OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Retailing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Editorial from branding to dupes: the new copyconomy	339
FM ii: Copyright/ ID Statement	314
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	188
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration	136
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	123
Making AI work in retail: The vital role of human interaction	100
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	93
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	91
Should firms display the sale price using larger font?	78
Virtually mine: Understanding consumer responses to virtual reality product presentations	71
Decoding consumer resistance to near-expired products: The role of social stereotyping	63
When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction	59
Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production	53
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	52
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	48
FM ii: Copyright/ ID Statement	42
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	41
The power of words: how linguistic framing affects consent in retail privacy policies	41
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	39
Do non-fungible token (NFT) initiatives create market value for firms?	37
Too assertive to recommend: The effect of assertive tone on referral behavior	36
When familiar retail experiences feel new: How unfamiliar environments increase enjoyment	35
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	34
Profitability of two-part tariffs in name-your-own-price markets	34
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	33

Call me by my name: The effects of addressing customers by their names, the underlying mechanisms, and the boundary conditions	33
The value of making producers personal	33
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	32
FM ii: Copyright/ ID Statement	32
Who owns the brand in the digital retailscape? Revisiting the power balance	29
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets	29
Fish versus whale: Revenue interaction between restaurants and food delivery platforms	28
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans	27
Friends or Enemies? The impact of partial competitor referral on consumer purchase	27
Unlocking the Potential of Web Data for Retailing Research	27
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation	26
FM ii: Copyright/ ID Statement	25
Retail labor as a marketing asset: Organizational depth, automation, and brand value	25
The enterprise activism risk model: How good intentions can jeopardize business success	24
Autonomous stores: How levels of in-store automation affect store patronage	24
FM ii: Copyright/ ID Statement	23
From my standpoint: How visual perspective affects visual experiences	23
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies	23
The effect of competition on retail price and assortment size decisions: Theory and evidence	21
Making omnichannel work: A dynamic capabilities roadmap for retail transformation	21
Household and retail panel data in retailing research: Time for a renaissance?	20
The dynamic effects of subscription-based free shipping on purchase behavior and profitability: Insights from the acquisition and renewal phases	20
The influence of the buy-now-pay-later payment mode on consumer spending decisions	19
Testing the performance of online recommendation agents: A meta-analysis	18
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior	18
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers	18
Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk	17
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda	17
Executive Summaries	16
Quiet sellers: When introversion drives salesperson performance	16
Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns	16
Reimagining personalization in the physical store	15
Immersive retailing: The in-store experience	15
Understanding retail media: Perspectives and implications for stakeholders	14
Utilising eye-tracking data in retailing field research: A practical guide	14
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness	14
Challenging the customer	13
Fulfillment, The New Retailer Battlefield	13