OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing Research is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-10-01 to 2024-10-01.)

Article	Citations
Happiness Begets Money: Emotion and Engagement in Live Streaming	179
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects	96
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality	91
The Power of Brand Selfies	85
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans	60
Ritualistic Consumption Decreases Loneliness by Increasing Meaning	43
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware	40
The Effect of Information Disclosure on Industry Payments to Physicians	39
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief	38
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes	37
How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns	35
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity	34
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales	34
Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation	34
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video	33
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase	32
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products	32
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms	31
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing	30
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment	30
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies	29
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design	29
The Signal Value of Crowdfunded Products	28
The Impact of Subscription Programs on Customer Purchases	28
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact	28

Marketing, Through the Eyes of the Stigmatized	27
Charting the Path to Purchase Using Topic Models	26
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion	26
Emotional Expressions and Brand Status	26
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption	25
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study	25
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages	25
Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities	23
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	23
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth	22
Religious Belief, Religious Priming, and Negative Word of Mouth	22
The Role of Gender in Pay-What-You-Want Contexts	22
Extremity Bias in Online Reviews: The Role of Attrition	21
First-Price Auctions in Online Display Advertising	21
Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End	21
How Life-Role Transitions Shape Consumer Responses to Brand Extensions	21
Effects of Payment on User Engagement in Online Courses	21
Psychological Ownership of (Borrowed) Money	21
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions	20
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	20
Learning to Set Prices	19
Deceptive Claims Using Fake News Advertising: The Impact on Consumers	19
Words Meet Photos: When and Why Photos Increase Review Helpfulness	19
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change	19
The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms	19
The Importance of Price Beliefs in Consumer Search	19
Algorithmic Transference: People Overgeneralize Failures of AI in the Government	19
Feeling Lonely Increases Interest in Previously Owned Products	18
The Effect of Slow Motion Video on Consumer Inference	18
Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text	17
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors	17
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail	17
Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories	17
Incorporating Consumer Product Categorizations into Shelf Layout Design	16
Gender (Still) Matters in Business School	16
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices	16
Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach	16
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	16
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews	16
Political Identity and Preference for Supplemental Educational Programs	16
Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling	15
How Does the Adoption of Ad Blockers Affect News Consumption?	15
The Minimum Wage and Consumer Nutrition	15
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective	15
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship	14
Variety Effects in Mobile Advertising	14
Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment	14
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft	14
Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor	13
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools	13

How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	13
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	13
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring	13
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations	13
Education and Marketing: Decision Making, Spending, and Consumption	12
Phone and Self: How Smartphone Use Increases Preference for Uniqueness	12
Preference Reversals Between Digital and Physical Goods	12
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines	12
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	11
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception	11
Preference Dynamics in Sequential Consumer Choice with Defaults	11
Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making	11
Indulgent Consumption Signals Interpersonal Warmth	11
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective	10
Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending	10
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey	10
Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum	9
How Do Nutritional Warning Labels Affect Prices?	9
I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior	9
Intransitivity of Consumer Preferences for Privacy	9
Testing Theories of Goal Progress in Online Learning	9
You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making	9
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening	9
Do Animated Line Graphs Increase Risk Inferences?	9
Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases	9
Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion	9
Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models	8
Understanding How Music Influences Shopping on Weekdays and Weekends	8
Suspense and Surprise in Media Product Design: Evidence from Twitch	8
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences	8
Strategic Polarization in Group Interactions	8
Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field	8
Effective Implementation of Predictive Sales Analytics	8
Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand	8
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	8
The More You Ask, the Less You Get: When Additional Questions Hurt External Validity	8
How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?	7
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network	7
Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness	7
A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions	7
Involving Sales Managers in Sales Force Compensation Design	7
Statistical Inference for the Factor Model Approach to Estimate Causal Effects in Quasi-Experimental Settings	7
Early Cost Realization and College Choice	7
Gremlins in the Data: Identifying the Information Content of Research Subjects	7
It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions	7
Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets	7
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language	7
Optimal Microtargeting of Advertising	6
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention	6
We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits	6
The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform	6
The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good	6
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?	6
The Effects of Digital Textbooks on Students’ Academic Performance, Academic Interest, and Learning Skills	6
You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes	6
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	6
Service Provision in Distribution Channels	6
Mega or Micro? Influencer Selection Using Follower Elasticity	6
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications	6
Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care	6
The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News	6
Advance Selling in Marketing Channels	6
Attention Trajectories Capture Utility Accumulation and Predict Brand Choice	6