OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Research is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
EXPRESS: Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning Approach	103
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	95
The Power of Star Creators: Evidence from the Live Streaming Industry	85
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	82
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	66
The Golden Halo of Defaults in Simple Choices	63
Regulating Digital Piracy Consumption	51
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	44
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	40
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	40
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	40
Less Is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences	39
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	38
Referral Contagion: Downstream Benefits of Customer Referrals	35
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	35
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption	34
EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos	34
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	33
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	33
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	31
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	30
When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points	30
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	30
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand	29
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	29

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	29
EXPRESS: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience	28
How Firms Can Steer Social Media Conversations	28
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research	28