Journal of Advertising

Papers
(The H4-Index of Journal of Advertising is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads404
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective326
Correction193
Body Positivity in Advertising: A Meta-Analysis144
Generative Artificial Intelligence in Marketing Communication: A Stakeholder Effects Model132
More than Shapes: The Silhouette Effect in Advertising70
Introduction to Computational Advertising Research Methodology Themed Issue57
Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal54
Computer Vision Models for Image Analysis in Advertising Research53
Computational Methods for Improving the Observability of Platform-Based Advertising52
Network Analysis in Advertising Research, Reimagined: A Methodological Catalyst for Structural and Institutional Insight48
Computational Content Analysis in Advertising Research45
Reflections on My Editorship of the Journal of Advertising44
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions40
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social39
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode38
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?38
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition36
Boredom in the Creative Studio32
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking32
Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release31
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures29
Celebrating 50 Years of the Journal of Advertising and Beyond28
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients27
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe26
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence26
2.9702470302582