Journal of Advertising

Papers
(The H4-Index of Journal of Advertising is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-02-01 to 2024-02-01.)
ArticleCitations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications115
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers96
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising79
A Meta-Analysis of the Effects of Disclosing Sponsored Content68
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers59
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention50
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital43
Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising40
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse40
Challenges and Future Directions of Computational Advertising Measurement Systems39
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions39
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape36
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising36
Advancing Computational Advertising: Conceptualization of the Field and Future Directions35
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention31
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online30
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising30
How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising30
Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge30
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood29
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects28
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?27
Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses27
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance27
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising25
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