OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Advertising is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications	184
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	140
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers	100
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	86
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising	78
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	73
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital	69
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse	67
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention	52
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	47
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects	41
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising	39
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages	38
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering	37
Artificial Intelligence in Advertising Creativity	36
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood	35
How Consumers Consume Social Media Influence	34
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance	34
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising	33
Older People in Advertising	31
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level	31
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion	30
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review	27
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	26
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	26

Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis