OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Making AI work in retail: The vital role of human interaction	246
FM ii: Copyright/ ID Statement	241
Should firms display the sale price using larger font?	145
Virtually mine: Understanding consumer responses to virtual reality product presentations	108
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	104
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	102
Editorial from branding to dupes: the new copyconomy	98
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	83
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	77
Decoding consumer resistance to near-expired products: The role of social stereotyping	73
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	72
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	53
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	52
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	52
Too assertive to recommend: The effect of assertive tone on referral behavior	50
FM ii: Copyright/ ID Statement	50
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	45
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	42
The value of making producers personal	41
Who owns the brand in the digital retailscape? Revisiting the power balance	40
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	40
FM ii: Copyright/ ID Statement	39
Unlocking the Potential of Web Data for Retailing Research	38
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans	38
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets	38

Friends or Enemies? The impact of partial competitor referral on consumer purchase	34
From my standpoint: How visual perspective affects visual experiences	31
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation	30
The enterprise activism risk model: How good intentions can jeopardize business success	28