OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Advertising is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-07-01 to 2024-07-01.)

Article	Citations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications	159
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers	138
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	119
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers	82
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital	60
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	58
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising	58
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	53
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention	53
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse	53
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention	47
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape	45
Challenges and Future Directions of Computational Advertising Measurement Systems	42
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	41
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions	41
Advancing Computational Advertising: Conceptualization of the Field and Future Directions	40
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects	39
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online	35
Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses	35
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages	34
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising	33
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance	32
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering	32
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood	32
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising	32

How Consumers Consume Social Media Influence	31
Artificial Intelligence in Advertising Creativity	29
How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages	28
Older People in Advertising	27
Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising	25
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review	25
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level	24
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion	24
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	24
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis	23
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent	22
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising	21
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects	21
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic	21
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising	20
Reviving and Improving Brand Awareness As a Construct in Advertising Research	20
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns	20
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	19
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion	19
How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being	18
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control	17
Awe in Advertising: The Mediating Role of an Abstract Mindset	17
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks	16
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising	16
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany	15
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism	15
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising	15
Brands Expressing Compassion and Care through Advertising	14
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions	14
Transformative Advertising Research: Reimagining the Future of Advertising	14
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning	14