Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Rank:
• 11/86 in Communication (Web of Science 2017)
Category: Communication
Authors per paper:
Average: 3
Median: 3
References per paper:
Average: 60
Median: 60
• Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes
International Journal of Advertising 2019-06-12
• The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages
International Journal of Advertising 2019-06-08
• How consumers attend to online reviews: an eye-tracking and network analysis approach
International Journal of Advertising 2019-06-06
• Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
International Journal of Advertising 2019-06-06
• Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
International Journal of Advertising 2019-05-31
• Construct heterogeneity and proliferation in advertising research
International Journal of Advertising 2019-05-31
• “Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research
International Journal of Advertising 2019-05-31
• Rival-benefiting effect of advertising: experimental extension and empirical investigation
International Journal of Advertising 2019-05-31
• Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
International Journal of Advertising 2019-05-31
• How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
International Journal of Advertising 2019-05-31
• Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains
International Journal of Advertising 2019-05-21
• Corporate sustainability efforts and e-WOM intentions in social platforms
International Journal of Advertising 2019-05-16
• Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM
International Journal of Advertising 2019-05-10
• Text versus pictures in advertising: effects of psychological distance and product type
International Journal of Advertising 2019-05-08
• Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
International Journal of Advertising 2019-05-03
• Effects of pronoun use in campaign advertisements on young Taiwanese voters
Chinese Journal of Communication 2019-06-13
• Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes
International Journal of Advertising 2019-06-12
• A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
Journal of Advertising 2019-06-11
• The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages
International Journal of Advertising 2019-06-08
• Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
International Journal of Advertising 2019-06-06
Cited publication years:
Cited median publication year:
2015
