OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 500 papers]. The publications cover those that have been published in the past four years, i.e., from 2019-09-01 to 2023-09-01.)

Article	Citations
Consumers and Artificial Intelligence: An Experiential Perspective	208
A Theories-in-Use Approach to Building Marketing Theory	166
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries	160
The Role of Marketer-Generated Content in Customer Engagement Marketing	129
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect	121
Corporate Sociopolitical Activism and Firm Value	121
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions	114
Traveling with Companions: The Social Customer Journey	92
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals	89
An Emerging Theory of Avatar Marketing	88
Evolution of Consumption: A Psychological Ownership Framework	87
Better Marketing for a Better World	80
Marketing Agility: The Concept, Antecedents, and a Research Agenda	77
Informational Challenges in Omnichannel Marketing: Remedies and Future Research	76
Creating Boundary-Breaking, Marketing-Relevant Consumer Research	73
Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods	71
Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions	65
Inefficiencies in Digital Advertising Markets	63
Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action	59
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases	59
The Concept of Authenticity: What It Means to Consumers	56
Improvised Marketing Interventions in Social Media	56
Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness	56
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure	54
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms	50

Reality Check: Infusing Ecological Value into Academic Marketing Research	50
A Meta-Analysis of When and How Advertising Creativity Works	50
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth	50
Augmented Reality in Retail and Its Impact on Sales	49
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption	48
When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem	47
Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies	45
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions	45
Providers Versus Platforms: Marketing Communications in the Sharing Economy	44
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries	42
Real-Time Brand Reputation Tracking Using Social Media	41
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions	41
Marketing Excellence: Nature, Measurement, and Investor Valuations	41
Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship	41
Customer Satisfaction and Its Impact on the Future Costs of Selling	39
Capturing Marketing Information to Fuel Growth	39
A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products	37
Variable Compensation and Salesperson Health	37
From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce	37
Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge	36
Business-to-Business E-Negotiations and Influence Tactics	36
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors	36
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China	36
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs	35
Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews	33
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment	31
Understanding the Impact of Relationship Disruptions	31
The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres	30
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	30
The Rise of New Technologies in Marketing: A Framework and Outlook	29
The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment	29
Influencer Marketing Effectiveness	29
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis	28
Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices	27
Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity	26
They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance	26
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels	26
Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management	25
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite	25
Selling to Barricaded Buyers	25