Journal of Advertising

Papers
(The H4-Index of Journal of Advertising is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
It’s All about Timing: Captive Targeting through Mobile Ads356
Correction277
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition: A Psychological Ownership Perspective154
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?127
Introduction to Computational Advertising Research Methodology Themed Issue120
More than Shapes: The Silhouette Effect in Advertising72
Computational Methods for Improving the Observability of Platform-Based Advertising50
Computational Content Analysis in Advertising Research50
Lend a “Hand!” Enhancing Charity Advertising Persuasiveness via Donor/Donee Hand Position, Hand Gesture, and Advertising Appeal49
Computer Vision Models for Image Analysis in Advertising Research49
Reflections on My Editorship of the Journal of Advertising47
Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions46
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?42
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode41
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social39
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition39
Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking38
Boredom in the Creative Studio37
Navigating Troubled Waters: A Tri-Country Study on Disaster Marketing Advertisements Post-Fukushima Wastewater Release35
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures33
Transformative Advertising Research: Reimagining the Future of Advertising33
Online Exploitation: Drawing the Line for Surveillance Advertising in Europe31
Celebrating 50 Years of the Journal of Advertising and Beyond29
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products28
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients27
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence27
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