OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Research is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	115
A Choice Model of Utility Maximization and Regret Minimization	107
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	87
How Does the Adoption of Ad Blockers Affect News Consumption?	57
Indulgent Consumption Signals Interpersonal Warmth	52
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	49
Early Cost Realization and College Choice	46
Regulating Digital Piracy Consumption	41
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	39
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	37
The Golden Halo of Defaults in Simple Choices	37
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	36
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	34
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	34
Variety Effects in Mobile Advertising	34
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	33
Referral Contagion: Downstream Benefits of Customer Referrals	32
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	31
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	30
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	30
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	30
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	29
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	29
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	28
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	28

The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	28
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	28
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	27
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	27
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	25
Mitigation in Marketing: Concept, Definition, and Scope	25
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact	25
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	24
The Impact of Negative Reviews on Online Search and Purchase Decisions	24
EXPRESS: How Firms Can Steer Social Media Conversations	24
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	23
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	23
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	23
Understanding How Music Influences Shopping on Weekdays and Weekends	22
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	22
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	22
Mega or Micro? Influencer Selection Using Follower Elasticity	21
EXPRESS: An AI Method to Score Celebrity Visual Potential	21
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	21
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences	21
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	21
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	20
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	20
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	19
Bayesian Nonparametric Sequential Search	19
Measuring Evidence for Mediation in the Presence of Measurement Error	18
Effects of Payment on User Engagement in Online Courses	18
The Signal Value of Crowdfunded Products	17
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	17
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	17
EXPRESS: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	16
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations	16
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	16
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	16
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	16
Education and Marketing: Decision Making, Spending, and Consumption	15
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion	15
EXPRESS: Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	15
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	15
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand	15
When and How Slow Motion Makes Products More Luxurious	15
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	14
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	14
Default Effects of Credit Card Minimum Payments	14