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International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:
• 11 / 75 in Communication (Web of Science 2019)

Authors per paper:
     Average: 3
     Median: 2
References per paper:
     Average: 58
     Median: 59

Journal Interlinkages
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Latest papers
4
Jul
2020
Water conservation campaigns in an emerging economy: how effective are they?
International Journal of Advertising
2
Jul
2020
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
International Journal of Advertising
30
Jun
2020
Interpret me! The interplay between visual metaphors and verbal messages in advertising
International Journal of Advertising
22
Jun
2020
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
International Journal of Advertising
12
Jun
2020
A first step in unraveling synced advertising effectiveness
International Journal of Advertising
11
Jun
2020
What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness
International Journal of Advertising
9
Jun
2020
How morality judgments influence humor perceptions of prankvertising
International Journal of Advertising
9
Jun
2020
The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study
International Journal of Advertising
9
Jun
2020
Advertising and COVID-19
International Journal of Advertising
8
Jun
2020
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
International Journal of Advertising
25
May
2020
Redefining advertising in research and practice
International Journal of Advertising
22
May
2020
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
International Journal of Advertising
21
May
2020
Warmth effect in advertising: the effect of male endorsers’ warmth on brand attitude
International Journal of Advertising
19
May
2020
Celebrity endorsements for luxury brands: followers vs. non-followers on social media
International Journal of Advertising
15
May
2020
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
International Journal of Advertising

» See more papers from this journal.
Impactful Papers

Altmetric Attention Score: 9
Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures
International Journal of Advertising2019-02-20

Altmetric Attention Score: 8
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
International Journal of Advertising2018-12-24

Altmetric Attention Score: 7
IMC in digitally-empowering contexts: the emerging role of negotiated brands
International Journal of Advertising2019-01-16

Altmetric Attention Score: 6
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
International Journal of Advertising2019-07-15

Altmetric Attention Score: 6
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
International Journal of Advertising2020-05-22

Altmetric Attention Score: 4
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
International Journal of Advertising2020-06-22

Altmetric Attention Score: 4
How consumers attend to online reviews: an eye-tracking and network analysis approach
International Journal of Advertising2019-06-06

Altmetric Attention Score: 3
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
International Journal of Advertising2020-06-08

Altmetric Attention Score: 3
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
International Journal of Advertising2019-01-08

Altmetric Attention Score: 2
A first step in unraveling synced advertising effectiveness
International Journal of Advertising2020-06-12

Altmetric Attention Score: 2
Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
International Journal of Advertising2019-05-31

Altmetric Attention Score: 2
React to the future: political visualization, emotional reactions and political behavior
International Journal of Advertising2019-01-27

Altmetric Attention Score: 2
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
International Journal of Advertising2019-04-16

Altmetric Attention Score: 1
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
International Journal of Advertising2019-01-03

Altmetric Attention Score: 1
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
International Journal of Advertising2020-05-15

Recently cited by
30
Jun
2020
Interpret me! The interplay between visual metaphors and verbal messages in advertising
International Journal of Advertising
25
Jun
2020
Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
Media & Communication
23
Jun
2020
A Meta-Analysis of the Effects of Disclosing Sponsored Content
Journal of Advertising
22
Jun
2020
How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets
Journal of Business and Technical Communication
22
Jun
2020
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
International Journal of Advertising
Cited Half-Life

Cited publication years:

Cited median publication year:
2015