OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	484
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	281
Acknowledgments	177
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	175
The Impact of Air Pollution on Consumer Spending	137
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	129
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	124
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	116
What Holds Attention? Linguistic Drivers of Engagement	110
Influencer Marketing Effectiveness	104
EXPRESS: Responsible Design Thinking	91
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	85
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	77
EXPRESS: Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	69
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	66
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	55
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	54
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	49
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	46
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	45
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	44
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	43
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	43
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	41
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	38

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	38
Adoption of New Technology Vaccines	36
The Platformization of Brands	35
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	35
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	34
p-Values as QWERTY: Curating Evidence in the Computational Era	32
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	31
EXPRESS: Increasing Accountability and Compliance with Robot Advice	31
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	31
EXPRESS: Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters	29
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	28
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	28
Conceptual Research: Multidisciplinary Insights for Marketing	28
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	26
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	25
EXPRESS: Avant-garde Market Driving	25
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	24
Emotional Energy: When Customer Interactions Energize Service Employees	23
GMO Labeling Policy and Consumer Choice	21
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	21
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	21
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	21
EXPRESS: More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	20
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	20
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	20
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	20
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	20
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	20
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	18
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	18
EXPRESS: Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	18
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	17
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	17
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	17