OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 37. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-02-01 to 2025-02-01.)

Article	Citations
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments	316
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption	291
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite	166
Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands	155
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	143
Visual Elicitation of Brand Perception	122
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	109
Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival	108
Becoming More Socially Profit Oriented	107
Emotional Energy: When Customer Interactions Energize Service Employees	105
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors	102
Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth	92
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	91
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On	89
Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers	89
Customer Orientation and Financial Performance: Women in Top Management Teams Matter!	86
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	85
Augmented Reality in Retail and Its Impact on Sales	82
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling	81
GMO Labeling Policy and Consumer Choice	81
EXPRESS: Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products	66
EXPRESS: Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation	62
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles	62
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry	60
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution	56

Information Disclosure in the Era of Voice Technology	55
Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market	54
Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis	51
Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump	48
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective	47
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising	45
Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards	45
Connecting to Place, People, and Past: How Products Make Us Feel Grounded	41
Variable Compensation and Salesperson Health	40
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets	40
Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy	39
EXPRESS: Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency	37