OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing Research is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects	127
A Choice Model of Utility Maximization and Regret Minimization	119
EXPRESS: The Power of Star Creators: Evidence from the Live Streaming Industry	106
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences	75
How Does the Adoption of Ad Blockers Affect News Consumption?	60
Indulgent Consumption Signals Interpersonal Warmth	58
EXPRESS: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations	56
Early Cost Realization and College Choice	55
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews	54
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance	53
Regulating Digital Piracy Consumption	46
The Golden Halo of Defaults in Simple Choices	46
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly	45
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses	40
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste	39
Referral Contagion: Downstream Benefits of Customer Referrals	38
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging	37
From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category	34
How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food	34
Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering	33
Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices	33
Variety Effects in Mobile Advertising	32
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal	31
In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You	31
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions	31

Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services	30
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms	30
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness	30
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices	29
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products	29