OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Advertising is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing	162
Older People in Advertising	113
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation	109
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media	104
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption	94
Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques	76
Ethnic Minorities in Advertising	69
Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements	55
Moving Forward by Looking Back: Resurrected Advertising Topics as an Impetus for Investigative Endeavor	47
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent	39
Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertis	38
Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising	38
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models	37
Making Ads Stick: Role of Metaphors in Improving Advertising Memory	34
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study	34
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements	33
Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands	31
Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems	30
It’s All about Timing: Captive Targeting through Mobile Ads	28
Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals	27
Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion	27
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption	26
How Consumers Consume Social Media Influence	25
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data	25
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising	24

Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	23
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?	22
Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework	22
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales	22
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective	21
Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media	18
Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages	18
Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!	18
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	17
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising	16
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	16
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions	16
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors	15
Biometric Tools in a Computational Advertising Context: An Overview of Use and Application	15
Reliability of EEG Metrics for Assessing Video Advertisements	15
Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research	14
A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising	13
Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers	13
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness	13
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?	12
What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality	12
When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?	12
Advertising in a Context Harm Crisis	12
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions	12
How to Get Published in the Journal of Advertising: Tips from the Inside	12
It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising	12
More than Shapes: The Silhouette Effect in Advertising	11
Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology	11
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising	11
Two’s Company, Three’s a Crowd: The Interplay between Collective versus Solo Anthropomorphic Brand Appeals and Gender	11
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion	11
Nostalgia: A Review, Propositions, and Future Research Agenda	11
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations	10
Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers	10
Awe in Advertising: The Mediating Role of an Abstract Mindset	10
Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes	10
Hypocrisy Induction in Advertising	9
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	9
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review	9
Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising	9
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks	9
The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis	9
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent	9
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children	9
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations	8
The Future of Dataveillance in Advertising Theory and Practice	8
Introduction to Computational Advertising Research Methodology Themed Issue	8
Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy	8
Infusing Affective Computing Models into Advertising Research on Emotions	8
Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors	7

Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles	7
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement	7
The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising	7
Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements	7
Product Placement and Integrated Marketing Communications Effects on an Informational TV Program	7
A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising	7
Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media	7
Breaking Gender Binaries	7
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy	6
The Effects of Brand Placement Disclosures in Fiction	6
Future of the Journal of Advertising in the Rapidly Changing World	6
Shared Brand Equity	6
Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions	6
Computer Vision Models for Image Analysis in Advertising Research	5
Computational Content Analysis in Advertising Research	5
Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising	5
ChatGPT, AI Advertising, and Advertising Research and Education	5
Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources	5
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective	5
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns	5
Computational Methods for Improving the Observability of Platform-Based Advertising	5
Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising	5
Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19	4
Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern	4
Reflections on Professionalism and Human Touch—A Tribute	4
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising	4
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising	4
Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media	4
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	4
The Downside of Divinity? Reputational Harm to Sectarian Universities from Overtly Religious Advertising	4
Reflections on My Editorship of the Journal of Advertising	4