OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	308
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	202
EXPRESS: Deconstructing Channel Restructuring	196
Acknowledgments	153
EXPRESS: Responsible Design Thinking	150
The Impact of Air Pollution on Consumer Spending	133
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	121
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	114
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	97
What Holds Attention? Linguistic Drivers of Engagement	87
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	78
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	67
Influencer Marketing Effectiveness	64
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	62
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	54
EXPRESS: Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	54
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	51
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	48
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	46
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	41
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	38
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	37
EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis	37
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	36
Adoption of New Technology Vaccines	35

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	35
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	35
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	33
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	31
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	31
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	30
p-Values as QWERTY: Curating Evidence in the Computational Era	29
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	28
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	27
EXPRESS: Increasing Accountability and Compliance with Robot Advice	27
EXPRESS: Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters	26
Conceptual Research: Multidisciplinary Insights for Marketing	25
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	25
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	25
EXPRESS: AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning	25
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	24
Emotional Energy: When Customer Interactions Energize Service Employees	24
EXPRESS: Avant-garde Market Driving	23
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	21
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	21
GMO Labeling Policy and Consumer Choice	21
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	21
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	20
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	20
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	20
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	19
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	19
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	19
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	19
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	18
EXPRESS: Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	18
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	18
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	17
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	17