OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
The Power of Star Creators: Evidence from the Live Streaming Industry	99
A Choice Model of Utility Maximization and Regret Minimization	85
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	77
Indulgent Consumption Signals Interpersonal Warmth	74
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	58
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	57
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	50
The Golden Halo of Defaults in Simple Choices	40
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	39
Regulating Digital Piracy Consumption	38
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	37
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	37
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	35
Referral Contagion: Downstream Benefits of Customer Referrals	34
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	32
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	32
EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos	30
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption	29
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	29
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences	29
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	28
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	28
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	28
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	27
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	26

EXPRESS: Communication Patterns in Joint Decision-Making	26
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand	26
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	26
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points	26
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value	25
“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information	25
The Impact of Negative Reviews on Online Search and Purchase Decisions	24
How Firms Can Steer Social Media Conversations	23
EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience	23
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	23
Understanding How Music Influences Shopping on Weekdays and Weekends	22
Mitigation in Marketing: Concept, Definition, and Scope	22
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions	22
The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity	22
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	21
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	21
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment	21
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment	20
Mega or Micro? Influencer Selection Using Follower Elasticity	20
An AI Method to Score Celebrity Visual Potential	20
Bayesian Nonparametric Sequential Search	19
Measuring Evidence for Mediation in the Presence of Measurement Error	19
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product	19
The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige	19
Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk	19
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media	19
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves	18
EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment	18
Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru	18
Improving the Discriminant Validation of Multi-Item Scales	18
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking	18
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo	18
Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals	18
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding	17
Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice	17
RETRACTED: Priming the Concept of Fullness with Visual Sequences Reduces Portion Size Choice in Online Food Ordering	17
When and How Slow Motion Makes Products More Luxurious	17
How Can Publishers Collaborate and Compete with News Aggregators?	17
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design	17
The Stability Effect for Weight Judgments	16
Market Effects of Inattention: Theory and Evidence from Left-Digit Bias	16
The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness	16
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	15
Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient	15
EXPRESS: The Economic Consequences of Risk-Absorption in B2B Relationships: Evidence from Indirect Auto Lending	15
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy	15
Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice	15
Identifying Competitors in Geographical Markets Using the CSIS Method	14
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective	14
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption	14

The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry	14
EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services	14
Sunk Cost Effect, Self-Control, and Contract Design	13
Phone and Self: How Smartphone Use Increases Preference for Uniqueness	13
EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions	12
Monitoring Technologies in Industrial Systems	12
Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel	12
Intransitivity of Consumer Preferences for Privacy	12
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?	11
Building Brand Assets: The Role of Trademark Rights	11
Revealing and Mitigating Racial Bias and Discrimination in Financial Services	11
Mapping Spatial Heterogeneity in Retail Advertising Effectiveness	11
EXPRESS: Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions	11
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format	10
Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets	10
Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments	10
To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice	10
How Listening Versus Reading Alters Consumers’ Interpretations of News	10
Getting the Board on Board: Marketing Department Power and Board Interlocks	10
The Trajectory of Confidence: Experience, Certainty, and Consumer Choice	10
Are We Worse Off After Policy Repeals? Evidence from Two Green Policies	9
The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions	9
A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection	9
Multihoming Alliances and Price Competition	9
More Voices Persuade: The Attentional Benefits of Voice Numerosity	9
Disentangling Product Comparisons with the Attribute–Hedonic Model	8
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network	8
Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value	8
How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories	8
How Do Nutritional Warning Labels Affect Prices?	8
Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price	7
Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups	7
Cross-Channel Effects of Failure in a Retailer's Mobile App	7
Retributive Philanthropy	7
Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats	7
Advance Selling in Marketing Channels	7
The Ripple Effect of Firm-Generated Content on New Movie Releases	6
Role Integration Increases the Fungibility of Mentally Accounted Funds	6
Designing Quality Certificates: Insights from eBay	6
Cause-Related Marketing as Sales Promotion	6
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?	6
Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models	6
“Repayment-by-Purchase” Increases Consumer Debt Repayment	5
Just Keep It: When and Why Returnless Product Returns Foster Brand Support	5
The Weekend Effect in Online Reviews	5
How Fatal School Shootings Impact a Community's Consumption	5
Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum	5
Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories	5
The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect	5
AI for Customer Journeys: A Transformer Approach	5
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language	5
From Free to Paid: Monetizing a Non-Advertising-Based App	5
EXPRESS: Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability	5
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs	5
Consumers Believe Legal Products Are Less Effective Than Illegal Products	5