Journal of Marketing Research

Papers
(The H4-Index of Journal of Marketing Research is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)
ArticleCitations
Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum206
Lobbying and Product Recalls: A Study of the U.S. Automobile Industry106
Mega or Micro? Influencer Selection Using Follower Elasticity97
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews76
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment49
Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study49
How Listening Versus Reading Alters Consumers’ Interpretations of News44
Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft43
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language41
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception36
Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth35
Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors34
A Choice Model of Utility Maximization and Regret Minimization34
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment33
More Voices Persuade: The Attentional Benefits of Voice Numerosity32
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey31
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools31
EXPRESS: Understanding Unitized Food Choice – The Role of Social Context and Marketing Factors in Mitigating Overconsumption30
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches30
EXPRESS: Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets30
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?30
EXPRESS: Smart Contracts in Supply Chains29
EXPRESS: That’s So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It29
Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households29
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects28
How Does the Adoption of Ad Blockers Affect News Consumption?28
How Life-Role Transitions Shape Consumer Responses to Brand Extensions28
The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a Separator28
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