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Journal of Advertising Research



The statistics shown below contain data since 1 November 2018.
Basic Information

Publisher: WARC
Founded in: 1960
Homepage: http://www.journalofadvertisin...
Rank:
• 16/86 in Communication (Web of Science 2017)
Category: Communication

Authors per paper:
     Average: 2
     Median: 3
References per paper:
     (Unfortunately, this journal does not provide open references)

Journal Interlinkages
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Unfortunately, this journal does not provide open references – we therefore cannot show which journals are cited by Journal of Advertising Research.

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Latest papers

Precise Targeting Foiled by Imprecise Data
Journal of Advertising Research 2019-06-03

What Do We Know About Segmentation and Targeting?
Journal of Advertising Research 2019-06-03

How Do Human Attitudes and Values Predict Online Marketing Responsiveness?
Journal of Advertising Research 2019-06-03

Straight to the Heart Of Your Target Audience
Journal of Advertising Research 2019-06-03

How Advertisers Can Target Arab E-Consumers More Effectively
Journal of Advertising Research 2019-06-03

The Impact of Airing Super Bowl Television Ads Early on Social Media
Journal of Advertising Research 2019-05-29

Advertising and Promotional Effects On Consumer Service Firm Sales
Journal of Advertising Research 2019-05-29

How Do Generational Differences Drive Response to Social-Issue Ads?
Journal of Advertising Research 2019-04-26

Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
Journal of Advertising Research 2019-04-26

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
Journal of Advertising Research 2019-04-26

Six-Second Advertisements On Television
Journal of Advertising Research 2019-04-12

Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals
Journal of Advertising Research 2019-03-29

The Impact of Advertising On Market Share
Journal of Advertising Research 2019-03-29

The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
Journal of Advertising Research 2019-03-29

Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising
Journal of Advertising Research 2019-03-06

Impactful papers (6 months)

No articles with Altmetric Attention Scores found yet (since 1 Nov 2018).

Cited Half-Life

Cited publication years:

Cited median publication year:
2007