OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Research is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Happiness Begets Money: Emotion and Engagement in Live Streaming	180
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects	97
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	93
The Power of Brand Selfies	86
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans	63
Ritualistic Consumption Decreases Loneliness by Increasing Meaning	44
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware	42
The Effect of Information Disclosure on Industry Payments to Physicians	40
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief	38
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes	37
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation	35
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales	34
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity	34
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products	33
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video	33
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase	32
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms	31
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing	31
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment	30
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design	30
The Impact of Subscription Programs on Customer Purchases	30
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	29
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion	29
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact	28
The Signal Value of Crowdfunded Products	28

Marketing, Through the Eyes of the Stigmatized	27
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages	26
Emotional Expressions and Brand Status	26
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study	25
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption	25
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities	23
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	23
Religious Belief, Religious Priming, and Negative Word of Mouth	22
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth	22
The Role of Gender in Pay-What-You-Want Contexts	22
Extremity Bias in Online Reviews: The Role of Attrition	22
How Life-Role Transitions Shape Consumer Responses to Brand Extensions	22
Effects of Payment on User Engagement in Online Courses	21
Psychological Ownership of (Borrowed) Money	21
Algorithmic Transference: People Overgeneralize Failures of AI in the Government	21
First-Price Auctions in Online Display Advertising	21
Words Meet Photos: When and Why Photos Increase Review Helpfulness	21
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions	20
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	20
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	19
Learning to Set Prices	19
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms	19
The Importance of Price Beliefs in Consumer Search	19
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	19
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change	19
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail	18
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text	18
The Effect of Slow Motion Video on Consumer Inference	18
Feeling Lonely Increases Interest in Previously Owned Products	18
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective	17
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews	17
Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach	17
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories	17
Political Identity and Preference for Supplemental Educational Programs	17
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors	17
The Minimum Wage and Consumer Nutrition	16
Incorporating Consumer Product Categorizations into Shelf Layout Design	16
Gender (Still) Matters in Business School	16
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices	16
Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling	15
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	15
How Does the Adoption of Ad Blockers Affect News Consumption?	15
Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor	14
Variety Effects in Mobile Advertising	14
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	14
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	14
Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment	14
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship	14
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	14