OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	393
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	218
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	181
Acknowledgments	139
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	136
The Impact of Air Pollution on Consumer Spending	128
What Holds Attention? Linguistic Drivers of Engagement	108
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	103
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	98
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	98
Influencer Marketing Effectiveness	98
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	83
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	79
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	77
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	72
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	66
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	58
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	57
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	57
EXPRESS: Automated versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	45
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	44
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	43
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	43
p-Values as QWERTY: Curating Evidence in the Computational Era	42
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	41

Adoption of New Technology Vaccines	39
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	38
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	38
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	38
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	36
The Platformization of Brands	35
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	34
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	34
EXPRESS: Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	33
Examining Why and When Market Share Drives Firm Profit	33
Conceptual Research: Multidisciplinary Insights for Marketing	33
GMO Labeling Policy and Consumer Choice	32
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	30
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	30
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	29
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	29
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	28
Emotional Energy: When Customer Interactions Energize Service Employees	28
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	27
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	27
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	26
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	26
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	25
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	25
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	25
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	24
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	24
EXPRESS: Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	23
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	23
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	23
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	23
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	22
Why Salespeople Avoid Big-Whale Sales Opportunities	22
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	21
Corrigendum to “Carbon Footprinting and Pricing Under Climate Concerns”	20
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales	20
Competition and the Regulation of Fictitious Pricing	19
Does Disclosure of Advertising Spending Help Investors and Analysts?	18
Better Innovation for a Better World	18
Understanding Customer Participation Dynamics: The Case of the Subscription Box	18
EXPRESS: Whispers in Your Mind: the Role of Voice Features in Customer Acquisition and Retention	18
Corrigendum to “The Caring Machine: Feeling AI for Customer Care”	18
Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation	17
Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles	17
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior	17
Hospital Portfolio Strategy and Patient Choice	16
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective	16
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets	16
The Effect of Content on Zapping in TV Advertising	16
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	16

EXPRESS: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres	16
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter	16
Information Disclosure in the Era of Voice Technology	16
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	15
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations	14
EXPRESS: Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices	13
Does Bad Medical News Reduce Preferences for Generic Drugs?	13
Machiavellianism in Alliance Partnerships	13
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	13
Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity	13
Measuring Willingness to Pay: A Comparative Method of Valuation	12
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior	12
Consequences of Marketing Asset Accountability—A Natural Experiment	12
Order Matters: Rating Service Professionals First Reduces Tipping Amount	12
How Consumer Orchestration Work Creates Value in the Sharing Economy	12
Creating Effective Marketing Messages Through Moderately Surprising Syntax	12
EXPRESS: Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes	11
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals	11
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary	11
Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy	11
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?	11
The Competitive Effects of Online Reviews on Hotel Demand	11
Managing the Versioning Decision over an App’s Lifetime	11
The Context (In)Dependence of Low-Fit Brand Extensions	11
Ask for Reviews at the Right Time: Evidence from Two Field Experiments	11
How Socioeconomic Status Shapes Food Preferences and Perceptions	11
JM: Promoting Catalysis in Marketing Scholarship	11
EXPRESS: Owners’ Willingness to Accept in the Sharing Economy	11
Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor	10
Caffeine’s Effects on Consumer Spending	10
Acknowledgments	10
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards	9
EXPRESS: The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior	9
Fields of Gold: Scraping Web Data for Marketing Insights	9
Marketing by Design: The Influence of Perceptual Structure on Brand Performance	9
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth	8
Augmented Reality in Retail and Its Impact on Sales	8
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump	8
Becoming More Socially Profit Oriented	8
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising	8
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India	7
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions	7
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities	7
Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products	7
EXPRESS: Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation	7
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis	7
The Rise of New Technologies in Marketing: A Framework and Outlook	7
Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand	7