Journal of Marketing Research

Papers
(The TQCC of Journal of Marketing Research is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-02-01 to 2024-02-01.)
ArticleCitations
Happiness Begets Money: Emotion and Engagement in Live Streaming119
Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy84
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects76
The Polarity of Online Reviews: Prevalence, Drivers and Implications69
The Positive Effect of Not Following Others on Social Media68
The Power of Brand Selfies61
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality58
The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews56
When Consumption Regulations Backfire: The Role of Political Ideology40
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey36
The Effect of Information Disclosure on Industry Payments to Physicians35
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment35
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans34
Free Shipping Promotions and Product Returns34
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality31
Customization in Luxury Brands: Can Valentino Get Personal?31
Ritualistic Consumption Decreases Loneliness by Increasing Meaning30
Bayesian Synthetic Control Methods29
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief28
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender27
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware27
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand27
How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns26
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?26
Communicating Brands in Television Advertising26
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity26
Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion25
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation24
Charting the Path to Purchase Using Topic Models23
The Strength of Weak-Tie Consensus Language23
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase23
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes22
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing22
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms22
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact22
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets21
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products21
Consumer Search and Filtering on Online Retail Platforms21
Religious Belief, Religious Priming, and Negative Word of Mouth20
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video20
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales20
The Signal Value of Crowdfunded Products20
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns19
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design19
Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End19
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities19
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth18
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study18
Leveraging Brand Equity for Effective Visual Product Design18
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies18
Marketing, Through the Eyes of the Stigmatized17
Emotional Expressions and Brand Status17
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment17
The Sales Impact of Using Handheld Scanners: Evidence from the Field17
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption17
Psychological Ownership of (Borrowed) Money17
The Role of Gender in Pay-What-You-Want Contexts16
How Life-Role Transitions Shape Consumer Responses to Brand Extensions16
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions15
The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance15
Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption15
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion15
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages15
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food15
Contour-as-Face Framework: A Method to Preserve Privacy and Perception14
The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations14
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging14
Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters13
Effects of Payment on User Engagement in Online Courses13
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories13
First-Price Auctions in Online Display Advertising13
Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable12
State-Dependent Demand Estimation with Initial Conditions Correction12
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text12
The Minimum Wage and Consumer Nutrition12
Political Identity and Preference for Supplemental Educational Programs12
Gender (Still) Matters in Business School12
Incorporating Consumer Product Categorizations into Shelf Layout Design12
Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment12
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship12
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms12
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective12
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews12
Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors12
Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling12
The Importance of Price Beliefs in Consumer Search12
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