OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Advertising is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications	142
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers	126
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising	103
A Meta-Analysis of the Effects of Disclosing Sponsored Content	76
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers	74
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital	54
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising	53
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention	51
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse	47
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?	43
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers	43
Challenges and Future Directions of Computational Advertising Measurement Systems	42
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention	41
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape	40
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions	39
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising	38
Advancing Computational Advertising: Conceptualization of the Field and Future Directions	38
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online	34
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects	34
Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses	33
Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood	32
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance	29
Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising	28
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising	28
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering	28

How Consumers Consume Social Media Influence	28
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages	27
How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages	27
Artificial Intelligence in Advertising Creativity	26
Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising	25
Older People in Advertising	24
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion	23
TheJournal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review	23
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis	23
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions	23
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent	21
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects	21
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising	21
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level	21
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic	20
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising	18
Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples	18
How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being	18
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects	17
Reviving and Improving Brand Awareness As a Construct in Advertising Research	16
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising	16
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion	16
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks	16
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism	15
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns	15
Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation	15
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control	15
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising	14
Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning	14
Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany	14