Journal of Advertising

Overview Latest Papers Trending Journals Statistics

The statistics shown below contain data since 1 November 2018.

Basic Information

Publisher: Taylor & Francis
Founded in: 1972
URL: https://www.tandfonline.com/toc/ujoa20/current
Association: American Academy of Advertising (@AdScholar)
Rank:
• 6/86 in Communication (Web of Science 2017)
Category: Communication

Authors per paper:
     Average: 2.8
     Median: 3
References per paper:
     Average: 70
     Median: 67
Altmetric Attention Score per paper:
     Average: 1.7
     Median: 0

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Latest papers

• Gender Roles
Journal of Advertising 2019-03-01

• A Decade of Online Advertising Research: What We Learned and What We Need to Know
Journal of Advertising 2019-02-06

• Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls
Journal of Advertising 2019-01-30

• Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples
Journal of Advertising 2019-01-25

• Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
Journal of Advertising 2019-01-25

• What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age
Journal of Advertising 2019-01-11

• To Meet or Meat? Homophones in Advertising Encourage Judgments and Behaviors in Children
Journal of Advertising 2019-01-11

• How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
Journal of Advertising 2019-01-04

• When a Correction Contradicts: Countermessages May Increase Adolescents’ Ambivalence in Response to Drinking-Related Narratives
Journal of Advertising 2019-01-02