Journal of Retailing

Papers
(The TQCC of Journal of Retailing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Making AI work in retail: The vital role of human interaction238
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses234
FM ii: Copyright/ ID Statement139
Should firms display the sale price using larger font?105
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters97
Decoding consumer resistance to near-expired products: The role of social stereotyping96
Virtually mine: Understanding consumer responses to virtual reality product presentations94
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing81
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing75
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth70
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior68
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance51
Too assertive to recommend: The effect of assertive tone on referral behavior49
FM ii: Copyright/ ID Statement48
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach48
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations47
The value of making producers personal42
FM ii: Copyright/ ID Statement41
Who owns the brand in the digital retailscape? Revisiting the power balance41
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans40
Unlocking the Potential of Web Data for Retailing Research37
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets37
Friends or Enemies? The impact of partial competitor referral on consumer purchase37
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies35
Autonomous stores: How levels of in-store automation affect store patronage34
From my standpoint: How visual perspective affects visual experiences33
The enterprise activism risk model: How good intentions can jeopardize business success31
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation29
FM ii: Copyright/ ID Statement26
Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk26
Household and retail panel data in retailing research: Time for a renaissance?25
Quiet sellers: When introversion drives salesperson performance25
Testing the performance of online recommendation agents: A meta-analysis23
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers23
The influence of the buy-now-pay-later payment mode on consumer spending decisions23
On the Extendibility of Brands with Subordinate versus Basic Category Concepts23
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda23
Transformation of Metrics and Analytics in Retailing: The Way Forward23
The impact of supply disruption risk on a retailer’s pricing and procurement strategies in the presence of a substitute product22
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior21
Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns21
Executive Summaries21
Capturing Retailers’ Brand and Customer Focus20
Reimagining personalization in the physical store19
Immersive retailing: The in-store experience19
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness19
Fulfillment, The New Retailer Battlefield19
Multichannel customer purchase behavior and long tail effects in the fashion goods market18
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary18
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing18
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps18
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?18
Utilising eye-tracking data in retailing field research: A practical guide18
Dynamic relationship changes between reviewers and consumers in online product reviews17
Executive Summaries17
Co-creating affective atmospheres in retail experience16
Executive Summaries16
Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market16
The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution16
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