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International Journal of Advertising

The statistics shown below contain data since 1 November 2018.

Basic Information

Publisher: Taylor & Francis
Founded in: 1982
Homepage: https://www.tandfonline.com/to...
Association: Advertising Association (@ad_association)
Category: Communication
Rank:

• 22 / 88 in Communication (Web of Science 2018)

Authors per paper:
     Average: 3
     Median: 3
References per paper:
     Average: 62
     Median: 60

Journal Interlinkages

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Latest papers

Sep

2019

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

International Journal of Advertising

Sep

2019

Four steps toward more valid and comparable self-report measures in advertising research

International Journal of Advertising

Sep

2019

All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self

International Journal of Advertising

Sep

2019

Communicating the fair trade message: the roles of reputation and fit

International Journal of Advertising

Sep

2019

Advertising on the edge: appeal effectiveness when advertising in extreme sports

International Journal of Advertising

Sep

2019

Environmental claims in online video advertising: effects for fast-fashion and luxury brands

International Journal of Advertising

Aug

2019

Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?

International Journal of Advertising

Aug

2019

User generated content presenting brands on social media increases young adults’ purchase intention

International Journal of Advertising

Aug

2019

The effects of sensory fit on consumer evaluations of co-branding

International Journal of Advertising

Aug

2019

The role of socialization agents in adolescents’ responses to app-based mobile advertising

International Journal of Advertising

Aug

2019

Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement

International Journal of Advertising

Aug

2019

You must be joking: an introduction to the special issue on the use of humour in advertising

International Journal of Advertising

Aug

2019

The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?

International Journal of Advertising

Jul

2019

Digital advertising: present and future prospects

International Journal of Advertising

Jul

2019

Introduction to the special issue: new trends in digital and social media advertising

International Journal of Advertising

» See more papers from this journal.

Impactful Papers

Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures

International Journal of Advertising2019-02-20

Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

International Journal of Advertising2018-12-24

IMC in digitally-empowering contexts: the emerging role of negotiated brands

International Journal of Advertising2019-01-16

Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM

International Journal of Advertising2019-07-15

How consumers attend to online reviews: an eye-tracking and network analysis approach

International Journal of Advertising2019-06-06

Eat, drink, and create content: a multi-method exploration of visual social media marketing content

International Journal of Advertising2019-01-08

React to the future: political visualization, emotional reactions and political behavior

International Journal of Advertising2019-01-27

How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter

International Journal of Advertising2019-04-16

Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor

International Journal of Advertising2019-05-31

How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’

International Journal of Advertising2019-05-31

The characteristics and business impact of children’s electronic word of mouth in marketing communications

International Journal of Advertising2019-01-27

The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages

International Journal of Advertising2019-06-08

Digital advertising: present and future prospects

International Journal of Advertising2019-07-25

Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages

International Journal of Advertising2019-01-03

Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?

International Journal of Advertising2019-08-29

Recently cited by

Sep

2019

Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations

Journal of Business and Technical Communication

Sep

2019

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

International Journal of Advertising

Sep

2019

Children’s understanding of personal data and privacy online – a systematic evidence mapping

Information, Communication & Society

Sep

2019

Four steps toward more valid and comparable self-report measures in advertising research

International Journal of Advertising

Sep

2019

All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self

International Journal of Advertising

Cited Half-Life

Cited publication years:

Cited median publication year:
2015