OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-05-01 to 2025-05-01.)

Article	Citations
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	375
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	344
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	201
Acknowledgments	168
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	132
EXPRESS: Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	129
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	128
The Impact of Air Pollution on Consumer Spending	120
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	105
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	98
What Holds Attention? Linguistic Drivers of Engagement	93
Influencer Marketing Effectiveness	93
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	92
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	79
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	76
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	73
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	64
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	58
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	58
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	56
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	54
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	50
p-Values as QWERTY: Curating Evidence in the Computational Era	46
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	44
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	42

Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	42
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	40
Adoption of New Technology Vaccines	39
Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction	38
The Platformization of Brands	38
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	37
Conceptual Research: Multidisciplinary Insights for Marketing	36
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	35
Examining Why and When Market Share Drives Firm Profit	34
EXPRESS: Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	34
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	33
GMO Labeling Policy and Consumer Choice	32
An Emerging Theory of Avatar Marketing	32
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	32
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	31
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	31
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	30
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	30
Emotional Energy: When Customer Interactions Energize Service Employees	29
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	29
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	28
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	27
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	27
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	25
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	25
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	25
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	25
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	24
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	24
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	24
EXPRESS: Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	24
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	24
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	23
Why Salespeople Avoid Big-Whale Sales Opportunities	23