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Journal of Advertising

The statistics shown below contain data since 1 November 2018.

Basic Information

Publisher: Taylor & Francis
Founded in: 1972
Homepage: https://www.tandfonline.com/to...
Association: American Academy of Advertising (@AdScholar)
Category: Communication
Rank:

• 1 / 75 in Communication (Web of Science 2019)

Authors per paper:
     Average: 3
     Median: 2
References per paper:
     Average: 65
     Median: 66

Journal Interlinkages

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Latest papers

Apr

2021

Ego Depletion and Charitable Support: The Moderating Role of Self-Benefit and Other-Benefit Charitable Appeals

Journal of Advertising

Mar

2021

Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes

Journal of Advertising

Mar

2021

Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles

Journal of Advertising

Mar

2021

Polysemic Interpretations: Examining How Women with Visual Impairments Incorporate, Resist, and Subvert Advertising Content

Journal of Advertising

Mar

2021

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

Journal of Advertising

Mar

2021

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising

Journal of Advertising

Mar

2021

When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering

Journal of Advertising

Mar

2021

Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising

Journal of Advertising

Feb

2021

Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising

Journal of Advertising

Feb

2021

To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context

Journal of Advertising

Feb

2021

Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers

Journal of Advertising

Feb

2021

The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Journal of Advertising

Feb

2021

Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration

Journal of Advertising

Feb

2021

Olympic Sponsorships and Brand Value: An Empirical Analysis

Journal of Advertising

Feb

2021

Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness

Journal of Advertising

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Impactful Papers

Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples

Journal of Advertising2019-01-25

Advertising in a Media Multitasking Era: Considerations and Future Directions

Journal of Advertising2019-04-19

The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Journal of Advertising2021-02-07

Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses

Journal of Advertising2020-09-22

How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

Journal of Advertising2019-01-04

Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos

Journal of Advertising2019-01-25

Challenges and Future Directions of Computational Advertising Measurement Systems

Journal of Advertising2020-08-05

Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

Journal of Advertising2020-09-11

A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms

Journal of Advertising2019-06-11

The Role of Emotions in Advertising: A Call to Action

Journal of Advertising2019-04-03

Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising

Journal of Advertising2020-04-07

A Decade of Online Advertising Research: What We Learned and What We Need to Know

Journal of Advertising2019-02-06

Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects

Journal of Advertising2020-06-12

Advancing Computational Advertising: Conceptualization of the Field and Future Directions

Journal of Advertising2020-08-13

Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement

Journal of Advertising2019-05-06

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Apr

2021

What fosters interorganizational frame convergence: Examining a semantic network during the opioid crisis

Public Relations Review

Apr

2021

When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor

International Journal of Advertising

Apr

2021

Publicidad encubierta en los kidsfluencers. Una propuesta metodológica aplicada al estudio de caso de los diez youtubers menores con más seguidores de España

Profesional de la Informacion

Apr

2021

Color and engagement in touristic Instagram pictures: A machine learning approach

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2021

Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos

Communications

Cited Half-Life

Cited publication years:

Cited median publication year:
2010