Journal of Marketing Research

Papers
(The H4-Index of Journal of Marketing Research is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
The Power of Star Creators: Evidence from the Live Streaming Industry94
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences81
Indulgent Consumption Signals Interpersonal Warmth75
A Choice Model of Utility Maximization and Regret Minimization71
Regulating Digital Piracy Consumption56
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste55
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts49
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses47
The Golden Halo of Defaults in Simple Choices39
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations38
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews38
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance36
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering35
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices35
EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences34
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption32
Referral Contagion: Downstream Benefits of Customer Referrals32
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category29
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice29
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You28
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal28
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products28
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks28
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points28
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand26
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value25
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions25
How Firms Can Steer Social Media Conversations25
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms25
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