Journal of Marketing Research

Papers
(The H4-Index of Journal of Marketing Research is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-12-01 to 2024-12-01.)
ArticleCitations
Happiness Begets Money: Emotion and Engagement in Live Streaming190
The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects97
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality93
The Power of Brand Selfies86
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans69
Ritualistic Consumption Decreases Loneliness by Increasing Meaning44
Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware42
The Effect of Information Disclosure on Industry Payments to Physicians42
Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief38
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes37
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase34
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity34
Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products33
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video33
Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms31
Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing31
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment30
Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design30
The Impact of Subscription Programs on Customer Purchases30
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies29
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion29
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact28
The Signal Value of Crowdfunded Products28
Marketing, Through the Eyes of the Stigmatized27
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages26
Emotional Expressions and Brand Status26
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