OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Advertising is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-09-01 to 2024-09-01.)

Article	Citations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications	179
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers	158
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	136
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers	95
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	76
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising	72
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital	68
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	66
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse	64
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention	52
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	46
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects	40
Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses	39
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising	38
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages	36
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online	36
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood	34
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance	33
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering	33
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising	33
How Consumers Consume Social Media Influence	32
Artificial Intelligence in Advertising Creativity	32
How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages	32
Older People in Advertising	31
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion	30

The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level	29
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	26
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review	25
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	25
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis	25
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects	23
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent	23
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion	22
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns	22
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising	22
Reviving and Improving Brand Awareness As a Construct in Advertising Research	21
How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being	21
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic	21
Awe in Advertising: The Mediating Role of an Abstract Mindset	18
Transformative Advertising Research: Reimagining the Future of Advertising	17
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning	17
Consumer Responses to AI-Generated Charitable Giving Ads	17
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising	17
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks	17
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism	16
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions	16
Brands Expressing Compassion and Care through Advertising	16
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising	16
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany	15
ChatGPT, AI Advertising, and Advertising Research and Education	15
Nostalgia: A Review, Propositions, and Future Research Agenda	14
The Future of Dataveillance in Advertising Theory and Practice	14
Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages	14