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International Journal of Advertising

The statistics shown below contain data since 1 November 2018.
Basic Information
Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:
• 11 / 75 in Communication (Web of Science 2019)

Authors per paper:
     Average: 3
     Median: 3
References per paper:
     Average: 60
     Median: 60

Journal Interlinkages
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Latest papers
20
Oct
2020
An expert with whom i can identify: the role of narratives in influencer marketing
International Journal of Advertising
19
Oct
2020
The effect of emotionally-arousing ad appeals on memory: time and fit matter
International Journal of Advertising
5
Oct
2020
What is wrong with advertising research and how can we fix it?
International Journal of Advertising
5
Oct
2020
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts: a panel data analysis of 2019 Super Bowl advertisers
International Journal of Advertising
24
Sep
2020
The effect of media multitasking on ad memory: the moderating role of program-induced engagement and brand familiarity
International Journal of Advertising
23
Sep
2020
Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
International Journal of Advertising
22
Sep
2020
Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity
International Journal of Advertising
22
Sep
2020
Take a deep breath: the effects of television exposure and family communication on family shopping-related stress
International Journal of Advertising
15
Sep
2020
Beyond gender stereotypes: the missing women in print advertising
International Journal of Advertising
21
Aug
2020
Using transit advertising to improve public engagement with social issues
International Journal of Advertising
20
Aug
2020
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
International Journal of Advertising
14
Aug
2020
Luxury brand advertising: theory and practice
International Journal of Advertising
6
Aug
2020
The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
International Journal of Advertising
4
Aug
2020
How to easily facilitate consumers’ mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
International Journal of Advertising
24
Jul
2020
Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge
International Journal of Advertising

» See more papers from this journal.
Impactful Papers

Altmetric Attention Score: 9
Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures
International Journal of Advertising2019-02-20

Altmetric Attention Score: 8
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
International Journal of Advertising2018-12-24

Altmetric Attention Score: 7
IMC in digitally-empowering contexts: the emerging role of negotiated brands
International Journal of Advertising2019-01-16

Altmetric Attention Score: 6
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
International Journal of Advertising2019-07-15

Altmetric Attention Score: 6
The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
International Journal of Advertising2020-05-22

Altmetric Attention Score: 5
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
International Journal of Advertising2020-07-20

Altmetric Attention Score: 4
How consumers attend to online reviews: an eye-tracking and network analysis approach
International Journal of Advertising2019-06-06

Altmetric Attention Score: 4
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
International Journal of Advertising2020-06-22

Altmetric Attention Score: 3
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
International Journal of Advertising2019-01-08

Altmetric Attention Score: 3
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
International Journal of Advertising2020-06-08

Altmetric Attention Score: 2
A first step in unraveling synced advertising effectiveness
International Journal of Advertising2020-06-12

Altmetric Attention Score: 2
Water conservation campaigns in an emerging economy: how effective are they?
International Journal of Advertising2020-07-04

Altmetric Attention Score: 2
Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
International Journal of Advertising2019-05-31

Altmetric Attention Score: 2
React to the future: political visualization, emotional reactions and political behavior
International Journal of Advertising2019-01-27

Altmetric Attention Score: 2
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
International Journal of Advertising2019-04-16

Recently cited by
20
Oct
2020
An expert with whom i can identify: the role of narratives in influencer marketing
International Journal of Advertising
19
Oct
2020
The effect of emotionally-arousing ad appeals on memory: time and fit matter
International Journal of Advertising
13
Oct
2020
Postfeminist performance of domesticity and motherhood during the COVID-19 global lockdown: the case of Chiara Ferragni
Feminist Media Studies
5
Oct
2020
Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content
New Media & Society
5
Oct
2020
What is wrong with advertising research and how can we fix it?
International Journal of Advertising
Cited Half-Life

Cited publication years:

Cited median publication year:
2015