Journal of Retailing

Papers
(The median citation count of Journal of Retailing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Making AI work in retail: The vital role of human interaction246
FM ii: Copyright/ ID Statement241
Should firms display the sale price using larger font?145
Virtually mine: Understanding consumer responses to virtual reality product presentations108
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters104
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses102
Editorial from branding to dupes: the new copyconomy98
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis83
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing77
Decoding consumer resistance to near-expired products: The role of social stereotyping73
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing72
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth53
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior52
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance52
Too assertive to recommend: The effect of assertive tone on referral behavior50
FM ii: Copyright/ ID Statement50
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach45
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations42
The value of making producers personal41
Who owns the brand in the digital retailscape? Revisiting the power balance40
Should customers of all brands be multichannel? Investigating the moderating role of brand tier40
FM ii: Copyright/ ID Statement39
Unlocking the Potential of Web Data for Retailing Research38
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans38
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets38
Friends or Enemies? The impact of partial competitor referral on consumer purchase34
From my standpoint: How visual perspective affects visual experiences31
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation30
The enterprise activism risk model: How good intentions can jeopardize business success28
Autonomous stores: How levels of in-store automation affect store patronage27
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies27
FM ii: Copyright/ ID Statement26
Household and retail panel data in retailing research: Time for a renaissance?25
Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk25
Quiet sellers: When introversion drives salesperson performance24
The impact of supply disruption risk on a retailer’s pricing and procurement strategies in the presence of a substitute product24
On the Extendibility of Brands with Subordinate versus Basic Category Concepts24
The influence of the buy-now-pay-later payment mode on consumer spending decisions23
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior23
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers23
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda23
Testing the performance of online recommendation agents: A meta-analysis22
Executive Summaries22
Transformation of Metrics and Analytics in Retailing: The Way Forward22
Capturing Retailers’ Brand and Customer Focus22
Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns21
Reimagining personalization in the physical store20
Immersive retailing: The in-store experience20
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary20
Multichannel customer purchase behavior and long tail effects in the fashion goods market19
Dynamic relationship changes between reviewers and consumers in online product reviews19
Utilising eye-tracking data in retailing field research: A practical guide19
Fulfillment, The New Retailer Battlefield18
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps18
Understanding retail media: Perspectives and implications for stakeholders17
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness17
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?17
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing17
Executive Summaries16
Executive Summaries16
Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market16
The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution16
Co-creating affective atmospheres in retail experience16
An Investigation of Consumer Subjective Knowledge in Frontline Interactions15
Impact of different types of in-store displays on consumer purchase behavior15
Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market14
Valuation of brand equity and retailer growth strategies using real options14
What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades14
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness13
The faster, the better? The impact of short delivery times on product returns in online retailing12
International retailer performance: Disentangling the interplay between rule of law and culture12
Conveying product weight in digital media using a hand image12
Bidding Goodbye as JR Editors and Saying Thanks12
Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?12
FM ii: Copyright/ ID Statement12
Journal of Retailing Status Report 202111
Optimal checkout strategies for online retailers11
Executive Summaries11
Contractual Discrimination in Franchise Relationships11
Adding good or removing bad: Consumer response to nutrition claims10
Can crowdsourcing improve prediction accuracy in fashion retail buying?10
Unifying or discriminating: Competitive pricing strategies for multi-channel retailers10
Navigating the complexities of retail mergers in a changing landscape: A call for deeper insights9
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions9
Editorial - Striking a balance: Retailers at the crossroads of price and responsibility9
Paving the way for responsible retailing8
The impact of mobile app adoption on physical and online channels8
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators8
Editorial: So, what is retailing? The scope of journal of retailing8
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?8
Chronological cues and consumers’ preference for mere newness8
Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective7
A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers7
The future is phygital: integrated content analysis of current retail strategies and future priorities across digital, physical, and phygital modalities7
Evaluating strategies for promoting retail mobile channel using a hidden Markov model7
Online and offline retailing: What we know and directions for future research7
I might try it: Marketing actions to reduce consumer disgust toward insect-based food7
Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices6
Effects of online and offline advertising and their synergy on direct telephone sales6
Perceptual differences regarding leadership between the store manager and employees and its impact on frontline sales performance: A research note6
Digital lead generation platforms: Rightsizing the seller base6
Relative persuasiveness of repurchase intentions versus recommendations in online reviews6
More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience6
A meta-analytic investigation of the organizational identification – Job performance relationship in the frontlines6
Powerlessness, variety-seeking, and the mediating role of need for autonomy6
How and why (imagined) online reviews impact frontline retail encounters5
Pricing cues and retail competition5
FM ii: Copyright/ ID Statement5
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences5
Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments5
Assessing fast fashion overstock through time-to-peak-sales5
Executive Summaries5
Showcasing articles that focus on metrics and analytics in retailing5
The clock is ticking—Or is it? Customer satisfaction response to waiting shorter vs. longer than expected during a service encounter5
Can(’t) touch this: The effect of form realism and product domain in virtual influencer endorsements5
Consumer search: What can we learn from pre-purchase data?5
Executive Summaries5
Where you live matters: The impact of offline retail density on mobile shopping app usage5
The merchants of meta: A research agenda to understand the future of retailing in the metaverse5
Surprise, surprise: The dual impact of double discounting on consumer preferences4
How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences4
Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables4
Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?4
Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research4
Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions4
The optimal product-line selling mode in online platforms4
Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts4
FM ii: Copyright/ ID Statement4
Navigating contradictory logics in the field of luxury retailing4
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact4
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