OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
Editorial: So, what is retailing? The scope of journal of retailing	240
Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost	157
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact	144
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research	117
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies	116
Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?	113
Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters	105
The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?	97
FM ii: Copyright/ ID Statement	83
FM ii: Copyright/ ID Statement	65
Executive Summaries	64
Should firms display the sale price using larger font?	59
The Future of Digital Communication Research: Considering Dynamics and Multimodality	58
Localized globalization through structures of common difference and the in-store curation of a glocal retailscape	58
Editorial - Striking a balance: Retailers at the crossroads of price and responsibility	56
Navigating the complexities of retail mergers in a changing landscape: A call for deeper insights	46
How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences	44
It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns	42
The Ostrich effect: Feeling hidden amidst the ambient sound of human voices	40
Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables	39
Chronological cues and consumers’ preference for mere newness	38
Wearing your success on your sleeve: How salesperson luxury brand consumption affects consumers’ perceptions	35
Decoding consumer resistance to near-expired products: The role of social stereotyping	34
Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts	33
Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators	31

Immersive retailing: The in-store experience	30
The Cosmopolitan Servicescape	30
Can crowdsourcing improve prediction accuracy in fashion retail buying?	27
The optimal product-line selling mode in online platforms	27
Decomposing cross-channel advertising support of retailer price promotions	27
Making AI work in retail: The vital role of human interaction	27