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International Journal of Advertising



The statistics shown below contain data since 1 November 2018.
Basic Information

Publisher: Taylor & Francis
Founded in: 1982
URL: https://www.tandfonline.com/toc/rina20/current
Association: Advertising Association (@ad_association)
Rank:
• 11/86 in Communication (Web of Science 2017)
Category: Communication

Authors per paper:
     Average: 3.0
     Median: 3
References per paper:
     Average: 58
     Median: 60

Journal Interlinkages
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Latest papers

eWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
International Journal of Advertising 2019-04-23

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry
International Journal of Advertising 2019-04-22

Imagination matters: do consumers’ imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
International Journal of Advertising 2019-04-16

How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
International Journal of Advertising 2019-04-16

Naming strategies as a tool for communication: application to movie titles
International Journal of Advertising 2019-04-16

The effect of price fluency and duration framing in price advertisements
International Journal of Advertising 2019-04-09

Asymmetric negative influence of cynicism and skepticism: a study of preventative communication
International Journal of Advertising 2019-04-03

How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism
International Journal of Advertising 2019-04-03

Adolescents’ responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
International Journal of Advertising 2019-04-03

Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions
International Journal of Advertising 2019-03-27

Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
International Journal of Advertising 2019-03-21

Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures
International Journal of Advertising 2019-02-20

Consumers as time travellers: the moderating effects of risk perception and construal level on consumers’ responses to temporal framing
International Journal of Advertising 2019-02-20

Are we who we follow? Computationally analyzing human personality and brand following on Twitter
International Journal of Advertising 2019-02-14

Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance
International Journal of Advertising 2019-02-14

Cited Half-Life

Cited publication years:

Cited median publication year:
2015