OOIR: Observatory of International Research

Papers

(The H4-Index of Business Horizons is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-11-01 to 2024-11-01.)

Article	Citations
Digital transformation: Five recommendations for the digitally conscious firm	252
Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity	147
Mindfulness and the challenges of working from home in times of crisis	124
The COVID-19 Virtual Idea Blitz: Marshaling social entrepreneurship to rapidly respond to urgent grand challenges	120
Here comes Generation Z: Millennials as managers	119
Artificial intelligence and knowledge management: A partnership between human and AI	110
From AI to digital transformation: The AI readiness framework	103
How to prevent and combat employee burnout and create healthier workplaces during crises and beyond	97
Embracing falsity through the metaverse: The case of synthetic customer experiences	96
Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies	91
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers	84
The promise of a decentralized internet: What is Web3 and how can firms prepare?	79
DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation	78
Business strategy and the management of digital marketing	70
NFT marketing: How marketers can use nonfungible tokens in their campaigns	70
Cybersecurity: Risk management framework and investment cost analysis	68
Building an organizational digital twin	61
Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force	60
Social entrepreneurship and digital platforms: Crowdfunding in the sharing-economy era	60
Coworking spaces: Understanding, using, and managing sociomateriality	57
Decision augmentation and automation with artificial intelligence: Threat or opportunity for managers?	57
Misinformation, disinformation, and fake news: Cyber risks to business	49
Measuring performance during crises and beyond: The Performance Promoter Score	48
Business meetings in a postpandemic world: When and how to meet virtually	48
Thinking strategically about blockchain adoption and risk mitigation	44

The virtual reality value chain	42
Resources for business resilience in a COVID-19 world: A community-centric approach	41
National response strategies and marketing innovations during the COVID-19 pandemic	40
Leadership succession planning for today’s digital transformation economy: Key factors to build for competency and innovation	38
Integrating intuition and artificial intelligence in organizational decision-making	35
Rethinking corporate governance in the digital economy: The role of stewardship	34
Thirty years with the balanced scorecard: What we have learned	33