Journal of Marketing Research

Papers
(The TQCC of Journal of Marketing Research is 18. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-07-01 to 2026-07-01.)
ArticleCitations
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences101
EXPRESS: Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning Approach93
The Power of Star Creators: Evidence from the Live Streaming Industry80
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts79
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations60
The Golden Halo of Defaults in Simple Choices59
Regulating Digital Piracy Consumption51
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews40
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance39
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste39
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses38
Referral Contagion: Downstream Benefits of Customer Referrals37
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category35
EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos34
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices33
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering33
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption32
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences31
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms30
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand30
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products30
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks29
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal29
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions29
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You28
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points27
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research27
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice27
How Firms Can Steer Social Media Conversations27
EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience26
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value25
Mitigation in Marketing: Concept, Definition, and Scope25
The Impact of Negative Reviews on Online Search and Purchase Decisions24
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information24
Communication Patterns in Joint Decision-Making24
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions24
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity23
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications23
Understanding How Music Influences Shopping on Weekdays and Weekends23
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment22
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception22
Mega or Micro? Influencer Selection Using Follower Elasticity21
An AI Method to Score Celebrity Visual Potential21
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment21
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product20
Bayesian Nonparametric Sequential Search20
Measuring Evidence for Mediation in the Presence of Measurement Error20
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk20
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige20
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media20
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo19
Improving the Discriminant Validation of Multi-Item Scales19
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking19
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals19
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves19
EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment19
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice18
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding18
How Can Publishers Collaborate and Compete with News Aggregators?18
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru18
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering18
Market Effects of Inattention: Theory and Evidence from Left-Digit Bias18
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design18
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