OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Marketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	308
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	202
EXPRESS: Deconstructing Channel Restructuring	196
Acknowledgments	153
EXPRESS: Responsible Design Thinking	150
The Impact of Air Pollution on Consumer Spending	133
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	121
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	114
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	97
What Holds Attention? Linguistic Drivers of Engagement	87
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	78
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	67
Influencer Marketing Effectiveness	64
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	62
EXPRESS: Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	54
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	54
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	51
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	48
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	46
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	41
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	38
EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis	37
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	37
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	36
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	35

Adoption of New Technology Vaccines	35
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	35
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	33
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	31
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	31
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	30
p-Values as QWERTY: Curating Evidence in the Computational Era	29
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	28
EXPRESS: Increasing Accountability and Compliance with Robot Advice	27
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	27
EXPRESS: Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters	26
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	25
EXPRESS: AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning	25
Conceptual Research: Multidisciplinary Insights for Marketing	25
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	25
Emotional Energy: When Customer Interactions Energize Service Employees	24
Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework	24
EXPRESS: Avant-garde Market Driving	23
GMO Labeling Policy and Consumer Choice	21
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	21
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	21
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	21
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices	20
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles	20
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags	20
Dual Branding by National Brand Manufacturers: Drivers and Outcomes	19
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products	19
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages	19
More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption	19
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases	18
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?	18
EXPRESS: Too Painful to Donate: Why Don’t People Donate to Critical Illness Campaigns?	18
Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock	17
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons	17
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales	16
Corrigendum to “The Caring Machine: Feeling AI for Customer Care”	16
The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations	16
EXPRESS: Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness	16
Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior	16
Corrigendum to “Carbon Footprinting and Pricing Under Climate Concerns”	16
Better Innovation for a Better World	15
Does Disclosure of Advertising Spending Help Investors and Analysts?	15
Understanding Customer Participation Dynamics: The Case of the Subscription Box	15
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior	14
Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention	14
Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles	14
The Effect of Content on Zapping in TV Advertising	14
Competition and the Regulation of Fictitious Pricing	14
Hospital Portfolio Strategy and Patient Choice	13
Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation	13

Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter	13
Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres	12
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets	12
EXPRESS: Customer Data Privacy Stewardship	12
Information Disclosure in the Era of Voice Technology	12
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	11
From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations	11
Machiavellianism in Alliance Partnerships	11
Customers’ Review Content and Their Referral and (Re)Purchase Behaviors	11
EXPRESS: Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry	11
Closing the Knowledge Gap: Understanding and Reducing the Environmental impact of Food Choices	11
Does Bad Medical News Reduce Preferences for Generic Drugs?	10
Order Matters: Rating Service Professionals First Reduces Tipping Amount	10
More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior	10
Creating Effective Marketing Messages Through Moderately Surprising Syntax	10
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	10
Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy	9
Consequences of Marketing Asset Accountability—A Natural Experiment	9
Owners’ Willingness to Accept in the Sharing Economy	9
Cementing JM 's Impact on the Marketing Ecosystem: Advancing Big Ideas	8
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary	8
Measuring Willingness to Pay: A Comparative Method of Valuation	8
The Context (In)Dependence of Low-Fit Brand Extensions	8
JM: Promoting Catalysis in Marketing Scholarship	8
Ask for Reviews at the Right Time: Evidence from Two Field Experiments	7
The Competitive Effects of Online Reviews on Hotel Demand	7
EXPRESS: Customization and the Customer Journey	7
How Socioeconomic Status Shapes Food Preferences and Perceptions	7
Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes	7
Breaking Up to Move Forward: The Value Gains of Alliance Terminations	7
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals	7
Corrigendum to “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption”	6
Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor	6
Caffeine’s Effects on Consumer Spending	6
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior	6
Acknowledgments	6
Marketing by Design: The Influence of Perceptual Structure on Brand Performance	6
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?	6
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India	5
Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions	5
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising	5
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump	5
Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand	5
EXPRESS: An Investigation into the Evolution of Marketing Mix Effectiveness: An Empirics-First Approach	5
Fields of Gold: Scraping Web Data for Marketing Insights	5
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities	5
Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism	5
Becoming More Socially Profit Oriented	5
Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation	5