OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Advertising is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications	184
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	140
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers	100
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	86
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising	78
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	73
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital	69
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse	67
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention	52
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	47
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects	41
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising	39
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages	38
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering	37
Artificial Intelligence in Advertising Creativity	36
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood	35
How Consumers Consume Social Media Influence	34
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance	34
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising	33
Older People in Advertising	31
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level	31
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion	30
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review	27
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	26
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	26

Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis	25
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent	24
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects	23
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns	23
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion	22
Reviving and Improving Brand Awareness As a Construct in Advertising Research	21
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic	21
Consumer Responses to AI-Generated Charitable Giving Ads	20
Awe in Advertising: The Mediating Role of an Abstract Mindset	18
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising	18
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks	18
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning	17
Transformative Advertising Research: Reimagining the Future of Advertising	17
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions	17
Brands Expressing Compassion and Care through Advertising	16
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising	16
ChatGPT, AI Advertising, and Advertising Research and Education	16
Nostalgia: A Review, Propositions, and Future Research Agenda	16
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany	15
The Future of Dataveillance in Advertising Theory and Practice	15
Dynamic Luxury Advertising: Using Lifestyle versus Functional Advertisements in Different Purchase Stages	14
Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media	14
Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media	13
E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales	13
A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising	12
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising	12
Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors	12
Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertis	12
Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy	12
Hypocrisy Induction in Advertising	12
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media	12
Exploration of Parental Advertising Literacy and Parental Mediation: Influencer Marketing of Media Character Toy and Merchandise	11
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption	11
Shared Brand Equity	11
Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals	11
That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content	11
Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers	11
Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications	10
Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion	10
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content	10
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data	10
Asking Questions of AI Advertising: A Maieutic Approach	10
Interactive Ad Avoidance on Mobile Phones	9
Partially Green, Wholly Deceptive? How Consumers Respond to (In)Consistently Sustainable Packaged Products in the Presence of Sustainability Claims	9
“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe	9
Advertising in a Context Harm Crisis	9
To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context	9
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode	9
Polysemic Interpretations: Examining How Women with Visual Impairments Incorporate, Resist, and Subvert Advertising Content	8
Out-of-Home Advertising: A Systematic Review and Research Agenda	8

Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior	8
Making Ads Stick: Role of Metaphors in Improving Advertising Memory	8
Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns	8
Religion, Spirituality, and Advertising	8
A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation	7
Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes	7
Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising	7
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children	7
Olympic Sponsorships and Brand Value: An Empirical Analysis	7
Breaking Gender Binaries	7
Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology	7
#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research	7
The Journal of Advertising’s First 50 Years	7
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations	7
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products	6
Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern	6
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand	6
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?	6
Mobile Technology and Advertising: Moving the Research Agenda Forward	6
Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands	6
Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement	5
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness	5
How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market	5
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising	5
Past, Present, and Future of the Journal of Advertising	5
Client–Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment	5
Inclusive Advertising for a Better World	5
Branding Co-Creation with Consumer-Generated Advertising: Effect on Creators and Observers	5
I Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI	5