OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Editorial from branding to dupes: the new copyconomy	288
FM ii: Copyright/ ID Statement	285
Multicategory purchase behavior: basket choice, shopping frequency, and promotional analysis	164
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing	124
Should firms display the sale price using larger font?	119
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	114
Decoding consumer resistance to near-expired products: The role of social stereotyping	111
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses	96
Virtually mine: Understanding consumer responses to virtual reality product presentations	88
Making AI work in retail: The vital role of human interaction	83
Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance	67
The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing	63
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior	59
Generating insult from injury: Receiving self improvement gifts causes negative word of mouth	58
Do non-fungible token (NFT) initiatives create market value for firms?	56
The power of words: how linguistic framing affects consent in retail privacy policies	56
FM ii: Copyright/ ID Statement	50
Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations	48
The role of customer experience dimensions in expanding customer–firm relationships: A customer expansion journey approach	45
The value of making producers personal	39
Should customers of all brands be multichannel? Investigating the moderating role of brand tier	38
Too assertive to recommend: The effect of assertive tone on referral behavior	37
FM ii: Copyright/ ID Statement	37
Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans	36
Unlocking the Potential of Web Data for Retailing Research	33

Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets	32
Friends or Enemies? The impact of partial competitor referral on consumer purchase	32
Who owns the brand in the digital retailscape? Revisiting the power balance	30
Navigating online order fulfillment failures: Impacts on future customer behavior and the role of retailer mitigation	30