OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Retailing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Editorial: So, what is retailing? The scope of journal of retailing	240
Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost	157
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact	144
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research	117
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies	116
Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?	113
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	105
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?	97
FM ii: Copyright/ ID Statement	83
FM ii: Copyright/ ID Statement	65
Executive Summaries	64
Should firms display the sale price using larger font?	59
Localized globalization through structures of common difference and the in-store curation of a glocal retailscape	58
The Future of Digital Communication Research: Considering Dynamics and Multimodality	58
Editorial - Striking a balance: Retailers at the crossroads of price and responsibility	56
Navigating the complexities of retail mergers in a changing landscape: A call for deeper insights	46
How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences	44
It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns	42
The Ostrich effect: Feeling hidden amidst the ambient sound of human voices	40
Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables	39
Chronological cues and consumers’ preference for mere newness	38
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions	35
Decoding consumer resistance to near-expired products: The role of social stereotyping	34
Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts	33
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators	31

Immersive retailing: The in-store experience	30
The Cosmopolitan Servicescape	30
Can crowdsourcing improve prediction accuracy in fashion retail buying?	27
The optimal product-line selling mode in online platforms	27
Decomposing cross-channel advertising support of retailer price promotions	27
Making AI work in retail: The vital role of human interaction	27
From one disruption to the next: How to navigate chaos?	26
Capturing Retailers’ Brand and Customer Focus	25
Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?	23
Reimagining personalization in the physical store	22
Retail store formats, competition and shopper behavior: A Systematic review	20
Navigating contradictory logics in the field of luxury retailing	20
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	20
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	20
Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection	17
Children's Perceived Value: Conceptualization, Scale Development, and Validation	17
A Framework for Collaborative Artificial Intelligence in Marketing	16
Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews	16
Building A Sustainable Shelf: The Role of Firm Sustainability Reputation	16
The role of political ideology on variety-seeking behavior during crisis-induced threats: Evidence from the COVID-19 pandemic	15
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	15
On The Reference Point Effect of Reserve and Buy It Now Prices	15
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing	15
Understanding customers’ choice for digital D2C versus multi-brand operations	14
Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products	14
How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories	14
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?	14
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	13
Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge	13
The impact of mobile app adoption on physical and online channels	13
A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers	13
Online and offline retailing: What we know and directions for future research	13
What is holding private label back in the United States and in emerging markets?	13