All Categories Political Science Sociology Geography History Law Communication Area Studies

International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:
• 11 / 75 in Communication (Web of Science 2019)

Authors per paper:
     Average: 3
     Median: 5
References per paper:
     Average: 62
     Median: 61

Journal Interlinkages
Click on a bar to go to the relevant journal page.

» See more inter-citation patterns.
.
Latest papers
15
Jan
2021
Effect of short video ads on sales through social media: the role of advertisement content generators
International Journal of Advertising
15
Jan
2021
The influence of flow experience in the augmented reality context on psychological ownership
International Journal of Advertising
10
Jan
2021
Silent persuasion. Incidental use of promotional merchandise benefits unfamiliar brands
International Journal of Advertising
4
Jan
2021
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance
International Journal of Advertising
4
Jan
2021
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign
International Journal of Advertising
29
Dec
2020
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
International Journal of Advertising
23
Dec
2020
Lethal versus reproductive disease appeals in preventive health advertising: the moderating effect of life history strategy
International Journal of Advertising
2
Dec
2020
Social media alcohol advertising among underage minors: effects of models’ age
International Journal of Advertising
28
Nov
2020
Remember the motivationally-relevant appeals? The influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
International Journal of Advertising
10
Nov
2020
Temporal and social scarcities: effects on ad evaluations
International Journal of Advertising
4
Nov
2020
Deepfakes: perspectives on the future “reality” of advertising and branding
International Journal of Advertising
28
Oct
2020
Persuasive effects in social media: the case of envy
International Journal of Advertising
28
Oct
2020
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
International Journal of Advertising
27
Oct
2020
CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms
International Journal of Advertising
27
Oct
2020
Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence
International Journal of Advertising

» See more papers from this journal.
Impactful Papers

Altmetric Attention Score: 96
Take a deep breath: the effects of television exposure and family communication on family shopping-related stress
International Journal of Advertising2020-09-22

Altmetric Attention Score: 27
The effect of emotionally-arousing ad appeals on memory: time and fit matter
International Journal of Advertising2020-10-19

Altmetric Attention Score: 9
Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures
International Journal of Advertising2019-02-20

Altmetric Attention Score: 8
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
International Journal of Advertising2018-12-24

Altmetric Attention Score: 7
IMC in digitally-empowering contexts: the emerging role of negotiated brands
International Journal of Advertising2019-01-16

Altmetric Attention Score: 6
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
International Journal of Advertising2019-07-15

Altmetric Attention Score: 6
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
International Journal of Advertising2020-05-22

Altmetric Attention Score: 5
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
International Journal of Advertising2020-07-20

Altmetric Attention Score: 4
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
International Journal of Advertising2020-06-22

Altmetric Attention Score: 4
How consumers attend to online reviews: an eye-tracking and network analysis approach
International Journal of Advertising2019-06-06

Altmetric Attention Score: 3
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
International Journal of Advertising2020-06-08

Altmetric Attention Score: 3
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
International Journal of Advertising2019-01-08

Altmetric Attention Score: 2
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
International Journal of Advertising2019-04-16

Altmetric Attention Score: 2
Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence
International Journal of Advertising2020-10-27

Altmetric Attention Score: 2
A first step in unraveling synced advertising effectiveness
International Journal of Advertising2020-06-12

Recently cited by
10
Jan
2021
Silent persuasion. Incidental use of promotional merchandise benefits unfamiliar brands
International Journal of Advertising
4
Jan
2021
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign
International Journal of Advertising
4
Jan
2021
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance
International Journal of Advertising
31
Dec
2020
Parents' and children's perception on social media advertising
Comunicar
29
Dec
2020
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
International Journal of Advertising
Cited Half-Life

Cited publication years:

Cited median publication year:
2015