Journal of Marketing

(The TQCC of Journal of Marketing is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 500 papers]. The publications cover those that have been published in the past four years, i.e., from 2019-09-01 to 2023-09-01.)
Consumers and Artificial Intelligence: An Experiential Perspective208
A Theories-in-Use Approach to Building Marketing Theory166
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries160
The Role of Marketer-Generated Content in Customer Engagement Marketing129
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect121
Corporate Sociopolitical Activism and Firm Value121
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions114
Traveling with Companions: The Social Customer Journey92
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals89
An Emerging Theory of Avatar Marketing88
Evolution of Consumption: A Psychological Ownership Framework87
Better Marketing for a Better World80
Marketing Agility: The Concept, Antecedents, and a Research Agenda77
Informational Challenges in Omnichannel Marketing: Remedies and Future Research76
Creating Boundary-Breaking, Marketing-Relevant Consumer Research73
Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods71
Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions65
Inefficiencies in Digital Advertising Markets63
Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action59
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases59
The Concept of Authenticity: What It Means to Consumers56
Improvised Marketing Interventions in Social Media56
Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness56
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure54
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms50
Reality Check: Infusing Ecological Value into Academic Marketing Research50
A Meta-Analysis of When and How Advertising Creativity Works50
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth50
Augmented Reality in Retail and Its Impact on Sales49
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption48
When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem47
Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies45
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions45
Providers Versus Platforms: Marketing Communications in the Sharing Economy44
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries42
Real-Time Brand Reputation Tracking Using Social Media41
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions41
Marketing Excellence: Nature, Measurement, and Investor Valuations41
Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship41
Customer Satisfaction and Its Impact on the Future Costs of Selling39
Capturing Marketing Information to Fuel Growth39
A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products37
Variable Compensation and Salesperson Health37
From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce37
Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge36
Business-to-Business E-Negotiations and Influence Tactics36
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors36
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China36
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs35
Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews33
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment31
Understanding the Impact of Relationship Disruptions31
The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres30
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays30
The Rise of New Technologies in Marketing: A Framework and Outlook29
The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment29
Influencer Marketing Effectiveness29
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis28
Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices27
Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity26
They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance26
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels26
Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management25
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite25
Selling to Barricaded Buyers25