OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Research is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
How Does the Adoption of Ad Blockers Affect News Consumption?	131
Indulgent Consumption Signals Interpersonal Warmth	114
A Choice Model of Utility Maximization and Regret Minimization	81
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	66
EXPRESS: The Power of Star Creators: Evidence from the Live Streaming Industry	63
Regulating Digital Piracy Consumption	62
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	62
EXPRESS: The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	60
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	58
The Golden Halo of Defaults in Simple Choices	52
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	51
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	42
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	39
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	39
Referral Contagion: Downstream Benefits of Customer Referrals	36
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	36
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	35
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	35
EXPRESS: The Decision-making Process and Impact of Individual Decisions for Joint Consumption	34
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	34
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	34
Variety Effects in Mobile Advertising	33
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	33
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	31
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	28

In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	27
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	27
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	27
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	26
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	26
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	26
How Firms Can Steer Social Media Conversations	25
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	24
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	23
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value	23
Mitigation in Marketing: Concept, Definition, and Scope	22
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	22
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	22
The Impact of Negative Reviews on Online Search and Purchase Decisions	22
Understanding How Music Influences Shopping on Weekdays and Weekends	21
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	21
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	20
An AI Method to Score Celebrity Visual Potential	20
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	20
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	19
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	18
Mega or Micro? Influencer Selection Using Follower Elasticity	18
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	18
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	18
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	18
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	17
Bayesian Nonparametric Sequential Search	17
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	17
Measuring Evidence for Mediation in the Presence of Measurement Error	17
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	17
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	17
EXPRESS: Improving the Discriminant Validation of Multi-Item Scales	17
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	16
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand	16
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	16
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	16
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	16
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals	16
Education and Marketing: Decision Making, Spending, and Consumption	16
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	16
When and How Slow Motion Makes Products More Luxurious	15
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru	15
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	15
Default Effects of Credit Card Minimum Payments	15
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	15
How Can Publishers Collaborate and Compete with News Aggregators?	15
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	15