OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Research is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Happiness Begets Money: Emotion and Engagement in Live Streaming	180
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects	97
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	93
The Power of Brand Selfies	86
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans	63
Ritualistic Consumption Decreases Loneliness by Increasing Meaning	44
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware	42
The Effect of Information Disclosure on Industry Payments to Physicians	40
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief	38
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes	37
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation	35
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales	34
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity	34
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products	33
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video	33
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase	32
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing	31
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms	31
The Impact of Subscription Programs on Customer Purchases	30
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment	30
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design	30
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	29
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion	29
The Signal Value of Crowdfunded Products	28
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact	28

Marketing, Through the Eyes of the Stigmatized	27
Emotional Expressions and Brand Status	26
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages	26
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption	25
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study	25
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities	23
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	23
How Life-Role Transitions Shape Consumer Responses to Brand Extensions	22
Religious Belief, Religious Priming, and Negative Word of Mouth	22
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth	22
The Role of Gender in Pay-What-You-Want Contexts	22
Extremity Bias in Online Reviews: The Role of Attrition	22
Effects of Payment on User Engagement in Online Courses	21
Psychological Ownership of (Borrowed) Money	21
Algorithmic Transference: People Overgeneralize Failures of AI in the Government	21
First-Price Auctions in Online Display Advertising	21
Words Meet Photos: When and Why Photos Increase Review Helpfulness	21
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions	20
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	20
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change	19
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	19
Learning to Set Prices	19
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms	19
The Importance of Price Beliefs in Consumer Search	19
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	19
Feeling Lonely Increases Interest in Previously Owned Products	18
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail	18
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text	18
The Effect of Slow Motion Video on Consumer Inference	18
Political Identity and Preference for Supplemental Educational Programs	17
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors	17
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective	17
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews	17
Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach	17
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories	17
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices	16
The Minimum Wage and Consumer Nutrition	16
Incorporating Consumer Product Categorizations into Shelf Layout Design	16
Gender (Still) Matters in Business School	16
How Does the Adoption of Ad Blockers Affect News Consumption?	15
Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling	15
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	15
Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor	14
Variety Effects in Mobile Advertising	14
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	14
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	14
Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment	14
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship	14
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	14
Phone and Self: How Smartphone Use Increases Preference for Uniqueness	13

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations	13
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	13
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools	13
Education and Marketing: Decision Making, Spending, and Consumption	13
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	12
Preference Reversals Between Digital and Physical Goods	12
Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making	12
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	12
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective	11
Indulgent Consumption Signals Interpersonal Warmth	11
Intransitivity of Consumer Preferences for Privacy	10
Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending	10
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey	10
Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion	9
Do Animated Line Graphs Increase Risk Inferences?	9
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	9
Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases	9
You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making	9
Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field	9
Testing Theories of Goal Progress in Online Learning	9
How Do Nutritional Warning Labels Affect Prices?	9
I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior	9
Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum	9
Early Cost Realization and College Choice	9
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening	9
Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand	8
Effective Implementation of Predictive Sales Analytics	8
Understanding How Music Influences Shopping on Weekdays and Weekends	8
Suspense and Surprise in Media Product Design: Evidence from Twitch	8
Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets	8
Strategic Polarization in Group Interactions	8
The More You Ask, the Less You Get: When Additional Questions Hurt External Validity	8
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences	8
The Effects of Digital Textbooks on Students’ Academic Performance, Academic Interest, and Learning Skills	7
How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?	7
Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings	7
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language	7
Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care	7
Involving Sales Managers in Sales Force Compensation Design	7
Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness	7
Gremlins in the Data: Identifying the Information Content of Research Subjects	7
A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions	7
It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions	7
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network	7
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?	6
The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products	6
You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes	6
Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value	6
Service Provision in Distribution Channels	6
Attention Trajectories Capture Utility Accumulation and Predict Brand Choice	6
Mega or Micro? Influencer Selection Using Follower Elasticity	6
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention	6
The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News	6
The Ripple Effect of Firm-Generated Content on New Movie Releases	6
Advance Selling in Marketing Channels	6
Optimal Microtargeting of Advertising	6
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	6
We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits	6
The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform	6
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	6
The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good	6
Building Brand Assets: The Role of Trademark Rights	5
Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data	5
The Credibility of Communication in a Pandemic	5
The Effects of Content Ephemerality on Information Processing	5
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind	5
Lobbying and Product Recalls: A Study of the U.S. Automobile Industry	5
Favorite Possessions Protect Subjective Well-Being Under Income Inequality	5
The Impact of Historical Price Information on Purchase Deferral	5
Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation	5
Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior	5
Measuring Evidence for Mediation in the Presence of Measurement Error	5
Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum	5
Commercial Success Through Commercials? Advertising and Pay-TV Operators	5
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back	5
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	5
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	5
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	5