OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	471
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	272
Acknowledgments	168
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	167
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	156
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	130
The Impact of Air Pollution on Consumer Spending	119
Influencer Marketing Effectiveness	116
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	110
What Holds Attention? Linguistic Drivers of Engagement	104
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	100
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	98
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	88
EXPRESS: Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	83
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	76
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	64
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	63
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	56
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	52
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	48
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	48
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	48
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	45
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	44
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	43

p-Values as QWERTY: Curating Evidence in the Computational Era	41
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	39
Adoption of New Technology Vaccines	39
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	39
The Platformization of Brands	39
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	38
Conceptual Research: Multidisciplinary Insights for Marketing	36
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	36
Beyond Opt-Out: How Presumed-Consent Language Shapes Persuasion	35
Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas	35