OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Research is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
The Power of Star Creators: Evidence from the Live Streaming Industry	99
A Choice Model of Utility Maximization and Regret Minimization	85
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	77
Indulgent Consumption Signals Interpersonal Warmth	74
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	58
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	57
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	50
The Golden Halo of Defaults in Simple Choices	40
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	39
Regulating Digital Piracy Consumption	38
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	37
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	37
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	35
Referral Contagion: Downstream Benefits of Customer Referrals	34
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	32
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	32
EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos	30
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	29
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences	29
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption	29
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	28
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	28
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	28
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	27
EXPRESS: Communication Patterns in Joint Decision-Making	26

The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand	26
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	26
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points	26
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	26
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	25
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value	25
The Impact of Negative Reviews on Online Search and Purchase Decisions	24
EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience	23
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	23
How Firms Can Steer Social Media Conversations	23
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	22
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	22
Understanding How Music Influences Shopping on Weekdays and Weekends	22
Mitigation in Marketing: Concept, Definition, and Scope	22
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	21
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	21
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	21
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	20
Mega or Micro? Influencer Selection Using Follower Elasticity	20
An AI Method to Score Celebrity Visual Potential	20
Measuring Evidence for Mediation in the Presence of Measurement Error	19
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	19
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	19
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	19
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	19
Bayesian Nonparametric Sequential Search	19
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru	18
Improving the Discriminant Validation of Multi-Item Scales	18
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	18
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	18
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals	18
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	18
EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment	18
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	17
When and How Slow Motion Makes Products More Luxurious	17
How Can Publishers Collaborate and Compete with News Aggregators?	17
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	17
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	17
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	17