Journal of Retailing

Papers
(The median citation count of Journal of Retailing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Editorial from branding to dupes: the new copyconomy339
FM ii: Copyright/ ID Statement314
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis188
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration136
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters123
Making AI work in retail: The vital role of human interaction100
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing93
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses91
Should firms display the sale price using larger font?78
Virtually mine: Understanding consumer responses to virtual reality product presentations71
Decoding consumer resistance to near-expired products: The role of social stereotyping63
When recovery discounts backfire: The role of political ideology in shaping post-recovery satisfaction59
Marketing scholarship and environmentally-sustainable retailing: a two-stage framework for greener consumption and production53
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior52
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance48
FM ii: Copyright/ ID Statement42
The power of words: how linguistic framing affects consent in retail privacy policies41
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth41
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing39
Do non-fungible token (NFT) initiatives create market value for firms?37
Too assertive to recommend: The effect of assertive tone on referral behavior36
When familiar retail experiences feel new: How unfamiliar environments increase enjoyment35
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach34
Profitability of two-part tariffs in name-your-own-price markets34
The value of making producers personal33
Should customers of all brands be multichannel? Investigating the moderating role of brand tier33
Call me by my name: The effects of addressing customers by their names, the underlying mechanisms, and the boundary conditions33
FM ii: Copyright/ ID Statement32
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations32
Who owns the brand in the digital retailscape? Revisiting the power balance29
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets29
Fish versus whale: Revenue interaction between restaurants and food delivery platforms28
Unlocking the Potential of Web Data for Retailing Research27
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans27
Friends or Enemies? The impact of partial competitor referral on consumer purchase27
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation26
Retail labor as a marketing asset: Organizational depth, automation, and brand value25
FM ii: Copyright/ ID Statement25
The enterprise activism risk model: How good intentions can jeopardize business success24
Autonomous stores: How levels of in-store automation affect store patronage24
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies23
FM ii: Copyright/ ID Statement23
From my standpoint: How visual perspective affects visual experiences23
Making omnichannel work: A dynamic capabilities roadmap for retail transformation21
The effect of competition on retail price and assortment size decisions: Theory and evidence21
The dynamic effects of subscription-based free shipping on purchase behavior and profitability: Insights from the acquisition and renewal phases20
Household and retail panel data in retailing research: Time for a renaissance?20
The influence of the buy-now-pay-later payment mode on consumer spending decisions19
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers18
Testing the performance of online recommendation agents: A meta-analysis18
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior18
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda17
Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk17
Executive Summaries16
Quiet sellers: When introversion drives salesperson performance16
Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns16
Immersive retailing: The in-store experience15
Reimagining personalization in the physical store15
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness14
Understanding retail media: Perspectives and implications for stakeholders14
Utilising eye-tracking data in retailing field research: A practical guide14
Challenging the customer13
Fulfillment, The New Retailer Battlefield13
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary12
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps12
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing12
Multichannel customer purchase behavior and long tail effects in the fashion goods market12
Dynamic relationship changes between reviewers and consumers in online product reviews12
Co-creating affective atmospheres in retail experience11
Standing out from adjacent reviews: How content similarity affects review helpfulness11
The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution10
Promotion elasticities of national and store brands: The effect of price level and brand type on promotion elasticity10
FM ii: Copyright/ ID Statement10
Conveying product weight in digital media using a hand image10
NFT design choices and the heterogeneity of investor responses10
Bidding Goodbye as JR Editors and Saying Thanks10
International retailer performance: Disentangling the interplay between rule of law and culture10
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness10
Impact of different types of in-store displays on consumer purchase behavior10
Location still matters: How geographic proximity between customers shapes repeat purchase behavior in online food delivery services10
Man is the measure of all things: Evaluability and overpackaging10
Anchor store closure effects on retail area visits: An analysis of department store closures in Germany9
Executive Summaries9
The faster, the better? The impact of short delivery times on product returns in online retailing9
Adding good or removing bad: Consumer response to nutrition claims9
Optimal checkout strategies for online retailers9
Who's Really Shopping? Individual and Household Reference Prices and the Cost of Getting it Wrong9
When payment options stand out: Payment option salience on the product page increases purchase likelihood9
Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?9
Real estate prices and the retailing sector dynamics8
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions8
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators8
Navigating the complexities of retail mergers in a changing landscape: A call for deeper insights8
Editorial - Striking a balance: Retailers at the crossroads of price and responsibility8
Unifying or discriminating: Competitive pricing strategies for multi-channel retailers8
Paving the way for responsible retailing8
Can crowdsourcing improve prediction accuracy in fashion retail buying?8
Chronological cues and consumers’ preference for mere newness7
Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective7
The impact of mobile app adoption on physical and online channels7
Editorial: So, what is retailing? The scope of journal of retailing7
The future is phygital: integrated content analysis of current retail strategies and future priorities across digital, physical, and phygital modalities7
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?7
I might try it: Marketing actions to reduce consumer disgust toward insect-based food7
Unleashing the predators: Autonomous predation and manipulation through algorithms7
More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience6
The clock is ticking—Or is it? Customer satisfaction response to waiting shorter vs. longer than expected during a service encounter6
Evaluating strategies for promoting retail mobile channel using a hidden Markov model6
A meta-analytic investigation of the organizational identification – Job performance relationship in the frontlines6
The new shopping paradoxes: When efficiency and responsibility backfire6
Learning from service experience ratings: effects on experience quality, credence quality, and customer satisfaction6
Powerlessness, variety-seeking, and the mediating role of need for autonomy6
When product scarcity backfires (or doesn’t): Limited quantities affect perceived retailer sincerity in online promotions5
How and why (imagined) online reviews impact frontline retail encounters5
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences5
The merchants of meta: A research agenda to understand the future of retailing in the metaverse5
Effects of online and offline advertising and their synergy on direct telephone sales5
Pricing cues and retail competition5
Can(’t) touch this: The effect of form realism and product domain in virtual influencer endorsements5
Digital lead generation platforms: Rightsizing the seller base5
Relative persuasiveness of repurchase intentions versus recommendations in online reviews5
Assessing fast fashion overstock through time-to-peak-sales5
Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments5
FM ii: Copyright/ ID Statement4
Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions4
How and when authenticity relates to sales growth: Longitudinal field evidence from the retail customer journey4
Consumer search: What can we learn from pre-purchase data?4
Executive Summaries4
Where you live matters: The impact of offline retail density on mobile shopping app usage4
Executive Summaries4
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