OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 30. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products	308
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account	202
EXPRESS: Deconstructing Channel Restructuring	196
Acknowledgments	153
EXPRESS: Responsible Design Thinking	150
The Impact of Air Pollution on Consumer Spending	133
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes	121
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options	114
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance	97
What Holds Attention? Linguistic Drivers of Engagement	87
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	78
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity	67
Influencer Marketing Effectiveness	64
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies	62
EXPRESS: Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence	54
From Vision to Reality: Lessons in Creating a Marketplace of Ideas	54
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names	51
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World	48
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness	46
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector	41
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies	38
EXPRESS: Ethnic Diversity in Advertising: A Meta-Analysis	37
The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands	37
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis	36
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers	35

Adoption of New Technology Vaccines	35
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal	35
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice	33
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods	31
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics	31
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes	30