OOIR: Observatory of International Research

Papers

(The TQCC of Business Horizons is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
More than meets the eye: The functional components underlying influencer marketing	278
Digital transformation: Five recommendations for the digitally conscious firm	188
Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel	131
Growth paths for overcoming the digitalization paradox	131
The COVID-19 Virtual Idea Blitz: Marshaling social entrepreneurship to rapidly respond to urgent grand challenges	111
Mindfulness and the challenges of working from home in times of crisis	109
Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity	108
Here comes Generation Z: Millennials as managers	85
Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies	76
From AI to digital transformation: The AI readiness framework	75
How to prevent and combat employee burnout and create healthier workplaces during crises and beyond	73
Embracing falsity through the metaverse: The case of synthetic customer experiences	72
Entrepreneurship as a solution to poverty in developed economies	68
DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation	58
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers	56
Cybersecurity: Risk management framework and investment cost analysis	54
Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force	52
NFT marketing: How marketers can use nonfungible tokens in their campaigns	52
Business strategy and the management of digital marketing	51
Building an organizational digital twin	50
Calculated risk? A cybersecurity evaluation tool for SMEs	50
Coworking spaces: Understanding, using, and managing sociomateriality	49
The promise of a decentralized internet: What is Web3 and how can firms prepare?	49
Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model	47
Artificial intelligence and knowledge management: A partnership between human and AI	47

How bad is your company? Measuring corporate wrongdoing beyond the magic of ESG metrics	46
Social entrepreneurship and digital platforms: Crowdfunding in the sharing-economy era	44
Measuring performance during crises and beyond: The Performance Promoter Score	44
Business meetings in a postpandemic world: When and how to meet virtually	40
Wearables in the workplace: The brave new world of employee engagement	39
Decision augmentation and automation with artificial intelligence: Threat or opportunity for managers?	37
The virtual reality value chain	36
Misinformation, disinformation, and fake news: Cyber risks to business	35
Thinking strategically about blockchain adoption and risk mitigation	35
Resources for business resilience in a COVID-19 world: A community-centric approach	34
National response strategies and marketing innovations during the COVID-19 pandemic	33
Confronting indifference toward truth: Dealing with workplace bullshit	31
Leadership succession planning for today’s digital transformation economy: Key factors to build for competency and innovation	28
Integrating intuition and artificial intelligence in organizational decision-making	27
How to serve online consumers in rural markets: Evidence-based recommendations	26
The work-from-home trend: An interview with Brian Kropp	25
Managing organizational ethics: How ethics becomes pervasive within organizations	23
Why do boycotts sometimes increase sales? Consumer activism in the age of political polarization	23
Rethinking corporate governance in the digital economy: The role of stewardship	22
Thirty years with the balanced scorecard: What we have learned	22
Organizational performance with a broader focus: The case for a stakeholder approach to leadership	22
Insights on the mentorship and coachability of entrepreneurs	21
Privacy lost: Appropriating surveillance technology in China’s fight against COVID-19	21
Avoiding digitalization traps: Tools for top managers	21
Strategies for the successful implementation of augmented reality	21
Business model innovations in China: A focus on value propositions	21
Why every business professor should write practitioner-focused articles	21
A guide to the seen costs and unseen benefits of e-commerce	20
How blockchain will transform the healthcare ecosystem	20
Who cares about organizational purpose and corporate social responsibility, and how can organizations adapt? A hypermodern perspective	20
Choose your words carefully: Harnessing the language of crowdfunding for success	19
Assessing data quality: A managerial call to action	19
The copycat conundrum: The double-edged sword of crowdfunding	19
Interoperability: Our exciting and terrifying Web3 future	18
Diagnosing a healthcare cybersecurity crisis: The impact of IoMT advancements and 5G	18
A $10 million question and other cybersecurity-related ethical dilemmas amid the COVID-19 pandemic	18
AI-enabled recruiting in the war for talent	18
Designing a dangerous unicorn: Lessons from the Theranos case	17
Bringing dark data into the light: Illuminating existing IoT data lost within your organization	16
Social networks and social media: Understanding and managing influence vulnerability in a connected society	16
Entrepreneurs in the making: Six decisions for fostering entrepreneurship through maker spaces	15
Design thinking for innovation: Considering distinctions, fit, and use in firms	15
Will AI ever sit at the C-suite table? The future of senior leadership	15
Digital transformation, the Holy Grail, and the disruption of business models: An interview with Michael Nilles	15
How nonfungible tokens empower business model innovation	14
Four supply chain management systems: From supply chain strategies to human resource management	13
Stock options, restricted stock, salary, or bonus? Managing CEO compensation to maximize organizational performance	13
The benefits and pitfalls of contemporary pop-up shops	13
Making the invisible, visible: Overcoming barriers to ESG performance with an ESG mindset	13
How policy is shaping the macro healthcare delivery supply chain: The emergence of a new tier of retail medical clinics	13

How small service failures drive customer defection: Introducing the concept of microfailures	13
The digital transformation of industrial players	13
The era of #MeToo and what managers should do about it	12
Managing digital business platforms: A continued exercise in balancing renewal and refinement	12
Audits and COVID-19: A paradigm shift in the making	12
Increasing pay transparency: A guide for change	12
Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers	12
The truth about 5G: It’s not (only) about downloading movies faster!	12
Servant leadership: The missing community component	12
Building trust: How leaders can engender feelings of trust among followers	11
Big data? Big deal: Searching for big data’s performance effects in HR	11
Deciding on the robotic process automation operating model: A checklist for RPA managers	11
Something in Adland doesn’t add up: It’s time to make female creatives count	10
Stealing thunder as a crisis communication strategy in the digital age	10
Democratizing artificial intelligence: How no-code AI can leverage machine learning operations	10
Reverse logistics: Understanding end-of-life product management	10
Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry	10
Building innovative teams: Leadership strategies across the various stages of team development	10