OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Happiness Begets Money: Emotion and Engagement in Live Streaming	134
Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy	89
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects	81
The Positive Effect of Not Following Others on Social Media	77
The Polarity of Online Reviews: Prevalence, Drivers and Implications	75
The Power of Brand Selfies	66
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	65
When Consumption Regulations Backfire: The Role of Political Ideology	43
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans	41
Free Shipping Promotions and Product Returns	40
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey	37
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment	37
The Effect of Information Disclosure on Industry Payments to Physicians	36
Ritualistic Consumption Decreases Loneliness by Increasing Meaning	34
Customization in Luxury Brands: Can Valentino Get Personal?	32
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware	31
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality	31
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity	30
Bayesian Synthetic Control Methods	30
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender	29
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief	29
How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns	28
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?	28
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand	27
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales	27

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact	26
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes	26
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design	25
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase	25
Consumer Search and Filtering on Online Retail Platforms	24
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products	24
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets	24
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation	24
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing	23
Charting the Path to Purchase Using Topic Models	23
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	22
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video	22
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms	22
Marketing, Through the Eyes of the Stigmatized	22
The Signal Value of Crowdfunded Products	22
Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End	21
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment	20
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study	20
Religious Belief, Religious Priming, and Negative Word of Mouth	20
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns	20
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth	19
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption	19
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities	19
Emotional Expressions and Brand Status	18
The Sales Impact of Using Handheld Scanners: Evidence from the Field	18
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion	18
How Life-Role Transitions Shape Consumer Responses to Brand Extensions	18
Effects of Payment on User Engagement in Online Courses	17
Psychological Ownership of (Borrowed) Money	17
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages	17
The Role of Gender in Pay-What-You-Want Contexts	16
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms	16
The Impact of Subscription Programs on Customer Purchases	15
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions	15
Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption	15
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	15
The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations	15
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	15
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories	14
Contour-as-Face Framework: A Method to Preserve Privacy and Perception	14
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change	13
The Minimum Wage and Consumer Nutrition	13
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship	13
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	13
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text	13
Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters	13
The Importance of Price Beliefs in Consumer Search	13
First-Price Auctions in Online Display Advertising	13
Extremity Bias in Online Reviews: The Role of Attrition	13
Political Identity and Preference for Supplemental Educational Programs	13

Relative Effectiveness of Print and Digital Advertising: A Memory Perspective	13
Incorporating Consumer Product Categorizations into Shelf Layout Design	13
Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors	12
Gender (Still) Matters in Business School	12
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors	12
Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling	12
Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment	12
The Effect of Slow Motion Video on Consumer Inference	12
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices	12
Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach	12
Toward a Process-Transfer Model of the Endorser Effect	12
State-Dependent Demand Estimation with Initial Conditions Correction	12
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews	12
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	11
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	11
Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making	11
Algorithmic Transference: People Overgeneralize Failures of AI in the Government	11
Learning to Set Prices	11
Feeling Lonely Increases Interest in Previously Owned Products	11
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail	10
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions	10
Integration of Primary and Resale Platforms	10
The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts	10
A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)	10
Preference Dynamics in Sequential Consumer Choice with Defaults	9
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	9
How Does the Adoption of Ad Blockers Affect News Consumption?	9
Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes	9
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	9
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations	8
Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending	8
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences	8
The Effect of Links and Excerpts on Internet News Consumption	8
Variety Effects in Mobile Advertising	8
You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making	8
Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor	8
How Do Nutritional Warning Labels Affect Prices?	8
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools	8
Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models	7
Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum	7
Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion	7
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention	6
Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues	6
Testing Theories of Goal Progress in Online Learning	6
Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases	6
Words Meet Photos: When and Why Photos Increase Review Helpfulness	6
Strategic Polarization in Group Interactions	6
Gremlins in the Data: Identifying the Information Content of Research Subjects	6
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	6
Suspense and Surprise in Media Product Design: Evidence from Twitch	6
Early Cost Realization and College Choice	6
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening	6
Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing	6
Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand	6
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	6
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network	6
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	6
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	6
How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?	5
Do Animated Line Graphs Increase Risk Inferences?	5
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	5
Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness	5
Phone and Self: How Smartphone Use Increases Preference for Uniqueness	5
Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care	5
Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field	5
Involving Sales Managers in Sales Force Compensation Design	5
Preference Reversals Between Digital and Physical Goods	5
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back	5
The Impact of Historical Price Information on Purchase Deferral	5
We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits	5
Education and Marketing: Decision Making, Spending, and Consumption	5
The More You Ask, the Less You Get: When Additional Questions Hurt External Validity	5
A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions	5