OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Marketing is 40. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Consumers and Artificial Intelligence: An Experiential Perspective	311
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect	195
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions	190
Corporate Sociopolitical Activism and Firm Value	171
An Emerging Theory of Avatar Marketing	150
Evolution of Consumption: A Psychological Ownership Framework	134
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals	113
Informational Challenges in Omnichannel Marketing: Remedies and Future Research	106
Better Marketing for a Better World	104
Marketing Agility: The Concept, Antecedents, and a Research Agenda	104
Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods	96
Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions	92
The Concept of Authenticity: What It Means to Consumers	82
Augmented Reality in Retail and Its Impact on Sales	82
Inefficiencies in Digital Advertising Markets	76
Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness	73
Influencer Marketing Effectiveness	73
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms	70
Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action	70
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions	69
Reality Check: Infusing Ecological Value into Academic Marketing Research	67
A Meta-Analysis of When and How Advertising Creativity Works	66
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption	66
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth	65
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis	57

When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors	56
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays	55
Real-Time Brand Reputation Tracking Using Social Media	54
From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce	54
Providers Versus Platforms: Marketing Communications in the Sharing Economy	53
Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge	52
Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship	51
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China	51
Marketing Excellence: Nature, Measurement, and Investor Valuations	50
Capturing Marketing Information to Fuel Growth	49
The Rise of New Technologies in Marketing: A Framework and Outlook	48
Customer Satisfaction and Its Impact on the Future Costs of Selling	46
Variable Compensation and Salesperson Health	43
Conducting Research in Marketing with Quasi-Experiments	42
The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment	40