OOIR: Observatory of International Research

Papers

(The H4-Index of Industrial Marketing Management is 50. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Digital transformation and sustainable performance: The moderating role of market turbulence	188
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance	172
Improving PLS-SEM use for business marketing research	143
How to use instrumental variables in addressing endogeneity? A step-by-step procedure for non-specialists	140
Digitalization within food supply chains to prevent food waste. Drivers, barriers and collaboration practices	139
Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research	136
The household wasteful behaviour framework: A systematic review of consumer food waste	134
Digital servitization: Crossing the perspectives of digitization and servitization	132
Facilitating artificial intelligence powered supply chain analytics through alliance management during the pandemic crises in the B2B context	122
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics	115
Coopetition research - A systematic literature review on recent accomplishments and trajectories	112
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review	95
From servitization to digital servitization: How digitalization transforms companies' transition towards services	94
A system-wide interdisciplinary conceptual framework for food loss and waste mitigation strategies in the supply chain	91
Industry 4.0 and supply chain performance: A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies	91
Blockchain implementation for circular supply chain management: Evaluating critical success factors	86
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context	85
Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends	81
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships	80
Enlightening the dynamic capabilities of design thinking in fostering digital transformation	79
SMEs navigating COVID-19: The influence of social capital and dynamic capabilities on organizational resilience	79
Does a green supply chain improve corporate reputation? Empirical evidence from European manufacturing sectors	77
How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies	76
Understanding the impact of symbolic and substantive environmental actions on organizational reputation	73
SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices	72

How to design good experiments in marketing: Types, examples, and methods	72
Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach	69
An examination of salesperson bricolage during a critical sales disruption: Selling during the Covid-19 pandemic	68
Managing digital servitization toward smart solutions: Framing the connections between technologies, business models, and ecosystems	67
Social entrepreneurship orientation: Drivers of success for start-ups and established industrial firms	63
The tribes in the field of servitization: Discovering latent streams across 30 years of research	62
Fairness concerns and extended producer responsibility transmission in a circular supply chain	61
Creating value in servitization through digital service innovations	60
RFID-integrated blockchain-driven circular supply chain management: A system architecture for B2B tea industry	60
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform	59
Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence	58
Linking big data analytical intelligence to customer relationship management performance	57
Environmental dynamism, industry 4.0 and performance: Mediating role of organizational and technological factors	55
The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic: Exploratory case studies from Finland	55
Examining the antecedents and consequences of green product innovation	55
Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size	54
Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity	53
A trade war and a pandemic: Disruption and resilience in the food bank supply chain	53
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance	53
Strategic orientations, marketing proactivity and firm market performance	53
Exploring the impact of Industry 4.0 technologies on social sustainability through a circular economy approach	52
Linking business model design and operational performance: The mediating role of supply chain integration	51
Value co-creation in industrial AI: The interactive role of B2B supplier, customer and technology provider	51
Managing the supply chain during disruptions: Developing a framework for decision-making	50
A paradox within the paradox of openness: The knowledge leveraging conundrum in open innovation	50
Facilitating open innovation processes through network orchestration mechanisms	50