OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 36. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions	265
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect	264
An Emerging Theory of Avatar Marketing	234
Better Marketing for a Better World	138
Influencer Marketing Effectiveness	129
Informational Challenges in Omnichannel Marketing: Remedies and Future Research	127
Augmented Reality in Retail and Its Impact on Sales	112
The Concept of Authenticity: What It Means to Consumers	101
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption	93
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions	91
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis	87
Reality Check: Infusing Ecological Value into Academic Marketing Research	82
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement	80
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors	80
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China	77
Bad News? Send an AI. Good News? Send a Human	76
From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce	73
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	73
The Rise of New Technologies in Marketing: A Framework and Outlook	72
Real-Time Brand Reputation Tracking Using Social Media	71
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation	69
Conducting Research in Marketing with Quasi-Experiments	65
Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge	60
The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres	56
Variable Compensation and Salesperson Health	54

They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance	47
The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment	46
Fields of Gold: Scraping Web Data for Marketing Insights	46
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales	45
Visual Elicitation of Brand Perception	45
The Platformization of Brands	43
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective	41
Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces	41
Commentary: Artificial Intelligence: The Marketer’s Dilemma	40
Is Nestlé a Lady? The Feminine Brand Name Advantage	39
Marketing Ideas: How to Write Research Articles that Readers Understand and Cite	38
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables	36