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Communication


International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information

Publisher: Taylor & Francis
Founded in: 1982
URL: https://www.tandfonline.com/toc/rina20/current
Association: Advertising Association (@ad_association)
Rank:
• 11/86 in Communication (Web of Science 2017)
Category: Communication

Authors per paper:
     Average: 3.1
     Median: 3
References per paper:
     Average: 61
     Median: 61
Altmetric Attention Score per paper:
     Average: 1.0
     Median: 0

Journal Interlinkages
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Latest papers

Are we who we follow? Computationally analyzing human personality and brand following on Twitter
International Journal of Advertising 2019-02-14

Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance
International Journal of Advertising 2019-02-14

Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
International Journal of Advertising 2019-02-11

Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
International Journal of Advertising 2019-01-31

Grotesque imagery enhances the persuasiveness of luxury brand advertising
International Journal of Advertising 2019-01-29

React to the future: political visualization, emotional reactions and political behavior
International Journal of Advertising 2019-01-27

The characteristics and business impact of children’s electronic word of mouth in marketing communications
International Journal of Advertising 2019-01-27

Advertising nativeness as a function of content and design congruence
International Journal of Advertising 2019-01-19

‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
International Journal of Advertising 2019-01-19

The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com
International Journal of Advertising 2019-01-19

Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness
International Journal of Advertising 2019-01-19

IMC in digitally-empowering contexts: the emerging role of negotiated brands
International Journal of Advertising 2019-01-16

Social embeddedness of persuasion: effects of cognitive social structures on information credibility assessment and sharing in social media
International Journal of Advertising 2019-01-12

Eat, drink, and create content: a multi-method exploration of visual social media marketing content
International Journal of Advertising 2019-01-08

The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising
International Journal of Advertising 2019-01-05

Cited Half-Life

Cited publication years:

Cited median publication year:
2015