OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	425
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	249
Acknowledgments	149
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	147
The Impact of Air Pollution on Consumer Spending	142
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	115
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	115
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	111
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	103
What Holds Attention? Linguistic Drivers of Engagement	95
Influencer Marketing Effectiveness	91
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	89
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	83
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	75
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	74
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	64
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	52
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	50
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	47
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	46
EXPRESS: Automated versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	45
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	45
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	44
EXPRESS: The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	41
p-Values as QWERTY: Curating Evidence in the Computational Era	41

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	38
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	37
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	37
Adoption of New Technology Vaccines	37
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	35
The Platformization of Brands	35
Conceptual Research: Multidisciplinary Insights for Marketing	35
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	33
Examining Why and When Market Share Drives Firm Profit	32
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	31
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	31
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	30
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	29
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	28
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	27
Emotional Energy: When Customer Interactions Energize Service Employees	27
GMO Labeling Policy and Consumer Choice	27
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	27
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	27
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	26
Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign	25
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	25
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	25
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	24
EXPRESS: More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	24
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews	24
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	23
Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects	23
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	22
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	21
EXPRESS: Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	20
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	20
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	19
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	18
Why Salespeople Avoid Big-Whale Sales Opportunities	18
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	18
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales	18
Understanding Customer Participation Dynamics: The Case of the Subscription Box	17
Corrigendum to “The Caring Machine: Feeling AI for Customer Care”	17
Competition and the Regulation of Fictitious Pricing	17
Corrigendum to “Carbon Footprinting and Pricing Under Climate Concerns”	17
Does Disclosure of Advertising Spending Help Investors and Analysts?	17
Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation	16
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior	16
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter	16
Better Innovation for a Better World	16
The Effect of Content on Zapping in TV Advertising	16
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention	16
Hospital Portfolio Strategy and Patient Choice	15
Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles	15

Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres	14
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective	14
Information Disclosure in the Era of Voice Technology	14
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets	14
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	14
EXPRESS: Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices	13
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	13
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations	13
EXPRESS: Customer Data Privacy Stewardship	13
EXPRESS: Customers’ Review Content and Their Referral and (Re)Purchase Behaviors	13
Machiavellianism in Alliance Partnerships	13
Creating Effective Marketing Messages Through Moderately Surprising Syntax	12
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior	12
Order Matters: Rating Service Professionals First Reduces Tipping Amount	12
Does Bad Medical News Reduce Preferences for Generic Drugs?	12
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	12
JM: Promoting Catalysis in Marketing Scholarship	11
How Consumer Orchestration Work Creates Value in the Sharing Economy	11
The Context (In)Dependence of Low-Fit Brand Extensions	11
The Competitive Effects of Online Reviews on Hotel Demand	11
Consequences of Marketing Asset Accountability—A Natural Experiment	11
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary	11
Owners’ Willingness to Accept in the Sharing Economy	11
Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy	11
Measuring Willingness to Pay: A Comparative Method of Valuation	11
How Socioeconomic Status Shapes Food Preferences and Perceptions	10
Ask for Reviews at the Right Time: Evidence from Two Field Experiments	10
EXPRESS: Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes	10
EXPRESS: Breaking Up to Move Forward: The Value Gains of Alliance Terminations	10
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?	9
Acknowledgments	9
Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor	9
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals	9
Marketing by Design: The Influence of Perceptual Structure on Brand Performance	9
Caffeine’s Effects on Consumer Spending	9
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior	8
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards	8
Fields of Gold: Scraping Web Data for Marketing Insights	8
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump	7
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising	7
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth	7
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities	6
EXPRESS: Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions	6
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions	6
Becoming More Socially Profit Oriented	6
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India	6
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis	6
Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products	6
EXPRESS: Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation	6