OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Research is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	128
Indulgent Consumption Signals Interpersonal Warmth	121
A Choice Model of Utility Maximization and Regret Minimization	110
EXPRESS: The Power of Star Creators: Evidence from the Live Streaming Industry	79
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	61
How Does the Adoption of Ad Blockers Affect News Consumption?	60
EXPRESS: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	59
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	58
The Golden Halo of Defaults in Simple Choices	55
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	55
Regulating Digital Piracy Consumption	51
EXPRESS: The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts	50
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	45
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	41
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	41
Variety Effects in Mobile Advertising	39
Referral Contagion: Downstream Benefits of Customer Referrals	36
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	35
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	35
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	35
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	33
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	32
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	32
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	31
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	30

Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	30
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	29
The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice	29
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks	29