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Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1972
Homepage: https://www.tandfonline.com/to...
Association: American Academy of Advertising (@AdScholar)
Category: Communication
Rank:
• 7 / 88 in Communication (Web of Science 2018)

Authors per paper:
     Average: 3
     Median: 2
References per paper:
     Average: 59
     Median: 64

Journal Interlinkages
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Latest papers
5
Sep
2019
Understanding Programmatic Creative: The Role of AI
Journal of Advertising
4
Sep
2019
Special Section Introduction: Artificial Intelligence and Advertising
Journal of Advertising
3
Sep
2019
The Impact of AI on the Advertising Process: The Chinese Experience
Journal of Advertising
3
Sep
2019
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
Journal of Advertising
27
Aug
2019
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
Journal of Advertising
21
Aug
2019
Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research
Journal of Advertising
2
Aug
2019
Crafting Extraordinary Stories: Decoding Luxury Brand Communications
Journal of Advertising
17
Jul
2019
Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis
Journal of Advertising
11
Jun
2019
A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
Journal of Advertising
11
Jun
2019
Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
Journal of Advertising
17
May
2019
Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects
Journal of Advertising
17
May
2019
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
Journal of Advertising
6
May
2019
Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement
Journal of Advertising
2
May
2019
Research Issues and Needs at the Intersection of Advertising and Public Policy
Journal of Advertising
26
Apr
2019
The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure
Journal of Advertising

» See more papers from this journal.
Impactful Papers

Altmetric Attention Score: 15
Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples
Journal of Advertising2019-01-25

Altmetric Attention Score: 10
Advertising in a Media Multitasking Era: Considerations and Future Directions
Journal of Advertising2019-04-19

Altmetric Attention Score: 8
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
Journal of Advertising2019-01-25

Altmetric Attention Score: 8
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
Journal of Advertising2019-01-04

Altmetric Attention Score: 4
A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
Journal of Advertising2019-06-11

Altmetric Attention Score: 3
The Role of Emotions in Advertising: A Call to Action
Journal of Advertising2019-04-03

Altmetric Attention Score: 3
A Decade of Online Advertising Research: What We Learned and What We Need to Know
Journal of Advertising2019-02-06

Altmetric Attention Score: 2
Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement
Journal of Advertising2019-05-06

Altmetric Attention Score: 2
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
Journal of Advertising2019-05-17

Altmetric Attention Score: 2
Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls
Journal of Advertising2019-01-30

Altmetric Attention Score: 1
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
Journal of Advertising2019-08-27

Altmetric Attention Score: 1
Special Section Introduction: Artificial Intelligence and Advertising
Journal of Advertising2019-09-04

Altmetric Attention Score: 1
The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement
Journal of Advertising2019-03-22

Altmetric Attention Score: 1
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
Journal of Advertising2019-09-03

Altmetric Attention Score: 0
Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
Journal of Advertising2019-06-11

Recently cited by
20
Sep
2019
Motivating Participation Through Political Ads: Comparing the Effects of Physiology and Self-reported Emotion
Political Behavior
17
Sep
2019
Four steps toward more valid and comparable self-report measures in advertising research
International Journal of Advertising
17
Sep
2019
All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
International Journal of Advertising
17
Sep
2019
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
International Journal of Advertising
13
Sep
2019
To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses
Cornell Hospitality Quarterly
Cited Half-Life

Cited publication years:

Cited median publication year:
2010