Journal of the Academy of Marketing Science

Papers
(The H4-Index of Journal of the Academy of Marketing Science is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-03-01 to 2024-03-01.)
ArticleCitations
A strategic framework for artificial intelligence in marketing326
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI300
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda227
Customer engagement in social media: a framework and meta-analysis189
Online influencer marketing119
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial114
The biasing effect of common method variance: some clarifications78
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making77
How and when do big data investments pay off? The role of marketing affordances and service innovation74
Digital technologies: tensions in privacy and data72
Pandemics and marketing: insights, impacts, and research opportunities67
Revisiting Gaussian copulas to handle endogenous regressors66
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions60
The importance of behavioral outcomes59
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity57
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation50
Digital business capability: its impact on firm and customer performance50
Social interactions in the metaverse: Framework, initial evidence, and research roadmap49
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience48
Marketing research on Mobile apps: past, present and future46
The future of buyer–seller interactions: a conceptual framework and research agenda45
An emerging theory of loyalty program dynamics43
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment43
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory42
Reimagining marketing strategy: driving the debate on grand challenges41
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance41
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions40
How does consumer engagement evolve when brands post across multiple social media?39
Emergence in marketing: an institutional and ecosystem framework36
Upper echelons research in marketing36
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them33
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing31
Behaviorally targeted location-based mobile marketing31
Consumer resource integration and service innovation in social commerce: the role of social media influencers31
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