OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	445
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	260
Acknowledgments	158
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	155
What Holds Attention? Linguistic Drivers of Engagement	149
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	124
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	118
The Impact of Air Pollution on Consumer Spending	114
Influencer Marketing Effectiveness	107
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	104
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	96
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	94
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	84
EXPRESS: Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	84
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	80
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	73
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	59
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	54
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	53
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	49
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	47
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	46
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	44
p-Values as QWERTY: Curating Evidence in the Computational Era	43
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	41

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	41
The Platformization of Brands	40
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	39
Adoption of New Technology Vaccines	38
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	37
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	37
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	37
EXPRESS: Increasing Accountability and Compliance with Robot Advice	36
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	35
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	33
Conceptual Research: Multidisciplinary Insights for Marketing	32
GMO Labeling Policy and Consumer Choice	31
Examining Why and When Market Share Drives Firm Profit	31
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	31
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	30
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	29
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	27
Emotional Energy: When Customer Interactions Energize Service Employees	27
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	27
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	26
EXPRESS: Avant-garde Market Driving	26
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	26
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	25
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	25
EXPRESS: More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	25
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	25
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	25
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	24
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	23
EXPRESS: Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	21
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	20
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	20
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	19
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	19
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	19
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	19
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	19