Journal of Advertising

Papers
(The median citation count of Journal of Advertising is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads356
Correction277
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective154
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?127
Introduction to Computational Advertising Research Methodology Themed Issue120
More than Shapes: The Silhouette Effect in Advertising72
Computational Methods for Improving the Observability of Platform-Based Advertising50
Computational Content Analysis in Advertising Research50
Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal49
Computer Vision Models for Image Analysis in Advertising Research49
Reflections on My Editorship of the Journal of Advertising47
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions46
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?42
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode41
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social39
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition39
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking38
Boredom in the Creative Studio37
Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release35
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures33
Transformative Advertising Research: Reimagining the Future of Advertising33
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe31
Celebrating 50 Years of the Journal of Advertising and Beyond29
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products28
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients27
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence27
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study25
Introduction to Special Section Regarding Surveillance and Ethics in Advertising25
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors25
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation24
Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising24
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques22
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements22
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent21
Reliability of EEG Metrics for Assessing Video Advertisements21
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior21
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness20
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions19
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations18
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations18
The Future of Dataveillance in Advertising Theory and Practice17
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement17
Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints17
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy16
ChatGPT, AI Advertising, and Advertising Research and Education14
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?14
You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements13
Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising?13
Reflections on Professionalism and Human Touch—A Tribute13
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience13
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance13
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond13
The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI12
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers12
Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising11
Are Concave Ads More Persuasive? The Role of Immersion11
Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising11
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models10
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption10
Making Ads Stick: Role of Metaphors in Improving Advertising Memory10
How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI10
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples9
The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective8
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising8
Infusing Affective Computing Models into Advertising Research on Emotions8
A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising8
Nostalgia: A Review, Propositions, and Future Research Agenda8
Out-of-Home Advertising: A Systematic Review and Research Agenda7
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective7
Gender and Advertising: A 50-Year Bibliometric Analysis7
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines7
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising7
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking7
How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance7
Sharing the Spotlight: Understanding Consumer Response to Joint Advertising7
A Meta-Analysis of the Antecedents and Consequences of Advertising Value6
Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study6
What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions6
What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children6
Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads6
Asking Questions of AI Advertising: A Maieutic Approach6
Interactive Ad Avoidance on Mobile Phones6
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising6
Turning Right: The Impact of Text Rotation (Left vs. Right) on Consumer Product Preferences6
Correction6
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