Journal of Advertising

Papers
(The TQCC of Journal of Advertising is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-12-01 to 2025-12-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads277
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective217
Correction111
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?104
More than Shapes: The Silhouette Effect in Advertising89
Introduction to Computational Advertising Research Methodology Themed Issue64
Computer Vision Models for Image Analysis in Advertising Research62
Computational Methods for Improving the Observability of Platform-Based Advertising55
Computational Content Analysis in Advertising Research44
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns42
Reflections on My Editorship of the Journal of Advertising39
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions36
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode33
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?33
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand33
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking30
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition30
Transformative Advertising Research: Reimagining the Future of Advertising29
Boredom in the Creative Studio29
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing28
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures28
Celebrating 50 Years of the Journal of Advertising and Beyond27
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe26
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence24
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products23
Introduction to Special Section Regarding Surveillance and Ethics in Advertising22
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients22
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study21
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements21
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent21
Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising20
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors20
Reliability of EEG Metrics for Assessing Video Advertisements19
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques19
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children18
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations18
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness18
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation18
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior17
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations17
The Future of Dataveillance in Advertising Theory and Practice16
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement16
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions16
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy16
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