OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
EXPRESS: Deconstructing Channel Restructuring	355
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	244
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	216
EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams	184
Acknowledgments	181
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	137
The Impact of Air Pollution on Consumer Spending	113
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	113
What Holds Attention? Linguistic Drivers of Engagement	101
Influencer Marketing Effectiveness	101
EXPRESS: Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics	98
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	92
Responsible Design Thinking	81
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	65
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	62
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	61
EXPRESS: Not Just Bad Luck: Income-Based Gaps in Lottery Losses	52
Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution	50
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	46
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	44
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	43
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	40
EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects	39
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	39
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	37

Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	33
Ethnic Diversity in Advertising: A Meta-Analysis	32
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	32
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	31
p-Values as QWERTY: Curating Evidence in the Computational Era	30
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	30