Journal of Marketing Research

Papers
(The TQCC of Journal of Marketing Research is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)
ArticleCitations
Happiness Begets Money: Emotion and Engagement in Live Streaming180
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects97
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality93
The Power of Brand Selfies86
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans63
Ritualistic Consumption Decreases Loneliness by Increasing Meaning44
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware42
The Effect of Information Disclosure on Industry Payments to Physicians40
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief38
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes37
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation35
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity34
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales34
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products33
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video33
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase32
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing31
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms31
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design30
The Impact of Subscription Programs on Customer Purchases30
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment30
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion29
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies29
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact28
The Signal Value of Crowdfunded Products28
Marketing, Through the Eyes of the Stigmatized27
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages26
Emotional Expressions and Brand Status26
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption25
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study25
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging23
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities23
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth22
The Role of Gender in Pay-What-You-Want Contexts22
Extremity Bias in Online Reviews: The Role of Attrition22
How Life-Role Transitions Shape Consumer Responses to Brand Extensions22
Religious Belief, Religious Priming, and Negative Word of Mouth22
First-Price Auctions in Online Display Advertising21
Words Meet Photos: When and Why Photos Increase Review Helpfulness21
Effects of Payment on User Engagement in Online Courses21
Psychological Ownership of (Borrowed) Money21
Algorithmic Transference: People Overgeneralize Failures of AI in the Government21
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions20
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food20
The Importance of Price Beliefs in Consumer Search19
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses19
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change19
Deceptive Claims Using Fake News Advertising: The Impact on Consumers19
Learning to Set Prices19
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms19
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text18
The Effect of Slow Motion Video on Consumer Inference18
Feeling Lonely Increases Interest in Previously Owned Products18
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail18
Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach17
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories17
Political Identity and Preference for Supplemental Educational Programs17
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors17
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective17
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews17
Gender (Still) Matters in Business School16
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices16
The Minimum Wage and Consumer Nutrition16
Incorporating Consumer Product Categorizations into Shelf Layout Design16
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness15
How Does the Adoption of Ad Blockers Affect News Consumption?15
Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling15
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects14
Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment14
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship14
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft14
Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor14
Variety Effects in Mobile Advertising14
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring14
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