Journal of Advertising

Papers
(The TQCC of Journal of Advertising is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads404
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective326
Correction193
Body Positivity in Advertising: A Meta-Analysis144
Generative Artificial Intelligence in Marketing Communication: A Stakeholder Effects Model132
More than Shapes: The Silhouette Effect in Advertising70
Introduction to Computational Advertising Research Methodology Themed Issue57
Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal54
Computer Vision Models for Image Analysis in Advertising Research53
Computational Methods for Improving the Observability of Platform-Based Advertising52
Network Analysis in Advertising Research, Reimagined: A Methodological Catalyst for Structural and Institutional Insight48
Computational Content Analysis in Advertising Research45
Reflections on My Editorship of the Journal of Advertising44
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions40
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social39
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?38
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode38
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition36
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking32
Boredom in the Creative Studio32
Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release31
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures29
Celebrating 50 Years of the Journal of Advertising and Beyond28
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients27
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe26
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence26
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent25
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements25
Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising25
Reliability of EEG Metrics for Assessing Video Advertisements22
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors21
Introduction to Special Section Regarding Surveillance and Ethics in Advertising20
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques20
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations19
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study19
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations19
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness18
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions17
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior17
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