Journal of Advertising

Papers
(The H4-Index of Journal of Advertising is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective226
It’s All about Timing: Captive Targeting through Mobile Ads183
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?169
More than Shapes: The Silhouette Effect in Advertising119
Introduction to Computational Advertising Research Methodology Themed Issue99
Computational Content Analysis in Advertising Research80
Computational Methods for Improving the Observability of Platform-Based Advertising75
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns62
Computer Vision Models for Image Analysis in Advertising Research57
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?54
Reflections on My Editorship of the Journal of Advertising53
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages49
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode43
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures39
Transformative Advertising Research: Reimagining the Future of Advertising39
Boredom in the Creative Studio36
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition36
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking35
Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand34
Celebrating 50 Years of the Journal of Advertising and Beyond33
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe30
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients29
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products27
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing25
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence25
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