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Journal of Advertising Research



The statistics shown below contain data since 1 November 2018.
Basic Information

Publisher: WARC
Founded in: 1960
URL: http://www.journalofadvertisingresearch.com/
Rank:
• 16/86 in Communication (Web of Science 2017)
Category: Communication

Authors per paper:
     Average: 2.0
     Median: 2
References per paper:
     (Unfortunately, this journal does not provide open references)
Altmetric Attention Score per paper:
     Average: 0.0
     Median: 0

Journal Interlinkages
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Unfortunately, this journal does not provide open references – we therefore cannot show which journals are cited by Journal of Advertising Research.
Latest papers

The Relationship between Fake News And Advertising
Journal of Advertising Research 2019-03-06

What Do We Know About TV in the Digital Age?
Journal of Advertising Research 2019-03-06

Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
Journal of Advertising Research 2019-03-06

Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
Journal of Advertising Research 2019-02-20

Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
Journal of Advertising Research 2019-02-20

Best Measures of Attention To Creative Tactics in TV Advertising
Journal of Advertising Research 2019-01-24

Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
Journal of Advertising Research 2019-01-24

Do Billboard Advertisements Drive Customer Retention?
Journal of Advertising Research 2019-01-24

Assessing Scientific Claims In Print Ads that Promote Cosmetics
Journal of Advertising Research 2019-01-08

How Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers
Journal of Advertising Research 2019-01-08

Why Companies Risk Losing Customers By Not Reciprocating on Shared Data
Journal of Advertising Research 2018-12-11

What Do We Know About Digital Attribution?
Journal of Advertising Research 2018-12-11

How Limited Data Access Constrains Marketing-Mix Analytical Efforts
Journal of Advertising Research 2018-12-11

Why We Need Better Measures Of Research Impact in Advertising
Journal of Advertising Research 2018-12-11

Impactful papers (6 months)

No articles with Altmetric Attention Scores found yet (since 1 Nov 2018).

Cited Half-Life

Cited publication years:

Cited median publication year:
2009