Journal of Advertising

Papers
(The TQCC of Journal of Advertising is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications133
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers116
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising93
A Meta-Analysis of the Effects of Disclosing Sponsored Content74
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers66
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention51
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising51
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital50
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse44
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions39
Challenges and Future Directions of Computational Advertising Measurement Systems39
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape39
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers37
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?37
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention36
Advancing Computational Advertising: Conceptualization of the Field and Future Directions35
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising35
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects33
Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses32
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood31
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online31
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance29
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising28
How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages27
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages26
How Consumers Consume Social Media Influence26
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering26
Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising25
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis23
The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention23
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review23
Artificial Intelligence in Advertising Creativity23
Older People in Advertising23
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising22
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion22
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising21
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions20
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level20
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent20
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic19
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising18
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects17
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects17
How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being16
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples16
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control15
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism15
Reviving and Improving Brand Awareness As a Construct in Advertising Research14
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising14
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks14
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning14
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising14
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany13
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion13
Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation13
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