OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing Research is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
The Power of Star Creators: Evidence from the Live Streaming Industry	94
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	81
Indulgent Consumption Signals Interpersonal Warmth	75
A Choice Model of Utility Maximization and Regret Minimization	71
Regulating Digital Piracy Consumption	56
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	55
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	49
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	47
The Golden Halo of Defaults in Simple Choices	39
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	38
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	38
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	36
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	35
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	35
EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences	34
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption	32
Referral Contagion: Downstream Benefits of Customer Referrals	32
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	29
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	29
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	28
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	28
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	28
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points	28
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	28
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand	26

Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value	25
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	25
How Firms Can Steer Social Media Conversations	25
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	25
The Impact of Negative Reviews on Online Search and Purchase Decisions	24
EXPRESS: Communication Patterns in Joint Decision-Making	23
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	23
Mitigation in Marketing: Concept, Definition, and Scope	23
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	23
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	22
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	22
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	21
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	21
Understanding How Music Influences Shopping on Weekdays and Weekends	21
An AI Method to Score Celebrity Visual Potential	20
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	20
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	20
Bayesian Nonparametric Sequential Search	19
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	19
Mega or Micro? Influencer Selection Using Follower Elasticity	19
Measuring Evidence for Mediation in the Presence of Measurement Error	19
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	19
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	19
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals	18
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	18
EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment	18
Improving the Discriminant Validation of Multi-Item Scales	18
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	18
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	18
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	18
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	17
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	17
EXPRESS: Market Effects of Inattention: Theory and Evidence from Left-Digit Bias	17
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru	17
How Can Publishers Collaborate and Compete with News Aggregators?	17
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	17
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy	16
Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient	16
Identifying Competitors in Geographical Markets Using the CSIS Method	16
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	16
EXPRESS: The Economic Consequences of Risk-Absorption in B2B Relationships: Evidence from Indirect Auto Lending	16
Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice	16
When and How Slow Motion Makes Products More Luxurious	16
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	16
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness	16
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption	16