OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	445
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	260
Acknowledgments	158
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	155
What Holds Attention? Linguistic Drivers of Engagement	149
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	124
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	118
The Impact of Air Pollution on Consumer Spending	114
Influencer Marketing Effectiveness	107
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	104
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	96
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	94
EXPRESS: Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	84
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	84
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement	80
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	73
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	59
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	54
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	53
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	49
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	47
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	46
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	44
p-Values as QWERTY: Curating Evidence in the Computational Era	43
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	41

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	41
The Platformization of Brands	40
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit	39
Adoption of New Technology Vaccines	38
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	37
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	37
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	37
EXPRESS: Increasing Accountability and Compliance with Robot Advice	36
Measuring the Real-Time Stock Market Impact of Firm-Generated Content	35