OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Editorial from branding to dupes: the new copyconomy	268
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	263
FM ii: Copyright/ ID Statement	157
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	114
Should firms display the sale price using larger font?	114
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	109
Virtually mine: Understanding consumer responses to virtual reality product presentations	103
Decoding consumer resistance to near-expired products: The role of social stereotyping	92
Making AI work in retail: The vital role of human interaction	86
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	82
The power of words: how linguistic framing affects consent in retail privacy policies	79
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	60
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	58
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	56
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	55
FM ii: Copyright/ ID Statement	54
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	53
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	47
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	43
Too assertive to recommend: The effect of assertive tone on referral behavior	43
The value of making producers personal	43
FM ii: Copyright/ ID Statement	42
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans	41
Friends or Enemies? The impact of partial competitor referral on consumer purchase	34
Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets	34

Unlocking the Potential of Web Data for Retailing Research	33
Who owns the brand in the digital retailscape? Revisiting the power balance	33
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies	32
Autonomous stores: How levels of in-store automation affect store patronage	32
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation	30
From my standpoint: How visual perspective affects visual experiences	30