OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Research is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
The Power of Star Creators: Evidence from the Live Streaming Industry	99
A Choice Model of Utility Maximization and Regret Minimization	85
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	77
Indulgent Consumption Signals Interpersonal Warmth	74
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	58
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	57
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	50
The Golden Halo of Defaults in Simple Choices	40
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	39
Regulating Digital Piracy Consumption	38
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	37
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	37
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	35
Referral Contagion: Downstream Benefits of Customer Referrals	34
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	32
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	32
EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos	30
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	29
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences	29
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption	29
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	28
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	28
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	28
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	27
EXPRESS: Communication Patterns in Joint Decision-Making	26

The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand	26
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	26
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points	26
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	26