OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of the Academy of Marketing Science is 37. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	277
The opportunities and costs of highly involved organizational buyers	233
Brand warmth elicits feedback, not complaints	211
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect	166
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization	142
Mindful consumption: Its conception, measurement, and implications	116
Consumer authenticity seeking: conceptualization, measurement, and contingent effects	107
Unintended consequences of selling B2B digital subscription add-ons for customer onboarding	105
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years	104
Hideous but worth it: Distinctive ugliness as a signal of luxury	99
Marketing research on Mobile apps: past, present and future	95
Uncertainty marketing tactics: An overview and a unifying framework	80
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships	79
A brand (new) experience: art, aesthetics, and sensory effects	78
When drivers become inhibitors of organic consumption: the need for a multistage view	78
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research	76
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory	76
Bibliometric reviews—some guidelines	70
“We could be heroes”: Reflections on reimagining marketing strategies for a better world	68
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control	67
Multichannel discount spillover in B2B markets	62
The attenuation effects of time and “sensemaking” surveys on customer revenge	59
The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness	58
Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks	57
Shifting perspectives: How communicating user innovations’ self-focus enhances adoption	56

The performance impact of marketing dualities: a response surface approach to resolving empirical challenges	55
The future of digital technologies in marketing: A conceptual framework and an overview	48
A model of online shopping cart abandonment: evidence from e-tail clickstream data	48
Digital technologies: tensions in privacy and data	47
Customer experience orientation: Conceptual model, propositions, and research directions	45
Examining post-purchase consumer responses to product automation	44
Did clickbait crack the code on virality?	41
Pandemics and marketing: insights, impacts, and research opportunities	39
Contained: why it’s better to display some products without a package	39
Correction to: Contained: Why it’s better to display some products without a package	38
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions	38
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying	38
The paradox of product scarcity: Catalyzing the speed of innovation diffusion	37