OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Deconstructing Channel Restructuring	365
EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams	250
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	234
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	192
EXPRESS: Product Portfolio Choices with Product Life Cycles	188
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	143
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	120
Responsible Design Thinking	117
EXPRESS: Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics	107
Acknowledgments	105
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	104
Influencer Marketing Effectiveness	103
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	83
What Holds Attention? Linguistic Drivers of Engagement	67
The Impact of Air Pollution on Consumer Spending	64
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	63
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	53
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	52
Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution	50
EXPRESS: Not Just Bad Luck: Income-Based Gaps in Lottery Losses	45
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	41
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	39
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	39
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	34
EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects	33

Ethnic Diversity in Advertising: A Meta-Analysis	33
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	32
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	31
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	31
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	31
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	30
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	30