Journal of Marketing

Papers
(The H4-Index of Journal of Marketing is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams279
So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products261
Deconstructing Channel Restructuring213
EXPRESS: Preference Filtering: When Customers Share Narrow Preferences with Algorithms208
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account158
Acknowledgments140
EXPRESS: Product Portfolio Choices with Product Life Cycles135
The Impact of Air Pollution on Consumer Spending130
Responsible Design Thinking128
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance127
What Holds Attention? Linguistic Drivers of Engagement121
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity93
Climate Communications in IPOs: Unpacking the Influence of Climate Disclosure Volume, Sender, and Message Characteristics75
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options73
Displaying the Amount of Consumption Time in Online Reviews Can Affect Helpful Votes66
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales57
Healthy Relationships and Healthy Eating: How Stressful Events and Social Support Affect Indulgence57
Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies55
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names54
From Vision to Reality: Lessons in Creating a Marketplace of Ideas50
Cementing JM ’s Impact on the Marketing Ecosystem: Empirical Execution46
Social Profit Orientation: Lessons from Organizations Committed to Building a Better World43
Not Just Bad Luck: Income-Based Gaps in Lottery Losses41
Ethnic Diversity in Advertising: A Meta-Analysis39
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness39
EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects38
Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies36
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers36
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis35
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector34
The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods33
Adoption of New Technology Vaccines33
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes32
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