OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Math anxiety effects on consumer purchase decisions: the role of framing	84
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	52
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	36
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	31
Cultural differences in giving experiential (vs. material) gifts	28
Introducing Marketing Letters’ data policy	27
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	26
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	26
Impacts of chief marketing officer in product recalls	24
Creating a beautiful life	22
Anthropomorphized artificial intelligence, attachment, and consumer behavior	21
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio	19
Guidelines for creating content when conducting netnographic research	17
Consumer misestimations of small recurring changes vs. a single large lump sum	14
Remembering less, or needing less? Age-related differences in the purchase funnel	14
How altruistic alternatives reverse the compromise effect	14
Coordinating supply-related scarcity appeals with online reviews	13
National customer orientation: an empirical test across 112 countries	13
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	13
Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)	13
Modeling misinformation spread for policy evaluation: a parsimonious framework	13
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	12
When and why consumers prefer human-free behavior tracking products	11
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	10
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	10

The effect of trust in management on salespeople’s selling orientation	9
The effect of firm size on perceived product healthiness	9
Strengthening the satisfaction loyalty link: the role of relational switching costs	9
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	9
Should it be my party? Consumer roles in joint experiences	8
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	8
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	7
The adoption and disadoption of electric vehicles by innovators	7
Measuring the impact of rarity on price: evidence from NBA Top Shot	7
Identifying a suitable short form to assess Brand Love	6
Consumers’ minimum time investments in meaningful consumption	6
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	6
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	6
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	6
Market expansion and the scope of mass customization	6
The effect of unavailable donation opportunities on donation choice	6
Variety-seeking and time of day: a replication	5
Sentiment deviations in responses to movie trailers across social media platforms	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	5
Network externalities, consumer heterogeneity, and optimal monopoly pricing	5
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	4
Attribute ratings and their impact on attraction and compromise effects	4
The role of presentation order in consumer choice: the abrupt disparity effect	4
How uncertainty affects information search among consumers: a curvilinear perspective	4
The street music business: consumer responses to buskers performing on the street and on online video platforms	4
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Where is the brand growth potential? An examination of buyer groups	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	4
Platform break-even market share	4
Ad expenditures and perceived quality: a replication and extension	4