Publisher: Taylor & Francis
Founded in: 1972
Homepage: https://www.tandfonline.com/to...
Association: American Academy of Advertising (@AdScholar)
Rank:
• 6/86 in Communication (Web of Science 2017)
Category: Communication
Authors per paper:
Average: 3
Median: 3
References per paper:
Average: 66
Median: 68
• A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
Journal of Advertising 2019-06-11
• Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
Journal of Advertising 2019-06-11
• Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects
Journal of Advertising 2019-05-17
• Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
Journal of Advertising 2019-05-17
• Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement
Journal of Advertising 2019-05-06
• Research Issues and Needs at the Intersection of Advertising and Public Policy
Journal of Advertising 2019-05-02
• The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure
Journal of Advertising 2019-04-26
• Expanding the Agenda of Research on Product Placement: A Commercial Intertext
Journal of Advertising 2019-04-25
• Advertising in a Media Multitasking Era: Considerations and Future Directions
Journal of Advertising 2019-04-19
• Brand Communication in Social Media: A Research Agenda
Journal of Advertising 2019-04-09
• Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework
Journal of Advertising 2019-04-08
• Future Directions for Advertising Creativity Research
Journal of Advertising 2019-04-04
• The Role of Emotions in Advertising: A Call to Action
Journal of Advertising 2019-04-03
• Product Placement in Mass Media: A Review and Bibliometric Analysis
Journal of Advertising 2019-04-03
• The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement
Journal of Advertising 2019-03-22
• Effects of pronoun use in campaign advertisements on young Taiwanese voters
Chinese Journal of Communication 2019-06-13
• Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes
International Journal of Advertising 2019-06-12
• Trace of pace, place, and space in personal relationships: The chronogeometrics of studying relationships at scale
Personal Relationships 2019-06-11
• A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
Journal of Advertising 2019-06-11
• Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
Journal of Advertising 2019-06-11
Cited publication years:
Cited median publication year:
2010
