Journal of Advertising

Papers
(The TQCC of Journal of Advertising is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?216
It’s All about Timing: Captive Targeting through Mobile Ads172
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective162
More than Shapes: The Silhouette Effect in Advertising116
Introduction to Computational Advertising Research Methodology Themed Issue98
Computer Vision Models for Image Analysis in Advertising Research76
Computational Methods for Improving the Observability of Platform-Based Advertising69
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns60
Computational Content Analysis in Advertising Research56
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?54
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages53
Reflections on My Editorship of the Journal of Advertising47
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode41
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand40
Transformative Advertising Research: Reimagining the Future of Advertising36
Boredom in the Creative Studio31
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition31
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking31
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures30
Celebrating 50 Years of the Journal of Advertising and Beyond30
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe27
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients26
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing24
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products24
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements24
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence24
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation24
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study22
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions22
Introduction to Special Section Regarding Surveillance and Ethics in Advertising22
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors21
Reliability of EEG Metrics for Assessing Video Advertisements21
How Consumers Consume Social Media Influence20
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques19
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent18
When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?18
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations17
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children17
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness17
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions17
The Future of Dataveillance in Advertising Theory and Practice16
The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising16
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations16
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement16
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?15
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance15
ChatGPT, AI Advertising, and Advertising Research and Education15
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy15
Reflections on Professionalism and Human Touch—A Tribute15
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