OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Research is 18. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
EXPRESS: Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning Approach	103
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	95
The Power of Star Creators: Evidence from the Live Streaming Industry	85
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	82
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	66
The Golden Halo of Defaults in Simple Choices	63
Regulating Digital Piracy Consumption	51
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	44
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	40
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	40
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	40
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences	39
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	38
Referral Contagion: Downstream Benefits of Customer Referrals	35
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	35
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption	34
EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos	34
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	33
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	33
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	31
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points	30
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	30
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	30
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	29
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	29

The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand	29
How Firms Can Steer Social Media Conversations	28
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	28
EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience	28
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value	27
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	26
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	25
Communication Patterns in Joint Decision-Making	25
Mitigation in Marketing: Concept, Definition, and Scope	25
The Impact of Negative Reviews on Online Search and Purchase Decisions	25
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	24
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	24
Understanding How Music Influences Shopping on Weekdays and Weekends	24
An AI Method to Score Celebrity Visual Potential	23
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	23
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	23
Mega or Micro? Influencer Selection Using Follower Elasticity	23
Bayesian Nonparametric Sequential Search	22
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	22
Measuring Evidence for Mediation in the Presence of Measurement Error	21
EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism	21
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	21
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	21
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	21
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	20
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals	20
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	20
EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment	20
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	19
When and How Slow Motion Makes Products More Luxurious	19
Improving the Discriminant Validation of Multi-Item Scales	19
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	19
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru	19
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	19
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	19
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	18
Market Effects of Inattention: Theory and Evidence from Left-Digit Bias	18
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness	18
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	18
The Stability Effect for Weight Judgments	18
How Can Publishers Collaborate and Compete with News Aggregators?	18