OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-07-01 to 2026-07-01.)

Article	Citations
EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams	385
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	269
Deconstructing Channel Restructuring	250
EXPRESS: Preference Filtering: When Customers Share Narrow Preferences with Algorithms	200
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	199
EXPRESS: Product Portfolio Choices with Product Life Cycles	151
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	134
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	124
EXPRESS: Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics	124
Acknowledgments	119
Responsible Design Thinking	117
What Holds Attention? Linguistic Drivers of Engagement	112
Influencer Marketing Effectiveness	90
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	69
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	68
The Impact of Air Pollution on Consumer Spending	66
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	57
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	53
EXPRESS: Not Just Bad Luck: Income-Based Gaps in Lottery Losses	52
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	50
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	48
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	43
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	42
Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution	40
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	36

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	36
Ethnic Diversity in Advertising: A Meta-Analysis	35
EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects	35
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	34
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	33
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	32
Adoption of New Technology Vaccines	32
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	31
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	30
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	28
p -Values as QWERTY: Curating Evidence in the Computational Era	27
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	26
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	26
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	26
Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters	25
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	25
Increasing Accountability and Compliance with Robot Advice	25
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	25
All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets	24
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	24
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	24
AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning	24
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	24
Conceptual Research: Multidisciplinary Insights for Marketing	24
Avant-Garde Market Driving	23
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	22
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	21
Emotional Energy: When Customer Interactions Energize Service Employees	21
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	21
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	21
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	20
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	20
EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth	19
The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances	19
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	18
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	18
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	18
EXPRESS: Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers	18
EXPRESS: Designing with Edge Consumers: How Inclusive Design Orientation Transforms New Product Development	18
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	17
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	17
Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness	17
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	17
Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	17