Journal of Retailing

Papers
(The median citation count of Journal of Retailing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Making AI work in retail: The vital role of human interaction238
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses234
FM ii: Copyright/ ID Statement139
Should firms display the sale price using larger font?105
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters97
Decoding consumer resistance to near-expired products: The role of social stereotyping96
Virtually mine: Understanding consumer responses to virtual reality product presentations94
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing81
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing75
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth70
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior68
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance51
Too assertive to recommend: The effect of assertive tone on referral behavior49
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach48
FM ii: Copyright/ ID Statement48
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations47
The value of making producers personal42
FM ii: Copyright/ ID Statement41
Who owns the brand in the digital retailscape? Revisiting the power balance41
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans40
Unlocking the Potential of Web Data for Retailing Research37
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets37
Friends or Enemies? The impact of partial competitor referral on consumer purchase37
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies35
Autonomous stores: How levels of in-store automation affect store patronage34
From my standpoint: How visual perspective affects visual experiences33
The enterprise activism risk model: How good intentions can jeopardize business success31
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation29
FM ii: Copyright/ ID Statement26
Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk26
Household and retail panel data in retailing research: Time for a renaissance?25
Quiet sellers: When introversion drives salesperson performance25
Testing the performance of online recommendation agents: A meta-analysis23
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers23
The influence of the buy-now-pay-later payment mode on consumer spending decisions23
On the Extendibility of Brands with Subordinate versus Basic Category Concepts23
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda23
Transformation of Metrics and Analytics in Retailing: The Way Forward23
The impact of supply disruption risk on a retailer’s pricing and procurement strategies in the presence of a substitute product22
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior21
Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns21
Executive Summaries21
Capturing Retailers’ Brand and Customer Focus20
Fulfillment, The New Retailer Battlefield19
Reimagining personalization in the physical store19
Immersive retailing: The in-store experience19
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness19
Utilising eye-tracking data in retailing field research: A practical guide18
Multichannel customer purchase behavior and long tail effects in the fashion goods market18
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary18
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing18
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps18
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?18
Dynamic relationship changes between reviewers and consumers in online product reviews17
Executive Summaries17
Co-creating affective atmospheres in retail experience16
Executive Summaries16
Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market16
The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution16
Valuation of brand equity and retailer growth strategies using real options15
Impact of different types of in-store displays on consumer purchase behavior15
An Investigation of Consumer Subjective Knowledge in Frontline Interactions14
What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades14
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness14
Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market14
Bidding Goodbye as JR Editors and Saying Thanks13
FM ii: Copyright/ ID Statement13
International retailer performance: Disentangling the interplay between rule of law and culture13
Contractual Discrimination in Franchise Relationships12
The faster, the better? The impact of short delivery times on product returns in online retailing12
Journal of Retailing Status Report 202112
Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?12
Optimal checkout strategies for online retailers12
Conveying product weight in digital media using a hand image12
Adding good or removing bad: Consumer response to nutrition claims11
Executive Summaries11
Can crowdsourcing improve prediction accuracy in fashion retail buying?10
Unifying or discriminating: Competitive pricing strategies for multi-channel retailers10
Editorial - Striking a balance: Retailers at the crossroads of price and responsibility9
Navigating the complexities of retail mergers in a changing landscape: A call for deeper insights9
Paving the way for responsible retailing9
Editorial: So, what is retailing? The scope of journal of retailing9
The impact of mobile app adoption on physical and online channels8
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?8
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators8
A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers8
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions8
Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective8
The future is phygital: integrated content analysis of current retail strategies and future priorities across digital, physical, and phygital modalities8
Chronological cues and consumers’ preference for mere newness8
Online and offline retailing: What we know and directions for future research7
Evaluating strategies for promoting retail mobile channel using a hidden Markov model7
I might try it: Marketing actions to reduce consumer disgust toward insect-based food7
Perceptual differences regarding leadership between the store manager and employees and its impact on frontline sales performance: A research note6
The clock is ticking—Or is it? Customer satisfaction response to waiting shorter vs. longer than expected during a service encounter6
Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices6
A meta-analytic investigation of the organizational identification – Job performance relationship in the frontlines6
Relative persuasiveness of repurchase intentions versus recommendations in online reviews6
More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience6
Powerlessness, variety-seeking, and the mediating role of need for autonomy6
Effects of online and offline advertising and their synergy on direct telephone sales6
Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments5
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences5
Executive Summaries5
Showcasing articles that focus on metrics and analytics in retailing5
Digital lead generation platforms: Rightsizing the seller base5
Consumer search: What can we learn from pre-purchase data?5
How and why (imagined) online reviews impact frontline retail encounters5
Executive Summaries5
Assessing fast fashion overstock through time-to-peak-sales5
Pricing cues and retail competition5
Can(’t) touch this: The effect of form realism and product domain in virtual influencer endorsements5
The merchants of meta: A research agenda to understand the future of retailing in the metaverse5
FM ii: Copyright/ ID Statement5
Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts4
Where you live matters: The impact of offline retail density on mobile shopping app usage4
Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research4
A Framework for Collaborative Artificial Intelligence in Marketing4
Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables4
Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions4
Surprise, surprise: The dual impact of double discounting on consumer preferences4
Navigating contradictory logics in the field of luxury retailing4
The optimal product-line selling mode in online platforms4
FM ii: Copyright/ ID Statement4
How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences4
Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?4
Lessons learned from the Kroger-Albertsons merger case4
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact4
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