focus and firm performance38
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them37
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory37
Behaviorally targeted location-based mobile marketing36
A theory of multiformat communication: mechanisms, dynamics, and strategies35
The effect of implementing chatbot customer service on stock returns: an event study analysis34
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