OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Retailing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Editorial from branding to dupes: the new copyconomy	333
FM ii: Copyright/ ID Statement	148
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	136
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration	104
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	89
Virtually mine: Understanding consumer responses to virtual reality product presentations	77
Decoding consumer resistance to near-expired products: The role of social stereotyping	68
Should firms display the sale price using larger font?	67
Making AI work in retail: The vital role of human interaction	64
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	59
When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction	59
Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production	52
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	47
FM ii: Copyright/ ID Statement	44
The power of words: how linguistic framing affects consent in retail privacy policies	42
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	41
Do non-fungible token (NFT) initiatives create market value for firms?	41
Quantifying and steering the added value of sustainability claims on FMCG product packaging	38
Date debate: How removing ‘best-before’ date labels affects consumer purchase behavior	37
Consumer perception of price dispersion by artificial intelligence	37
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	37
When familiar retail experiences feel new: How unfamiliar environments increase enjoyment	36
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	36
Call me by my name: The effects of addressing customers by their names, the underlying mechanisms, and the boundary conditions	36
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	35

Profitability of two-part tariffs in name-your-own-price markets	34
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	33
Too assertive to recommend: The effect of assertive tone on referral behavior	31
The value of making producers personal	31
FM ii: Copyright/ ID Statement	29
Friends or Enemies? The impact of partial competitor referral on consumer purchase	28
Unlocking the Potential of Web Data for Retailing Research	28
Who owns the brand in the digital retailscape? Revisiting the power balance	28
Fish versus whale: Revenue interaction between restaurants and food delivery platforms	27
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets	26
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans	25
FM ii: Copyright/ ID Statement	25
The enterprise activism risk model: How good intentions can jeopardize business success	24
Retail labor as a marketing asset: Organizational depth, automation, and brand value	24
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation	23
From my standpoint: How visual perspective affects visual experiences	23
Autonomous stores: How levels of in-store automation affect store patronage	21
FM ii: Copyright/ ID Statement	21
Household and retail panel data in retailing research: Time for a renaissance?	20
Making omnichannel work: A dynamic capabilities roadmap for retail transformation	19
Testing the performance of online recommendation agents: A meta-analysis	19
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers	19
Quiet sellers: When introversion drives salesperson performance	18
The dynamic effects of subscription-based free shipping on purchase behavior and profitability: Insights from the acquisition and renewal phases	18
Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk	16
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior	15
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda	15
The influence of the buy-now-pay-later payment mode on consumer spending decisions	15
The effect of competition on retail price and assortment size decisions: Theory and evidence	15
Executive Summaries	14
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing	13
Immersive retailing: The in-store experience	13
Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns	13
Reimagining personalization in the physical store	13
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps	12
Fulfillment, The New Retailer Battlefield	12
Challenging the customer	12
Dynamic relationship changes between reviewers and consumers in online product reviews	12
Utilising eye-tracking data in retailing field research: A practical guide	12
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary	12
Understanding retail media: Perspectives and implications for stakeholders	12
Multichannel customer purchase behavior and long tail effects in the fashion goods market	12
Understanding Loyalty Program Effectiveness across the Customer Journey: A Meta-Analysis	11
Drivers and consequences of in-store promotion-execution shortfalls: Insights from a temporary loyalty program	11
Co-creating affective atmospheres in retail experience	11
NFT design choices and the heterogeneity of investor responses	11
Standing out from adjacent reviews: How content similarity affects review helpfulness	11
Promotion elasticities of national and store brands: The effect of price level and brand type on promotion elasticity	10
Who's Really Shopping? Individual and Household Reference Prices and the Cost of Getting it Wrong	10
Conveying product weight in digital media using a hand image	10

Man is the measure of all things: Evaluability and overpackaging	10
Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services	10
Impact of different types of in-store displays on consumer purchase behavior	10
FM ii: Copyright/ ID Statement	10
International retailer performance: Disentangling the interplay between rule of law and culture	9
FM ii: Copyright/ ID Statement	9
The effect of events on retail area visits	9
Optimal checkout strategies for online retailers	9
Anchor store closure effects on retail area visits: An analysis of department store closures in Germany	9
The faster, the better? The impact of short delivery times on product returns in online retailing	9
Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?	9
FM ii: Copyright/ ID Statement	9
Executive Summaries	9
Real estate prices and the retailing sector dynamics	8
Navigating the complexities of retail mergers in a changing landscape: A call for deeper insights	8
Chronological cues and consumers’ preference for mere newness	8
Unifying or discriminating: Competitive pricing strategies for multi-channel retailers	8
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators	8
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?	8
When payment options stand out: Payment option salience on the product page increases purchase likelihood	8
Adding good or removing bad: Consumer response to nutrition claims	8
Editorial - Striking a balance: Retailers at the crossroads of price and responsibility	8
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions	8
Can crowdsourcing improve prediction accuracy in fashion retail buying?	7
I might try it: Marketing actions to reduce consumer disgust toward insect-based food	7
Editorial: So, what is retailing? The scope of journal of retailing	7
The future is phygital: integrated content analysis of current retail strategies and future priorities across digital, physical, and phygital modalities	7
Paving the way for responsible retailing	7
The impact of mobile app adoption on physical and online channels	7
More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience	6
Editorial: Words from the new editors-in-chief	6
Learning from service experience ratings: effects on experience quality, credence quality, and customer satisfaction	6
Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective	6
Unleashing the predators: Autonomous predation and manipulation through algorithms	6
Evaluating strategies for promoting retail mobile channel using a hidden Markov model	6
Digital lead generation platforms: Rightsizing the seller base	5
Relative persuasiveness of repurchase intentions versus recommendations in online reviews	5
Powerlessness, variety-seeking, and the mediating role of need for autonomy	5
A meta-analytic investigation of the organizational identification – Job performance relationship in the frontlines	5
When product scarcity backfires (or doesn’t): Limited quantities affect perceived retailer sincerity in online promotions	5
The new shopping paradoxes: When efficiency and responsibility backfire	5
Effects of online and offline advertising and their synergy on direct telephone sales	5
The moderating roles of perspective-taking and performance pressure on the cognitive appraisal processes of retail frontline employees	5
How and why (imagined) online reviews impact frontline retail encounters	4
Emergence, retail architecture, and persistence of digital native vertical brands	4
The clock is ticking—Or is it? Customer satisfaction response to waiting shorter vs. longer than expected during a service encounter	4
The shopper we no longer see	4
Can(’t) touch this: The effect of form realism and product domain in virtual influencer endorsements	4
Consumer search: What can we learn from pre-purchase data?	4
Assessing fast fashion overstock through time-to-peak-sales	4
FM ii: Copyright/ ID Statement	3
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences	3
The merchants of meta: A research agenda to understand the future of retailing in the metaverse	3
What is happening to my categories? Differential effects of a radical store transformation on category sales	3
Executive Summaries	3
Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments	3
Surprise, surprise: The dual impact of double discounting on consumer preferences	3
How and when authenticity relates to sales growth: Longitudinal field evidence from the retail customer journey	3
From pandemics to recessions: A conceptual framework for understanding the impact of macro-events on retailer business model innovations	3
Pricing cues and retail competition	3
Executive Summaries	3
Distribution intensity, retailer competition and channel coordination	3
The effect of recommendation display position on review persuasiveness: Moderating roles of temporal distance, affect, and valence	3