OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-01-01 to 2025-01-01.)

Article	Citations
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands	286
Variable Compensation and Salesperson Health	267
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption	153
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite	148
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth	122
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution	110
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles	105
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets	99
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump	93
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	87
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards	84
Customer Orientation and Financial Performance: Women in Top Management Teams Matter!	83
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling	82
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	82
Information Disclosure in the Era of Voice Technology	77
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	76
Becoming More Socially Profit Oriented	73
EXPRESS: Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products	73
EXPRESS: Color Me Effective: the Impact of Color Saturation on Perceptions of Potency and Product Efficacy	71
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	69
Connecting to Place, People, and Past: How Products Make Us Feel Grounded	61
Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival	60
GMO Labeling Policy and Consumer Choice	55
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors	54
Augmented Reality in Retail and Its Impact on Sales	54

Visual Elicitation of Brand Perception	48
Emotional Energy: When Customer Interactions Energize Service Employees	45
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective	45
Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis	45
Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers	43
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising	43
EXPRESS: Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	41
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	38
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	34
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments	33
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	33
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism	31
Machiavellianism in Alliance Partnerships	30
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	28
Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces	27
The Rise of New Technologies in Marketing: A Framework and Outlook	27
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	27
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions	26
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment	26
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	25
Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand	25
User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp	25
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	25
Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets	24
Paradigms for Progress: An Anomaly-First Framework for Paradigm Development	24
Acknowledgments	24
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India	24
Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products	24
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	24
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms	23
How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses	23
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	22
Genetic Data: Potential Uses and Misuses in Marketing	22
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities	22