Journal of Advertising

Papers
(The TQCC of Journal of Advertising is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications184
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising140
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers100
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers86
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising78
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?73
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital69
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse67
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention52
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising47
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects41
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising39
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages38
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering37
Artificial Intelligence in Advertising Creativity36
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood35
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance34
How Consumers Consume Social Media Influence34
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising33
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level31
Older People in Advertising31
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion30
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review27
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions26
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples26
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis25
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent24
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects23
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns23
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion22
Reviving and Improving Brand Awareness As a Construct in Advertising Research21
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic21
Consumer Responses to AI-Generated Charitable Giving Ads20
Awe in Advertising: The Mediating Role of an Abstract Mindset18
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising18
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks18
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions17
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning17
Transformative Advertising Research: Reimagining the Future of Advertising17
Nostalgia: A Review, Propositions, and Future Research Agenda16
Brands Expressing Compassion and Care through Advertising16
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising16
ChatGPT, AI Advertising, and Advertising Research and Education16
The Future of Dataveillance in Advertising Theory and Practice15
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany15
Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media14
Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages14
Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media13
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales13
Hypocrisy Induction in Advertising12
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media12
A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising12
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising12
Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors12
Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertis12
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy12
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