OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Research is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	115
A Choice Model of Utility Maximization and Regret Minimization	107
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	87
How Does the Adoption of Ad Blockers Affect News Consumption?	57
Indulgent Consumption Signals Interpersonal Warmth	52
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	49
Early Cost Realization and College Choice	46
Regulating Digital Piracy Consumption	41
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	39
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	37
The Golden Halo of Defaults in Simple Choices	37
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	36
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	34
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	34
Variety Effects in Mobile Advertising	34
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	33
Referral Contagion: Downstream Benefits of Customer Referrals	32
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	31
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	30
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	30
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	30
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	29
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	29
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	28
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	28

The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	28
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	28
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	27
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	27
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	25
Mitigation in Marketing: Concept, Definition, and Scope	25
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact	25
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	24
The Impact of Negative Reviews on Online Search and Purchase Decisions	24
EXPRESS: How Firms Can Steer Social Media Conversations	24
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	23
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	23
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	23
Understanding How Music Influences Shopping on Weekdays and Weekends	22
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	22
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	22
Mega or Micro? Influencer Selection Using Follower Elasticity	21
EXPRESS: An AI Method to Score Celebrity Visual Potential	21
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	21
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences	21
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	21
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	20
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	20
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	19
Bayesian Nonparametric Sequential Search	19
Effects of Payment on User Engagement in Online Courses	18
Measuring Evidence for Mediation in the Presence of Measurement Error	18
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	17
The Signal Value of Crowdfunded Products	17
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	17
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	16
EXPRESS: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	16
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations	16
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	16
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	16
When and How Slow Motion Makes Products More Luxurious	15
Education and Marketing: Decision Making, Spending, and Consumption	15
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion	15
EXPRESS: Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	15
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	15
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand	15
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	14
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	14
Default Effects of Credit Card Minimum Payments	14
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	13
Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient	13
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	13
EXPRESS: Identifying Competitors in Geographical Markets Using the CSIS Method	13
How Can Publishers Collaborate and Compete with News Aggregators?	13
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy	12

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	12
EXPRESS: Mapping Spatial Heterogeneity in Retail Advertising Effectiveness	12
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption	12
Monitoring Technologies in Industrial Systems	12
Increasing Team Performance by Sharing Success	12
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back	12
Sunk Cost Effect, Self-Control, and Contract Design	11
Intransitivity of Consumer Preferences for Privacy	11
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective	11
Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care	11
EXPRESS: To Acquire or to Ally? the Impact of Strategic Emphasis on Governance Mode Choice	10
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?	10
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video	10
Building Brand Assets: The Role of Trademark Rights	10
Getting the Board on Board: Marketing Department Power and Board Interlocks	10
Revealing and Mitigating Racial Bias and Discrimination in Financial Services	10
Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets	10
How Listening Versus Reading Alters Consumers’ Interpretations of News	10
Learning to Set Prices	10
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format	10
More Voices Persuade: The Attentional Benefits of Voice Numerosity	10
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware	10
Phone and Self: How Smartphone Use Increases Preference for Uniqueness	10
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening	10
The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions	9
The Effect of Slow Motion Video on Consumer Inference	9
Disentangling Product Comparisons with the Attribute–Hedonic Model	9
A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection	9
Are We Worse Off After Policy Repeals? Evidence from Two Green Policies	9
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind	9
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes	9
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network	9
How Do Nutritional Warning Labels Affect Prices?	9
EXPRESS: Cross-Channel Effects of Failure in a Retailer’s Mobile App	9
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories	8
Testing Theories of Goal Progress in Online Learning	8
EXPRESS: Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats	8
Emotional Expressions and Brand Status	8
The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good	8
How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories	8
Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models	7
We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits	7
Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories	7
Designing Quality Certificates: Insights from eBay	7
EXPRESS: Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value	7
Role Integration Increases the Fungibility of Mentally Accounted Funds	7
EXPRESS: Retributive Philanthropy	7
“Repayment-by-Purchase” Increases Consumer Debt Repayment	7
Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field	7
Advance Selling in Marketing Channels	7
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?	7
The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News	7
The Ripple Effect of Firm-Generated Content on New Movie Releases	7
From Free to Paid: Monetizing a Non-Advertising-Based App	7
The Impact of Historical Price Information on Purchase Deferral	7
Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price	7
Cause-Related Marketing as Sales Promotion	7
The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry	6
Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum	6
Smart Contracts in Supply Chains	6
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools	6
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention	6
Commercial Success Through Commercials? Advertising and Pay-TV Operators	6
Words Meet Photos: When and Why Photos Increase Review Helpfulness	6
EXPRESS: Consumers Believe Legal Products Are Less Effective than Illegal Products	6
A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions	6
Retraction Notice	6
Omitted Budget Constraint Bias and Implications for Competitive Pricing	6