OOIR: Observatory of International Research

Papers

(The H4-Index of Business Horizons is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
More than meets the eye: The functional components underlying influencer marketing	278
Digital transformation: Five recommendations for the digitally conscious firm	188
Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel	131
Growth paths for overcoming the digitalization paradox	131
The COVID-19 Virtual Idea Blitz: Marshaling social entrepreneurship to rapidly respond to urgent grand challenges	111
Mindfulness and the challenges of working from home in times of crisis	109
Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity	108
Here comes Generation Z: Millennials as managers	85
Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies	76
From AI to digital transformation: The AI readiness framework	75
How to prevent and combat employee burnout and create healthier workplaces during crises and beyond	73
Embracing falsity through the metaverse: The case of synthetic customer experiences	72
Entrepreneurship as a solution to poverty in developed economies	68
DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation	58
False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers	56
Cybersecurity: Risk management framework and investment cost analysis	54
NFT marketing: How marketers can use nonfungible tokens in their campaigns	52
Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force	52
Business strategy and the management of digital marketing	51
Calculated risk? A cybersecurity evaluation tool for SMEs	50
Building an organizational digital twin	50
Coworking spaces: Understanding, using, and managing sociomateriality	49
The promise of a decentralized internet: What is Web3 and how can firms prepare?	49
Artificial intelligence and knowledge management: A partnership between human and AI	47
Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model	47

How bad is your company? Measuring corporate wrongdoing beyond the magic of ESG metrics	46
Measuring performance during crises and beyond: The Performance Promoter Score	44
Social entrepreneurship and digital platforms: Crowdfunding in the sharing-economy era	44
Business meetings in a postpandemic world: When and how to meet virtually	40
Wearables in the workplace: The brave new world of employee engagement	39
Decision augmentation and automation with artificial intelligence: Threat or opportunity for managers?	37
The virtual reality value chain	36
Thinking strategically about blockchain adoption and risk mitigation	35
Misinformation, disinformation, and fake news: Cyber risks to business	35
Resources for business resilience in a COVID-19 world: A community-centric approach	34