Industrial Marketing Management

Papers
(The H4-Index of Industrial Marketing Management is 62. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)
ArticleCitations
To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective386
Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future338
Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms256
Digital servitization in manufacturing: A systematic literature review and research agenda252
The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory248
Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms242
Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis241
Transformational shifts through digital servitization211
Transforming provider-customer relationships in digital servitization: A relational view on digitalization202
Analyzing the impact of the coronavirus crisis on business models156
Managing the sales force through the unexpected exogenous COVID-19 crisis142
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing134
Role of big data and social media analytics for business to business sustainability: A participatory web context134
Achieving superior organizational performance via big data predictive analytics: A dynamic capability view133
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance133
Digital transformation and sustainable performance: The moderating role of market turbulence126
A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making116
How to use instrumental variables in addressing endogeneity? A step-by-step procedure for non-specialists115
The digital marketing capabilities gap114
Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic112
Unravelling the internal and external drivers of digital servitization: A dynamic capabilities and contingency perspective on firm strategy111
Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research109
Business of business is more than business: Managing during the Covid crisis108
Digital servitization: Crossing the perspectives of digitization and servitization107
Agile supply chain management: where did it come from and where will it go in the era of digital transformation?105
Fostering B2B sales with customer big data analytics104
The household wasteful behaviour framework: A systematic review of consumer food waste102
Food sharing, redistribution, and waste reduction via mobile applications: A social network analysis100
Digitalization within food supply chains to prevent food waste. Drivers, barriers and collaboration practices100
Customer information resources advantage, marketing strategy and business performance: A market resources based view100
Facilitating artificial intelligence powered supply chain analytics through alliance management during the pandemic crises in the B2B context99
Networks, ecosystems, fields, market systems? Making sense of the business environment96
Triangulation in industrial qualitative case study research: Widening the scope94
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods90
How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics89
Managing through a crisis: Managerial implications for business-to-business firms88
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics85
Coopetition research - A systematic literature review on recent accomplishments and trajectories84
Organizational intention to adopt big data in the B2B context: An integrated view84
The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective83
Cross-border e-commerce firms as supply chain integrators: The management of three flows83
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review77
Improving PLS-SEM use for business marketing research75
Social media, customer engagement, and sales organizations: A research agenda74
A system-wide interdisciplinary conceptual framework for food loss and waste mitigation strategies in the supply chain74
Increasing resilience by creating an adaptive salesforce73
Real-time big data processing for instantaneous marketing decisions: A problematization approach70
Customer involvement in big data analytics and its impact on B2B innovation68
Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy68
A big data driven framework for demand-driven forecasting with effects of marketing-mix variables67
Does a green supply chain improve corporate reputation? Empirical evidence from European manufacturing sectors67
Blockchain implementation for circular supply chain management: Evaluating critical success factors66
Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends66
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships65
An empirical case study on Indian consumers' sentiment towards electric vehicles: A big data analytics approach65
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context65
Industry 4.0 and supply chain performance: A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies64
How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies64
Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh63
From servitization to digital servitization: How digitalization transforms companies' transition towards services63
Growth hacking: Insights on data-driven decision-making from three firms63
Understanding market agility for new product success with big data analytics62
Don't adapt, shape! Use the crisis to shape your minimum viable system – And the wider market62
How to design good experiments in marketing: Types, examples, and methods62
Enlightening the dynamic capabilities of design thinking in fostering digital transformation62
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