OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Retailing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Editorial: So, what is retailing? The scope of journal of retailing	240
Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost	157
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact	144
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research	117
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies	116
Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?	113
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	105
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?	97
FM ii: Copyright/ ID Statement	83
FM ii: Copyright/ ID Statement	65
Executive Summaries	64
Should firms display the sale price using larger font?	59
The Future of Digital Communication Research: Considering Dynamics and Multimodality	58
Localized globalization through structures of common difference and the in-store curation of a glocal retailscape	58
Editorial - Striking a balance: Retailers at the crossroads of price and responsibility	56
Navigating the complexities of retail mergers in a changing landscape: A call for deeper insights	46
How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences	44
It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns	42
The Ostrich effect: Feeling hidden amidst the ambient sound of human voices	40
Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables	39
Chronological cues and consumers’ preference for mere newness	38
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions	35
Decoding consumer resistance to near-expired products: The role of social stereotyping	34
Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts	33
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators	31

Immersive retailing: The in-store experience	30
The Cosmopolitan Servicescape	30
Decomposing cross-channel advertising support of retailer price promotions	27
Making AI work in retail: The vital role of human interaction	27
Can crowdsourcing improve prediction accuracy in fashion retail buying?	27
The optimal product-line selling mode in online platforms	27
From one disruption to the next: How to navigate chaos?	26
Capturing Retailers’ Brand and Customer Focus	25
Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?	23
Reimagining personalization in the physical store	22
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	20
Retail store formats, competition and shopper behavior: A Systematic review	20
Navigating contradictory logics in the field of luxury retailing	20
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	20
Children's Perceived Value: Conceptualization, Scale Development, and Validation	17
Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection	17
Building A Sustainable Shelf: The Role of Firm Sustainability Reputation	16
A Framework for Collaborative Artificial Intelligence in Marketing	16
Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews	16
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing	15
The role of political ideology on variety-seeking behavior during crisis-induced threats: Evidence from the COVID-19 pandemic	15
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	15
On The Reference Point Effect of Reserve and Buy It Now Prices	15
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?	14
Understanding customers’ choice for digital D2C versus multi-brand operations	14
Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products	14
How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories	14
Online and offline retailing: What we know and directions for future research	13
What is holding private label back in the United States and in emerging markets?	13
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	13
Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge	13
The impact of mobile app adoption on physical and online channels	13
A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers	13
An empirical investigation of forward-looking retailer performance using parking lot traffic data derived from satellite imagery	12
Utilising eye-tracking data in retailing field research: A practical guide	12
Drown or Blossom? The Impact of Perceived Chronic Time Pressure on Retail Salespeople's Performance and Customer–Salesperson Relationships	12
Matching the Personal Initiative Capabilities of FLEs to Their Self-Regulatory Processes and the Firm's Initiative Climate	12
I might try it: Marketing actions to reduce consumer disgust toward insect-based food	12
Explaining physical retail store closures in digital times	11
Fulfillment, The New Retailer Battlefield	11
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary	11
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness	11
Multichannel customer purchase behavior and long tail effects in the fashion goods market	10
Dynamic relationship changes between reviewers and consumers in online product reviews	9
Healthy shopping dynamics: The healthiness of sequential grocery choices	9
Executive Summaries	9
Understanding surprise: Toward a theory of surprise marketing	9
Insight is power: Understanding the terms of the consumer-firm data exchange	9
Going Online for Groceries: Drivers of Category-Level Share of Wallet Expansion	9
FM ii: Copyright/ ID Statement	9

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time	9
FM ii: Copyright/ ID Statement	8
Sustaining shopping momentum in retail malls using real-time messaging	8
Executive Summaries	8
Executive Summaries	8
Executive Summaries	8
Evaluating strategies for promoting retail mobile channel using a hidden Markov model	8
FM ii: Copyright/ ID Statement	8
Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market	7
How Do Customers Alter Their Basket Composition When They Perceive the Retail Store to Be Crowded? An Empirical Study	7
Brand presentation order in voice shopping: Understanding the effects of sequential product presentation	7
FM	7
“If you loved our product”: Do conditional review requests harm retailer loyalty?	7
The value of making producers personal	7
A score-driven model of short-term demand forecasting for retail distribution centers	6
In-store endcap projections and their effect on sales	6
Re-imagining the physical store	6
Perceptual differences regarding leadership between the store manager and employees and its impact on frontline sales performance: A research note	6
More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience	5
The effects of buy now, pay later (BNPL) on customers’ online purchase behavior	5
The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior☆	5
Evolution of retail formats: Past, present, and future	5
Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions	5
Strategizing Retailing in the New Technology Era	5
Co-creating affective atmospheres in retail experience	5
Too assertive to recommend: The effect of assertive tone on referral behavior	4
Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis	4
Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship	4
How Technology is Changing Retail	4
Lost in translation? How multilingual packaging influences product evaluations by impeding consumers’ processing fluency	4
Relative persuasiveness of repurchase intentions versus recommendations in online reviews	4
The strategic drivers of drop-shipping and retail store sales for seasonal products	4
Impact of different types of in-store displays on consumer purchase behavior	4
Sustainable Retailing	4
Less cash, more splash? A meta-analysis on the cashless effect	4
Sharing JR 2021 Statistics and Recapping Special Issues	4
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans	4
The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution	4