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International Journal of Advertising



The statistics shown below contain data since 1 November 2018.
Basic Information

Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Rank:
• 11/86 in Communication (Web of Science 2017)
Category: Communication

Authors per paper:
     Average: 3
     Median: 3
References per paper:
     Average: 60
     Median: 60

Journal Interlinkages
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Latest papers

Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes
International Journal of Advertising 2019-06-12

The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages
International Journal of Advertising 2019-06-08

How consumers attend to online reviews: an eye-tracking and network analysis approach
International Journal of Advertising 2019-06-06

Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
International Journal of Advertising 2019-06-06

Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
International Journal of Advertising 2019-05-31

Construct heterogeneity and proliferation in advertising research
International Journal of Advertising 2019-05-31

“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research
International Journal of Advertising 2019-05-31

Rival-benefiting effect of advertising: experimental extension and empirical investigation
International Journal of Advertising 2019-05-31

Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
International Journal of Advertising 2019-05-31

How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
International Journal of Advertising 2019-05-31

Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains
International Journal of Advertising 2019-05-21

Corporate sustainability efforts and e-WOM intentions in social platforms
International Journal of Advertising 2019-05-16

Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM
International Journal of Advertising 2019-05-10

Text versus pictures in advertising: effects of psychological distance and product type
International Journal of Advertising 2019-05-08

Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
International Journal of Advertising 2019-05-03

Impactful papers (6 months)

Cited Half-Life

Cited publication years:

Cited median publication year:
2015