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Impactful Papers from the Journal
‘International Journal of Advertising’
1
Examining native CSR advertising as a post-crisis response strategy
International Journal of Advertising
2021-04-24
Communication
2
Sustainable fashion social media influencers and content creation calibration
International Journal of Advertising
2021-11-19
Communication
3
Take a deep breath: the effects of television exposure and family communication on family shopping-related stress
International Journal of Advertising
2020-09-22
Communication
4
The effect of emotionally-arousing ad appeals on memory: time and fit matter
International Journal of Advertising
2020-10-19
Communication
5
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
International Journal of Advertising
2022-11-03
Communication
6
Deepfakes: perspectives on the future “reality” of advertising and branding
International Journal of Advertising
2020-11-04
Communication
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda
International Journal of Advertising
2022-09-02
Communication
I’ve heard that brand before: the role of music recognition on consumer choice
International Journal of Advertising
2022-04-22
Communication
9
Persuasive effects in social media: the case of envy
International Journal of Advertising
2020-10-28
Communication
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
International Journal of Advertising
2021-10-15
Communication
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment
International Journal of Advertising
2021-10-15
Communication
12
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
International Journal of Advertising
2020-07-20
Communication
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
International Journal of Advertising
2020-06-22
Communication
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing
International Journal of Advertising
2022-04-05
Communication
15
The evolution of advertising research through four decades: a computational analysis of themes, topics and methods
International Journal of Advertising
2022-11-03
Communication
Advertising and privacy: an overview of past research and a research agenda
International Journal of Advertising
2022-09-20
Communication
Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence
International Journal of Advertising
2020-10-27
Communication
Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
International Journal of Advertising
2022-04-08
Communication
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
International Journal of Advertising
2021-05-09
Communication
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising
International Journal of Advertising
2022-10-14
Communication
21
Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame
International Journal of Advertising
2022-05-28
Communication
Interpret me! The interplay between visual metaphors and verbal messages in advertising
International Journal of Advertising
2020-06-30
Communication
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
International Journal of Advertising
2020-10-28
Communication
Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising
International Journal of Advertising
2021-03-08
Communication
The future of advertising research in virtual, augmented, and extended realities
International Journal of Advertising
2022-10-28
Communication
26
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
International Journal of Advertising
2020-07-02
Communication
Social media alcohol advertising among underage minors: effects of models’ age
International Journal of Advertising
2020-12-02
Communication
Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
International Journal of Advertising
2021-12-09
Communication
Water conservation campaigns in an emerging economy: how effective are they?
International Journal of Advertising
2020-07-04
Communication
Sustainability communication
International Journal of Advertising
2022-11-12
Communication
The rise, growth, and future of branded content in the digital media landscape
International Journal of Advertising
2022-12-19
Communication
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
International Journal of Advertising
2021-08-17
Communication
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions
International Journal of Advertising
2022-02-25
Communication
34
A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors
International Journal of Advertising
2020-02-06
Communication
Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge
International Journal of Advertising
2020-07-24
Communication
Blending identity-specific depiction and activism advocacy in Black-centric health advertising on social media: intersectional health communication targeting Black cisgender heterosexual and Black LGBTQ populations
International Journal of Advertising
2022-11-03
Communication
Twenty years of research on gamified advertising: a systematic overview of theories and variables
International Journal of Advertising
2022-11-12
Communication
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
International Journal of Advertising
2021-11-15
Communication
What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
International Journal of Advertising
2021-07-12
Communication
The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)
International Journal of Advertising
2021-01-28
Communication
The power of creative advertising: creative ads impair recall and attitudes toward other ads
International Journal of Advertising
2022-03-25
Communication
What is wrong with advertising research and how can we fix it?
International Journal of Advertising
2020-10-05
Communication
The more the merrier: dealing with a multitude of advertising effects
International Journal of Advertising
2020-02-05
Communication
Common mistakes made in submissions to leading advertising journals
International Journal of Advertising
2020-03-16
Communication
Going it alone or together: the role of space between products on consumer perceptions of price promotions
International Journal of Advertising
2020-04-20
Communication
Understanding East Asian consumers’ responses to inclusive beauty products in advertising
International Journal of Advertising
2022-09-17
Communication
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women
International Journal of Advertising
2023-01-13
Communication
Forty years of cross-cultural advertising research in the
International Journal of Advertising
: a bibliometric analysis
International Journal of Advertising
2022-10-28
Communication
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
International Journal of Advertising
2021-12-14
Communication
Exploring how older women want to be portrayed in advertisements
International Journal of Advertising
2022-04-19
Communication