Journal of Advertising

Papers
(The median citation count of Journal of Advertising is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads404
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective326
Correction193
Body Positivity in Advertising: A Meta-Analysis144
Generative Artificial Intelligence in Marketing Communication: A Stakeholder Effects Model132
More than Shapes: The Silhouette Effect in Advertising70
Introduction to Computational Advertising Research Methodology Themed Issue57
Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal54
Computer Vision Models for Image Analysis in Advertising Research53
Computational Methods for Improving the Observability of Platform-Based Advertising52
Network Analysis in Advertising Research, Reimagined: A Methodological Catalyst for Structural and Institutional Insight48
Computational Content Analysis in Advertising Research45
Reflections on My Editorship of the Journal of Advertising44
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions40
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social39
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?38
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode38
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition36
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking32
Boredom in the Creative Studio32
Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release31
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures29
Celebrating 50 Years of the Journal of Advertising and Beyond28
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients27
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe26
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence26
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent25
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements25
Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising25
Reliability of EEG Metrics for Assessing Video Advertisements22
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors21
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques20
Introduction to Special Section Regarding Surveillance and Ethics in Advertising20
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations19
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study19
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations19
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness18
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions17
From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior17
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement16
The Future of Dataveillance in Advertising Theory and Practice16
Model of Advertising Practitioner Scholarship (MAPS): A Scoping Review of Research on Advertising Practitioner Viewpoints14
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?14
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy14
ChatGPT, AI Advertising, and Advertising Research and Education13
Understanding Customer Responses to AI-Driven Personalized Journeys: Impacts on the Customer Experience12
Seeing Ad Transparency More Clearly: Public Perception, Use of Ad Transparency Tools, and Responses to Dataveillance11
Conceptualizing and Measuring Nostalgia for Eras11
Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising?10
The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI10
Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond10
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers10
You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements10
Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising9
Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising9
Are Concave Ads More Persuasive? The Role of Immersion9
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models9
How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI9
Making Ads Stick: Role of Metaphors in Improving Advertising Memory9
The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective8
Happy Faces Help Homes: The Role of Animal Facial Expressions in Charitable Advertising8
Nostalgia: A Review, Propositions, and Future Research Agenda8
Infusing Affective Computing Models into Advertising Research on Emotions8
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising8
How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance7
User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines7
Gender and Advertising: A 50-Year Bibliometric Analysis7
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising7
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking7
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising7
Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads6
What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children6
A Meta-Analysis of the Antecedents and Consequences of Advertising Value6
Asking Questions of AI Advertising: A Maieutic Approach6
Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective6
Sharing the Spotlight: Understanding Consumer Response to Joint Advertising6
Correction6
Reimagining the American Dream of Aging: Filmic Portrayals and Implications for Transformative Advertising Research6
1.2221779823303